Superior Fresh
Superior Fresh, LLC operates the first fully land-based Atlantic salmon RAS farm in the United States, integrated with the world's largest USDA-certified organic aquaponic greenhouse. It sells premium salmon via DTC e-commerce, a monthly subscription, and B2B wholesale to retailers and restaurants.
- Company typePrivate
- Founded2016
- HeadquartersHixton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Superior Fresh does
Superior Fresh, LLC is a privately held, family-owned aquaculture and agriculture company headquartered in Hixton, Wisconsin, with additional operations in Indiana. Founded in 2016, the company operates the first fully land-based salmon Recirculating Aquaculture System (RAS) farm in the United States, integrated with what it describes as the world's largest USDA-certified organic aquaponic greenhouse. In the closed-loop system, Atlantic salmon are raised in water whose nutrients are filtered by organic leafy greens, recirculating 99.9% of water and eliminating antibiotics, hormones, pesticides, and ocean-based environmental exposure.
The company's product portfolio centers on premium Atlantic salmon sold as whole fillets, 6oz portioned family packs, artisan salmon burgers, and cold-smoked salmon, distributed through three channels: a direct-to-consumer e-commerce storefront with FedEx flat-rate shipping across the continental US, a Mega Omegas monthly subscription at $159.99 delivering 8 lbs of fillets, and a wholesale channel supplying retailers, restaurants, and online marketplaces. The operation is differentiated by independent certifications (USDA organic, Monterey Bay Aquarium Seafood Watch "Best Choice," American Heart Association Heart-Check, Best Aquaculture Practices, and Non-GMO by A Greener World) and a regenerative agriculture program that has restored 800 acres with 500,000+ native plantings.
Superior Fresh is led by owner Karen Wanek and President Brandon Gottsacker, employs 51-100 people, and serves two primary customer segments: health-conscious premium salmon consumers in the DTC channel, and B2B retailers and foodservice operators seeking domestically raised, antibiotic-free salmon as an alternative to the more than 90% of Atlantic salmon currently imported into the United States.
Superior Fresh firmographics
Firmographics- Name
- Superior Fresh
- Legal name
- Superior Fresh, LLC
- Website
- https://superiorfresh.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Superior Fresh, LLC operates the first fully land-based Atlantic salmon RAS farm in the United States, integrated with the world's largest USDA-certified organic aquaponic greenhouse. It sells premium salmon via DTC e-commerce, a monthly subscription, and B2B wholesale to retailers and restaurants.
- Ownership category
- akta.pro rank
Superior Fresh industry classification
Industry- Product category
- Land-based Aquaculture (Premium Atlantic Salmon)
- NAICS
- Finfish Farming and Fish Hatcheries (112511), Seafood Product Preparation and Packaging (31171), Aquaculture (1125)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants) (AFANADAL)
- akta.pro secondary industries
- Organic Aquaculture (Fish & Shellfish) (AFAEAMAF), Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN)
Keywords
Where Superior Fresh is headquartered
LocationHeadquarters
- HQ city
- Hixton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Superior Fresh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: One-time purchases of Atlantic salmon products including fillets, portions, salmon burgers, and cold smoked salmon sold through the company website with flat-rate shipping.
- Subscription - Mega Omegas: Monthly recurring subscription delivering 8lbs of Atlantic salmon fillets (4 x 2lb whole or half fillets) for customers seeking regular omega-3 intake with over 2,000mg per serving.
- Wholesale to Retailers and Restaurants: B2B sales of premium domestically farm-raised Atlantic salmon to leading retailers, restaurants, and online marketplaces across the continental US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Atlantic Salmon Fillet (2lb) - from $45.00 |
| Unit Pricing | Pay-as-you-go | Artisan Salmon Burgers - $10.95 |
| Subscription | Monthly | Subscription: Mega Omegas - from $159.99/month |
| Unit Pricing | Pay-as-you-go | Atlantic Salmon 6oz Portion Family Pack - $59.00 |
| Unit Pricing | Pay-as-you-go | Cold Smoked Atlantic Salmon (4oz) - $8.99 |
| Other | One time/ perpetual license | Gift Cards - from $25.00 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Superior Fresh product offering
Product offeringCore offering
Superior Fresh operates the first fully land-based salmon Recirculating Aquaculture System (RAS) farm in the United States and the world's largest USDA certified organic aquaponic greenhouse, producing premium Atlantic salmon fillets, portions, burgers, and cold smoked salmon alongside organic leafy greens. Fish are raised domestically in Wisconsin and Indiana without antibiotics, hormones, pesticides, or additives, fed an organic and non-GMO diet, and distributed via direct-to-consumer e-commerce, a monthly subscription, and wholesale to retailers and restaurants.
Product overview
Superior Fresh is a regenerative land-based aquaculture company operating in Wisconsin and Indiana, pioneering the first fully land-based salmon RAS (Recirculating Aquaculture System) farm in the United States. The product portfolio centers on premium Atlantic salmon offerings including fresh/frozen fillets, portioned cuts, smoked salmon, and salmon burgers, complemented by a subscription service (Mega Omegas) and gift cards. The company also produces organic leafy greens through aquaponic farming methods. Products are distributed via e-commerce (direct-to-consumer shipping) and wholesale channels to retailers and restaurants nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlantic Salmon Fillet, 2 lbs Premium Atlantic salmon fillets raised in Wisconsin, hand-cut, vacuum-packed, and freshly frozen; available as whole or half fillet, skin on with bones removed, sold direct-to-consumer via the Superior Fresh online store.
- Artisan Salmon Burgers 4 oz salmon burger patties made from whole muscle meat fillets with organic red peppers and onions; gluten free, locally produced, sold as 2 patties and cooked from frozen.
- Atlantic Salmon 6 oz Portion Family Pack Family-sized pack of 8 individually vacuum-packed, freshly frozen 6 oz salmon portions, skin off with bones removed, designed as ready-to-cook single servings.
- Cold Smoked Atlantic Salmon Deli-sliced cold smoked Atlantic salmon in a 4 oz package, ready-to-serve as a heart-healthy protein for any meal.
- Subscription: Mega Omegas Monthly recurring subscription delivering 8 lbs of Superior Fresh Atlantic salmon fillets (four 2 lb whole or half fillet packs) for customers seeking regular high-omega-3 intake (over 2,000 mg per serving) for heart, brain, and overall health.
- Superior Fresh Gift Card Digital gift cards delivered via email, available in denominations of $25, $50, $75, $100, $150, $200, and $250, redeemable on the Superior Fresh online store.
Quantifiable outcome
- 2x more EPA + DHA omega-3s than typical farmed salmon (over 3,650mg per 6-oz fillet)
- +4 more outcomes
Companies that use Superior Fresh
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Superior Fresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Superior Fresh partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Superior Fresh competitors and assessment
Company assessmentDirect peers
- Atlantic Sapphire: Atlantic Sapphire is the most direct competitor: a publicly listed land-based RAS Atlantic salmon producer operating large-scale facilities in Florida and Denmark. Highly comparable on product (Atlantic salmon), technology (RAS), and end markets (premium domestic and international retailers and foodservice).
- Nordic Aquafarms: Nordic Aquafarms is developing large land-based RAS salmon facilities (notably a planned project in Belfast, Maine), targeting the same US market as Superior Fresh. Comparable technology (RAS), species (Atlantic salmon), and customer focus on premium US retail and foodservice.
- Whole Oceans: Whole Oceans pursued a land-based RAS Atlantic salmon facility in Bucksport, Maine, targeting the same premium US domestic salmon opportunity. Comparable technology and product focus, though development has faced setbacks — relevant for understanding competitive capacity-build timelines.
- AquaBounty Technologies: AquaBounty is a land-based aquaculture company producing genetically engineered Atlantic salmon in RAS facilities in Indiana and Prince Edward Island. Comparable land-based RAS technology and Atlantic salmon product, though AquaBounty's GE technology differentiates it from Superior Fresh's organic/non-GMO positioning.
Broad incumbents
- Mowi ASA: Mowi is the world's largest Atlantic salmon producer, operating primarily ocean-based aquaculture across Norway, Scotland, Chile, and Canada. While not a direct land-based competitor, Mowi dominates the imported Atlantic salmon supply that Superior Fresh is positioning to displace in the US market.
- SalMar ASA: SalMar is one of the largest global producers of farmed Atlantic salmon, headquartered in Norway with operations including the Ocean Farm 1 offshore concept. Relevant as a benchmark for the global salmon farming industry that Superior Fresh targets to disrupt domestically.
Others
- BioMar Group: BioMar is one of the largest aquaculture feed manufacturers globally, supplying salmon feed to producers including those using RAS systems. Relevant as a key input supplier to Superior Fresh's organic and conventional salmon production and as a bellwether for feed cost dynamics.
- Cargill Aqua Nutrition: Cargill's aqua nutrition business (formerly EWOS) is a leading global supplier of salmon and aquaculture feed. Relevant ecosystem participant as an input supplier and competitor to organic feed providers serving the premium land-based salmon segment.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Superior Fresh social profiles
Digital presenceSuperior Fresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Fresh leadership team
Management profileNumber of profiles
Profiles2 records
Superior Fresh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Fresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Fresh
What does Superior Fresh do?
Superior Fresh operates the first fully land-based salmon Recirculating Aquaculture System (RAS) farm in the United States and the world's largest USDA certified organic aquaponic greenhouse, producing premium Atlantic salmon fillets, portions, burgers, and cold smoked salmon alongside organic leafy greens. Fish are raised domestically in Wisconsin and Indiana without antibiotics, hormones, pesticides, or additives, fed an organic and non-GMO diet, and distributed via direct-to-consumer e-commerce, a monthly subscription, and wholesale to retailers and restaurants.
Is Superior Fresh a public or private company?
Superior Fresh is a private company. It is classified as family owned and is currently operating.
When was Superior Fresh founded?
Superior Fresh was founded in 2016. It employs 51 to 100 people.
Where is Superior Fresh based?
Superior Fresh is headquartered in Hixton, United States, in the North America region.
How does Superior Fresh make money?
Three revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are subscription - Mega Omegas and wholesale to Retailers and Restaurants.
Who are Superior Fresh's main competitors?
Direct peers on record are Atlantic Sapphire, Nordic Aquafarms, Whole Oceans and AquaBounty Technologies. Broad incumbents are Mowi ASA and SalMar ASA. Others are BioMar Group and Cargill Aqua Nutrition.
Does Superior Fresh have an API?
No public API is recorded for Superior Fresh.
What industry is Superior Fresh in?
Superior Fresh's product category is Land-based Aquaculture (Premium Atlantic Salmon). Its primary akta.pro industry code is AFANADAL, Aquaculture Harvest, Processing & Packing (Farmed Finfish/Shellfish; On-Farm Plants), with a secondary code of AFAEAMAF, Organic Aquaculture (Fish & Shellfish). Its NAICS code is 112511 and its SIC code is 2092.