Atlantic Sapphire
Atlantic Sapphire operates land-based Recirculating Aquaculture Systems (RAS) branded "Bluehouse" to produce fresh Atlantic salmon, selling primarily to U.S. retail and foodservice customers under its own brand from its Homestead, Florida flagship facility.
- Company typePublic
- Founded2010
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atlantic Sapphire does
Atlantic Sapphire ASA is a publicly listed land-based Atlantic salmon farming company that operates Recirculating Aquaculture System (RAS) facilities branded "Bluehouse." Founded in 2010 by Johan Andreassen and Bjorn-Vegard Lovik, the company is headquartered in Norway with primary U.S. operations in Homestead, Florida. It is listed on the Oslo Stock Exchange (ticker: ASA) and trades on OTCQX (ticker: AASZF), and describes its Homestead facility as the world's largest land-based salmon farm.
The Bluehouse RAS platform recirculates approximately 99% of process water in a controlled indoor environment, enabling Atlantic salmon production independent of marine net-pen aquaculture. Phase 1 in Homestead is currently scaling toward 7,000–8,500 tonnes of annual capacity from a base of approximately 5,000 tonnes, while Phase 2 is planned for 25,000 tonnes and a long-term master plan targets 220,000 tonnes by 2031. Water permits in place support up to 90,000 tonnes of production. Operations are managed via proprietary controls for water chemistry, temperature, salinity, lighting, and current, augmented by an AI-driven feeding system. The company cites 25+ generations of selective breeding experience as part of its biological asset base.
Atlantic Sapphire sells fresh, antibiotic-free Atlantic salmon under its own brand to U.S. retail and foodservice customers. In 2025 it harvested 5,096 tons HOG at an average realized price of approximately $8.3/kg, generating approximately $43 million in revenue—an ~87% increase over 2024. Distribution covers major grocery banners including Publix, Wegmans, Safeway/Albertsons, Sprouts, H-E-B, Giant Eagle, and Sobeys, alongside foodservice accounts such as Chef's Warehouse and Acme Smoked Fish, with additional reach into government accounts. Revenue mechanics are predominantly volume-driven wholesale pricing on per-kg basis, with the company targeting EBITDA breakeven by end of 2026.
Atlantic Sapphire firmographics
Firmographics- Name
- Atlantic Sapphire
- Legal name
- Atlantic Sapphire USA LLC
- Website
- https://atlanticsapphire.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atlantic Sapphire operates land-based Recirculating Aquaculture Systems (RAS) branded "Bluehouse" to produce fresh Atlantic salmon, selling primarily to U.S. retail and foodservice customers under its own brand from its Homestead, Florida flagship facility.
- Ownership category
- akta.pro rank
Atlantic Sapphire industry classification
Industry- Product category
- Land-based Salmon Farming
- NAICS
- Finfish Farming and Fish Hatcheries (112511), Seafood Product Preparation and Packaging (31171)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN)
- akta.pro secondary industry
- Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK)
Keywords
Where Atlantic Sapphire is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Atlantic Sapphire business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Bluehouse Salmon Product Sales: Atlantic Sapphire generates revenue through selling land-raised Atlantic salmon to retailers and foodservice companies. Products include fresh salmon fillets, skin pack portions, smoked salmon, salmon steaks, and value-added products. Revenue comes from B2B wholesale relationships with major US grocery chains and foodservice distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale B2B pricing for retailers and foodservice |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Atlantic Sapphire product offering
Product offeringCore offering
Atlantic Sapphire raises Atlantic salmon 100% on land in controlled Recirculating Aquaculture System (RAS) facilities called Bluehouses, located in Homestead, Florida (main US production) and Hvide Sande, Denmark. The company sells fresh and value-added salmon products — including fresh fillets, skin pack portions, smoked salmon, salmon steaks, and oven-ready trays — under the Bluehouse Salmon (US) and Sapphire Salmon (Europe) brands to grocery retailers and foodservice distributors across North America and Europe.
Product overview
Atlantic Sapphire operates a multi-product, multi-brand portfolio anchored by its proprietary Bluehouse Technology — a land-based Recirculating Aquaculture System (RAS) that farms salmon 100% on land. The company's primary product lines are Bluehouse Salmon (US market, Florida facility) and Sapphire Salmon (European market, Denmark facility), supplemented by a full range of value-added SKUs including fresh fillets, skin pack portions and fillets, smoked salmon flakes, salmon steaks, fish sticks, and oven-ready trays. The Bluehouse technology platform serves as the core enabling system across both geographic segments, while the branded consumer products (Bluehouse Salmon and Sapphire Salmon) represent the direct-to-market offerings sold through retail and foodservice channels.
Differentiator
Problem solved
Functional benefit
Brands
- Bluehouse Salmon: Primary US brand for land-based Bluehouse Salmon raised in Homestead, Florida. Products include fresh salmon fillets, portions, skin pack fillets, smoked salmon flakes, salmon steaks, and oven-ready trays. Certified ASC, Seafood Watch Best Choice, and American Heart Association Heart-Check Certified.
- Sapphire Salmon
Products and services
- Bluehouse Salmon Premium, fresh, sushi-grade Atlantic salmon raised 100% on land in Homestead, Florida using Bluehouse RAS technology, sold across North American retail and foodservice channels under the 'Our Fish Don't Fly' brand positioning. Products include fresh salmon fillets, skin pack portions, smoked salmon flakes, salmon steaks, and oven-ready trays.
- Sapphire Salmon European brand of Bluehouse-raised Atlantic salmon produced exclusively at the Hvide Sande, Denmark Bluehouse facility, positioned for European market consumers seeking sustainable, locally raised salmon.
Quantifiable outcome
- Harvest biomass increased to 5,096 tons HOG in 2025
- +6 more outcomes
Companies that use Atlantic Sapphire
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Atlantic Sapphire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Atlantic Sapphire partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor, core and major.
- Maiken FoodsminorAtlantic Sapphire agreed to rent its Danish facility to Maiken Foods, generating rental income while potentially allowing Maiken to use Atlantic Sapphire's Danish Bluehouse infrastructure.
- SkrettingcoreAtlantic Sapphire partnered with Skretting, a world leader in aquaculture feed, to construct a state-of-the-art feed plant near the Florida Bluehouse. The long-term feed agreement commits both parties to close cooperation on R&D and development of Bluehouse feeds. Skretting built a new feed facility close to Atlantic Sapphire's Bluehouse in Florida to lower cost and footprint of feed supply.
- VeramariscorePartnership to include Veramaris ASC-MSC certified sustainable algal oil in salmon feed starting Q4 2021. The algal oil provides EPA & DHA Omega-3, reducing fish oil content in feed by approximately 25% and accelerating elimination of marine-derived feed ingredients by 2025.
- Giant EaglemajorMajor US grocery retailer with 80+ year history serving as launch partner for Bluehouse Salmon products. Giant Eagle praised the local production, sustainability, and mild taste.
- H-E-BmajorTexas-based grocery chain with 340+ stores serving as retail partner for Bluehouse Salmon distribution in Texas market.
- New Seasons MarketmajorPacific Northwest organic grocery chain - first buyer to carry Atlantic Sapphire salmon from Denmark. Continued partnership for US-harvested Bluehouse Salmon.
- PublixmajorSoutheastern US grocery chain with 1,250+ locations. Partnership deepened in 2025 with Atlantic Sapphire seeing growth potential in land-based salmon through Publix stores.
- Safeway (Albertsons)majorSafeway operates as part of Albertsons Companies, one of the largest food and drug retailers in the US with stores across 35 states.
- Sobey'smajorCanadian grocery retailer with 1,500+ corporate and franchise stores across Canada.
- Sprouts Farmers MarketmajorHealth-focused grocery chain with 350+ stores in 23 states. Focus on better-for-you products aligns with Bluehouse Salmon's sustainability story.
- WegmansmajorFamily-owned Northeastern US grocery chain with 103 stores focused on helping customers live healthier lives through food.
- Chef's WarehousemajorPurveyor of high-quality artisan ingredients for professional chefs. Delivers to foodservice community within 48 hours of harvest.
- Acme Smoked FishmajorFourth-generation family-owned smoked fish company processing Bluehouse Salmon into smoked products, sashimi-style products, and poke bowls.
Scale indicators15 records
Recent moves6 records
Expansion highlights2 records
Atlantic Sapphire competitors and assessment
Company assessmentDirect peers
- Salmon Evolution: Norwegian land-based salmon farming company using hybrid flow-through / RAS technology in Norway. Closest direct peer to Atlantic Sapphire in business model (salmon raised on land at scale) and customer ambition (premium fresh salmon to global markets).
- Nordic Aquafarms: US-based (Maine) RAS salmon farming company developing large-scale land-based Atlantic salmon production. Direct competitor to Atlantic Sapphire in the North American land-based salmon market with similar sustainability-focused positioning.
- Pure Salmon: Global land-based Atlantic salmon producer developing multiple RAS facilities worldwide. Pursues similar B2B wholesale strategy to retailers and foodservice with locally produced salmon as a sustainable alternative to imports.
- Andfjord Salmon: Norwegian land-based salmon company using flow-through technology in artificial lagoons in Andøya. Competes with Atlantic Sapphire in the premium fresh salmon category with a similar land-based, sustainability-led value proposition.
Emerging players
- AquaBounty Technologies: US-based land-based aquaculture company focused on genetically engineered salmon (AquAdvantage) raised in RAS facilities. Smaller scale and different technology platform but targets similar US retail and foodservice customers with land-raised salmon.
Broad incumbents
- Mowi: World's largest Atlantic salmon producer, primarily ocean-based farming with global processing and distribution. The dominant incumbent whose cost structure Atlantic Sapphire must beat or differentiate against via sustainability and freshness.
- SalMar: One of the world's largest salmon farming companies with a growing Ocean Farm 1 and offshore segment plus its own land-based initiative (SalMar Aker Ocean). Direct ocean-based competitor also exploring RAS for future capacity.
- Bakkafrost: Faroese integrated salmon producer (farming, processing, value-added) with premium positioning in North American retail. Competes with Atlantic Sapphire for premium US shelf space through different production methods.
- Cermaq: Global salmon farming company (Norway, Chile, Canada) owned by Mitsubishi. Major ocean-based producer whose former executives lead Atlantic Sapphire, making it a benchmark for industry practices and a key talent/operational reference.
Others
- Skretting: World-leading aquaculture feed supplier and Atlantic Sapphire's core feed partner (built a dedicated feed plant near the Florida Bluehouse). Not a competitor but a critical ecosystem enabler for RAS-based salmon production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Atlantic Sapphire social profiles
Digital presenceAtlantic Sapphire compliance and trust
Trust signalCompliance7 records
Atlantic Sapphire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Sapphire leadership team
Management profileNumber of profiles
Profiles13 records
Atlantic Sapphire subsidiaries and ownership
Company hierarchySubsidiaries4 records
Atlantic Sapphire funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Sapphire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Sapphire
What does Atlantic Sapphire do?
Atlantic Sapphire raises Atlantic salmon 100% on land in controlled Recirculating Aquaculture System (RAS) facilities called Bluehouses, located in Homestead, Florida (main US production) and Hvide Sande, Denmark. The company sells fresh and value-added salmon products — including fresh fillets, skin pack portions, smoked salmon, salmon steaks, and oven-ready trays — under the Bluehouse Salmon (US) and Sapphire Salmon (Europe) brands to grocery retailers and foodservice distributors across North America and Europe.
Is Atlantic Sapphire a public or private company?
Atlantic Sapphire is a public company. It is classified as public and is currently operating.
When was Atlantic Sapphire founded?
Atlantic Sapphire was founded in 2010. It employs 51 to 100 people.
Where is Atlantic Sapphire based?
Atlantic Sapphire is headquartered in Miami, United States, in the North America region.
How does Atlantic Sapphire make money?
One revenue line is on record: bluehouse Salmon Product Sales.
Who are Atlantic Sapphire's main competitors?
Direct peers on record are Salmon Evolution, Nordic Aquafarms, Pure Salmon and Andfjord Salmon. AquaBounty Technologies is listed as an emerging player. Broad incumbents are Mowi, SalMar, Bakkafrost and Cermaq. Skretting is listed as an others.
Does Atlantic Sapphire have an API?
No public API is recorded for Atlantic Sapphire.
What industry is Atlantic Sapphire in?
Atlantic Sapphire's product category is Land-based Salmon Farming. Its primary akta.pro industry code is AFAEAAAN, Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing), with a secondary code of AFAEAAAK, Aquaculture Health, Biosecurity & Veterinary Services. Its NAICS code is 112511 and its SIC code is 2092.