ElGameya
ElGameya is an Egyptian fintech mobile app founded in 2020 that digitizes the traditional ROSCA (Gameya) savings model, enabling individual consumers to join or create Sharia-compliant rotating savings cycles of 5,000-100,000 EGP across multiple products including public cycles, private group cycles, school fee plans, and a zero-fee cashback savings program.
- Company typePrivate
- Founded2020
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What ElGameya does
ElGameya is an Egypt-based fintech startup, founded in 2020 by Ahmed Abdeen and headquartered in Cairo, that digitizes the traditional ROSCA (Rotating Savings and Credit Association) model — locally known as "Gameya." The company operates a mobile application available on iOS and Android through which individual users select a cycle amount (5,000 to 100,000 EGP), a duration (3, 6, or 10 months for standard cycles; up to 24 months for Hassala), and a cashout seat, then receive their full payout at the chosen month. The platform is Sharia-compliant, officially registered with the Egyptian Ministry of Investment under commercial registration number 131569, and integrates local payment infrastructure including Fawry, Opay, bank transfers, debit/credit cards, and e-wallets.
The product surface comprises four distinct modules: Public Cycles (join pre-existing savings groups), the Ambassador Module (create private cycles for friends, family, or colleagues), the School Fees Program (structured savings for parents planning education expenses), and the Hassala System (a freemium, zero-fee long-term savings tier offering up to 22% cumulative cashback over 6, 12, 18, or 24 months). The platform emphasizes encryption-based data protection, legally binding participant agreements, and a referral rewards program where both referrer and referred user receive bonuses.
ElGameya's business model is primarily transaction-based: fees are charged on standard cycles at a rate that starts higher for initial seats and decreases progressively with cycle duration, while Hassala is offered at zero fee as an acquisition funnel. The company is venture-backed, with a co-founding team spanning CEO, technical, and marketing functions, and closed a seven-figure USD seed round in June 2025 led by AYADY for Investment and Development with syndicate participation from Cubit Ventures, Jedar Capital, Pmaestro, and Ventures Notes. Capital is earmarked for geographic expansion across the wider MENA region. Distribution is self-serve, product-led growth via app stores and word-of-mouth referral, targeting the mass-market Egyptian consumer rather than enterprise or institutional clients.
ElGameya firmographics
Firmographics- Name
- ElGameya
- Legal name
- ElGameya
- Website
- https://elgameya.net
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ElGameya is an Egyptian fintech mobile app founded in 2020 that digitizes the traditional ROSCA (Gameya) savings model, enabling individual consumers to join or create Sharia-compliant rotating savings cycles of 5,000-100,000 EGP across multiple products including public cycles, private group cycles, school fee plans, and a zero-fee cashback savings program.
- Ownership category
- akta.pro rank
Where ElGameya is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
ElGameya business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction/Fee-based: Fees are charged based on the duration of the cycle and the seat chosen. Fees start at a higher rate for initial seats and decrease progressively over the cycle duration. Hassala program offers zero fees with cashback up to 22% cumulative.
- Investment Capital: Secured seven-figure US dollar investment round led by AYADY for Investment and Development with participation from various investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard ROSCA cycles with customizable amounts |
| Freemium | Monthly | Hassala savings program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ElGameya product offering
Product offeringCore offering
ElGameya digitizes the traditional ROSCA (Gameya) model through a mobile application that allows users to create or join rotating savings cycles with customizable amounts (5,000–100,000 EGP), durations (3, 6, or 10 months), and selectable cashout seats. The platform operates through four modules: Ambassador Module for private group cycles, Public Cycles for shared savings groups, School Fees Program for education savings, and Hassala System for long-term flexible savings with up to 22% cashback. Revenue is earned via transaction-based fees scaled by cycle duration and seat position.
Product overview
ElGameya is a digital fintech platform that digitizes the traditional ROSCA (Rotating Savings and Credit Association) model, known as 'Gameya' in Arabic. The platform operates through a core mobile application that enables users to join or create savings cycles. The core platform supports flexible cycle amounts (5,000 to 100,000 EGP), durations (3, 6, or 10 months), and slot selection with cashback rewards for later slots. The ecosystem comprises four distinct modules: the Ambassador Module for creating private group cycles, Public Cycles for joining existing shared savings groups, the School Fees Program for education-focused savings, and the Hassala System for long-term flexible savings with cashback incentives. The platform is Sharia-compliant and integrates payment options including Fawry and Opay.
Differentiator
Problem solved
Functional benefit
Brands
- Ambassador Module: Allows users to bring traditional cycles into the digital age by creating private cycles through the ElGameya app for managing ROSCAs within a secure platform.
- Hassala System
- School Fees Program
Products and services
- Ambassador Module
Quantifiable outcome
- Hassala program offers up to 22% cumulative cashback
- +1 more outcomes
Companies that use ElGameya
Customer profileSegments3 records
Ideal customer profiles3 records
ElGameya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
ElGameya partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
ElGameya competitors and assessment
Company assessmentDirect peers
- MoneyFellows: MoneyFellows directly competes with ElGameya as another digital platform that digitizes the ROSCA / money-circle model, primarily in Egypt and the UK, targeting group-based community savings.
Broad incumbents
- Fawry: Fawry is Egypt's largest listed fintech and bill-payment / e-wallet platform. It overlaps with ElGameya in digital payments and consumer savings infrastructure, though it does not specialize in ROSCA cycles.
- MNT-Halan: MNT-Halan is a large Egyptian fintech offering payments, lending, and savings products to underbanked consumers. It targets the same Egyptian retail base as ElGameya with a much broader product portfolio.
- Paymob: Paymob is one of Egypt's leading payment infrastructure providers, enabling merchants and apps to accept cards, wallets, and installments. It serves the same Egyptian SMB and consumer market ElGameya operates in.
Emerging players
- Khazna: Khazna is an Egyptian fintech focused on financial inclusion for underbanked users, offering savings and small-ticket lending products that overlap with ElGameya's target customer segment.
- valU: valU is EFG Hermes's Egyptian consumer-finance and installment platform. It competes for the same Egyptian retail wallet by offering installment-based purchasing and savings-like features.
- Telda: Telda is an Egyptian digital bank targeting young consumers with a mobile-first current account and savings features, serving an overlapping demographic to ElGameya's user base.
- Lucky: Lucky is a MENA-based mobile savings and rewards app that helps users set aside money automatically — a comparable digital-savings use case to ElGameya's Hassala program.
Others
- Opay: Opay is an Africa- and Egypt-focused e-wallet and payments provider. It is already integrated with ElGameya for cash-in/cash-out, making it more of an infrastructure partner than direct competitor, but the same Egyptian retail user base overlaps.
- TymeBank: TymeBank is a digital retail bank serving underbanked customers in South Africa and Southeast Asia. It is not a direct competitor in Egypt, but its mass-market digital banking model is a relevant adjacent benchmark for ElGameya's MENA aspirations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ElGameya social profiles
Digital presenceElGameya financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElGameya leadership team
Management profileNumber of profiles
Profiles4 records
ElGameya funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElGameya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElGameya
What does ElGameya do?
ElGameya digitizes the traditional ROSCA (Gameya) model through a mobile application that allows users to create or join rotating savings cycles with customizable amounts (5,000–100,000 EGP), durations (3, 6, or 10 months), and selectable cashout seats. The platform operates through four modules: Ambassador Module for private group cycles, Public Cycles for shared savings groups, School Fees Program for education savings, and Hassala System for long-term flexible savings with up to 22% cashback. Revenue is earned via transaction-based fees scaled by cycle duration and seat position.
Is ElGameya a public or private company?
ElGameya is a private company. It is classified as venture growth investor backed and is currently operating.
When was ElGameya founded?
ElGameya was founded in 2020. It employs 11 to 50 people.
Where is ElGameya based?
ElGameya is headquartered in Cairo, Egypt, in the Africa region.
How does ElGameya make money?
Two revenue lines are on record. Transaction/Fee-based is the primary driver. The others are investment Capital.
Who are ElGameya's main competitors?
MoneyFellows is listed as a direct peer. Broad incumbents are Fawry, MNT-Halan and Paymob. Emerging players are Khazna, valU, Telda and Lucky. Others are Opay and TymeBank.
Does ElGameya have an API?
No public API is recorded for ElGameya.