Wild Flower
Wild Flower is a Brooklyn-based, direct-to-consumer sexual wellness retailer operating a Shopify storefront that sells a curated multi-brand assortment of sex toys, lubricants, apparel, and gender-affirming products alongside its own Enby, Ova, and Willow vibrators, serving inclusive, body-positive consumers nationwide and globally.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wild Flower does
Wild Flower is a Brooklyn-based, founder-led direct-to-consumer e-commerce retailer specializing in sexual wellness products. Founded in 2017 by CEO Amy Boyajian, the company operates a single Shopify-hosted storefront (wildflowersex.com) that distributes a curated, multi-brand catalog — including Satisfyer, Blush, Tenga, We-Vibe, Lelo, Le Wand, and many others — alongside its own proprietary products (the Enby 3 flagship vibrator, Ova finger vibrator, and Willow vibrator). The catalog spans vibrators, dildos, butt toys, penis toys, lubricants, BDSM gear, nipple toys, wand massagers, suction and thrusting toys, barriers, books, apparel, and a dedicated gender-affirming category (packers, binders, dilators, harnesses). Pricing is unit-based across an $8–$200+ range with no subscription tier; revenue is generated entirely through one-time consumer purchases on the owned storefront with discrete national and global fulfillment. The company employs 1–10 people and is privately held with no disclosed outside capital, parent company, or acquisition history. Acquisition channels are organic: Instagram, Facebook, YouTube, Vimeo, LinkedIn, a Sex Ed content blog, and an affiliate program.
Wild Flower firmographics
Firmographics- Name
- Wild Flower
- Legal name
- Wild Flower
- Website
- https://wildflowersex.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wild Flower is a Brooklyn-based, direct-to-consumer sexual wellness retailer operating a Shopify storefront that sells a curated multi-brand assortment of sex toys, lubricants, apparel, and gender-affirming products alongside its own Enby, Ova, and Willow vibrators, serving inclusive, body-positive consumers nationwide and globally.
- Ownership category
- akta.pro rank
Where Wild Flower is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Wild Flower business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Wild Flower operates an online retail store selling sex toys, lubricants, barriers, apparel, books, and accessories from multiple third-party brands as well as their own proprietary brand products (Enby 3, Ova, Willow). Revenue is generated through direct consumer purchases with product pricing ranging from approximately $8 to over $200 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across all categories |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Wild Flower product offering
Product offeringCore offering
Wild Flower is a direct-to-consumer e-commerce retailer of sexual wellness products, including vibrators, dildos, butt toys, penis toys, lubricants, BDSM gear, nipple toys, barriers, books, apparel, and gender-affirming products. The company sells its own proprietary branded products (Enby 3, Ova, Willow vibrators) alongside a curated assortment of third-party brands, with discrete national and global shipping.
Product overview
Wild Flower is an e-commerce retailer specializing in sex toys and wellness products for all genders, bodies, experience levels, and abilities. The company operates a Shopify-based online store offering a curated selection of products across multiple categories including vibrators, dildos, butt toys, penis toys, lube, BDSM gear, nipple toys, accessories, barriers (condoms/dental dams), books, apparel, and gender-affirming products. Their own brand includes products like the Enby 3 vibrator, Ova finger vibrator, and Willow vibrator. Wild Flower serves as a multi-brand retailer carrying third-party brands such as Satisfyer, Blush, Tenga, We-Vibe, Lelo, Le Wand, and many others. The product portfolio includes specialized sub-categories like air pressure/suction toys, thrusting toys, wand massagers, and humping toys, positioning the store as a comprehensive destination for sexual wellness products.
Differentiator
Problem solved
Functional benefit
Products and services
- Enby 3 Wild Flower's flagship own-brand vibrator featuring an upgraded design for all bodies, simple to use, priced at $119.99 and marketed as delivering 'limitless pleasure'.
- Ova Finger vibrator by the Wild Flower brand, priced at $64.99.
- Willow Wild Flower brand vibrator featured in prostate toys and G-spot vibrators categories, priced at $64.99.
- Wild Flower Gift Card Variable-denomination gift card redeemable on wildflowersex.com, allowing recipients to select their own products from the store's sexual wellness assortment.
Companies that use Wild Flower
Customer profileSegments3 records
Ideal customer profiles2 records
Wild Flower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wild Flower partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreWild Flower uses Shopify as their e-commerce platform and hosting provider. The entire online storefront, including product listings, shopping cart, checkout, and payment processing, runs on Shopify's infrastructure.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wild Flower competitors and assessment
Company assessmentBroad incumbents
- Lovehoney: Lovehoney is one of the largest global online sexual wellness retailers, offering a multi-brand catalog spanning all categories. Comparable to Wild Flower's broad third-party assortment but at far greater scale and as a broader incumbent.
- Satisfyer: Satisfyer is a German sexual wellness brand specializing in pressure-wave and vibrator products sold globally. Wild Flower carries Satisfyer products (e.g., Curvy 2+, Ultra Power Bullet), making Satisfyer both a supplier peer and a direct brand competitor.
- Adam & Eve: Adam & Eve is a long-standing mass-market sexual wellness retailer offering a vast catalog of products. Comparable as a broad multi-category online retailer, though positioned more mainstream and lower-price than Wild Flower.
- LELO: LELO is a premium sexual wellness brand and manufacturer of luxury vibrators, massagers, and accessories sold globally via DTC and retail. Comparable as a brand whose products are stocked on Wild Flower's site, and as a benchmark for premium positioning in the category.
Direct peers
- Good Vibrations: Good Vibrations is a legacy sexual wellness retailer with both online and physical stores, emphasizing education and body-positive curation. Comparable to Wild Flower in education-forward, body-positive merchandising and curated multi-brand assortment.
- Unbound: Unbound is a sexual wellness brand targeting women and gender-diverse consumers with vibrators, dildos, and accessories. Closely comparable in inclusive DTC positioning and target demographic.
- Dame: Dame is a founder-led, DTC sexual wellness brand selling vibrators, lubricants, and related products direct to consumers. Highly comparable to Wild Flower in mission-driven branding, premium own-product positioning, and DTC-first go-to-market.
- Maude: Maude is a modern, gender-inclusive sexual wellness brand selling vibrators, lubricants, and body care via DTC and select retail. Shares Wild Flower's minimalist, inclusive positioning and own-brand product focus.
- Babeland: Babeland is a sexual wellness retailer known for education-forward curation and an inclusive product mix. Comparable to Wild Flower as a curated, education-led DTC retailer with similar merchandising philosophy.
Emerging players
- Tenga: Tenga is a Japanese sexual wellness brand specializing in male masturbators and strokers. Wild Flower carries Tenga products (e.g., Flex Spiral Stroker), making Tenga both a supplier and a niche category peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wild Flower social profiles
Digital presenceWild Flower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wild Flower leadership team
Management profileNumber of profiles
Profiles1 record
Wild Flower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wild Flower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wild Flower
What does Wild Flower do?
Wild Flower is a direct-to-consumer e-commerce retailer of sexual wellness products, including vibrators, dildos, butt toys, penis toys, lubricants, BDSM gear, nipple toys, barriers, books, apparel, and gender-affirming products. The company sells its own proprietary branded products (Enby 3, Ova, Willow vibrators) alongside a curated assortment of third-party brands, with discrete national and global shipping.
Is Wild Flower a public or private company?
Wild Flower is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wild Flower founded?
Wild Flower was founded in 2017. It employs 1 to 10 people.
Where is Wild Flower based?
Wild Flower is headquartered in Brooklyn, United States, in the North America region.
How does Wild Flower make money?
One revenue line is on record: E-commerce Product Sales.
Who are Wild Flower's main competitors?
Broad incumbents on record are Lovehoney, Satisfyer, Adam & Eve and LELO. Direct peers are Good Vibrations, Unbound, Dame, Maude and Babeland. Tenga is listed as an emerging player.
Does Wild Flower have an API?
No public API is recorded for Wild Flower.