What Good Vibrations does

Good Vibrations, legally Barnaby Ltd dba Good Vibrations, is a US-based omnichannel retailer of adult sexual wellness products founded in 1977 and headquartered in San Francisco. The company sells vibrators, dildos, lubricants, anal toys, BDSM and fetish products, lingerie, sexual health items, books and erotica, and related accessories across more than 20 product categories. It serves individual adult consumers, couples, and the LGBTQ+ community through a sex-positive, educational positioning emphasizing body-safe materials and discreet purchasing.

The business combines an e-commerce storefront at goodvibes.com with physical retail showrooms in San Francisco (multiple locations), Berkeley, CA, and Brookline, MA. The platform integrates ten payment methods — Visa, Mastercard, American Express, Discover, JCB, PayPal (including Pay in 4 and Pay Monthly), Venmo, Afterpay, Cash App, and Google Pay — and offers free discreet shipping on orders over $85 with promotional discounting (e.g., PRIDEVIBE 15% off). Unit pricing ranges from approximately $5 for accessories to over $400 for premium electrostimulation kits. The company operates a private-label brand ("Good Vibes Toys") and curates third-party brands with input from Staff Sexologist Dr. Carol Queen.

The revenue model is one-time direct-to-consumer product sales. Good Vibrations is privately held with no venture capital, private equity, parent company, or external funding disclosed, and has been self-sustaining since founding. Distribution is supported by an educational content hub (Good Vibes Buzz), an affiliate program, a Good Vibes Rewards loyalty program, community events and workshops, and the GiVe charitable donation program. No AI/ML capabilities, mobile app, public API, patents, or acquisitions are recorded in the available data.

Name

Good Vibrations

Legal name

Barnaby Ltd dba Good Vibrations

Website

https://goodvibes.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Good Vibrations is a US-based omnichannel adult sexual wellness retailer founded in 1977, operating e-commerce (goodvibes.com) and physical stores in San Francisco, Berkeley, and Brookline, serving individual consumers, couples, and the LGBTQ+ community with vibrators, dildos, BDSM products, lingerie, and lubricants.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct retail and e-commerce sales of adult sexual wellness products including vibrators, dildos, lubricants, bondage gear, and lingerie. Revenue generated through one-time product purchases with pricing ranging from budget ($5-15) to premium ($100-400+).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Good Vibrations is an omnichannel adult wellness retailer selling vibrators, dildos, lubricants, anal toys, penis toys, BDSM/fetish gear, lingerie, sexual health products, and books/erotica through its goodvibes.com e-commerce site and physical retail stores in California and Massachusetts. The offering emphasizes sex-positive education, expert-curated body-safe products, discreet shipping since 1977, and the company's own Good Vibes Toys private label.

Product overview

Good Vibrations is an e-commerce adult retailer offering an extensive portfolio of sexual wellness products, operating since 1977 with both online and physical retail store locations. The product lineup centers on core categories including vibrators (with 21 sub-types ranging from bullet to wand styles), dildos (9 varieties), lubricants (9 types), penis toys (7 categories), anal toys (7 types), and BDSM/fetish products (including bondage sets, restraints, collars, electroplay, and impact play implements). The company also offers its own private label 'Good Vibes Toys' brand alongside premium and eco-friendly product tiers. Additional offerings include strap-on harnesses, lingerie (19 sub-categories), massage/body products, sex furniture, sexual health items, books/erotica, and couples toys. The business differentiates through sex educator curation, 100% body-safe product standards, discreet shipping, and community programs including events, workshops, and the GiVe donation program.

Differentiator

Problem solved

Functional benefit

Brands

• Good Vibes Toys: The company's proprietary brand of sex toys and intimate products sold exclusively through Good Vibrations.

Products and services

• Vibrators Extensive range of vibrators including air suction, anal-safe, app-controlled, battery, beginner, bullet/egg, clitoral, discreet, g-spot, multi-function, palm, rabbit, rechargeable, remote, thrusting, wand, and wearable styles for adult consumers.
• Dildos Wide selection of dildos including double, fantasy, g-spot, glass, pornstar, realistic, silicone, strap-on, suction cup, and vibrating varieties for adult consumers.
• Lubricants Various lubricant types including anal, flavored, hybrid, natural, oil-based, silicone-based, warming, and water-based formulations, including Good Lube Premium Jelle.
• Penis Toys Products for male pleasure including cock rings, strokers, sleeves, penis extensions, pumps, pornstar sleeves, powered masturbators, and stroke creams.
• Anal Toys Anal play products including anal beads, anal-safe dildos, anal-safe vibrators, butt plugs, douches, anal training sets, and prostate stimulation devices.
• BDSM & Fetish Bondage, discipline, dominance, submission, sadism, and masochism products including apparel, furniture, blindfolds, bondage sets, collars, restraints, electroplay, impact play, and sensation items, plus 2025 web-exclusive restraint and sensation kits.
• Strap-On Harnesses & Dildos Strap-on harnesses and compatible dildos including pegging equipment and accessories for adult consumers and couples.
• Lingerie Extensive lingerie collection including babydolls, bedroom costumes, bodystockings, bras, bustiers, corsets, dresses, garter belts, gloves, hosiery, jock straps, panties, plus-size, robes, teddies, and two-piece sets.
• Body & Massage Massage oils, lotions, and candles for sensual body care sold to adult consumers.
• Sex Position Furniture Furniture and positioning aids designed to enhance sexual experiences and provide support.
• Sexual Health & Wellness Sexual health products including Kegel exercisers, dilator sets, toy cleaners, and condoms.
• Books & Erotica Educational and erotic books covering topics such as bondage, kink, BDSM, sexuality, and pleasure education.
• Good Vibes Toys (Private Label Brand) Good Vibrations' own brand of sex toys including the Good Vibes Radiant Rose, Good Vibes Summer Fun Bundle, and other branded products sold exclusively through Good Vibrations.
• Electrostimulation (E-Stim) Products Electrical stimulation devices including estim vibrators, electrodes, pads, prostate stimulators, and pinwheels for sensation play.
• Good Vibes Rewards Program Customer loyalty program allowing members to earn points on purchases and redeem for discounts, with tiered member benefits.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Austin Disaster Relief NetworkminorOthersCharitable partner receiving donations through GiVe program. Company supports disaster relief efforts through percentage of sales donations.
• Central Texas Food BankminorOthersCharitable partner for community giving. Company supports food security initiatives through GiVe donation program.
• Kerr County Flood Relief FundminorOthersCharitable partner for Texas flood relief efforts. GiVe program channels customer donations to support disaster recovery.
• Dr. Carol Queen (Staff Sexologist)coreStrategic or Co-development PartnerCompany sexologist providing expert guidance on products, education, and content. Dr. Carol Queen serves as Staff Sexologist contributing to company's sex-positive mission and educational content.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Lovehoney: Global direct-to-consumer sexual wellness retailer offering a broad assortment of vibrators, dildos, lingerie, and BDSM products via e-commerce and multiple regional sites. Closest direct competitor to Good Vibrations in category breadth, omnichannel operation, and sex-positive brand positioning.
• Adam & Eve: Long-established US adult products retailer operating a large e-commerce platform with broad assortment including vibrators, lingerie, and adult novelties. Directly comparable to Good Vibrations in product breadth and adult-focused positioning, with a stronger emphasis on promotional discounting.
• The Pleasure Chest: Sex-positive specialty retailer with multiple US storefronts (LA, NYC, Chicago) and e-commerce, focused on education and curated adult product assortment. Directly comparable to Good Vibrations in-store-as-classroom positioning and educator-led brand identity.
• Hustler Hollywood: US adult retail chain with a dozen-plus physical stores and e-commerce selling lingerie, sexual wellness products, and adult novelties. Directly comparable to Good Vibrations in omnichannel adult specialty retail, with a larger national footprint.
• SheVibe: US-based online sexual wellness retailer specializing in body-safe, women-friendly adult products with a curated assortment and educational content. Comparable to Good Vibrations in DTC positioning, body-safe product standards, and content-driven customer education.
• Stockroom: US-based retailer specializing in BDSM, fetish, kink, and bondage gear with a long operating history and curated assortment. Directly comparable to Good Vibrations in adult specialty retail and overlaps substantially in BDSM and fetish category offerings.

Broad incumbents

• Spencer's / Spencer Gifts: National mall-based specialty retail chain carrying adult novelties, lingerie, and gag gifts alongside broader pop-culture merchandise. Comparable as a scaled multi-store adult products retailer, though Good Vibrations operates at higher price points with a more curated, education-led assortment.
• LELO: Premium Swedish sexual wellness brand with global distribution of luxury vibrators, couples' toys, and intimate care products. Comparable to Good Vibrations' premium product tier ($100-$400+), though LELO is brand/manufacturer-led rather than a multi-brand retailer.

Emerging players

• Dame Products: Women-founded sexual wellness brand designing premium vibrators and intimate products with a focus on modern design, inclusivity, and wellness positioning. Comparable to Good Vibrations' curated premium tier but operates as a brand/manufacturer first, with narrower assortment.
• Maude: Modern sexual wellness brand offering vibrators, lubricants, and accessories with a minimalist, design-forward wellness aesthetic targeting mainstream consumers. Comparable to Good Vibrations as a category peer chasing the de-stigmatized mainstream buyer, though narrower in assortment and online-only.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodvibestoys
• YouTubeyoutube.com/user/sextips
• Facebookfacebook.com/goodvibrationsvalenciast
• Instagraminstagram.com/goodvibestoys
• Pinterestpinterest.com/goodvibestoys
• LinkedInlinkedin.com/company/good-vibrations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Vibrations