Verndale
Verndale is a Boston-based digital experience and ecommerce agency providing strategy, design, development, data, AI, and marketing services to enterprise and mid-market brands across North America, with deep platform expertise in Sitecore, Salesforce, and Shopify.
- Company typePrivate
- Founded1998
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Verndale does
Verndale is a Boston-based digital experience and ecommerce agency founded in 1998 that provides professional services to enterprise and mid-market brands across North America. The firm delivers end-to-end capabilities spanning strategy, design, development, data and analytics, AI implementation, and digital marketing, organized into dedicated practices including AI, Commerce, CMS & DXP, Data & Analytics, Design & UX, Digital Marketing, Managed Services, Salesforce Sales & Revenue Cloud, and Strategy. Its technology stack is platform-agnostic across leading DXPs and commerce engines, with particular depth in Sitecore (Platinum Partner, 350+ projects, 12 MVPs), Shopify (Platinum via the Vaan Group acquisition), Salesforce, BigCommerce, Contentful, Contentstack, Optimizely, Klaviyo (Master Elite via Homestead Studio), and analytics platforms including Snowflake and Sigma. Proprietary tooling includes the Forge AI CMS Migration Accelerator.
Verndale makes money through project-based engagements, retainer arrangements, and ongoing managed services, with quote-based pricing tailored to client scope. Customer segments are diversified across at least ten verticals including retail and ecommerce, manufacturing and distribution, higher education, financial services, healthcare, hospitality, sports and venues, technology, and food and beverage. Named clients include Quinnipiac University, GE Healthcare, Washington Nationals, MarineMax, Fortessa, Southeast Toyota Finance, IEWC, CDMV, Acadian Asset Management, and Aspen Snowmass.
Following private equity backing in early 2025, Verndale executed an aggressive roll-up, completing five acquisitions between March 2024 and March 2026 (Yaksa, Fishtank, Vaan Group, the Product Experience Division of Amp, and Homestead Studio), elevating the firm to the largest independent digital experience agency in the US and Canada. The firm employs 101-250 people and operates as a privately held company with no parent entity.
Verndale firmographics
Firmographics- Name
- Verndale
- Legal name
- Verndale
- Website
- https://verndale.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Verndale is a Boston-based digital experience and ecommerce agency providing strategy, design, development, data, AI, and marketing services to enterprise and mid-market brands across North America, with deep platform expertise in Sitecore, Salesforce, and Shopify.
- Ownership category
- akta.pro rank
Verndale industry classification
Industry- Product category
- Digital Experience Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Verndale is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Verndale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Digital Experience Services: Professional services model providing strategy, design, development, data analytics, AI implementation, and marketing services to enterprise and mid-market clients. Revenue generated through project-based engagements, retainer arrangements, and ongoing managed services.
- D2C Commerce Practice: Direct-to-consumer commerce services including platform strategy, experience design, acquisition, activation, and retention. Expanded through acquisitions of Homestead Studio (Klaviyo Master Elite Partner), Vaan Group (Shopify Platinum Design & Technology partner), and Fishtank (Sitecore Platinum Partner).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Verndale product offering
Product offeringCore offering
Verndale is a digital experience and ecommerce agency that helps enterprise and mid-market brands drive growth through strategy, design, development, data, AI, and marketing services. The firm delivers platform implementations (Sitecore, Shopify, Salesforce, Optimizely, etc.), D2C commerce solutions, B2B ecommerce builds, CMS migrations, and managed services across the full customer journey. Revenue is generated through project-based engagements, retainer arrangements, and ongoing managed services.
Product overview
Verndale is a digital experience and technology company offering comprehensive agency services rather than a single unified software product. The company operates across multiple service practices including AI, Commerce, Data & Analytics, Design & UX, Digital Marketing, Managed Services, Salesforce, and Strategy. These practices are delivered through deep platform expertise in Sitecore, Optimizely, Contentful, Contentstack, Shopify, BigCommerce, Salesforce, Klaviyo, and other leading technologies. The company has grown significantly through acquisitions—Yaksa (2024) for ecommerce scale, Vaan Group (2026) for Shopify capabilities, Amp Product Experience Division (2026) for product design and UX, Fishtank (2025) for SitecoreAI expertise, and Homestead Studio (2026) for D2C lifecycle marketing. Proprietary offerings include the Forge AI CMS Migration Accelerator and various assessment tools (DXP Performance, Commerce Performance, SEO, UX, Google Ads). Verndale also participates in Sitecore's Velocity Program for AI builder access. The portfolio is structured as a platform-plus-practices model where cross-functional teams combine strategy, creativity, technology, and data to deliver integrated digital experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Experience and Ecommerce Agency Services
- AI Practice
- Commerce Practice
- Data & Analytics Services
- Design and UX Services
- Digital Marketing Services
- Managed Services
- Salesforce Sales and Revenue Cloud Services
- Strategy Consulting
- Forge AI CMS Migration Accelerator
Quantifiable outcome
- 53% increase in first-year applications
- +3 more outcomes
Companies that use Verndale
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles4 records
Verndale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability10 records
Feature2 records
Verndale partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SitecorecoreVerndale is a Sitecore Platinum Partner with over 350 Sitecore projects and 12 Sitecore MVPs. The partnership was strengthened through participation in Sitecore's Velocity Program, which grants Verndale access to SitecoreAI builder licenses and priority involvement in beta programs. Verndale aims to create North America's leading SitecoreAI Experience Practice following the acquisition of Fishtank.
- Sitecore Velocity ProgramcoreNew partnership program that grants Verndale access to SitecoreAI builder licenses and priority involvement in beta programs, enabling the company to offer clients AI-driven migration tools and accelerated access to Sitecore's marketing platform.
- ShopifycoreVerndale expanded Shopify capabilities through the acquisition of Vaan Group, a Shopify Platinum Design & Technology partner. The acquisition establishes dedicated Shopify storefront capabilities for building, launching, and optimizing ecommerce experiences.
- SalesforcecoreVerndale maintains Salesforce partnership with dedicated Sales & Revenue Cloud practice offering CRM strategy, implementation, and integration services.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Verndale competitors and assessment
Company assessmentBroad incumbents
- Globant: Global digital engineering and consultancy offering digital experience, commerce, and AI services to enterprise brands. Competes directly for enterprise digital transformation RFPs with broader nearshore delivery.
- Accenture Song: Accenture's creative and digital experience practice competing for large transformation engagements. Significant overlap in commerce, content, and customer experience with much larger delivery footprint.
- Publicis Sapient: Global digital transformation arm of Publicis Groupe competing for large enterprise digital experience, commerce, and data engagements. Same buyer category but with significantly greater scale, global delivery, and brand portfolio.
- Deloitte Digital: Consulting giant's digital agency arm serving enterprise clients on Adobe, Salesforce, and custom platform builds. Overlaps significantly on enterprise digital transformation and B2B commerce mandates.
- Bluewolf (IBM): Consultancy within IBM focused on Salesforce and adjacent digital transformation. Directly competes for CRM, commerce, and customer experience implementation work for enterprise accounts.
- Isobar (Dentsu Creative): Global digital agency within Dentsu delivering experience design, commerce, and marketing technology services. Comparable offering for brand-side digital experience programs across retail, financial services, and healthcare.
Direct peers
- Perficient: Large US digital consultancy delivering strategy, design, and technology services across Sitecore, Salesforce, Adobe, and commerce platforms to enterprise and mid-market clients. Most direct services competitor with overlapping platform partnerships and vertical mix.
- Valtech: Global digital services agency specializing in experience platforms, commerce, and data engineering across Sitecore, Salesforce, and Shopify ecosystems. Closely comparable across services, technology partners, and target verticals.
Emerging players
- Net Solutions: Digital experience and ecommerce agency delivering storefront, CMS, and integration work for retail and B2B brands. Comparable on commerce-led digital transformation engagements with similar buyer segments.
- Improving (Sitecore Partner): Technology consultancy and Sitecore-focused digital experience partner with strong implementation services. Overlaps directly with Verndale's Sitecore Platinum Partner business and platform-led delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Verndale social profiles
Digital presenceVerndale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verndale leadership team
Management profileNumber of profiles
Profiles10 records
Verndale subsidiaries and ownership
Company hierarchySubsidiaries5 records
Verndale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verndale M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verndale
What does Verndale do?
Verndale is a digital experience and ecommerce agency that helps enterprise and mid-market brands drive growth through strategy, design, development, data, AI, and marketing services. The firm delivers platform implementations (Sitecore, Shopify, Salesforce, Optimizely, etc.), D2C commerce solutions, B2B ecommerce builds, CMS migrations, and managed services across the full customer journey. Revenue is generated through project-based engagements, retainer arrangements, and ongoing managed services.
Is Verndale a public or private company?
Verndale is a private company. It is classified as private equity controlled and is currently operating.
When was Verndale founded?
Verndale was founded in 1998. It employs 101 to 250 people.
Where is Verndale based?
Verndale is headquartered in Boston, United States, in the North America region.
How does Verndale make money?
Two revenue lines are on record. Digital Experience Services are the primary driver. The others are D2C Commerce Practice.
Who are Verndale's main competitors?
Broad incumbents on record are Globant, Accenture Song, Publicis Sapient, Deloitte Digital, Bluewolf (IBM) and Isobar (Dentsu Creative). Direct peers are Perficient and Valtech. Emerging players are Net Solutions and Improving (Sitecore Partner).
Does Verndale have an API?
No public API is recorded for Verndale.
What industry is Verndale in?
Verndale's product category is Digital Experience Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 541810 and its SIC code is 8742.