76

What 76 does

76 is a long-established U.S. fuel retail brand founded in 1932, currently operated as a brand within the Phillips 66 Company portfolio alongside the Phillips 66 and Conoco brands. The company sells gasoline and 76 Renewable Diesel through a network of thousands of branded stations across the United States (with a historical concentration on the West Coast), supplemented by convenience store items, car washes, gift cards, and co-branded 76 credit cards. Its headquarters and Consumer Services operations are based in Bartlesville, Oklahoma, and the brand is owned by publicly traded Phillips 66 Company (NYSE: PSX). 76 has 51–100 employees at the brand/operations-support level, with station-level staffing operated by independent dealers and franchisees.

The company's core technology and customer engagement platform is the Fuel Forward mobile application, which enables mobile payments (including Direct Pay linked to checking accounts), station finding, stacked discount redemption, and promotional offers across all three Phillips 66 tri-brand networks. Supporting products include the KickBack Rewards loyalty program (operated by subsidiary KickBack Points, LLC), 76-branded credit cards offering up to 15¢/gallon in savings, and gift cards. The Fuel Forward app has a 4.9-star rating with 53,000 reviews on the Apple App Store and a 4.4-star rating with ~7,990 reviews on Google Play, indicating strong consumer engagement with the digital channel. The differentiated renewable diesel product is chemically processed from vegetable oils and fats, meets the California Air Resources Board Low Carbon Fuel Standard, and is compatible with all diesel engines without modification.

76's revenue model is transactional and primarily derived from per-gallon fuel sales, convenience store purchases, credit card transaction economics, and loyalty-program economics, all distributed through a physical retail footprint plus the Fuel Forward app as the digital bridge. Go-to-market emphasizes direct-to-consumer retail at branded stations, supported by sports marketing partnerships (Los Angeles Dodgers as a core GTM partner, Acura motorsports), social media presence (Instagram, Facebook, YouTube), email newsletters, and a "Become a Fuel Supplier" program that recruits additional marketers/resellers into the distribution network. Customer segments are horizontal, targeting individual drivers and small-business consumers rather than enterprise accounts.

Name

76

Legal name

Phillips 66 Company

Website

https://76.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

76 is a U.S. fuel retail brand founded in 1932 and owned by Phillips 66 Company, selling gasoline and renewable diesel through thousands of branded stations across the country. It serves individual drivers and small-business consumers via its Fuel Forward mobile app, KickBack Rewards, and co-branded credit cards.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Retail fuel sales
• Gasoline distribution
• Renewable diesel
• Fuel loyalty programs
• Convenience store retail

Headquarters

HQ city

Bartlesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Retail fuel sales through company-owned and dealer-operated gas stations. Revenue generated from gasoline and diesel fuel transactions at the pump.
2. Convenience Store Sales: Sales of convenience items, snacks, beverages, and other retail products at gas station convenience stores.
3. Credit Card Processing: Revenue from credit card transactions when customers use 76 branded credit cards for fuel purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

76 is a retail fuel brand that sells gasoline and diesel fuel (including 76 Renewable Diesel) through company-owned and dealer-operated gas stations across the United States. The offering is supported by the Fuel Forward mobile app for payments and discount stacking, the KickBack Rewards loyalty program, and 76 branded credit and gift cards, with convenience store items and car washes sold at station locations.

Product overview

76® is a fuel retail brand owned by Phillips 66 Company, operating under a tri-brand portfolio alongside Phillips 66® and Conoco®. The company offers a portfolio of fuel products (including conventional fuels and 76® Renewable Diesel), supported by a mobile application (Fuel Forward® App) for savings and rewards, a KickBack® Rewards loyalty program, and co-branded credit cards. The ecosystem enables drivers to save on fuel through app-based discounts, loyalty points, and payment integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Fuel Forward®: Mobile app for fuel savings and discounts at Phillips 66, Conoco, and 76 stations
• KickBack® Rewards
• 76® Renewable Diesel
• 76® Credit Card

Products and services

• Fuel Forward App

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AllyantminorImplementation/ SI/ Consulting PartnerAllyant is engaged as a partner to audit the 76 website to ensure accessibility practices are properly implemented, supporting 76's commitment to website accessibility for all users.
• Los Angeles DodgerscoreGTM or Marketing PartnerSports marketing partnership with MLB's back-to-back World Series champions. 76 offers promotional deals for Fuel Forward app users including 2-for-1 tickets to Dodgers games. The partnership includes sponsorship activation at Dodgers Stadium.
• AcuraminorGTM or Marketing PartnerMotorsports sponsorship of the No. 93 Acura ARX-06 in 76-inspired colors competing in the IMSA WeatherTech SportsCar Championship. The partnership showcases the 76 brand in professional racing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 7-Eleven: 7-Eleven is the largest U.S. convenience retailer with thousands of fuel-pump-equipped locations and a strong loyalty platform (7Rewards). Overlaps with 76's forecourt convenience model and competes for c-store share-of-wallet at the pump, while also operating its own branded fuel offering.

Direct peers

• ExxonMobil: ExxonMobil operates a large branded U.S. retail fuel network through Exxon and Mobil stations with the ExxonMobil Rewards+ program. Direct competitor to 76 in retail fuel, loyalty/credit card programs (ExxonMobil Smart Card), and convenience store integration.
• Shell USA: Shell operates thousands of branded retail fuel stations across the U.S. with the Fuel Rewards loyalty program and Shell Pay app, directly comparable to 76's Fuel Forward ecosystem. Both compete head-to-head in retail fuel pricing, rewards stacking, and convenience store offerings at forecourts.
• ARCO: ARCO is a BP-owned fuel brand with particularly strong presence on the West Coast, directly overlapping 76's core operating geography. Competes on retail gasoline pricing and station density, with a similar value-oriented positioning and limited convenience store footprint.
• Marathon Petroleum: Marathon Petroleum operates the Marathon and Speedway branded fuel retail networks across the U.S., one of the largest branded downstream marketers. Directly comparable to 76 in branded fuel retail scale, dealer-operated model, and consumer loyalty/credit programs.
• Sinclair Oil: Sinclair operates a U.S. branded retail fuel network concentrated in the Western and Midwestern U.S., overlapping with 76's footprint. Comparable in dealer-operated model, branded fuel marketing, and loyalty/app-based consumer engagement programs.
• Phillips 66: Phillips 66 is the third tri-brand alongside 76 and Conoco under the same parent corporation. Shares identical Fuel Forward, KickBack, and credit card infrastructure and competes with 76 for marketing dollars, dealer sign-ups, and station growth within the shared parent portfolio.
• Conoco: Conoco is a sister brand under the same parent (Phillips 66), sharing the Fuel Forward app, KickBack Rewards, and credit card programs with 76. Closest comparable in product offering, digital ecosystem, and operating model since both brands are run from the same Phillips 66 marketing infrastructure.
• BP America: BP operates branded retail fuel stations (BP and Amoco) across the U.S. with the BPme loyalty app, directly comparable to 76's Fuel Forward. Competes head-to-head in retail fuel, rewards, and convenience retail, with BP also expanding EV charging at forecourts.
• Chevron: Chevron operates a major branded retail fuel network in the U.S., with particularly strong density on the West Coast directly overlapping 76's core geography. Both brands sell gasoline, diesel, and convenience items through dealer-operated stations and have launched mobile app-based loyalty programs, making them direct competitors for share of wallet and station partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/76
• YouTubeyoutube.com/playlist?list=PLhZANlfVQtQeQq02_i-P-FzxJk8lOKgX-&si=t3ZnqMryQ7wndl5f
• Facebookfacebook.com/76gas
• Instagraminstagram.com/76
• LinkedInlinkedin.com/company/union-76-gas-station

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 76