BlenderBottle
BlenderBottle, founded in 2004 and operated by Trove Brands, manufactures shaker cups built around its proprietary BlenderBall wire whisk mixing technology. It serves fitness consumers and supplement users via DTC e-commerce, wholesale, licensed special editions, and a quarterly subscription program.
- Company typePrivate
- Founded2004
- HeadquartersLehi, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What BlenderBottle does
BlenderBottle is a consumer products brand founded in 2004 and headquartered in Lehi, Utah, operating as a portfolio brand under Trove Brands, LLC. The company designs and manufactures handheld shaker cups for protein shakes and nutritional supplements, anchored by its proprietary BlenderBall wire whisk — a free-floating mixing element that creates a vortex to dissolve powder without a motorized blender. Its product portfolio spans four core shaker lines differentiated by material and feature set: the original Classic (entry-level plastic, from $9.99), Pro Series (odor-resistant Eastman Tritan plastic from $14.99), Sport Tritan (push-button lockable lid from $18.99), and Sport Stainless (double-wall vacuum insulated from $27.99), with a 2-in-1 Shaker Tumbler ($29.99) bridging the shaker and tumbler categories. The company's product catalog includes roughly 50 SKUs across core bottles, accessories (GoStak, ProStak, Koda, brushes, cleaning tablets), and customization services.
BlenderBottle holds U.S. and foreign patents and trademarks on its core technology and key design features, including SpoutGuard hygiene protection, StayOpen Flip Cap, and lockable lid mechanisms. The brand has secured licensing partnerships with major entertainment IP holders — Star Wars/Lucasfilm, Disney/Pixar, Marvel, Warner Bros./Harry Potter, Nickelodeon/SpongeBob, DC Comics, MLB, and the National Parks Foundation — to produce licensed special editions that drive collectible appeal and broaden the customer base beyond core fitness consumers. Pricing across the licensed lines ranges from $19.99 to $29.99, with limited lifetime warranty and a replacement parts ecosystem as recurring-purchase drivers.
The company generates revenue through direct-to-consumer e-commerce at blenderbottle.com, wholesale and reseller programs serving fitness and supplement retailers, private-label/co-branding services for enterprise clients, and a Shaker Club quarterly subscription program launched in 2025 with three tiers ($17.99-$27.99/quarter). BlenderBottle ships domestically from its Utah warehouse (free U.S. shipping on orders over $50) and internationally to the United Kingdom and Australia. The company is private, bootstrapped, and operates without disclosed institutional funding, management team listing, or financial statements.
BlenderBottle firmographics
Firmographics- Name
- BlenderBottle
- Legal name
- Trove Brands, LLC
- Website
- https://blenderbottle.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BlenderBottle, founded in 2004 and operated by Trove Brands, manufactures shaker cups built around its proprietary BlenderBall wire whisk mixing technology. It serves fitness consumers and supplement users via DTC e-commerce, wholesale, licensed special editions, and a quarterly subscription program.
- Ownership category
- akta.pro rank
BlenderBottle industry classification
Industry- Product category
- Fitness Drinkware and Shaker Bottles
- NAICS
- Plastics Bottle Manufacturing (32616)
- akta.pro primary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
Keywords
Where BlenderBottle is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BlenderBottle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Shaker Bottle Sales: Primary revenue from one-time sales of shaker bottles across multiple product lines (Classic, Pro Series, Sport Tritan, Sport Stainless, Sport Sleek). Products sold at various price points from $9.99 to $34.99.
- Accessories and Replacement Parts: Sales of replacement lids, BlenderBall whisk replacements, straws, bottle brushes, cleaning tablets, and storage containers (GoStak, ProStak).
- The Shaker Club Subscription: Quarterly subscription program delivering limited-edition bottles with benefits including early access, exclusive sales, and anniversary gifts. Three tiers: Pro ($17.99/quarter), Sport ($19.99/quarter), Sleek ($27.99/quarter).
- Private Label/Co-Branding: Private label program allowing companies to co-brand BlenderBottle products with their logos for wholesale distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Classic - Original shaker cup |
| One time/ perpetual license | Pay-as-you-go | Pro Series - Odor-resistant plastic shaker |
| One time/ perpetual license | Pay-as-you-go | Sport Tritan - Lockable lid plastic shaker |
| One time/ perpetual license | Pay-as-you-go | Sport Stainless - Insulated stainless steel shaker |
| One time/ perpetual license | Pay-as-you-go | Sport Sleek - Premium insulated stainless steel |
| One time/ perpetual license | Pay-as-you-go | 2-in-1 Shaker Tumbler - Hybrid shaker/tumbler |
| Subscription | Multi-year contract | The Shaker Club - Pro Subscription |
| Subscription | Multi-year contract | The Shaker Club - Sport Subscription |
| Subscription | Multi-year contract | The Shaker Club - Sleek Subscription |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
BlenderBottle product offering
Product offeringCore offering
BlenderBottle designs, manufactures, and sells handheld shaker cups and hydration bottles used primarily for mixing protein shakes and supplements. The product portfolio is anchored by the proprietary BlenderBall wire whisk and spans multiple material tiers (Classic plastic, Pro Series odor-resistant Tritan, Sport Stainless insulated steel), along with stackable supplement storage containers (GoStak, ProStak), replacement parts, licensed-collectible editions, and the Shaker Club quarterly subscription program.
Product overview
BlenderBottle offers a diversified portfolio of shaker bottles and hydration products centered around its proprietary BlenderBall mixing technology. The product lineup comprises four core shaker bottle lines differentiated by material and features: Classic (original plastic shaker), Pro Series (odor-resistant Tritan), Sport Tritan (lockable Tritan with push-button lid), and the Sport Stainless/Sport Stainless Sleek (insulated stainless steel variants). The portfolio extends to the 2-in-1 Shaker Tumbler combining tumbler and shaker functionality, plus accessory products including GoStak and ProStak storage containers, replacement parts, and cleaning supplies. The company also operates a Shaker Club quarterly subscription program delivering exclusive limited-edition bottles. A significant portion of the product range consists of licensed special editions including Star Wars, SpongeBob, Disney/Pixar, Harry Potter, DC Comics, Marvel, and MLB themes, as well as seasonal collections like the Summer 2026 line.
Differentiator
Problem solved
Functional benefit
Brands
- The Shaker Club: A quarterly subscription program offering exclusive limited-edition bottles and perks including discounted pricing, exclusive sales, and yearly gifts.
- GoStak
- 2-in-1 Shaker Tumbler
Products and services
- Classic Shaker Bottle The original BlenderBottle shaker cup featuring the BlenderBall wire whisk, rounded base, SpoutGuard, and measurement markings. Available in 20oz, 28oz, and 45oz sizes. Marketed as the world's best-selling shaker cup.
- Pro Series Shaker Bottle Odor-resistant and stain-resistant protein shaker bottle made with Eastman Tritan plastic, featuring rounded base, SpoutGuard, and adjustable carry loop. 28oz capacity; positioned as pro-grade upgrade.
- Sport Stainless Shaker Insulated stainless steel shaker bottle with double-wall construction keeping drinks cold for up to 24 hours. Features lockable flip cap with push-button open, rounded base, and carry loop. 24oz capacity.
- Sport Stainless Sleek Shaker Premium insulated stainless steel shaker with double-wall insulation (24-hour cold retention) and slim, easy-grip profile. Features lockable StayOpen flip cap. 25oz capacity.
Quantifiable outcome
- 24-hour cold retention in insulated stainless steel models
- +2 more outcomes
Companies that use BlenderBottle
Customer profileSegments1 record
Ideal customer profiles3 records
BlenderBottle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
BlenderBottle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Private Label/Co-Branding PartnersminorBlenderBottle offers a private label program allowing companies to co-brand bottles with their logos for wholesale distribution through retail channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BlenderBottle competitors and assessment
Company assessmentBroad incumbents
- Hydro Flask: Owned by Helen of Troy, Hydro Flask makes premium insulated sport and lifestyle water bottles. It targets overlapping active/outdoor consumer use cases with much broader distribution (REI, Dick's, college bookstores) and a deeper product portfolio. Comparable as a category-defining premium hydration drinkware brand facing the same fitness/lifestyle buyer.
- Yeti: Yeti's Rambler and Roadie lines cover premium insulated drinkware alongside a broader cooler and outdoor equipment portfolio. The brand commands an aspirational premium price point that puts pricing pressure on the upper end of BlenderBottle's stainless-steel range. Comparable primarily in sport/lifestyle hydration premium positioning.
- CamelBak: Established hydration brand covering sport bottles, hydration packs, and filtration. Comparable as a fitness/active hydration incumbent that overlaps with BlenderBottle at the run/gym consumer, though more outdoor/biking-skewed.
- Contigo: Travel mugs and sport bottles owned by Ignite USA. Overlaps with BlenderBottle on leak-proof sport/active lifestyle bottles for daily carry. Broader retail footprint through mass and grocery channels differentiates the go-to-market rather than the product.
Direct peers
- Simple Modern: DTC-first drinkware brand selling tumblers, water bottles, and shaker cups at overlapping $10–$35 price points. Strong licensed partnerships (Disney, Marvel) and similar e-commerce-led GTM. The closest mid-market direct peer to BlenderBottle in sport drinkware.
- Ice Shaker: Insulated stainless steel shaker bottles purpose-built for protein mixing. Competes head-to-head on the Sport Stainless line with similar price points ($25–$30) and a fitness-first marketing orientation. The purest direct competitor in the shaker bottle category.
- BrüMate: DTC brand selling insulated tumblers and sport bottles (Era, Nav, Mutant series) with similar mid-premium pricing and lifestyle/active positioning. Overlaps directly with the Sport Stainless Sleek and 2-in-1 Tumbler, especially in the gym/bottle crossover buyer.
- Smartshake: Sweden-based protein shaker bottle brand with comparable mixing mechanisms, modular storage, and licensed lines. Differs by being primarily Europe-distributed but pitches to the same protein-shake user. Direct functional peer in the shaker cup category.
- Owala: Sport water bottle brand (FreeSip line) owned by Helen of Troy. Sells insulated and plastic sport bottles for daily/fitness hydration with a patented dual drinking spout — direct competitor for the daily-carry use case where BlenderBottle competes outside the protein shaker niche.
- Takeya: Sport bottles and insulated tumblers with a strong fitness/active consumer orientation and similar premium pricing. Direct competition for the Sport Tritan and Sport Stainless lines, especially in specialty fitness and supplement retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BlenderBottle social profiles
Digital presenceBlenderBottle financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlenderBottle leadership team
Management profileNumber of profiles
BlenderBottle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlenderBottle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlenderBottle
What does BlenderBottle do?
BlenderBottle designs, manufactures, and sells handheld shaker cups and hydration bottles used primarily for mixing protein shakes and supplements. The product portfolio is anchored by the proprietary BlenderBall wire whisk and spans multiple material tiers (Classic plastic, Pro Series odor-resistant Tritan, Sport Stainless insulated steel), along with stackable supplement storage containers (GoStak, ProStak), replacement parts, licensed-collectible editions, and the Shaker Club quarterly subscription program.
Is BlenderBottle a public or private company?
BlenderBottle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlenderBottle founded?
BlenderBottle was founded in 2004. It employs 101 to 250 people.
Where is BlenderBottle based?
BlenderBottle is headquartered in Lehi, United States, in the North America region.
How does BlenderBottle make money?
Four revenue lines are on record. Shaker Bottle Sales are the primary driver. The others are accessories and Replacement Parts, the Shaker Club Subscription and private Label/Co-Branding.
Who are BlenderBottle's main competitors?
Broad incumbents on record are Hydro Flask, Yeti, CamelBak and Contigo. Direct peers are Simple Modern, Ice Shaker, BrüMate, Smartshake, Owala and Takeya.
Does BlenderBottle have an API?
No public API is recorded for BlenderBottle.
What industry is BlenderBottle in?
BlenderBottle's product category is Fitness Drinkware and Shaker Bottles. Its primary akta.pro industry code is CRADAHAK, Sports Drinks & Hydration Beverages. Its NAICS code is 32616.