What Ice Shaker does

Ice Shaker is a privately held, direct-to-consumer e-commerce brand founded in 2016 by former NFL player Chris Gronkowski in Southlake, Texas, selling double-wall vacuum insulated stainless steel shaker bottles and tumblers in sizes ranging from 14oz to half-gallon jugs. The company's flagship 26oz Ice Shaker is differentiated by a patented noise-free agitator, twist-on leak-proof lid, and 30+ hour ice retention, sold in standard colorways, a Legend Series, a 4D Series with wraparound graphics, and Flex Bottles with straws. The product line also extends into officially licensed collections with the NFL, NBA, MLB, NHL, MLS, NCAA, WWE, Marvel, and Disney, giving Ice Shaker access to affinity-driven fan merchandise SKUs across all major North American professional sports leagues, college athletics, and major entertainment franchises. The company further operates a Custom Shop service offering laser engraving personalization for individual customers and a B2B/wholesale channel for corporate and team orders, and contributes 1% of every purchase to a portfolio of nonprofit partners including Water.org and multiple military and first-responder organizations.

Ice Shaker monetizes entirely through one-time hardware product sales through its own website (iceshaker.com), with no retail distribution or third-party marketplace presence, at unit price points ranging from approximately $24.99 for the 20oz Skinny Tumbler to $45.00 for licensed 40oz Legend Series and specialty products, and offers free ground shipping on orders over $80 within the US contiguous states. The customer base spans fitness enthusiasts and gym-goers as the primary segment, sports fans purchasing licensed team merchandise, and the military/first-responder community, with a horizontal segmentation approach across these persona types. The company is bootstrapped — no funding rounds, institutional investors, or ownership changes are on file — and remains founder-led, with Gronkowski as CEO and a recently appointed VP of Sales (Josh Wasson) to support what appears to be a measured build-out phase. National brand awareness has been anchored by the company's appearance on ABC's Shark Tank, which serves as the principal earned-media asset supporting premium pricing in a category otherwise populated by commoditized plastic alternatives.

Name

Ice Shaker

Legal name

Ice Shaker

Website

https://iceshaker.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ice Shaker is a Southlake, Texas-based direct-to-consumer e-commerce brand founded in 2016 by former NFL player Chris Gronkowski that sells patented double-wall vacuum insulated stainless steel shaker bottles and tumblers, serving fitness enthusiasts, sports fans, and the military community through licensed collections spanning the NFL, NBA, MLB, NHL, MLS, NCAA, WWE, Marvel, and Disney.

Ownership category

akta.pro rank

Product category

Insulated Drinkware

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Protein shaker bottles
• Insulated drinkware
• Fitness hydration products
• Licensed sports merchandise
• Stainless steel tumblers

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Product Sales: Ice Shaker generates revenue primarily through the direct sale of insulated shaker bottles and tumblers. Products are sold in various sizes (20oz, 26oz, 32oz, 40oz) across multiple series (Legend, 4D, Color Rush, Allegiance) with price points ranging from approximately $24.99 to $45.00 depending on product type and customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ice Shaker designs, manufactures, and sells stainless steel, double-wall vacuum insulated protein shaker bottles and tumblers directly to consumers through its own e-commerce website. The product range spans multiple sizes (14oz, 20oz, 26oz, 32oz, 40oz) plus half-gallon jugs, with a premium 4D Series featuring wraparound graphics, an extensive officially licensed collection covering major US sports leagues and entertainment franchises, and a Custom Shop offering laser-engraved personalization for individual and bulk/team orders.

Product overview

Ice Shaker is a protein shaker bottle company that appeared on ABC's Shark Tank, founded by former NFL player Chris Gronkowski in 2016. The product portfolio centers on insulated stainless steel shaker bottles and tumblers available in multiple sizes (14oz, 20oz, 26oz, 32oz, 40oz) plus half-gallon jugs. Core product lines include the standard Ice Shaker (26oz, 32oz), Skinny Shakers (20oz), Legend Series Tumblers (40oz), Flex Bottles (26oz with straw), and Half Gallon Jugs. The 4D Series represents a premium line with wraparound 3D-style graphics. Ice Shaker also operates a Custom Shop service offering laser engraving personalization across most bottle sizes. The company holds numerous officially licensed partnerships with major sports leagues (NFL, MLB, NBA, NHL, MLS, NCAA) and entertainment franchises (Marvel, WWE, Disney), plus military charity partnerships. Key technology differentiators include double-wall vacuum insulation providing 30+ hours of cold retention, patented noise-free agitator, and twist-on leak-proof lids.

Differentiator

Problem solved

Functional benefit

Products and services

• 26oz Ice Shaker Bottle The flagship 26oz protein shaker bottle with double-wall insulated design that keeps drinks ice-cold for 30+ hours, featuring a patented noise-free agitator, twist-on leak-proof lid, and kitchen-grade stainless steel construction; targeted at fitness enthusiasts, gym-goers, and protein-supplement users.
• 32oz Ice Shaker Bottle Mid-size 32oz shaker bottle offering a balance between capacity and portability, with double-wall vacuum insulation, leak-proof lid, and patented noise-free agitator; available in various colors and the Legend Series.
• 40oz Legend Series Tumbler Larger 40oz insulated shaker tumblers in the Legend Series, featuring double-wall vacuum insulation, leak-proof lids, noise-free agitator, and a wide range of color and licensed team designs.
• 20oz Skinny Shaker Compact 20oz slim-profile shaker bottle designed for portability, featuring the same double-wall insulated technology and leak-proof lid as larger models.
• 26oz Flex Bottle Flexible insulated bottles with straw, available with and without handles, offering the same double-wall insulation performance as core Ice Shakers in a different form factor.
• Half Gallon Jug High-capacity half-gallon insulated jug for extended hydration needs, featuring double-wall insulation and a silicone base for protection.
• 4D Series Shaker Bottle Premium product line featuring 3D-style graphic wraps that wrap around the entire bottle, offering immersive licensed designs for sports teams and entertainment franchises in the 26oz shaker form factor.
• 14oz and 20oz Sport Bottles Compact 14oz and 20oz sport bottles suitable for on-the-go hydration, available with custom laser engraving through the Ice Shaker Custom Shop.
• Custom Shop (Laser Engraving Personalization) Personalization and bulk order service using state-of-the-art laser engraving to permanently add names, text, clipart, or organizational logos to bottles; available on 14oz, 20oz, 26oz, 32oz, and 40oz bottles, plus half-gallon jugs and flex bottles, for both individual gift orders and B2B/team wholesale orders.
• Officially Licensed Professional Sports Collection (NFL, MLB, NBA, NHL, MLS) Officially licensed team-branded shaker bottles and tumblers featuring team logos from the NFL, MLB, NBA, NHL, and MLS in 26oz and 40oz sizes; sold to sports fans and gift buyers seeking officially licensed merchandise.
• Officially Licensed NCAA Collection Officially licensed NCAA college team-branded 40oz Legend Series shaker tumblers featuring various college team logos for fans and alumni.
• Marvel Collection Licensed Marvel superhero-branded shaker bottles featuring characters such as Spider-Man, Captain America, Iron Man, Deadpool, Wolverine, The Punisher, and Avengers designs for fans and gift buyers.
• WWE Collection WWE wrestling-themed shaker bottles featuring officially licensed WWE branding and wrestler imagery for wrestling fans and gift buyers.
• Disney Collection Licensed Disney character-branded shaker bottles and tumblers featuring Disney properties for fans, families, and gift buyers.
• Special Forces Charitable Trust Collection Special Forces Charitable Trust branded shaker bottles supporting military charitable causes, including Green Berets and special forces families.

Quantifiable outcome

• 30+ hours of ice retention
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Water.orgcoreStrategic or Co-development PartnerCommunity initiative partner; 1% of every Ice Shaker purchase is donated to Water.org, supporting their mission to provide clean water access globally.
• Adaptive Training FoundationcoreStrategic or Co-development PartnerCommunity initiative partner supporting wounded veterans through adaptive training programs.
• Guns Garin Memorial FoundationcoreStrategic or Co-development PartnerCommunity initiative partner providing military support through the Guns Garin Memorial Foundation.
• Travis Manion FoundationcoreStrategic or Co-development PartnerCommunity initiative partner supporting veterans and families of fallen heroes.
• FITOPScoreStrategic or Co-development PartnerCommunity initiative partner supporting military fitness training programs.
• Reps for ResponderscoreStrategic or Co-development PartnerCommunity initiative partner supporting first responders through fitness and wellness programs.
• Special Forces Charitable TrustcoreStrategic or Co-development PartnerCommunity initiative partner supporting Green Berets and special forces families.
• Stand Up To CancercoreStrategic or Co-development PartnerCommunity initiative partner supporting cancer research and patient support programs.
• Whiskey ValorminorStrategic or Co-development PartnerCustom shaker bottle partnership with Whiskey Valor, supporting their mission.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YETI: Premium insulated drinkware and cooler brand with strong licensing/sports collaborations; competes in the same premium insulated-bottle price band as Ice Shaker's Legend Series.
• Hydro Flask: Mass-market insulated drinkware incumbent with deep retail distribution; competes with Ice Shaker's insulated bottle category, especially in hydration use cases outside protein mixing.
• Owala: Fast-growing insulated sports water bottle brand with patented FreeSip lid; competes with Ice Shaker in the everyday fitness/athlete hydration segment at similar price points.
• Under Armour: Global sports apparel brand that also markets UA-branded sport and shaker bottles; competes in the same athlete/fitness hydration category and can leverage far larger marketing budgets.
• Thermos: Legacy insulated drinkware brand offering a wide range of stainless steel bottles and tumblers, including fitness and sport bottles that overlap with Ice Shaker's core line.
• CamelBak: Established hydration brand with insulated bottles, sport bottles, and backpacks; overlaps with Ice Shaker's sport bottle and fitness hydration use cases.
• Contigo: Insulated sports and travel bottle brand; competes with Ice Shaker on leak-proof, insulated sport bottles targeting active/fitness consumers.

Direct peers

• Promixx: Premium shaker bottle brand focused on advanced mixing technology (e.g., vortex mixing), competing head-on with Ice Shaker's noise-free agitator claim in the high-end fitness shaker segment.
• BlenderBottle: The category-defining shaker bottle brand; sells a broad range of protein/mixing bottles with mixing whisk technologies, directly competing with Ice Shaker in the fitness/supplement shaker niche.
• Cyclone Cup: Shaker bottle specialist built around a patented cyclone mixing technology; competes in the same problem-solving shaker category that Ice Shaker targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iceshakerbottle
• Facebookfacebook.com/iceshakerbottle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Shaker