CITE Armored

What CITE Armored does

CITE Armored is a privately held, woman-owned custom armoring and security manufacturing company founded in 2002 and headquartered in Holly Springs, Mississippi, with a second manufacturing facility in Batesville, Mississippi. The company designs, engineers, and manufactures custom armored vehicles — including cash-in-transit, SWAT/police, personal protection, and military vehicles — using state-of-the-art materials such as galvanized metal and stainless steel, with integrated components including rotary and electric locks, built-in safes, shelving systems, sirens, public address systems, and camera systems. Beyond vehicles, CITE produces security doors, windows, and turrets for armored terminals and architectural structures, and offers refurbishment, repair, and upgrade services for both its own and competitor-manufactured armored vehicles. The company holds GSA Federal Supply Schedule Contract 47QSWA20D0032 (awarded 2020) and ISO 9001 certification, enabling direct procurement by U.S. federal agencies and supporting defense, law enforcement, cash-in-transit, and high-net-worth personal protection customer segments.

The business operates a direct enterprise field sales model targeting government, military, law enforcement, and commercial security clients, with all products custom-manufactured to specification under a quote-based pricing structure. Free consultations initiate the sales cycle. Revenue derives from one-time custom manufacturing of vehicles and security infrastructure, plus professional services from refurbishment and ongoing upgrades. The company is led by co-founder Teresa Hubbard (President and CEO) and co-founder Ken Russell (Senior Vice President and Owner), with Charlie Cascio as COO and Brittany Becker as CFO. As of 2025, CITE Armored employs 11-50 people, has no disclosed external institutional investment, and recently expanded capacity through a second manufacturing facility acquisition to meet growing demand for government and defense projects.

Name

CITE Armored

Legal name

CITE Armored

Website

https://www.citearmored.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

CITE Armored is a woman-owned custom armored vehicle and security infrastructure manufacturer serving government, military, law enforcement, cash-in-transit, and personal protection clients from facilities in Holly Springs and Batesville, Mississippi.

Ownership category

akta.pro rank

Product category

Armored Vehicle Manufacturing

NAICS

Military Armored Vehicle, Tank, and Tank Component Manufacturing (336992)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Military Tactical Wheeled Vehicles (Light/Medium/Heavy) (IMABAJAK)

Keywords

• Armored vehicle manufacturing
• Custom vehicle armoring
• Cash-in-transit vehicles
• Security doors installation
• Vehicle refurbishment services

Headquarters

HQ city

Holly Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Armored Vehicle Manufacturing: One-time custom manufacturing of armored vehicles for cash-in-transit, SWAT/police units, personal protection, and military applications. Vehicles are built to customer specifications using state-of-the-art materials.
2. Security Doors & Windows: Custom manufacturing and installation of security doors, windows, and turrets for armored terminals and architectural structures requiring security features.
3. Refurbishment & Servicing: Repair, modification, and upgrade services for armored vehicles including accident repairs, electronics upgrades, camera system improvements, and complete vehicle overhauls. Services provided for both CITE-manufactured and competitor vehicles.
4. Government/Defense Contracts: Custom military solutions utilizing state-of-the-art materials and technology, supported by GSA Schedule contract enabling direct government procurement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

CITE Armored designs, engineers, and manufactures custom armored vehicles (cash-in-transit, SWAT/police, personal protection) and security doors/windows/turrets for architectural structures. All products are built in-house using state-of-the-art materials including galvanized metal and stainless steel with advanced components such as rotary/electric locks, built-in safes, sirens, P/A systems, and camera systems. The company also provides in-house refurbishment, repair, and overhaul services for both its own and competitor armored vehicles.

Product overview

CITE Armored offers a portfolio of custom security manufacturing solutions centered on armored vehicles and physical security products. The core offerings include Armored Vehicles (Cash in Transit, SWAT/Police Units, Personal Protection Vehicles) and Security Doors & Windows, which are supported by add-on services including Refurbishment & Servicing and Government Services. All products are custom-manufactured in-house using state-of-the-art materials and technology, with capabilities spanning vehicle armoring, security architecture, and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Armored Vehicles Custom-manufactured armored vehicles for cash-in-transit operations, SWAT/police units, and personal protection use. Built to customer specifications using state-of-the-art materials, galvanized metal, and stainless steel components featuring rotary and electric locks, built-in safes, shelving, sirens, P/A systems, and cameras. Targeted at financial institutions, armored transport companies, law enforcement agencies, and security details.
• Security Doors and Windows Industry-leading security doors, windows, and turrets manufactured for armored terminals and architectural structures requiring physical security. Custom-built to customer specifications for use in financial institutions, government facilities, and high-security buildings.
• Refurbishment and Servicing In-house repair, modification, and upgrade services for armored vehicles regardless of original manufacturer. Capabilities include complete overhauls, accident repairs, electronics upgrades, camera system modifications, and body updates while retaining the original chassis. Available to operators of existing armored vehicle fleets.

Quantifiable outcome

• ISO 9001, customer, statutory and regulatory requirements met

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Lenco Industries: Lenco Industries is a U.S. manufacturer of armored tactical vehicles for military, law enforcement, and government clients, directly comparable to CITE Armored's SWAT, police, and government armored-vehicle product line.
• The Armored Group (TAG): TAG designs and manufactures custom armored vehicles for cash-in-transit, law enforcement, military, and VIP protection — overlapping directly with CITE Armored's full customer-segment coverage and custom-build model.
• Inkas Armored Vehicle Manufacturing: Inkas is a global manufacturer of armored cars, trucks, and SUVs for personal protection, law enforcement, and cash-in-transit, directly competing with CITE Armored in the civilian and commercial armored-vehicle market.
• Alpine Armoring: Alpine Armoring manufactures custom armored vehicles (sedans, SUVs, trucks) for personal, executive, and government protection, closely matching CITE Armored's personal-protection and cash-in-transit offerings.
• International Armoring Corporation (IAC): IAC designs and builds armored vehicles for VIP/executive protection, law enforcement, and government buyers, comparable to CITE Armored in product type, customer segments, and custom-build approach.
• Texas Armoring Corporation (TAC): TAC is a U.S. custom armored vehicle manufacturer serving personal, executive, and government protection markets — a direct peer in custom-build, civilian-armoring product category.
• Patriot3: Patriot3 manufactures specialized tactical vehicles, armored SWAT platforms, and mobile command units for U.S. law enforcement and military, directly comparable to CITE Armored's SWAT/police and government segments.
• Roshel Group: Roshel is a North American manufacturer of armored vehicles for law enforcement, military, and commercial security, with comparable product line and customer base to CITE Armored, though operating at larger scale.

Broad incumbents

• BAE Systems (Land & Armaments): BAE Systems is a global defense prime with a large land systems and armored vehicle portfolio serving militaries worldwide, representing a much larger incumbent competitor in the broader armored-vehicle market CITE Armored serves.
• General Dynamics Land Systems: General Dynamics Land Systems manufactures main battle tanks, infantry fighting vehicles, and tactical wheeled vehicles for the U.S. military and allies, serving as a large incumbent in the broader armored-vehicle category where CITE competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citearmored

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITE Armored