Landmark Group

What Landmark Group does

Landmark Group is a privately held Dubai-headquartered retail and hospitality conglomerate founded in 1973, operating more than 50 owned and licensed brands across the Middle East, Africa, India, and Southeast Asia. Its retail portfolio spans value and mid-market fashion (Max Fashion, Splash, Redtag, Babyshop), lifestyle, home, and electronics categories, distributed through company-operated physical storefronts, brand-owned e-commerce platforms, and franchise partnerships with Indian conglomerates including Aditya Birla Fashion, Arvind Brands, Trent Ltd, and Reliance Group for Tier-3 city expansion. The group also operates shopping centres, hospitality brands (including Krispy Kreme doughnut franchise rights in India, currently under negotiation for divestiture), and the Shukran loyalty programme, which is integrated with ADNOC Rewards under what is described as the region's largest cross-platform loyalty partnership.

Landmark Group's underlying technology stack combines enterprise financial planning (IBM Planning Analytics) with retail e-commerce and order management (Unicommerce) deployed across UAE and Saudi Arabia. The group's privacy policy discloses the use of AI-based profiling for personalised product recommendations and targeted advertising, while its CSR and brand-building efforts include the annual Beat Diabetes community event, the Edge of Life campaign pledge, and mobile medical van deployment in India through the Hans Foundation. Sustainability initiatives include a DHL Express partnership using Sustainable Aviation Fuel to decarbonise regional supply chains.

The group's business model is primarily direct-to-consumer retail through owned and licensed brands, complemented by franchising income, shopping-centre management, and loyalty-driven cross-channel commerce. Pricing is positioned at the value and mid-market tiers (e.g., Max Fashion's value fashion positioning; Dh10 entry for the LIZ sale event), and customer segments centre on families, trendsetters, budget-conscious shoppers, and the mid-market across MENA, India, and Southeast Asia. Marketing is executed through a multi-channel mix spanning LinkedIn, Instagram, Facebook, influencer-led seasonal campaigns, community events, and the Shukran loyalty ecosystem, with no public listing or disclosed revenue.

Name

Landmark Group

Legal name

Landmark Group

Website

https://landmarkgroup.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Landmark Group is a Dubai-headquartered, privately held retail and hospitality conglomerate operating more than 50 owned and licensed fashion, lifestyle, home, and electronics brands across the Middle East, Africa, India, and Southeast Asia, serving value and mid-market consumer segments through physical stores, e-commerce, franchise partnerships, and the Shukran loyalty programme.

Ownership category

akta.pro rank

Product category

Multi-Brand Retail

NAICS

All Other General Merchandise Retailers (455219)

SIC

Retail-Family Clothing Stores (5651), Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)

akta.pro primary industry

General Apparel Retail (Specialty & Mass) (CRAAABAA)

akta.pro secondary industries

Regional Mass Merchandisers (CRAGABAB), Specialty & Entertainment Venue Property Management (BPAJAGAO)

Keywords

• Multi-brand retail
• Value fashion apparel
• Shopping centre operations
• Retail loyalty programs
• Hospitality franchising

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Operations: Multi-brand retail operations including fashion, lifestyle, home, and electronics through owned brands like Max Fashion, Splash, Redtag, and Babyshop across physical stores and e-commerce platforms.
2. Hospitality: Hospitality operations including Krispy Kreme doughnuts franchise rights in India.
3. Shopping Centers: Shopping center operations across Middle East, Africa, India, and Southeast Asia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Landmark Group operates a multi-brand retail portfolio of owned and franchise fashion, lifestyle, home, and electronics brands (including Max Fashion, Splash, Redtag, and Babyshop) through physical stores and e-commerce channels across the Middle East, India, Africa, and Southeast Asia. The group also runs shopping centres and a hospitality division anchored by Krispy Kreme franchise rights in India, supported by the Shukran customer loyalty programme.

Product overview

Landmark Group is a diversified retail and hospitality enterprise operating across the Middle East, Africa, India, and Southeast Asia. Its core product offering is a portfolio of owned and licensed retail brands — primarily Max Fashion in the value fashion segment — complemented by shopping centres, hospitality brands, and loyalty programmes (Shukran). The group also operates an e-commerce technology stack (powered by Unicommerce) and enterprise financial planning systems (IBM Planning Analytics). Its social impact initiatives include the Beat Diabetes campaign and the mobile medical van programme. Recent portfolio developments include a potential divestment of Krispy Kreme India franchise rights and a major cross-platform loyalty partnership with ADNOC Distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Max Fashion Value fashion brand under Landmark Group offering affordable, trend-driven apparel and accessories for men, women, and children across the Middle East, India, and Southeast Asia, with seasonal collections including Ramadan and Autumn/Winter lines.
• Landmark Retail Retail division of Landmark Group encompassing multiple fashion, lifestyle, and home brands across the Middle East, Africa, India, and Southeast Asia, operating both physical stores and e-commerce channels.
• Shukran Loyalty Programme Landmark Group's proprietary customer loyalty rewards programme enabling customers to earn and redeem points across the group's retail brands, with cross-platform integration into ADNOC Rewards for broader redemption across the UAE.
• Krispy Kreme (India Franchise Rights) Krispy Kreme doughnut franchise rights for the Indian market held by Landmark Group, with Curefoods in early-stage negotiations to acquire these rights and Landmark Group potentially investing in Curefoods' $40 million funding round.
• Landmark Shopping Centres Landmark Group's shopping centre operations across the Middle East, Africa, India, and Southeast Asia, supporting its multi-brand retail and franchise portfolio.

Quantifiable outcome

• 75% reduction in employee time spent on budgeting and consolidation
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Hans FoundationcoreStrategic or Co-development Partner · 2 May 2026Collaboration between Hans Foundation and Landmark Group launched 3 mobile medical vans for Ludhiana's high-risk zones including brick kiln workers, daily wage laborers, and slum residents. The initiative aims to improve healthcare access for underserved communities for one year.
• CurefoodsminorOthers · 19 December 2025Curefoods is in early-stage negotiations with Landmark Group to acquire the rights to sell Krispy Kreme doughnuts in India. The deal could also involve Landmark Group investing in Curefoods' $40 million funding round.
• IBMcoreTechnology or Integration · 26 November 2025Landmark Retail implemented IBM Planning Analytics which reduced employee time spent on budgeting and consolidation by 75% while improving governance across multiple brands and countries.
• DHL ExpresscoreStrategic or Co-development Partner · 24 November 2025DHL Express and Landmark Group partnered to decarbonise regional supply chains using DHL's GoGreen Plus programme with Sustainable Aviation Fuel (SAF) for international air freight operations. Every tonne of SAF used reduces carbon emissions by up to 80%, with the collaboration formalised in Dubai reflecting commitment to climate goals.
• ADNOC DistributionflagshipStrategic or Co-development Partner · 11 September 2025ADNOC Distribution and Landmark Group launched the region's largest loyalty partnership enabling cross-platform point conversion between ADNOC Rewards and Shukran programs, offering new benefits for members across the UAE. The partnership aims to enhance customer experience and support ADNOC Distribution's strategy to increase non-fuel transactions by 50% by 2028.
• UnicommercecoreTechnology or Integration · 26 July 2024Landmark Group partnered with Unicommerce to adopt e-commerce technology enhancing business operations across UAE and Saudi Arabia, enabling seamless inventory management, order processing, and multi-channel retail operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ounass: UAE-headquartered luxury fashion e-commerce platform owned by Al Tayer Group. Comparable as a Dubai-based digital fashion retailer serving MENA customers, though focused on the premium tier above Landmark's core value proposition.
• Voga Closet: UAE-based online fast-fashion retailer operating across MENA targeting similar value-fashion and mid-market customer segments as Max Fashion. Emerging competitor in the same regional addressable market.

Broad incumbents

• Lulu Group International: UAE-headquartered retail conglomerate operating hypermarkets, department stores, and shopping malls across MENA, India, and Southeast Asia. Comparable conglomerate structure, similar regional footprint, and overlapping general-merchandise and apparel retail exposure.
• Majid Al Futtaim: Dubai-based retail and mall operator (Mall of the Emirates, Carrefour franchise, VOX Cinemas). Comparable to Landmark through its combination of shopping-center property management (BPAJAGAO overlap) and large-scale multi-brand retail operations across MENA.
• Al-Futtaim Group: UAE-based conglomerate operating multi-brand retail (IKEA, Marks & Spencer, Zara franchises), automotive, and real estate across MENA. Most structurally comparable peer to Landmark Group given shared Dubai headquarters, similar private conglomerate status, and overlapping fashion/lifestyle franchise footprint.
• Reliance Retail: India's largest organized retailer, operating fashion (Trends, Ajio), grocery, and electronics formats across thousands of stores. Comparable as an explicit Landmark franchise/partner peer in Tier-3 India expansion and as a regional benchmark for multi-format retail scale.

Direct peers

• Namshi: Dubai-headquartered online fashion retailer (Noon-owned) operating across MENA. Comparable as a regional fashion e-commerce competitor targeting similar mid-market and value-fashion customer segments that Landmark's Max Fashion and Splash brands serve.
• Aditya Birla Fashion and Retail: India-listed apparel retailer operating brands including Louis Philippe, Van Heusen, Allen Solly, and Pantaloons. Comparable value/mid-market fashion portfolio; also an explicit Landmark franchise partner.
• Trent Limited (Westside / Zudio): Indian listed retailer (Tata Group) operating Westside and Zudio value-fashion chains. Directly comparable value-fashion model; also an explicit Landmark franchise partner for Tier-3 India expansion.
• Apparel Group: UAE-based multi-brand fashion and lifestyle retailer operating 85+ brands across MENA, India, and Southeast Asia. Explicitly cited alongside Landmark Group's retail networks; closest direct competitor in the regional multi-brand apparel franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LandmarkGroupOfficial
• LinkedInlinkedin.com/company/landmark-group
• Instagraminstagram.com/landmarkgroupofficial/?hl=en
• Xx.com/landmarkgroupme

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmark Group