What Blitz Insurance does

Blitz Insurance is a specialty insurance carrier operating as a full-stack Managing General Underwriter (MGU) focused on small commercial excess and surplus (E&S) lines for Main Street businesses. The company operates nine core product lines covering Builder's Risk, Commercial Lessor's Risk, Contractors, Special Events, Cannabis Operators and Tenants, Retail & Services, Auto Services, and Vacant Commercial Buildings, with minimum premiums ranging from $65 (Special Events) to $750 (Contractors GL) per policy. Blitz distributes exclusively through appointed broker and retail agent partners who access a digital self-serve portal at app.blitzinsurance.com to quote, bind, and issue policies.

The company is built on a proprietary full-stack MGU digital platform that combines smart underwriting, automation, and real-time quoting. Key technical capabilities include dynamic per-risk-rating applications that adapt to specific risk characteristics, elimination of traditional ACORD forms and supplementals, and 24/7 cloud-based quoting and policy management. Performance targets quoted by the company include 5-minute quotes, 10-minute binding, a 7-minute average quote time, 90% SLA performance, an 83% quote straight-through rate, and a 79% bind straight-through rate. The platform is backed by A.M. Best A- (Excellent) XV rated paper. Blitz handles surplus lines taxes and filings on behalf of distribution partners, allowing non-surplus-licensed brokers to place business.

Blitz generates revenue through insurance premiums collected on E&S policies issued through its platform, earning underwriting profit and commission income on placed business. Go-to-market is broker-centric via digital channels, industry events, and direct partner communications. The company is privately held, founded in 2021, and led by CEO Jane Cooper with CDO Landon Reid, operating through Blitz Servicing LLC and wholly-owned subsidiaries including Blitz Insurance Corp., Blitz Insurance Arizona Inc., Blitz Insurance I.I., and Blitz Insurance Agency, LLC (California). Blitz serves approximately 33,000+ producers in the United States, with geographic exclusions in Hawaii, Idaho, and Louisiana for most products and limited availability in Colorado and New York for select lines.

Name

Blitz Insurance

Legal name

Blitz Servicing LLC

Website

https://blitzinsurance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Blitz Insurance is a full-stack Managing General Underwriter delivering specialty small commercial excess and surplus lines insurance through a proprietary digital platform, distributing exclusively via appointed brokers serving 33,000+ producers across the United States.

Ownership category

akta.pro rank

Product category

Specialty Excess and Surplus Lines Insurance

NAICS

Insurance Agencies and Brokerages (524210), Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241)

SIC

Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Excess and surplus insurance
• Specialty commercial insurance
• Managing general underwriter
• Broker insurance platform
• Small business E&S coverage

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. E&S Insurance Premium: As a full-stack MGU (Managing General Underwriter), Blitz Insurance earns revenue through insurance premiums collected on E&S policies. The company issues policies through its platform and earns underwriting profits and commission income on the policies placed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Blitz Insurance is a full-stack Managing General Underwriter (MGU) that issues specialty excess and surplus (E&S) lines commercial insurance on A- (Excellent) XV rated paper through a proprietary digital platform. Brokers use the platform to quote, bind, and issue policies for small commercial risks in minutes, with no ACORD forms or supplemental filings required. The portfolio spans Builder's Risk, Contractors, Commercial Lessor's Risk, Retail & Services, Special Events, Auto Services, Cannabis Operators, Vacant Commercial Buildings, and Cannabis Tenants.

Product overview

Blitz Insurance is a full-stack MGU (Managing General Underwriter) with a digital platform that combines smart underwriting, automation, and real-time quoting to make binding E&S (excess and surplus lines) policies frictionless. The platform offers a portfolio of nine core insurance products: Builder's Risk, Commercial Lessor's Risk, Contractors, Special Events, Cannabis Operators, Retail & Services, Auto Services, Vacant Commercial Buildings, and Cannabis Tenants. These products are designed for small commercial E&S risks with bindable quotes in 5 minutes and binding in 10 minutes, targeting Main Street businesses across residential, commercial, and specialty sectors. The platform is accessible through direct partnerships with retail agents and features dynamic applications per-risk-rating without ACORD forms or supplementals.

Differentiator

Problem solved

Functional benefit

Products and services

• Builder's Risk Fast, flexible Builder's Risk coverage for residential and light commercial construction projects including new construction, renovations, and remodeling. Coverage includes 3, 6, 8, 10, and 12-month policy terms with up to $5M total insured value per location, available as monoline property, monoline GL, or package.
• Commercial Lessor's Risk Property and General Liability coverage for tenant-occupied commercial buildings including offices, retail, restaurants, and warehouses. Offers up to $5M total insured value per location and $1M/$2M commercial general liability limits, available as package or monoline, with building minimum premium from $500 per location.
• Contractors General Liability General Liability and Package coverage for contractors covering over 80 artisan contractor classes including carpentry, electrical, masonry, painting, plumbing, and landscaping. Features up to $1M/$2M GL limits, monoline GL minimum premium starting at $750, and an Inland Marine Bundle.
• Special Events Short-term Commercial General Liability coverage for events up to five days including weddings, festivals, concerts, and trade shows. Coverage includes setup and teardown with premiums starting at $65 and $1M/$2M liability limits.
• Cannabis Operators Specialty coverage for cannabis businesses including cultivators, processors, dispensaries, and transporters in legalized states. Includes General Liability (with or without Product Liability), Property, and optional Employee Benefits Liability, with monoline GL minimum premium starting at $500.
• Retail & Services Coverage for over 100 classes of retail and service businesses from salons, stores, and offices to consultants and service operations. Offers up to $1M/$2M Commercial General Liability with minimum premiums starting at $350, up to $3M payroll, and up to $15M in sales.
• Auto Services
• Vacant Commercial Buildings Property and General Liability coverage for vacant commercial buildings including newly vacant, long-term vacant, or properties undergoing cosmetic renovation. Flexible short-term policy options (3, 6, 8, 10, 12 months) with up to $5M TIV per location and $1M or $2M Aggregate GL limits.
• Cannabis Tenants Coverage for landlords that rent to cannabis and mixed cannabis/non-cannabis exposures. Available in all states where cannabis is legal excluding Hawaii and Louisiana, with up to $1M/$2M liability limits.

Quantifiable outcome

• Average quote time reduced to 7 minutes
• +4 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• London UnderwriterscoreChannel Partner/ Reseller/ Distributor · 1 January 2019London Underwriters, a wholesale insurance broker, has announced multiple partnerships between 2019 and 2025 with various companies including Blitz Insurance. These collaborations focus on expanding access to commercial insurance products and offering specialized insurance solutions such as parametric and excess and surplus lines.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coterie Insurance: Digital MGU focused on small commercial insurance with API-driven binding; competes head-to-head with Blitz in Main Street E&S and Contractor GL classes with a similar instant-quote model.
• Pie Insurance: Tech-enabled MGU specializing in workers' compensation for small businesses; directly comparable as a digital-first MGU targeting Main Street producers and using data-driven underwriting.
• Next Insurance: Digital small commercial carrier/MGU offering instant online quotes for contractors, retail, and service businesses; comparable target segments and broker/agent distribution overlap with Blitz.
• Thimble: Digital MGU offering short-term commercial insurance including Special Events and small business GL — a direct competitor in Blitz's Special Events product line with similar self-serve broker platform.
• Founder Shield: Specialty insurance MGU focused on small commercial and emerging risks; comparable in serving Main Street and specialty niches through broker partnerships.

Broad incumbents

• Amwins: Largest U.S. wholesale insurance distributor with deep E&S and MGU operations; competes broadly with Blitz across small commercial classes but at vastly greater scale and capital base.
• RPS (Risk Placement Services): National wholesale broker and MGU platform with E&S focus; established incumbent that Blitz is directly challenging with digital speed advantages in shared product categories.
• CRC Insurance Services: Wholesale broker and MGU operating across E&S lines including specialty programs; comparable MGU structure and broker distribution model to Blitz at much larger scale.
• Burns & Wilcox: National wholesale broker/MGU with strong specialty and surplus lines franchise; an incumbent alternative for the same Main Street brokers Blitz is appointing.

Emerging players

• Berkley Flex: W.R. Berkley's digital small commercial platform offering packaged E&S products to appointed agents; comparable digital-first MGU model backed by an A-rated carrier — a credible competitor for the same Main Street brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blitz Insurance