London Underwriters
London Underwriters is a wholesale insurance broker serving independent retail agencies across the continental US via its proprietary LU One SSO platform, integrating 15+ InsurTech programs and 100+ Brokerage markets.
- Company typePrivate
- Founded2010
- HeadquartersAventura, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What London Underwriters does
London Underwriters is a wholesale insurance broker headquartered in Hallandale, Florida, founded in 2010 to provide admitted and non-admitted property and casualty markets to independent retail insurance agencies across the continental United States. The company's core platform is LU One, a proprietary Single Sign-On portal that unifies access to more than fifteen InsurTech partner programs and is used to quote and bind coverage online for over 95% of ISO class codes, complemented by a Brokerage division that gives appointed agents access to over one hundred additional markets for more complex or higher-TIV risks. London Underwriters also operates as an approved Lloyd's of London coverholder with two proprietary Lloyd's programs, including AUGold (backed by Atrium Syndicate at Lloyd's) for excess and surplus specialty lines.
Revenue is generated entirely through commissions paid by insurance carriers on bound policies — InsurTech carriers pay commissions 30 to 60 days after the bind date and Brokerage carriers pay commissions upfront — with no access fees charged to appointed agents. The company distributes exclusively through its appointed agent network, onboards agents in 24 to 48 hours, and serves end customers ranging from small businesses (InsurTech channel, up to $5M revenue and $1M TIV) to mid and large commercial accounts (Brokerage channel, up to $10M TIV per account) across nearly all 50 US states. Product coverage spans commercial lines (workers' compensation, general liability, professional liability, commercial property, cyber liability, builders risk, marine, casualty, excess, surety), personal lines (boats and yachts, residential flood), and emerging specialty lines such as parametric hurricane and earthquake coverage via the NormanMax partnership. London Underwriters employs more than 40 people under CEO Daniel Feigenbaum and a leadership team that includes Chief Underwriting Officer Patricia Izaguirre-Garcia, Chief Operating Officer Carlos Marcano, and Chief Financial Officer Mayer Abbo, and has received the Insurance Business America 5-Star Wholesale Broker & MGA award in four consecutive years from 2023 through 2026.
London Underwriters firmographics
Firmographics- Name
- London Underwriters
- Legal name
- London Underwriters, LLC
- Website
- https://londonuw.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London Underwriters is a wholesale insurance broker serving independent retail agencies across the continental US via its proprietary LU One SSO platform, integrating 15+ InsurTech programs and 100+ Brokerage markets.
- Ownership category
- akta.pro rank
London Underwriters industry classification
Industry- Product category
- Wholesale Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where London Underwriters is headquartered
LocationHeadquarters
- HQ city
- Aventura
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
London Underwriters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commission Revenue: London Underwriters generates revenue through commissions paid by insurance carriers on policies bound through their platform. Agents access InsurTech markets where commissions are paid between 30 to 60 days after bound date, and Brokerage markets where commissions are paid upfront. No access fees are charged to agents for using the services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No access fees for agents |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
London Underwriters product offering
Product offeringCore offering
London Underwriters is a wholesale insurance broker that appoints independent retail insurance agencies and gives them access to multiple InsurTech online raters via its proprietary LU One single sign-on (SSO) portal, enabling online quote and bind for over 95% of ISO class codes. It also operates a Brokerage division with access to 100+ additional markets, plus 2 proprietary Lloyd's of London programs, for admitted and non-admitted commercial and personal P&C placements.
Product overview
London Underwriters operates as a wholesale insurance broker offering a multi-platform architecture centered on the proprietary LU One SSO platform, which provides unified access to over 15 InsurTech partner programs for instant online quoting and binding. The company also provides Brokerage Services with access to 100+ additional markets for admitted and non-admitted business. As an approved Lloyd's coverholder, they offer 2 proprietary Lloyd's of London programs including AUGold for excess and surplus lines. The product portfolio spans commercial lines (Professional Liability, General Liability, Commercial Property, Workers' Compensation, Cyber Liability, Liquor Liability, Excess Liability, Terrorism, Builders Risk), personal lines (Boats & Yachts, Residential Flood), and specialty coverages (Marine, Parametric Insurance, Surety Bonds). All offerings are accessible through appointed independent retail agencies across nearly all 50 states.
Differentiator
Problem solved
Functional benefit
Products and services
- LU One Proprietary Single Sign-On (SSO) platform providing unified access to multiple InsurTech raters for appointed insurance agents, enabling streamlined quoting, binding, and renewals.
- InsurTech Online Programs
Quantifiable outcome
- Quote & bind online in less than 5 minutes
- +3 more outcomes
Companies that use London Underwriters
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
London Underwriters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
London Underwriters partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- Berkshire Hathaway GUARDcoreBerkshire Hathaway GUARD partnered with London Underwriters to provide insurance agencies streamlined access to GUARD's commercial insurance products. Through London Underwriters' LU One digital platform, agents can now quickly quote and bind Berkshire Hathaway GUARD Workers' Compensation policies using integrated digital tools. The partnership reflects ongoing investment in digital innovation and commitment to helping partners grow their commercial portfolios.
- LIO InsurancecoreLondon Underwriters partnered with LIO Insurance to revolutionize specialty P&C access through the LU One platform. The partnership makes it easier for insurance agencies to access LIO's extensive commercial property and casualty insurance offerings.
- Simply BusinesscoreSimply Business, a digital insurance marketplace for small businesses, partnered with London Underwriters to integrate its carrier panel with London Underwriters' proprietary single sign-on portal, LU One. The partnership enables agents to access general liability, professional liability, property coverage, and inland marine insurance through a fully digital experience.
- NormanMax Insurance SolutionscoreLondon Underwriters and NormanMax Insurance Solutions partnered to offer parametric hurricane and earthquake insurance on LU's LU ONE platform. This partnership provides agents with streamlined, tech-driven solutions for natural disaster coverage.
- Blitz InsurancecoreLondon Underwriters and Blitz Insurance partnered to provide a simpler way to secure specialty E&S coverage through the LU ONE platform. Blitz's advanced technology delivers bindable quotes in under five minutes, enhancing efficiency for agents. Focus on simplifying commercial property and casualty insurance processes.
- Draftrs InsurancecoreLondon Underwriters partnered with Draftrs Insurance, a cutting-edge InsurTech company dedicated to small business professional service firms and agents. The partnership expands access to commercial insurance products.
- Atrium Syndicate at Lloyd'scoreLondon Underwriters reintroduced AUGold, backed by Atrium Syndicate at Lloyd's of London. Accessible via the LU One SSO Portal, AUGold offers streamlined specialty coverages for the construction industry, vacant property owners, and small commercial insureds.
- FoxquiltcoreLondon Underwriters and Foxquilt unveiled a strategic partnership. Foxquilt is a pioneer in digital insurance solutions for small businesses and individuals. The collaboration expands access to innovative insurance products.
- First InsurancecoreLondon Underwriters announced strategic alliance with First Insurance & Risk Management to expand access to commercial insurance products through the platform.
- biBERKcoreLondon Underwriters partnered with Berkshire Hathaway's biBERK to provide retail agents with direct access to admitted small business insurance products nationwide.
- Plum LifecorePlum Life and London Underwriters announced a new distribution agreement giving 8000 wholesale Property and Casualty agents access to Plum Life products.
- Pie InsurancecoreLondon Underwriters announced partnership with Pie Insurance as an InsurTech partner to provide workers' compensation solutions.
- SlicecoreSlice provides workers' compensation and general liability coverage for artisans, remodelers, and contractors with over 100+ available classes. London Underwriters offers access to Slice through its platform.
- CoteriecoreCoterie provides small business insurance with general liability coverage up to $2M/$4M limits. Available through London Underwriters' LU One platform.
- Neptune FloodcoreNeptune Flood provides residential and commercial flood insurance solutions. Available through London Underwriters platform.
- USLIcoreUSLI provides various small business insurance products available through London Underwriters.
- Hiscox NOWcoreHiscox NOW provides small business insurance solutions available through London Underwriters platform.
- Next InsurancecoreNext Insurance provides small business insurance products. London Underwriters was Next Insurance's first wholesale partner (2019).
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
London Underwriters competitors and assessment
Company assessmentDirect peers
- RPS (Risk Placement Services): RPS is one of the largest US wholesale insurance brokers and managing general agents, providing independent retail agents with access to specialty and standard markets across P&C lines. Direct comparable to London Underwriters in wholesale distribution model, market access, and retail agent GTM.
- CRC Group: CRC Group is a leading US wholesale insurance broker and MGA offering specialty and admitted market access to retail agents across P&C, professional, and personal lines. Direct peer with similar multi-market distribution architecture and appointed-agent model.
- Burns & Wilcox: Burns & Wilcox is a major North American wholesale insurance broker and MGA specializing in excess & surplus lines for high-risk commercial exposures. Direct peer to London Underwriters in E&S distribution and broker-driven market access for retail agents.
- Brown & Riding: Brown & Riding is a US wholesale insurance brokerage serving independent retail agents with access to admitted, non-admitted, and specialty markets for complex P&C risks. Direct peer to London Underwriters in broker-driven multi-market distribution to retail agents.
- IMA Financial Group: IMA Financial Group is a US insurance brokerage offering commercial, personal, surety, and wholesale brokerage services to retail agents and insureds. Direct peer with overlapping wholesale brokerage distribution and broad P&C market access.
- Worldwide Facilities: Worldwide Facilities is a national wholesale insurance broker and MGA providing retail agents with access to admitted and E&S markets for commercial and personal lines. Direct peer in wholesale distribution, market access breadth, and appointed-agent GTM.
- M.J. Kelly & Associates: M.J. Kelly is a wholesale insurance broker and MGA serving independent retail agents with access to standard and specialty markets across P&C lines. Direct peer to London Underwriters in wholesale broker distribution and multi-market access.
- MGA of America: MGA of America is a wholesale insurance broker and MGA offering US retail agents access to specialty and standard markets for commercial lines. Direct peer in wholesale distribution architecture and appointed-agent market access.
Broad incumbents
- Amwins: Amwins is the largest US specialty wholesale broker and MGA with broad product offerings across P&C, professional, and personal lines plus owned carrier capacity. Larger incumbent operating in the same wholesale distribution space as London Underwriters but at materially greater scale and with owned underwriting entities.
Emerging players
- Boost Insurance: Boost Insurance is an InsurTech infrastructure platform that enables carriers and MGAs to launch and distribute digital insurance products via APIs. Partial overlap with London Underwriters' LU One digital aggregation model but focused on embedded infrastructure rather than appointed-agent wholesale brokerage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
London Underwriters social profiles
Digital presenceLondon Underwriters compliance and trust
Trust signalCompliance1 record
London Underwriters financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Underwriters leadership team
Management profileNumber of profiles
Profiles7 records
London Underwriters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Underwriters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Underwriters
What does London Underwriters do?
London Underwriters is a wholesale insurance broker that appoints independent retail insurance agencies and gives them access to multiple InsurTech online raters via its proprietary LU One single sign-on (SSO) portal, enabling online quote and bind for over 95% of ISO class codes. It also operates a Brokerage division with access to 100+ additional markets, plus 2 proprietary Lloyd's of London programs, for admitted and non-admitted commercial and personal P&C placements.
Is London Underwriters a public or private company?
London Underwriters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was London Underwriters founded?
London Underwriters was founded in 2010. It employs 11 to 50 people.
Where is London Underwriters based?
London Underwriters is headquartered in Aventura, United States, in the North America region.
How does London Underwriters make money?
One revenue line is on record: insurance Commission Revenue.
Who are London Underwriters's main competitors?
Direct peers on record are RPS (Risk Placement Services), CRC Group, Burns & Wilcox, Brown & Riding, IMA Financial Group, Worldwide Facilities, M.J. Kelly & Associates and MGA of America. Amwins is listed as a broad incumbent. Boost Insurance is listed as an emerging player.
Does London Underwriters have an API?
No public API is recorded for London Underwriters.
What industry is London Underwriters in?
London Underwriters's product category is Wholesale Insurance Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 524210 and its SIC code is 6411.