Showroom
Showroom is a privately held, founder-led women's designer fashion retailer operating shopshowroom.com on Shopify plus two physical showrooms in Austin, TX and Kiawah Island, SC. It curates and resells clothing, shoes, accessories, and home goods from 50+ premium designer brands to fashion-conscious, professional, and affluent lifestyle consumers in the US, Canada, Mexico, and the UK.
- Company typePrivate
- Founded2019
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Showroom does
Showroom is a privately held, founder-led women's designer fashion e-commerce retailer operating shopshowroom.com as its primary sales channel, supplemented by two physical retail showrooms in Austin, TX and Kiawah Island, SC. The company curates and resells women's designer clothing, shoes, accessories, jewelry, and home accessories from more than 50 international designer brands, including Victoria Beckham, Marni, Thom Browne, Sea NY, Staud, Acler, Dorothee Schumacher, Guest in Residence, Ulla Johnson, Loeffler Randall, Le Monde Beryl, Ancient Greek Sandals, Rupert Sanderson, Jenny Bird, and Flamingo Estate. The storefront is built on the Shopify e-commerce platform, with standard search, filtering by category/designer/size/color/price, and checkout functionality; no proprietary technology, AI/ML features, or custom integrations beyond Shopify are disclosed.
The business monetizes through transactional retail of third-party designer goods (priced roughly $30 to $1,000+, with frequent promotional discounting of 25%-75%) and complementary personal styling services delivered both virtually and in-store. Customer segments span fashion-conscious women, professional women, and affluent lifestyle consumers — including resort and vacation shoppers served via the Kiawah Island location. Distribution extends domestically across the US and internationally to Canada, Mexico, and the United Kingdom via multi-currency support. Marketing is conducted through email, SMS, organic social media, a content/stories blog, and the SHOWROOM Rewards loyalty program. Press features in Vogue, Women's Wear Daily, The New York Times, and USA Today provide brand validation.
Showroom is registered as Showroom, LLC in North Carolina with corporate headquarters at 1920 Abbott Street, Suite 301, Charlotte, NC. The company is controlled by its founder, Erica Hanks, a stylist whose career spans decades, and shows no evidence of institutional capital, parent company ownership, M&A activity, or executive hires beyond the founder. The company is actively operating but operates at a small scale relative to venture-backed or public fashion retailers, with growth and revenue signals not disclosed in publicly available material.
Showroom firmographics
Firmographics- Name
- Showroom
- Legal name
- Showroom, LLC
- Website
- https://shopshowroom.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Showroom is a privately held, founder-led women's designer fashion retailer operating shopshowroom.com on Shopify plus two physical showrooms in Austin, TX and Kiawah Island, SC. It curates and resells clothing, shoes, accessories, and home goods from 50+ premium designer brands to fashion-conscious, professional, and affluent lifestyle consumers in the US, Canada, Mexico, and the UK.
- Ownership category
- akta.pro rank
Where Showroom is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Showroom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct retail sales of women's designer clothing, shoes, accessories, and home goods through the e-commerce website. Products are sold at various price points ranging from approximately $30 to over $1,000, with frequent promotional discounts and seasonal sales.
- Styling Services: Personal styling services offered to customers, with dedicated stylist services page and curated edits sent to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across all categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Showroom product offering
Product offeringCore offering
Showroom is a multi-brand women's designer fashion retailer that sells curated clothing, shoes, accessories, jewelry, and home accessories from over 60 international designer brands through its Shopify-powered e-commerce website (shopshowroom.com) and two brick-and-mortar showrooms in Austin, TX and Kiawah Island, SC. The retailer complements its inventory with personalized styling services, a loyalty rewards program, and curated seasonal edits such as Erica's Edit, the Vacation Edit, the Sustainable Edit, and the Workwear collection.
Product overview
Showroom is a luxury women's designer fashion e-commerce retailer and multi-brand platform operating both online and through two brick-and-mortar locations (Austin, TX and Kiawah Island, SC). The platform offers a curated selection of women's designer clothing, shoes, accessories, jewelry, and home accessories from over 60 international designer brands including Sea NY, Marni, Victoria Beckham, Thom Browne, Staud, Acler, Dorothee Schumacher, and Guest in Residence. The core offering consists of four main product categories: Designer Women's Clothing (dresses, tops, pants, knits, coats, swimwear), Designer Women's Shoes (sandals, boots, heels), Designer Accessories (bags, jewelry, scarves, candles), and Home Accessories. Showroom differentiates through its personal styling services, where trained stylists curate individualized fashion edits for customers. The platform is powered by Shopify for e-commerce functionality and also offers a loyalty rewards program.
Differentiator
Problem solved
Functional benefit
Brands
- Sustainable Edit: Curated collection of sustainable fashion items
- The Vacation Edit
- Workwear
- Stylist Services
- Erica's Edit
- Showroom Rewards
Products and services
- Designer Women's Clothing Curated assortment of women's designer clothing including dresses, skirts, blazers, tops, pants, jeans, sweaters, coats, jumpsuits, knits, lingerie, loungewear, shorts, and swimwear from over 60 designer brands for individual female consumers.
- Designer Women's Shoes Collection of luxury women's footwear including sandals, boots, pumps, flats, and sneakers from brands such as Rupert Sanderson, Loeffler Randall, Marni, and Le Monde Beryl, for individual female consumers.
- Designer Women's Accessories Selection of designer accessories including bags, belts, bracelets, anklets, candles, earrings, gifts, hats, necklaces, scarves, and perfume from brands like Jenny Bird, Holst + Lee, Staud, and Ulla Johnson.
- Luxury Home Accessories Curated collection of home accessories including candles, diffusers, matches, puzzles, pillows, and decorative items from brands such as Flamingo Estate, Antica Farmacista, Furbish Studio, and L'Objet.
- Jewelry Designer jewelry including necklaces, earrings, bracelets, and anklets from brands such as Holst + Lee, Jenny Bird, Her New Tribe, and Timeless Pearly.
- Styling Services Personalized styling services in which trained stylists curate individualized fashion edits sent to customers, with both virtual and in-person consultation options available.
- Gift Cards Digital gift cards available for purchase, allowing recipients to shop from the full selection of designer brands across clothing, shoes, accessories, jewelry, and home goods.
Companies that use Showroom
Customer profileSegments3 records
Ideal customer profiles1 record
Showroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Showroom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers Showroom's e-commerce platform, providing the technical infrastructure for the online store including product listings, shopping cart, checkout processing, payment integration, and order management. The privacy policy explicitly mentions Shopify as the platform supporting personalized advertising with third-party services.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Showroom competitors and assessment
Company assessmentDirect peers
- Shopbop: Shopbop is a multi-brand e-commerce retailer specializing in women's designer clothing, shoes, and accessories — closely mirroring Showroom's core offering, customer (fashion-forward women), and online-first model.
- Net-a-Porter: Net-a-Porter is a leading global luxury multi-brand e-commerce platform for women's designer fashion, directly comparable to Showroom in target customer, product mix, and curated-merchandising strategy.
- Moda Operandi: Moda Operandi is a curated luxury fashion platform offering designer collections and personalized styling — directly comparable to Showroom in both the designer curation model and the emphasis on personal shopping services.
- Farfetch: Farfetch is a global luxury multi-brand marketplace for designer fashion — comparable to Showroom as a multi-brand women's designer retailer with international shipping and curated assortment.
- Intermix: Intermix is a multi-brand women's designer boutique retailer with both online and physical stores, directly comparable to Showroom's hybrid e-commerce + showroom model and curated luxury assortment.
- Aritzia: Aritzia is a multi-brand women's fashion retailer operating own stores and e-commerce with a curated assortment and own-brand focus — comparable to Showroom in target customer and omnichannel strategy.
Broad incumbents
- Nordstrom: Nordstrom is a major US department store with a substantial online business in women's designer apparel, shoes, and accessories — a broader incumbent that overlaps with Showroom's product categories and customer base.
- Saks Fifth Avenue: Saks Fifth Avenue is a luxury department store with strong online and physical presence in designer women's fashion — a broader incumbent competing with Showroom for the same affluent female customer.
- Neiman Marcus:
- Anthropologie: Anthropologie is a multi-brand women's lifestyle retailer with stores and e-commerce across apparel, accessories, and home — a broader incumbent overlapping with Showroom's lifestyle/home accessories category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Showroom social profiles
Digital presenceShowroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showroom leadership team
Management profileNumber of profiles
Profiles1 record
Showroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showroom
What does Showroom do?
Showroom is a multi-brand women's designer fashion retailer that sells curated clothing, shoes, accessories, jewelry, and home accessories from over 60 international designer brands through its Shopify-powered e-commerce website (shopshowroom.com) and two brick-and-mortar showrooms in Austin, TX and Kiawah Island, SC. The retailer complements its inventory with personalized styling services, a loyalty rewards program, and curated seasonal edits such as Erica's Edit, the Vacation Edit, the Sustainable Edit, and the Workwear collection.
Is Showroom a public or private company?
Showroom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showroom founded?
Showroom was founded in 2019. It employs 11 to 50 people.
Where is Showroom based?
Showroom is headquartered in Charlotte, United States, in the North America region.
How does Showroom make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are styling Services.
Who are Showroom's main competitors?
Direct peers on record are Shopbop, Net-a-Porter, Moda Operandi, Farfetch, Intermix and Aritzia. Broad incumbents are Nordstrom, Saks Fifth Avenue, Neiman Marcus and Anthropologie.
Does Showroom have an API?
No public API is recorded for Showroom.