What Shopbop does

Shopbop is a wholly-owned subsidiary of Amazon.com Inc. (operating under legal entity BOP LLC) and runs a direct-to-consumer e-commerce platform specializing in curated designer fashion. Founded in 1999 and acquired by Amazon in 2006, the company offers 16,000+ premium and luxury brands across clothing, shoes, bags, accessories, jewelry, beauty, and home goods. The platform serves customers in 80+ countries through its Shopbop.com website and an iOS mobile app, with multi-currency and multi-language support, and maintains proprietary sub-brands BOP Basics and BOP Bijoux.

The core technology stack is built on Amazon's e-commerce infrastructure, with deep integration into Amazon Prime providing free one-day shipping and free returns on orders, plus Prime-only promotional access. Distribution is exclusively digital — there are no physical retail locations — and customer acquisition runs through TikTok, Instagram, Facebook, and Pinterest social channels, an email newsletter program offering 15% off first orders, an affiliate referral program, curated editorial content under "Get Inspired," and loyalty integration via Aeroplan's eStore. The platform also offers a resale-value transparency feature through its partnership with Croissant.

Shopbop's revenue model is direct retail product sales of designer fashion at standard unit pricing, supplemented by an affiliate referral program. Pricing ranges from approximately $190 to $895+ per item depending on brand and category, with periodic promotional events including a 25% Prime Day discount (code PRIME25), 15% off first in-app orders (code APP15), and 15% off for email signups. The primary customer segment is affluent, fashion-conscious consumers seeking authenticated designer brands; Prime members represent a strategically important secondary segment due to the shipping and promotional benefits unlocked through Amazon account linking. As a private subsidiary, Shopbop does not disclose standalone revenue figures, and its legal operations are headquartered at 1245 E Washington Ave, Suite 300, Madison, Wisconsin.

Name

Shopbop

Legal name

BOP LLC

Website

https://shopbop.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Shopbop is a wholly-owned Amazon subsidiary operating a direct-to-consumer e-commerce platform for 16,000+ designer fashion brands, serving consumers in 80+ countries via website and iOS app with integrated Amazon Prime shipping benefits.

Ownership category

akta.pro rank

Product category

Designer Fashion E-commerce

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industries

Beauty & Personal Care Online Retailers (CRAFADAC), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

Keywords

• Designer fashion retail
• Luxury apparel ecommerce
• Online clothing marketplace
• Premium fashion platform
• Women's designer wear

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Product Sales: Shopbop generates revenue through direct sales of designer clothing, shoes, bags, accessories, jewelry, beauty products, and home goods to consumers. The platform operates on a standard e-commerce model where customers purchase items at listed prices, with periodic promotions such as Prime Day discounts (25% off with code PRIME25) and first-order incentives (15% off or 15% off first order with email signup).
2. Affiliate Program: Shopbop operates an affiliate marketing program where partners earn commissions for driving sales to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Shopbop operates an online retail platform that curates and sells designer fashion items including clothing, shoes, bags, accessories, jewelry, beauty products, and home goods directly to consumers. The platform offers access to over 16,000 designer brands with global shipping, free one-day delivery and returns via Amazon Prime integration, and a mobile shopping experience for iOS users.

Product overview

Shopbop is a single-platform e-commerce marketplace specializing in designer women's fashion and accessories. The core product is the Shopbop.com website and mobile app, which offer a curated selection of designer clothing, shoes, bags, jewelry, and accessories. The platform integrates with Amazon Prime to provide shipping benefits to members. Additional services include email newsletter subscriptions offering discount incentives.

Differentiator

Problem solved

Functional benefit

Brands

• BOP Basics: A private label basics collection by Shopbop featuring essential wardrobe staples
• BOP Bijoux

Products and services

• Shopbop Website Primary online storefront offering a curated catalog of designer fashion across categories including Women's, Men's, Dresses, Active, Shoes, Bags, Jewelry & Accessories, Home & Gifts, Beauty, and Sale. Serves global consumers shopping for premium and luxury designer brands.
• Shopbop Mobile App

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CroissantcoreStrategic or Co-development PartnerCroissant, an online platform that integrates resale value into luxury fashion purchases, has partnered with Shopbop as one of its brand and retail partners. The partnership delivers over $50 million in GMV to brand and retail partners and provides Shopbop customers with transparency between new item prices and their eventual resale worth.
• AeroplanminorChannel Partner/ Reseller/ DistributorShopbop is available as a retailer through Aeroplan's eStore platform, allowing Aeroplan members to earn points on purchases.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MatchesFashion: MatchesFashion is a UK-based luxury fashion retailer offering designer womenswear, menswear, and accessories online. Direct peer to Shopbop in curating premium designer brands for an international affluent customer base.
• Mr Porter: Mr Porter is the men's luxury fashion counterpart to Net-a-Porter, offering designer menswear, shoes, and accessories online. Comparable to Shopbop's men's category and its sister relationship with a women's luxury platform.
• Farfetch: Farfetch is a global platform for luxury fashion connecting customers with brands and boutiques worldwide. Comparable to Shopbop in offering access to designer brands with international shipping, though Farfetch operates a more marketplace-style model.
• Mytheresa: Mytheresa is a curated online luxury fashion retailer headquartered in Europe, carrying designer clothing, shoes, bags, and accessories for women, men, and children. It competes head-to-head with Shopbop for affluent designer-fashion consumers globally.
• SSENSE: SSENSE is a Montreal-based online luxury and streetwear fashion retailer offering a curated mix of designer and emerging brands. Comparable to Shopbop in curating a wide designer assortment for a global fashion-forward audience.
• Net-a-Porter: Net-a-Porter is a leading global online luxury fashion retailer offering designer clothing, shoes, bags, and accessories with editorial content and personal styling. It is the most direct comparable to Shopbop's curated luxury e-commerce model, including its owned sister site Mr Porter for men's.

Emerging players

• Revolve: Revolve is an online fashion retailer specializing in contemporary and emerging designer brands with strong social media and influencer marketing. Comparable to Shopbop in operating a digital-first, curated fashion assortment with heavy social-channel marketing, though skewed more contemporary than luxury.

Broad incumbents

• Neiman Marcus: Neiman Marcus is a US luxury department store with a significant e-commerce operation carrying designer fashion, accessories, beauty, and home. Comparable to Shopbop's premium designer assortment and affluent customer focus.
• Saks Fifth Avenue: Saks Fifth Avenue is a luxury department store retailer with a sizable online business, offering designer apparel, accessories, shoes, and beauty. Comparable to Shopbop in catering to affluent luxury consumers, with the addition of physical flagships.
• Nordstrom: Nordstrom is a US department store with a strong e-commerce business carrying designer and contemporary fashion, shoes, bags, and beauty. Comparable to Shopbop as a multi-category premium fashion retailer with significant online presence, though broader in assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopbop
• Instagraminstagram.com/shopbop
• TikToktiktok.com/@shopbop
• Pinterestpinterest.com/shopbop
• Xx.com/Shopmox

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopbop