Roll20
Roll20 operates the largest browser-based virtual tabletop platform for tabletop roleplaying games, serving 15+ million players worldwide with integrated dice, character sheets, dynamic lighting, and a content marketplace spanning 1,200+ game systems.
- Company typePrivate
- Founded2015
- HeadquartersKansas City, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Roll20 does
Roll20, LLC is a Kansas City-based, privately held software company that operates the largest browser-based virtual tabletop (VTT) platform for tabletop roleplaying games (TTRPGs) and board games, serving 15+ million players worldwide. Its core product is a zero-download, zero-hosting web application that integrates dice rolling, character sheets with system-specific automation, dynamic lighting and fog of war, campaign asset management, macro automation, and map creation via the embedded Dungeon Scrawl tool. The platform supports 1,200+ game systems with built-in character sheets for 250+ systems and exposes a Pro-gated API for advanced user customization.
The company's go-to-market is product-led: a permanent free tier for both Game Masters and players drives top-of-funnel acquisition, while a Pro subscription unlocks API access and advanced features. A secondary revenue stream comes from the Roll20 Marketplace, which combines independently created digital assets (maps, tokens, modules) sold on commission with officially licensed content from publishers including Wizards of the Coast, Paizo, Darrington Press, Free League, Chaosium, Kobold Press, Evil Hat, and Mongoose. The marketplace and adjacent brand DriveThru RPG form the largest integrated TTRPG content distribution channel in the category.
In May 2024, Roll20 acquired Demiplane to extend its product surface from live-session gameplay into character creation and rule reference, positioning the combined entity as a multi-product competitor to Wizards of the Coast's D&D Beyond platform. Adjacent products include Roll20 Characters (standalone character management), Roll20 Compendium (rule reference), and the Roll20 Masterclass educational content series. The company employs 51-100 people and operates globally with no disclosed geographic restrictions.
Roll20 firmographics
Firmographics- Name
- Roll20
- Legal name
- Roll20, LLC
- Website
- https://roll20.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roll20 operates the largest browser-based virtual tabletop platform for tabletop roleplaying games, serving 15+ million players worldwide with integrated dice, character sheets, dynamic lighting, and a content marketplace spanning 1,200+ game systems.
- Ownership category
- akta.pro rank
Where Roll20 is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Markets served
Roll20 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pro Subscription: Subscription-based model with Pro tier providing API access, advanced features, and customization options
- Marketplace Commissions: Digital marketplace for maps, tokens, tiles, and modules where independent artists sell content and Roll20 takes a commission
- Digital Game Content Sales: Sale of digital RPG rulebooks, adventures, and game content from publishers like Wizards of the Coast and Paizo
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - Basic VTT access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Roll20 product offering
Product offeringCore offering
Roll20 is a browser-based virtual tabletop (VTT) platform that enables players and game masters to run tabletop role-playing games and board games online, with integrated dice rolling, character sheets, dynamic lighting, fog of war, and map creation tools. The platform supports 1,200+ game systems and is paired with a marketplace where publishers and independent creators sell official and indie digital RPG content, adventures, maps, tokens, and assets to a community of 15+ million players.
Product overview
Roll20 offers a unified virtual tabletop gaming platform comprising multiple integrated products: the core Roll20 Virtual Tabletop platform for online RPG gameplay, the Roll20 Marketplace for digital assets, Roll20 Characters for character management, and Roll20 Compendium for rule references. The platform also includes acquired tools Demiplane (character creation) and Dungeon Scrawl (mapmaking), all connected through Roll20's API. Related brands DriveThru RPG and community content platforms (Dungeon Masters Guild, Pathfinder Infinite) extend the ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Roll20 Virtual Tabletop A browser-based virtual tabletop platform that lets tabletop RPG players and game masters run sessions online with no downloads or hosting required, including integrated dice rolling, character sheets, dynamic lighting, fog of war, macros, and an open API. Supports 1,200+ game systems and serves a community of 15+ million players.
- Roll20 Marketplace An in-platform marketplace where third-party publishers (Wizards of the Coast, Paizo, Darrington Press, Chaosium, Cubicle 7, Goodman Games, Free League Publishing) and independent creators sell official and indie digital RPG content, adventures, rulebooks, maps, tokens, and assets directly to Roll20's player base.
- Roll20 Characters A character creation and management web and mobile application for tabletop RPG players, allowing them to build, store, and manage characters that integrate with Roll20 game sessions.
- Roll20 Compendium An in-app rules reference and search tool that provides players and game masters with searchable access to RPG system rules, spells, monsters, items, and other compendium content within Roll20.
- Demiplane Digital character creation platform acquired by Roll20 in 2024, providing guided character builders and digital sheet tools for tabletop RPG players across multiple game systems under the Roll20 brand family.
- Dungeon Scrawl An integrated free map creation tool used by game masters and players to draw, design, and import custom maps directly into Roll20 virtual tabletop sessions.
- DriveThruRPG A digital marketplace for tabletop RPG PDFs, adventures, and content operated as part of the same parent company ecosystem as Roll20, providing additional distribution for third-party RPG publishers and indie creators.
Quantifiable outcome
- Play any of 1,200+ game systems including D&D, Pathfinder, Call of Cthulhu, Marvel Multiverse, Daggerheart, Cyberpunk, and Fallout
Companies that use Roll20
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Roll20 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roll20 partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and notable.
- DemiplanecoreRoll20 acquired Demiplane, a character-building solution for tabletop roleplaying games. Demiplane offers cross-system character creation tools, game rules, and group play features. The acquisition aims to enhance integration and expand tools for in-person and online gameplay, creating a unified digital ecosystem similar to D&D Beyond. The deal positions Roll20 to better compete with Wizards of the Coast's D&D Beyond.
- DriveThru RPGcoreDriveThru RPG is part of the Roll20 ecosystem, representing the largest RPG marketplace integrated with Roll20's platform for game content distribution and sales.
- Dungeon ScrawlcoreDungeon Scrawl is an integrated free map creation tool within Roll20, allowing users to create maps in seconds with no art skills needed. It is part of Roll20's ecosystem of tools.
- Wizards of the CoastflagshipMajor RPG publisher whose D&D content (Core Rulebook Bundle, Ravenloft, etc.) is sold through the Roll20 Marketplace with official integration.
- Paizo PublishingflagshipPublisher of Pathfinder and Starfinder content whose products (Kingmaker Adventure Path, GM Core, Player Core, etc.) are sold through the Roll20 Marketplace.
- Marketplace Creators (Independent Artists)coreIndependent artists and creators sell digital assets (maps, tokens, modules) through the Roll20 Marketplace, with Roll20 taking a commission on sales.
- Free League PublishingnotablePublisher of Alien RPG, Vaesen and other titles whose content is sold through the Roll20 Marketplace.
- Chaosium Inc.notablePublisher of Call of Cthulhu and Malleus Monstrorum whose content is sold through the Roll20 Marketplace.
- Kobold PressnotablePublisher of Creature Codex and other 5e content sold through the Roll20 Marketplace.
- Evil Hat ProductionsnotablePublisher of Monster of the Week and Blades in the Dark content sold through the Roll20 Marketplace.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Roll20 competitors and assessment
Company assessmentDirect peers
- D&D Beyond: Wizards of the Coast's official D&D digital platform offering character sheets, dice, digital rulebooks, and integrated play tools. D&D Beyond is Roll20's most direct competitor and the platform Roll20 explicitly positioned its Demiplane acquisition against.
- Foundry Virtual Tabletop: Self-hosted, one-time-license VTT popular with hardcore GMs for D&D, Pathfinder, and other systems. Competes with Roll20 on the power-user/professional GM segment where unlimited customization and modding outweigh Roll20's browser-based convenience.
- Fantasy Grounds (SmiteWorks): Long-standing desktop VTT with deep automation, official licensed D&D/Pathfinder content, and a paid licensing model. Targets the same tabletop RPG GM/player audience as Roll20 but with a heavier, feature-rich client.
- Tabletop Simulator (Berserk Games): Physics-based sandbox platform for board games, card games, and RPGs, sold as a one-time Steam license. Comparable to Roll20 as a digital tabletop for both RPGs and board games, but with a different core mechanic (physics simulation) and player base.
- Board Game Arena: Browser-based online platform for playing hundreds of board games asynchronously or in real time. Comparable to Roll20 as a zero-download, browser-first tabletop play platform with a freemium subscription and large catalog of supported titles.
- Demiplane: Cross-system character builder, compendium, and group play platform for tabletop RPGs. Now a wholly-owned Roll20 subsidiary following the May 2024 acquisition; previously operated as a standalone competitor with strengths in character management and digital rules reference.
Emerging players
- Owlbear Rodeo: Free, lightweight browser-based virtual tabletop focused on maps, tokens, and initiative tracking with minimal feature bloat. Competes with Roll20 for casual and beginner GMs who value simplicity over Roll20's broader feature set.
Others
- DriveThruRPG: The largest digital marketplace for TTRPG PDFs, VTT content, and indie titles, operated within the same corporate ecosystem as Roll20. Highly relevant as a content distribution channel and sister marketplace rather than a direct platform competitor.
- Pathfinder Infinite (Paizo): Paizo's owned community content marketplace for Pathfinder and Starfinder. Functions as both a Roll20 content partner and a publisher-controlled competing storefront, illustrative of the publisher-owned channel pressure facing Roll20's marketplace.
- Astraware: Casual and strategy game publisher with adjacent digital play tools across mobile and desktop. Included as a thematic adjacent in the casual digital tabletop/games space, with weaker direct overlap to Roll20's TTRPG focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Roll20 social profiles
Digital presenceRoll20 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll20 leadership team
Management profileNumber of profiles
Profiles3 records
Roll20 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roll20 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll20 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll20
What does Roll20 do?
Roll20 is a browser-based virtual tabletop (VTT) platform that enables players and game masters to run tabletop role-playing games and board games online, with integrated dice rolling, character sheets, dynamic lighting, fog of war, and map creation tools. The platform supports 1,200+ game systems and is paired with a marketplace where publishers and independent creators sell official and indie digital RPG content, adventures, maps, tokens, and assets to a community of 15+ million players.
Is Roll20 a public or private company?
Roll20 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roll20 founded?
Roll20 was founded in 2015. It employs 51 to 100 people.
Where is Roll20 based?
Roll20 is headquartered in Kansas City, United States, in the North America region.
How does Roll20 make money?
Three revenue lines are on record. Pro Subscription is the primary driver. The others are marketplace Commissions and digital Game Content Sales.
Who are Roll20's main competitors?
Direct peers on record are D&D Beyond, Foundry Virtual Tabletop, Fantasy Grounds (SmiteWorks), Tabletop Simulator (Berserk Games), Board Game Arena and Demiplane. Owlbear Rodeo is listed as an emerging player. Others are DriveThruRPG, Pathfinder Infinite (Paizo) and Astraware.
Does Roll20 have an API?
Yes. Full API to extend Roll20. Allows power users to add new features, automate campaigns, and customize functionality. Requires Pro subscription.