Lazer Logistics

What Lazer Logistics does

Lazer Logistics (legal entity Lazer Spot, Inc.) is North America's largest outsourced yard management provider, founded in 1996 by Adam Newsome and headquartered in Alpharetta, Georgia. The company delivers end-to-end yard logistics — trailer spotting, inter- and intra-yard shuttling, trailer rental and leasing, drayage, gate management, and electric yard truck deployment — through a dedicated on-site workforce operating across 800+ sites in 42 U.S. states and Canada for 54 Fortune 500 customers. Lazer has assembled a proprietary technology platform centered on the Lazer Logistics Operating System (LLOS), which integrates the NexusYMS yard management system, NexusGate gate management, the Spotlight YMS SaaS offering acquired from Hirschbach, the Dray Portal, AI-powered safety cameras via Lytx, and the Uncle Phil AI coaching agent launched in April 2025. The company also operates the largest outsourced fleet of Orange EV electric spotters in North America, having surpassed three million zero-emission miles and becoming the first yard management provider to obtain SBTi-validated emissions reduction targets.

Lazer's commercial motion is exclusively direct enterprise field sales into large distribution centers, manufacturing facilities, 3PLs, food and beverage operators, retail and grocery chains, and CPG companies, with multi-year managed-service contracts typically priced on service hours, moves completed, or fixed contract value rather than publicly disclosed list rates. Revenue streams combine (1) managed-service yard contracts, (2) trailer rental and leasing, (3) full-stack EV fleet solutions bundling vehicles, charging infrastructure, staffing, and maintenance, and (4) SaaS licensing of Spotlight YMS. The company is privately held, currently owned by EQT Infrastructure VI following a 2023 take-private from Harvest Partners, and is led by founder/CEO Adam Newsome with President Josh Lee, President of North America Bob Collins, CCO Sheryl Franklin, and COO Phil Newsome.

Growth has been driven by an active roll-up: thirteen disclosed acquisitions spanning more than a decade, including the Hirschbach spotting division and Spotlight YMS (November 2023), Boone Logistics Services (March 2024), GATT Yard Spotting Services (June 2025), and the NetCorp/EJR/Stein & Sons group in Chicago and Dallas-Fort Worth (August 2025), expanding the fleet to over 11,000 units and headcount to 5,300-5,800+. The company complements inorganic scale with technology differentiation (LLOS, Uncle Phil AI) and ESG positioning (SBTi validation, WAIRE compliance expertise), positioning itself as the default outsourced partner for enterprise customers facing electrification and yard-digitization mandates.

Name

Lazer Logistics

Legal name

Lazer Spot, Inc.

Website

https://lazerlogistics.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lazer Logistics is North America's largest outsourced yard management provider, serving 54 Fortune 500 clients across 800+ sites in 42 states and Canada through integrated spotting, shuttling, trailer rental, gate management, drayage, and EV fleet solutions, backed by the proprietary LLOS technology platform.

Ownership category

akta.pro rank

Product category

Yard Management and Logistics Services

NAICS

General Freight Trucking, Local (48411), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), General Freight Trucking, Long-Distance (48412)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Trucking & Courier Services (No Air) (4210), Services-Miscellaneous Equipment Rental & Leasing (7350), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Trailer & Yard Asset Tracking (Trailers, Containers, Chassis, RTIs) (TLAEAHAD)

akta.pro secondary industries

Detention/Demurrage & Dwell Time Management (TLAEAHAG), WMS for Yard/Trailer/Container Inventory within Facilities (TLAEABAJ), Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty) (TLABAHAB), Dock Equipment & Yard Logistics Systems (Dock Levelers, Restraints, Yard Trucks) (IMAHABAF)

Keywords

• Yard management services
• Trailer spotting services
• Shuttle logistics services
• EV yard trucks
• Drayage and gate management

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Outsourced Yard Management Services: Comprehensive outsourced yard logistics services including trailer spotting, shuttling, gate management, drayage, and yard technology. Revenue generated through managed service contracts with enterprise customers, typically priced based on service hours, moves completed, or fixed contract pricing.
2. Trailer Rental and Leasing: Trailer rental and leasing services for customers needing additional fleet capacity. Provides flexible asset utilization without capital investment for customers.
3. EV Fleet Solutions: Electric vehicle fleet solutions including EV spotters, charging infrastructure, and related services. Customers pay for complete EV yard truck services including ownership, operation, staffing, and maintenance.
4. Technology Licensing (Spotlight YMS): Yard Management System software licensing for customers requiring standalone technology solutions, including real-time visibility, gate management, and operational analytics.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Lazer Logistics provides outsourced end-to-end yard management services that combine people, physical assets (yard trucks, trailers), and proprietary technology to move trailers within and between distribution yards. Core service lines include yard spotting, shuttle services, EV yard truck leasing, trailer rental, gate management, drayage, and (in Canada) shunting. Services are delivered under managed contracts and supported by proprietary yard management technology platforms (NexusYMS, NexusGate, Spotlight YMS, LLOS, Uncle Phil AI) for real-time visibility, dispatch optimization, and safety monitoring.

Product overview

Lazer Logistics is a platform-plus-modules architecture offering outsourced end-to-end yard logistics. The core offering combines physical yard services (spotting, shuttling, trailer rental, drayage, gate management, shunting) with proprietary technology — primarily LLOS (Lazer Logistics Operating System), NexusYMS, NexusGate, YardNexus, and Dray Portal. Following the 2023 acquisition of Hirschbach's spotting division, Lazer also added Spotlight YMS to its portfolio. The platform is enhanced by an AI layer including Uncle Phil AI coaching, AI-powered safety cameras, and data-driven analytics. The company also operates the largest outsourced EV spotter fleet in North America, integrating Orange EV electric trucks as a core service component.

Differentiator

Problem solved

Functional benefit

Products and services

• Yard Spotting Professional trailer spotting services in which Lazer provides drivers and yard trucks to move trailers within customer distribution yards, unlocking peak yard efficiency and maximizing uptime. Targeted at enterprise distribution centers, 3PLs, and logistics operations.
• Shuttle Services Shuttle services that keep goods flowing seamlessly between yards, suppliers, and customers, improving intra-yard and inter-yard freight movement for enterprise shippers and 3PLs.
• EV Yard Trucks Electric vehicle yard spotting fleet using Orange EV trucks, providing zero-emission yard operations. Lazer's EV Yard Truck program includes the largest outsourced electric spotter fleet in North America with 8+ years of EV leadership.
• Trailer Rental Trailer rental and leasing services enabling customers to scale trailer capacity and keep freight moving without owning assets, providing flexible utilization without capital investment.
• Gate Management Gate management service streamlining vehicle entry and exit with real-time visibility and accountability, using the proprietary NexusGate solution integrated into the NexusYMS platform.
• Drayage Intermodal railhead-to-yard drayage service managing moves to avoid costly delays, with control and visibility through the proprietary Dray Portal.
• Shunting Services Yard shunting service offered in Canada that unlocks peak efficiency and maximizes uptime using specialized EV shunters, targeted at Canadian distribution operations.
• Spotlight YMS (Yard Management Software) SaaS-based yard management software providing real-time yard visibility, integrated gate and dock management workflows, reefer management, and optimized driver and trailer dispatching. Available as a standalone technology license for customers needing yard management software outside Lazer's full-service offering.

Quantifiable outcome

• 70% idle time reduction (from 52% to 16%)
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Orange EV (Deepened Partnership)coreStrategic or Co-development Partner · 28 April 2025Expanded partnership to deepen electrification of yard operations across North America. Joint focus on helping customers meet sustainability goals through zero-emission fleet solutions. Combined expertise in EV technology and yard management operations.
• Major Retail Corporation (Southern California)flagshipStrategic or Co-development Partner · 1 January 2021Partnership initiated in 2021 for WAIRE Program compliance through EV deployment. Collaboration on electrifying distribution centers in Southern California's Inland Empire. Joint innovation including optimization of running three trucks per DC fast charger. Partnership has achieved 3+ million zero-emission miles and 2+ million gallons of diesel avoided.
• Insight Global / CompassminorImplementation/ SI/ Consulting Partner · 1 January 2021Culture consulting partnership with Insight Global's Compass division to transform company culture following the Great Resignation. Collaboration on employee engagement, leadership development, and retention strategies.
• Leading Multinational CPG CompanyflagshipStrategic or Co-development Partner · 1 January 2017First client to participate in Lazer's EV program in 2017. Partnership has expanded to include EV deployment at six North American facilities. Collaborative work on WAIRE Program compliance and sustainability initiatives. Demonstrates Lazer's ability to help major corporations achieve emissions reduction goals.
• Orange EVcoreTechnology or Integration · 1 January 2015Long-standing partnership with Orange EV as the primary supplier of electric yard trucks. Lazer operates North America's largest fleet of outsourced electric spotters using Orange EV vehicles. Partnership has expanded from initial 200th truck purchase to include the 1,000th Orange EV truck. Collaboration focuses on deploying Class 8 battery-electric spotters with DC fast charging capabilities for emission-free yard operations.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Others

• Orange EV: Manufacturer of Class 8 electric yard spotters and Lazer's primary EV partner. Not a direct competitor but the key technology supplier for Lazer's most differentiated offering and a meaningful ecosystem participant.

Broad incumbents

• Penske Logistics: Top-3 North American 3PL providing dedicated transportation, warehousing, and yard management for Fortune 500 customers. Comparable as a broad incumbent competing for the same enterprise yard-logistics RFPs.
• Geodis: Global contract logistics provider with substantial North American distribution-center and yard operations for retail and consumer goods. Comparable as a broad incumbent serving overlapping enterprise customers.
• DHL Supply Chain: Global contract logistics leader operating dedicated warehousing and yard operations for retail and CPG customers. Comparable as a broad incumbent offering comprehensive yard and DC solutions to similar end markets.
• Yusen Logistics: Global 3PL offering contract logistics, dedicated transportation, and yard management across the Americas. Comparable as a broad incumbent with overlap in outsourced DC and yard operations.
• RXO (XPO spinoff logistics arm — peer to relevant yard segments): Major North American asset-light freight brokerage and last-mile provider offering drayage, managed transportation, and yard-adjacent services. Comparable as a broad incumbent with overlapping yard and dock solutions.

Direct peers

• Hub Group: North American intermodal and logistics provider operating dedicated yard and drayage services at customer facilities. Comparable to Lazer in intermodal drayage, dedicated fleet, and yard operations for large shippers.
• STG Logistics (formerly Saia LTL/Plus Group): National drayage and intermodal terminal services provider operating dedicated yard and chassis pools at major ports and railheads. Directly comparable to Lazer in intermodal drayage and terminal/yard asset management.
• Kenco Logistics: Third-party logistics provider with significant dedicated yard management, material handling, and distribution-center operations for retail and CPG customers. Comparable to Lazer in outsourced yard and DC labor services.
• NFI Industries: Family-owned, top-10 North American 3PL operating dedicated trucking, warehousing, and yard support across the U.S. and Canada. Closely comparable to Lazer in dedicated fleet outsourcing, distribution-center operations, and yard-adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LazerLogistics/videos
• Facebookfacebook.com/LazerLogistics
• LinkedInlinkedin.com/company/lazerlogistics
• Instagraminstagram.com/lazerlogistics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazer Logistics