Neotech Products
Neotech Products LLC is a Valencia, California-based medical device manufacturer specializing in skin-friendly neonatal and pediatric devices — including electrodes, suction/respiratory products, tube holders, and breastfeeding aids — sold to hospital NICUs/PICUs, labor and delivery units, and home health caregivers via specialty distributors, direct sales, and U.S. e-commerce.
- Company typePrivate
- Founded1995
- HeadquartersValencia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Neotech Products does
Neotech Products LLC is a Valencia, California-based medical device manufacturer specializing in neonatal and pediatric care products, founded circa 1995 by medical director and co-founder Dr. Arnold Heyman (the company also reports a 1986 founding in firmographic records, suggesting a possible corporate succession). The company designs and manufactures an extensive portfolio of 30+ specialized devices — including ECG electrodes (NeoLead family, NeoHeart), suction devices (Little Sucker, NeoSucker Curved), respiratory support products (RAM Cannula, ChinStrap, NeoSeal), phototherapy eye shields (NeoShades), tube and catheter holders (NeoBar, NeoBridge, Hold-A-Line, EZ-Hold), breastfeeding and pacifier products (Neotech Bridge, Neotech Ninni), transilluminators (NeoGlo), and accessories — all unified by proprietary NeoBond hydrocolloid adhesive and NeoFoam breathable skin-friendly materials platforms that are reusable across product lines.
The company's commercial model is hardware sales of medical devices and consumables through a multi-channel go-to-market: carefully selected and trained specialty distributors in the U.S. and internationally, direct institutional sales with a free sample and 30-day trial program, and a U.S.-only e-commerce storefront for select products. Pricing is quote-based for hospital/institutional buyers, with some products (e.g., NeoSpoon at $37.00/100-unit box) on fixed unit pricing. End customers span hospital NICUs and PICUs, labor and delivery units, and home health/parent caregivers, with products sold only to verified medical professionals and institutions for clinical SKUs.
Growth is supported by inorganic activity — the 2022 acquisitions of Laally and the Neotech Bridge breastfeeding device, the 2025 partnership with Ninni Co. to bring a DTC pacifier into hospitals, the 2024 entry into the CTIP pediatric medtech consortium, and a January 2026 strategic investment and go-to-market partnership with Imagine Devices for the Trinity Tube multifunctional neonatal feeding/monitoring tube. The company is B Corp certified (2018) and remains privately held with no disclosed funding rounds or outside investors.
Neotech Products firmographics
Firmographics- Name
- Neotech Products
- Legal name
- Neotech Products LLC
- Website
- https://neotechproducts.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neotech Products LLC is a Valencia, California-based medical device manufacturer specializing in skin-friendly neonatal and pediatric devices — including electrodes, suction/respiratory products, tube holders, and breastfeeding aids — sold to hospital NICUs/PICUs, labor and delivery units, and home health caregivers via specialty distributors, direct sales, and U.S. e-commerce.
- Ownership category
- akta.pro rank
Neotech Products industry classification
Industry- Product category
- Neonatal and Pediatric Medical Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Generic Hospital & Institutional Products (HLAIABAL)
- akta.pro secondary industry
- Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)
Keywords
Where Neotech Products is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neotech Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Medical Device Sales: Neotech Products generates revenue through the sale of neonatal and pediatric medical devices, consumables, and accessories. Products are sold directly to hospitals and healthcare facilities as well as through distributor networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct Purchase - NeoSpoon |
| Other | Pay-as-you-go | Clinical Sample Orders |
| Other | Multi-year contract | Enterprise/Institutional Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Neotech Products product offering
Product offeringCore offering
Neotech Products designs, manufactures, and distributes specialized medical devices and consumables for neonatal and pediatric care, primarily serving NICU, PICU, labor and delivery, and home health settings. The portfolio spans breastfeeding assistance devices, suctioning tools, respiratory support products, ECG monitoring electrodes, phototherapy eye shields, tube holders, and skin-friendly adhesive products built around proprietary NeoBond hydrocolloid and NeoFoam technologies. Products are made in the USA and sold direct to institutions, through specialty distributors domestically and internationally, and via a US-restricted e-commerce site.
Product overview
Neotech Products develops a comprehensive portfolio of specialized medical devices for neonatal and pediatric care, primarily serving NICU, PICU, and home health settings. The product line includes breastfeeding assistance products (Neotech Bridge, Neotech Ninni), suctioning devices (Little Sucker, NeoSucker, Suction Caddy), respiratory support products (RAM Cannula, ChinStrap, NeoSeal), ECG monitoring electrodes (NeoLead family, NeoHeart), phototherapy eye shields (NeoShades), tube holders (NeoBar, NeoBridge, Hold-A-Line), skin care and adhesive products (NeoBond, SoftSil, EZ-Hold), transilluminators (NeoGlo), temperature management (NeoSmile), and utility accessories (NeoHug, NeoPockets, NeoGrip, Cell Wipe/Shield, Telemetry Totes). Many products feature the proprietary NeoBond hydrocolloid technology for skin-friendly adhesion. Products are manufactured in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Ninni Co. Partner company co-founding the Neotech Ninni breast-like pacifier brand. Neotech Products LLC and Ninni Co. joined forces to bring the popular direct-to-consumer brand pacifier into hospitals.
Products and services
- Neotech Ninni™ Breast-like Pacifier 100% medical grade silicone breast-like pacifier designed to mimic a woman's anatomy and reinforce a strong, healthy breastfeeding latch; for neonatal units, hospitals, and home caregivers.
- Neotech Bridge® Breastfeeding Assistance Device Revolutionary breastfeeding assistance device with thin silicone nipple cover and built-in channel for at-breast syringe supplementation; helps babies latch and promotes milk production. For breastfeeding mothers and neonatal care teams.
- NeoSnug® Tubing Holder Tubing holder with NeoBond hydrocolloid adhesive base that secures nasogastric or orogastric tubes and prevents shifting or slipping; available in nasal and oral configurations for neonatal patients.
- NeoHug® Versatile Utility Device Holder Holder with bendable arms to secure lightweight items such as pacifiers, suction tips, and tape; available with C-clip or suction cup attachments for NICU workflows.
- NeoGlo® Disposable Transilluminator Single-patient-use disposable transilluminator with bright red LED lights for illuminating veins, arteries and internal structures; USB powered with no internal batteries.
- NeoGlo® Reusable LED Transilluminator Reusable LED transilluminator with multiple light settings (white and red LEDs), ergonomic design, and AA battery power; engineered to shut off before lights become ineffective.
- Little Sucker® Suction Device and Cover Patented single-handed suctioning device with thumb port for intermittent suctioning and soft, flexible tip similar to a bulb syringe; includes protective cover option for NICU/pediatric use.
- Little Sucker® Nasal Tip Specialized nasal tip for the Little Sucker with a soft, flexible hypoallergenic tip designed to minimize tissue trauma and guard against over-insertion into the nares.
- NeoSucker® Curved Suction Device Anatomically curved oral and nasal suction device that is a softer alternative to hard plastic devices, with flexible tip to help prevent mouth trauma and designed for single-handed use.
- Suction Caddy™ Suction Device Holder Holder that attaches to smooth surfaces to keep suction devices and tubing within reach, with tubing anchor to reduce noise and write-on area for patient identification.
Quantifiable outcome
- NeoBar designed to reduce extubations and help prevent palate trauma
- +2 more outcomes
Companies that use Neotech Products
Customer profileSegments4 records
Ideal customer profiles3 records
Neotech Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Neotech Products partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Imagine Devices Inc.coreStrategic partnership under which Neotech serves as a strategic investor and go-to-market partner for the development of Imagine Devices' Trinity Tube technology. Trinity Tube is a multifunctional neonatal nasogastric feeding tube designed to integrate feeding, vital sign monitoring, and respiratory pressure monitoring into a single device. The partnership aims to support development, clinical validation, and future commercialization planning for NICUs worldwide. Note: Trinity Tube is currently under development and has not yet received regulatory approval.
- Ninni Co.coreNeotech Products LLC and Ninni Co. joined forces to bring the popular direct-to-consumer brand pacifier into hospitals. Ninni was co-founded by lactation and breastfeeding experts. Partnership brings Neotech Ninni breast-like pacifier to hospital settings under medical distribution agreements.
- Consortium for Technology & Innovation in Pediatrics (CTIP)coreNeotech Products LLC joined CTIP portfolio as newest addition to the consortium focused on advancing pediatric medical technology innovation. Collaboration supports development of innovative products for neonatal and pediatric care.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Neotech Products competitors and assessment
Company assessmentDirect peers
- Natus Medical: Natus Medical is a direct peer specializing in neonatal and pediatric medical devices, including hearing screening, neurology, and NICU equipment. Both companies serve the same NICU/PICU clinical customer base with specialized consumables and devices for newborn care.
- Drägerwerk: Dräger is a direct peer in neonatal care, offering incubators, warmers, phototherapy devices, and respiratory support products for NICUs. Both companies target the same neonatal clinical workflows and compete for hospital capital and consumable budgets.
- Fisher & Paykel Healthcare: Fisher & Paykel Healthcare produces respiratory care consumables including neonatal nasal cannulas, CPAP interfaces, and humidification products. Both companies supply skin-friendly and patient-comfort-focused respiratory consumables to NICUs worldwide.
- ICU Medical: ICU Medical produces neonatal and pediatric IV therapy, catheters, and critical care consumables. It overlaps with Neotech's tube securement and catheter holder products (NeoBridge, Hold-A-Line) within NICU workflows.
Broad incumbents
- Teleflex Incorporated: Teleflex is a broad incumbent in medical devices with neonatal respiratory and airway management products. While not exclusively neonatal-focused, it overlaps with Neotech in neonatal intubation, fixation, and respiratory support categories through brands such as Hudson RCI.
- Medtronic: Medtronic is a broad incumbent operating across patient monitoring, respiratory interventions, and neonatal care solutions. It competes indirectly with Neotech in NICU monitoring electrodes and respiratory consumables as part of a much larger portfolio.
- Becton Dickinson (BD): BD is a broad incumbent in medical supplies and devices with neonatal-specific products including catheters, syringes, and skin prep solutions. Its scale and GPO contracts pose competitive pressure on smaller neonatal consumables suppliers.
- Masimo: Masimo is a broad incumbent in patient monitoring, including neonatal pulse oximetry sensors and SET technology. It overlaps with Neotech in the NICU monitoring workflow where pulse oximeter wraps and sensors are consumed alongside electrodes.
Emerging players
- Phoenix Medical Systems: Phoenix Medical Systems is an emerging specialist in neonatal and pediatric medical equipment, including phototherapy, warmers, and resuscitation devices. It shares Neotech's focus on purpose-built NICU products but with a stronger presence in emerging markets.
- CooperSurgical: CooperSurgical's PARAGARD and women's health portfolio includes neonatal and NICU-adjacent products, including breastfeeding and lactation support through its Mōmi brand. This overlaps with Neotech's Ninni partnership and breastfeeding assistance category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Neotech Products social profiles
Digital presenceNeotech Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neotech Products leadership team
Management profileNumber of profiles
Profiles1 record
Neotech Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neotech Products M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neotech Products
What does Neotech Products do?
Neotech Products designs, manufactures, and distributes specialized medical devices and consumables for neonatal and pediatric care, primarily serving NICU, PICU, labor and delivery, and home health settings. The portfolio spans breastfeeding assistance devices, suctioning tools, respiratory support products, ECG monitoring electrodes, phototherapy eye shields, tube holders, and skin-friendly adhesive products built around proprietary NeoBond hydrocolloid and NeoFoam technologies. Products are made in the USA and sold direct to institutions, through specialty distributors domestically and internationally, and via a US-restricted e-commerce site.
Is Neotech Products a public or private company?
Neotech Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neotech Products founded?
Neotech Products was founded in 1995. It employs 11 to 50 people.
Where is Neotech Products based?
Neotech Products is headquartered in Valencia, United States, in the North America region.
How does Neotech Products make money?
One revenue line is on record: medical Device Sales.
Who are Neotech Products's main competitors?
Direct peers on record are Natus Medical, Drägerwerk, Fisher & Paykel Healthcare and ICU Medical. Broad incumbents are Teleflex Incorporated, Medtronic, Becton Dickinson (BD) and Masimo. Emerging players are Phoenix Medical Systems and CooperSurgical.
Does Neotech Products have an API?
No public API is recorded for Neotech Products.
What industry is Neotech Products in?
Neotech Products's product category is Neonatal and Pediatric Medical Devices. Its primary akta.pro industry code is HLAIABAL, Generic Hospital & Institutional Products, with a secondary code of CRADAEAJ, Prenatal & Postnatal Maternal Nutrition (Lactation Support). Its NAICS code is 339113 and its SIC code is 3841.