Foundation Partners Group

What Foundation Partners Group does

Foundation Partners Group (legal entity: FPG Intermediate Holdco, LLC) is a privately held, Orlando-based operator of funeral homes, cemeteries, and cremation facilities, and the second-largest funeral services provider in the United States. Founded in 2010, the company operates 221 funeral homes and 22 cemeteries across 21 states, serving more than 125,000 families annually through its Altogether network of more than 100 partner brands and 1,700+ professionals. Its core business model is acquisition-driven: FPG partners with independent funeral home owners seeking succession planning or retirement, acquires the business, and retains the local brand while providing shared back-office, marketing, technology, and employee benefits.

The company's go-to-market combines a B2B partnership/succession motion (targeting retiring funeral home owners) with a B2C at-need and preneed service motion (serving bereaved and pre-planning families). Revenue is generated through traditional funeral services, cremation services, cemetery plot and maintenance sales, preneed contracts, and — increasingly — direct-to-consumer digital arrangements. In 2022 the company acquired Solace Cremation and Krause Funeral Homes, extending cremation capability and making FPG the largest funeral services provider in Wisconsin by families served.

In 2024 FPG executed a strategic digital pivot: it acquired Cake, an online end-of-life planning platform, in September 2024 and launched the Afterall platform in October 2024, integrating more than 250 funeral homes and cemeteries into a unified online arrangement experience. The company is led by CEO Jim Evanger (appointed June 2026), with a C-suite including a CFO (Ben Brink, ex-Carriage Services), CIO (Doni Perry), CGO (Jason Chung, ex-McKinsey/Ogilvy/Digitas/Samsung), COO (Scott LePage), and CPO (Gabrielle McCarron). Pricing is quote-based and determined per family through consultation; no public pricing or financial disclosures are available.

Name

Foundation Partners Group

Legal name

FPG Intermediate Holdco, LLC

Website

https://foundationpartners.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Foundation Partners Group is the second-largest US funeral services provider, operating 221 funeral homes and 22 cemeteries across 21 states. It partners with independent owners on succession planning and serves 125,000+ families annually through funeral, cremation, cemetery, preneed, and digital end-of-life services.

Ownership category

akta.pro rank

Product category

Funeral and Cemetery Services

NAICS

Funeral Homes and Funeral Services (812210), Death Care Services (8122)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Funeral services
• Cemetery operations
• End-of-life planning
• Cremation services
• Preneed funeral planning

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Funeral Services: Traditional and modern funeral services including burial, cremation, and memorial services through owned funeral home locations
2. Cemetery Services: Burial plot sales, cemetery maintenance, cremation burial options, columbariums, and memorial gardens
3. Preneed Planning: Pre-arranged funeral and cremation services sold to families in advance, providing revenue certainty and family peace of mind
4. Digital Platform Services: Online end-of-life planning tools and resources through Afterall platform and Cake acquisition for direct-to-consumer funeral services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Foundation Partners Group owns and operates a national network of 221 funeral homes and 22 cemeteries across 21 states, providing funeral, cremation, burial, memorial, and preneed planning services to families. It complements its physical locations with the Afterall digital platform and the acquired Cake platform, which together integrate more than 250 locations for online end-of-life planning and direct-to-consumer arrangement services.

Product overview

Foundation Partners Group operates a network of funeral homes, cemeteries, and cremation providers offering end-of-life services. The portfolio includes the Afterall digital platform for online planning and resource tools, the acquired Cake end-of-life planning platform, and the Altogether partner network spanning 243 locations (221 funeral homes, 22 cemeteries) across 21 states. The company also offers succession planning services for funeral home owners through partnership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Altogether: A network of more than 100 unique partners and 1,700 professionals dedicated to guiding families through the end-of-life journey.
• Afterall
• Monarch Trade Services

Products and services

• Funeral Services Traditional and modern funeral services including burial, cremation, and memorial services delivered through 221 owned funeral home locations across 21 states for bereaved families.
• Cemetery Services Burial plot sales, cemetery maintenance, cremation burial options, columbariums, and memorial gardens provided through 22 cemeteries in the Foundation Partners Group network for families needing long-term memorial services.
• Preneed Planning Pre-arranged funeral and cremation services sold to families in advance, providing revenue certainty and family peace of mind while ensuring wishes are honored and reducing future family burden.
• Afterall Digital Platform A digital platform that integrates over 250 funeral homes and cemeteries, offering online resources and digital tools for families to streamline and simplify end-of-life arrangements and direct-to-consumer planning.
• Cake End-of-Life Planning Platform An online end-of-life planning platform acquired to enhance Foundation Partners Group's digital services and expand into preneed planning, cremation services, and direct-to-consumer funeral services.

Quantifiable outcome

• Serving over 125,000 families annually
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core.

• CakecoreStrategic or Co-development Partner · 5 September 2024Foundation Partners Group acquired Cake, an online end-of-life planning platform, to enhance digital services and expand into end-of-life planning, preneed, and cremation services. This acquisition supports FPG's shift toward direct-to-consumer funeral services through digital innovation.
• Krause Funeral Homes & Cremation ServicecoreStrategic or Co-development Partner · 6 October 2022Foundation Partners acquired Krause Funeral Homes & Cremation Service, which has four locations in Wisconsin, making FPG the largest funeral services provider in Wisconsin by number of families served. Mark Krause was appointed VP of Industry Relations and Government Affairs.
• Baldwin Brothers Funeral & Cremation SocietycoreStrategic or Co-development Partner · 1 January 2021Rick Baldwin and partners sold Baldwin Brothers Funeral & Cremation Society to Foundation Partners in 2021. The business operated a simpler, lower-cost cremation model.
• Beck's Tribute CentercoreStrategic or Co-development Partner · 1 January 2021Jim Letson partnered with Foundation Partners in late 2021, having bought Beck's Tribute Center in Edmonds, Washington in 2006. Jim continues as brand ambassador.
• All-States Cremation and All Veterans Funeral & CremationcoreStrategic or Co-development Partner · 1 July 2019Al and Tommie Kamm sold All-States Cremation and All Veterans Funeral & Cremation (founded 1986 and 1989 respectively) to Foundation Partners in July 2019, maintaining brand autonomy.
• Musgrove Mortuaries & CemeteriescoreStrategic or Co-development Partner · 1 January 2019Mark and Diane Musgrove partnered with Foundation Partners Group in 2020, continuing their family's legacy of serving Oregonian families since 1883. The Musgrove brand includes 11 funeral homes and three cemeteries.
• Charlotte Memorial Funeral Home, Cemetery & CrematorycoreStrategic or Co-development Partner · 1 January 2019Rick Tuss sold Charlotte Memorial Funeral Home, Cemetery, and Crematory to Foundation Partners in 2019. The business is the only complete combination funeral home in Charlotte County, Florida.
• Ponderosa Valley Funeral ServicescoreStrategic or Co-development Partner · 1 January 2019Steve and Nanci Trevino founded Ponderosa Valley Funeral Services in Parker, Colorado in 2003. They partnered with Foundation Partners in 2019 to grow the business and devote more time to supporting families.
• Cremation Society of MinnesotacoreStrategic or Co-development Partner · 1 January 2017Kevin and Mark Waterston founded the Cremation Society of Minnesota in 1980 and sold to Foundation Partners in 2017. It is now the leading provider of cremation services in Minnesota with five locations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Carriage Services: Publicly traded US funeral home and cemetery operator with a multi-brand, decentralized operating model. Closest direct comparable to FPG — its former CFO (Ben Brink) is now FPG's CFO, underscoring the operational similarity.
• StoneMor Partners: Publicly traded operator of cemeteries and funeral homes in the US. Directly comparable business mix (cemetery + funeral) and similar multi-state footprint, though StoneMor is more cemetery-weighted.
• Park Lawn Corporation: Canadian-listed consolidator of funeral homes, cemeteries, and crematoria with significant US operations. Comparable rollup strategy and preneed exposure; relevant benchmark for cross-border M&A discipline.
• NorthStar Memorial Group: Privately held, PE-backed funeral home and cemetery consolidator operating across multiple US states. Directly comparable rollup model competing with FPG for independent seller relationships.
• Tulip Cremation: Direct-to-consumer cremation provider offering simple, online-arranged cremation services. Represents the digital-native competitive threat FPG is responding to with Afterall and the Cake acquisition.

Broad incumbents

• Service Corporation International (SCI): The largest funeral services company in North America (~1,900+ locations). Operates Dignity Memorial and other national brands; FPG is the #2 player competing head-to-head for premium locations and seller relationships.

Emerging players

• Everdays: Digital end-of-life planning and pre-need marketplace. Comparable technology and direct-to-consumer approach to Cake/Afterall; emerging player competing for the same digital family-acquisition motion.

Regional players

• Dignity plc: UK-listed funeral services operator with substantial UK market share. Comparable business model (funeral homes, crematoria, preneed) but operates in a different geography; useful as a cross-border valuation and preneed benchmark.

Others

• Wilbert Funeral Services: Leading US supplier of burial vaults and related funeral products. Adjacent ecosystem participant supplying consumables to funeral operators including FPG's network.
• Homesteaders Life: Mutual preneed funeral funding company serving funeral homes nationwide. Counterparty/funder of many preneed contracts FPG sells; relevant ecosystem participant in FPG's preneed revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/foundpartgrp
• Facebookfacebook.com/FoundationPartnersGroup
• LinkedInlinkedin.com/company/foundation-partners-group
• Instagraminstagram.com/foundpartgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation Partners Group