Krause Funeral Homes

What Krause Funeral Homes does

Krause Funeral Homes is a family-owned funeral and cremation services provider operating four facilities across the Greater Milwaukee, Wisconsin metropolitan area — Brookfield, Brown Deer Road, Capitol Drive (the 1958 flagship), and New Berlin. The company offers a unified service portfolio spanning traditional funerals, cremation with on-site crematory capability at two locations, burial (including green burial), preplanning/preneed contracts, grief support (including a therapy dog program), and a merchandise catalog integrated with Matthews Aurora, Legacy Touch, and Parting Stones. The business is independently owned by Mark Krause with no institutional investors, employs 51–100 staff, and has served the Milwaukee area since its flagship opened in 1958.

Service delivery is anchored in physical locations, with 24/7 phone availability, in-house catering licensed for beer and wine service (a Wisconsin first), and combined chapel seating of approximately 600 across the network. The company generates revenue primarily through professional services fees for funeral, cremation, and burial cases, supplemented by merchandise sales (caskets, urns, jewelry, keepsakes) and recurring preneed contract revenue. Pricing is quote-based and not publicly disclosed; customers engage via direct contact or in-person consultations.

Digital infrastructure supports operations through an online preplanning form, obituary and tribute-video systems, OneRoom live-streaming for remote attendance, and Tribute Store for flower and memorial item ordering. The company is not venture- or PE-backed, has no subsidiaries or parent company, and shows no M&A activity in its history. Its growth model is organic and rooted in community presence, multi-generational family ownership, and incremental service modernization rather than geographic or market expansion.

Name

Krause Funeral Homes

Legal name

Krause Funeral Home & Cremation Services

Website

https://krausefuneralhome.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

Krause Funeral Homes is a family-owned funeral and cremation services provider operating four facilities across the Greater Milwaukee, Wisconsin area, serving bereaved families and preneed customers with traditional funerals, cremation, burial, grief support, and merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Funeral Services: Traditional funeral services including viewings, visitations, funeral ceremonies, and memorial services at four Wisconsin locations.
2. Cremation Services: Full cremation services with on-site crematory, including cremation viewing options and scattering services.
3. Burial Services: Burial services including traditional burial, green burial options, burial plots, and cemetery coordination.
4. Merchandise: Sale of caskets, burial vaults, urns, memorial jewelry, keepsakes, and parting stones through their merchandise catalog.
5. Preneed/Preplanning Services: Funeral preplanning services where individuals can prefund and arrange their funeral in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Krause Funeral Homes provides funeral, cremation, and burial services to families in the Greater Milwaukee area from four Wisconsin locations, supported by an on-site crematory, in-house catering facilities, and complimentary Signature Services (tribute videos, memorial portraits, floral delivery, family follow-up, annual remembrance). The company also offers preneed preplanning, grief support, military honors, an integrated merchandise catalog (caskets, urns, jewelry, keepsakes), and unique personalized offerings such as a motorcycle hearse and therapy dog services.

Product overview

Krause Funeral Homes operates as a family-owned funeral and cremation service provider offering a unified suite of death care services across four locations in the Greater Milwaukee area. The core service portfolio comprises three primary offerings: Funeral Options (full-service arrangements with personalization and military honors), Cremation Options (featuring on-site crematory facilities), and Burial Options (traditional and green burial). These are supported by complementary modules including Preplanning Services with comprehensive online planning forms, Unique Services (life celebrations, celebrant services, motorcycle hearse), Grief Support (including therapy dog services), Signature Services (family follow-up, tribute videos, memorial portraits - provided complimentary to all families), and a Merchandise Catalog (caskets, urns, jewelry via Matthews Aurora, Legacy Touch, and Parting Stones integrations). All locations offer reception facilities with in-house catering licensing, and the company provides online tools including virtual tours, obituary management, and live streaming through OneRoom integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Options Full-service funeral arrangements including funeral services, visitations, receptions, personalization options, memorial videos, military honors, and funeral package pricing for Milwaukee-area families.
• Cremation Options Cremation services featuring an on-site crematory, cremation viewing options, cremation packages and pricing, and scattering services for families choosing cremation.
• Burial Options Traditional burial and green burial options with burial information and package pricing for families selecting burial as final disposition.
• Preplanning Services Online and in-person preplanning options including an online planning form, planning checklist, financial information, and seminars enabling individuals to arrange and pre-fund their own funeral in advance.
• Grief Support Post-funeral support services including grief services, aftercare for seniors, and therapy dog services for families coping with loss.
• Unique Services Distinguished offerings including life celebrations, celebrant services, and motorcycle hearse for personalized memorials.
• Visitations & Receptions In-house catering facilities with beer and wine service; first funeral home in Wisconsin to obtain a state license for in-house funeral home catering.
• Merchandise Catalog Caskets, burial vaults, urns, memorial jewelry, fingerprint jewelry (via Legacy Touch), Parting Stones, and keepsake items available through integrated catalogs.
• Military Honors & Veteran Benefits Veterans burial benefits including national cemetery burial, flag draping, honor guard, patriot guard motorcycle escort, and presidential memorial certificates.
• Signature Services Complimentary services included with every family served, including family follow-up, online memorial tributes, tribute videos, memorial portraits, candlelight ceremonies, floral delivery, and annual remembrance programs.

Quantifiable outcome

• More personalization options than any other Wisconsin funeral provider

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carriage Services: Publicly traded death-care provider operating funeral homes and cemeteries across the U.S.; offers similar service portfolio (funerals, cremation, preplanning) and is a potential strategic acquirer of Krause.
• StoneMor Partners: Cemetery and funeral home operator with multi-state footprint; provides similar cremation, burial, and merchandise offerings to Krause at greater scale.
• Service Corporation International: Largest funeral, cremation, and cemetery services operator in North America with brands including Dignity Memorial; competes with Krause at a national scale and is a likely acquirer of well-run regional independents like Krause.

Emerging players

• Tulip Cremation: Direct-to-consumer cremation provider offering low-cost, online-arranged cremation; competes with Krause for price-sensitive cremation customers who forgo traditional funeral services.

Direct peers

• Foundation Partners Group: PE-backed multi-brand funeral home operator with a similar multi-location independent-acquisition strategy; directly comparable business model of consolidating family-owned funeral homes across regional markets.

Others

• Wilbert Funeral Services: Manufacturer and supplier of burial vaults, caskets, and cremation products used by funeral homes; comparable as an adjacent supplier in the same death-care value chain as Krause's merchandise catalog.
• National Funeral Directors Association: Trade association representing funeral service providers; relevant because Krause's leadership involvement in Wisconsin funeral alliances aligns with industry peer institutions shaping preneed legislation and standards.
• Matthews International: Supplier of caskets, urns, and memorial products through its Matthews Aurora and Matthews Casket brands; directly comparable because Krause integrates Matthews Aurora's catalog into its merchandise offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KrauseFuneralHomes
• Xx.com/krausefunerals
• LinkedInlinkedin.com/company/krause-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krause Funeral Homes