Fingersoft
Fingersoft is a privately held Finnish mobile game studio behind the Hill Climb Racing franchise — a physics-based driving series with 2.5B+ combined downloads and 4M+ daily players on the original title, distributed globally via app stores, Apple Arcade, Poki, and YouTube Playables.
- Company typePrivate
- Founded2012
- HeadquartersOulu, Finland
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Fingersoft does
Fingersoft Oy is a privately held Finnish mobile game developer and publisher headquartered in Oulu, with a secondary office in Helsinki. Founded in 2012 by Toni Fingerroos (currently Chairman) and operating with approximately 100 employees, the company is best known for the Hill Climb Racing franchise, which spans the 2012 original, Hill Climb Racing 2 (2016), Hill Climb Racing 3 (soft-launched 2025), Hill Climb Racing+ on Apple Arcade, Hill Climb Racing Lite on web, and the LEGO Group co-developed LEGO Hill Climb Adventures. The franchise has accumulated over 2.5 billion combined downloads and more than €220 million in lifetime NET revenue, with the original 13-year-old title still attracting over 4 million daily active players.
The company's core technology is a proprietary physics-based gameplay engine that drives vehicle dynamics, terrain interaction, gravity, and momentum across all franchise titles, supplemented by an HTML5 implementation for browser distribution on Poki and YouTube Playables. Fingersoft operates a free-to-play, product-led go-to-market model with three monetization streams: in-app purchases (virtual currency and vehicle upgrades), in-game advertising through a broad network of ad-tech partners (AdMob, Unity Ads, AppLovin, ironSource, Meta Audience Network, etc.), and subscription revenue via Apple Arcade. Distribution spans the Apple App Store, Google Play, Amazon Appstore, Apple Arcade, Microsoft Store, Poki (100M+ monthly web players), and YouTube Playables, with marketing driven through owned social channels and active Discord and Reddit communities. The customer base is the global casual mobile gaming segment, served through a horizontal segmentation approach with no enterprise or B2B channel.
The company is bootstrapped and independent, with no disclosed external institutional investors or parent company. Leadership transitioned in February 2025 when founder-era CEO Teemu Närhi returned to the role, succeeding Jaakko Kylmäoja who joined the board. Recent strategic priorities include the global rollout of Hill Climb Racing 3, scaling browser-based distribution, and leveraging the LEGO brand partnership for audience expansion. Disclosed turnover is €24M, placing the company in the $25M–$50M annual revenue band.
Fingersoft firmographics
Firmographics- Name
- Fingersoft
- Legal name
- Fingersoft Oy
- Website
- https://fingersoft.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fingersoft is a privately held Finnish mobile game studio behind the Hill Climb Racing franchise — a physics-based driving series with 2.5B+ combined downloads and 4M+ daily players on the original title, distributed globally via app stores, Apple Arcade, Poki, and YouTube Playables.
- Ownership category
- akta.pro rank
Fingersoft industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement Arcades (713120)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories) (MPAFAGAB)
Keywords
Where Fingersoft is headquartered
LocationHeadquarters
- HQ city
- Oulu
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Fingersoft business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases: Free-to-play mobile games generating revenue through virtual currency, in-game items, and upgrade purchases. Players can buy virtual goods to enhance their gameplay experience.
- Advertising Revenue: Non-targeted advertisements displayed to players in free-to-play versions. Hill Climb Racing+ on Apple Arcade provides ad-free experience as premium alternative.
- Apple Arcade Subscription: Hill Climb Racing+ available as premium subscription on Apple Arcade platform with ad-free gameplay and exclusive features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with in-app purchases |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Fingersoft product offering
Product offeringCore offering
Fingersoft develops and publishes physics-based mobile driving/racing games under the Hill Climb Racing franchise, distributed for free on iOS, Android, Amazon, Windows, Xbox, Apple Arcade, Poki, and YouTube Playables. Revenue is generated through in-app purchases of virtual currency and in-game items, in-game advertising, and a premium ad-free subscription tier via Apple Arcade.
Product overview
Fingersoft is a Finnish mobile game studio offering a portfolio of physics-based racing games centered around the Hill Climb Racing franchise. The core product line includes the original Hill Climb Racing (2012), Hill Climb Racing 2 (2016), Hill Climb Racing 3 (2025, soft launch), and specialized variants including Hill Climb Racing+ for Apple Arcade and Hill Climb Racing Lite for browser-based play on Poki and YouTube Playables. Additionally, the company developed LEGO Hill Climb Adventures, a branded spinoff in partnership with the LEGO Group. The flagship franchise has accumulated over 2.5 billion combined downloads across platforms with over €220M in NET revenue. All games feature physics-based driving mechanics with vehicle customization and progression systems.
Differentiator
Problem solved
Functional benefit
Brands
- Hill Climb Racing: The original physics-based racing mobile game launched in 2012, now with over 2 billion downloads
- Hill Climb Racing 2
- Hill Climb Racing 3
- LEGO Hill Climb Adventures
- Hill Climb Racing+
Products and services
- Hill Climb Racing The original physics-based driving mobile game launched in 2012, featuring Bill Newton navigating hilly terrain with various vehicles. A free-to-play casual driving game with vehicle customization, intended for general mobile gamers.
- Hill Climb Racing 2 The sequel to the original Hill Climb Racing featuring multiplayer racing modes, weekly live events, vehicle customization, and expanded environments including Dirt, Asphalt, Snow, and Moon. Targeted at casual mobile gamers seeking competitive racing experiences.
- Hill Climb Racing 3 Latest installment of the Hill Climb Racing franchise featuring 3D visuals and real-time PvP multiplayer action, designed for interactive competitive racing with live multiplayer mayhem. Currently in soft launch in select markets.
- Hill Climb Racing+ Ad-free version of the original Hill Climb Racing available exclusively on Apple Arcade, featuring daily challenges and the complete Hill Climb Racing experience. Targeted at Apple Arcade subscribers seeking premium gameplay.
- Hill Climb Racing Lite Browser-based HTML5 version of the classic Hill Climb Racing, optimized for instant play on Poki and YouTube Playables without downloads. Features new game modes including World Tour (level-based journey) and Cartapult (instant restart). Targeted at web/browser gamers seeking instant access.
- LEGO Hill Climb Adventures Collaborative spinoff combining LEGO branding with Hill Climb Racing gameplay, featuring single-player exploration, storylines, and missions in Climb Canyon. Available on iOS and Android, developed in partnership with The LEGO Group.
Quantifiable outcome
- 2.5+ billion combined downloads across franchise
- +2 more outcomes
Companies that use Fingersoft
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Fingersoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature2 records
Fingersoft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PokicoreFingersoft partnered with Poki to launch Hill Climb Racing Lite as a browser-based game, making the classic mobile game accessible without downloads. Poki is the web's largest gaming platform with over 100 million monthly players. The partnership represents Fingersoft's expansion beyond mobile into web-based gaming distribution.
- The LEGO GroupcoreFingersoft co-developed LEGO Hill Climb Adventures with The LEGO Group, combining the Hill Climb Racing franchise with LEGO branding. The game features LEGO vehicles and characters in an exploration-focused gameplay experience separate from the core racing games.
- Apple ArcademinorApple's subscription gaming service where Hill Climb Racing+ is available as an ad-free premium version of the game
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fingersoft competitors and assessment
Company assessmentBroad incumbents
- Voodoo: French hypercasual mobile game publisher with the largest catalog of casual mobile hits globally — a direct competitor for casual mobile player attention and ad revenue, though operating at a much larger scale.
- King Digital Entertainment: Owner of Candy Crush Saga — the dominant casual mobile puzzle franchise with billion+ downloads. Now owned by Activision Blizzard (Microsoft), illustrating the typical exit pathway and scale of comparable mobile-first studios.
Others
- Rovio (Acquired by SEGA, 2023): Listed as a transition reference — Rovio's SEGA acquisition (~€706M) illustrates the M&A valuation multiple that established casual mobile franchises can attract, providing a relevant comparable for Fingersoft's potential exit trajectory.
Direct peers
- ZeptoLab: Developer of Cut the Rope, a physics-based casual mobile franchise with similar long-running engagement, brand recognition, and F2P+IAP monetization approach as Hill Climb Racing.
- Outfit7: Slovenian studio behind Talking Tom Gold Run and other casual mobile games, with billion+ download franchise IPs and similar freemium + advertising monetization model.
- Miniclip: Swiss-based publisher of casual mobile games (8 Ball Pool, Agar.io) with comparable F2P model, multi-platform distribution, and similar target audience of mass-market casual mobile players.
- Supercell: Finnish mobile game studio (Clash of Clans, Brawl Stars) with comparable F2P mobile model, similar geographic origin, and similar physics/casual-leaning audience. One of the most successful mobile-first studios globally.
- Madfinger Games: Czech mobile game developer known for Shadowgun and Dead Trigger franchises — comparable in scale and indie-mobile-developer model, though focused on shooter rather than physics-racing genre.
- Halfbrick Studios: Australian mobile game developer behind Fruit Ninja and Jetpack Joyride — physics-based casual mobile games with multi-year lifespans and freemium monetization, closely comparable in genre and business model.
- Rovio Entertainment: Finnish mobile game developer behind Angry Birds, a globally recognized casual franchise with similar revenue model (F2P + IAP + ads), similar scale of downloads, and similar one-franchise concentration. Direct Nordic mobile gaming peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Fingersoft social profiles
Digital presenceFingersoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fingersoft leadership team
Management profileNumber of profiles
Profiles6 records
Fingersoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fingersoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fingersoft
What does Fingersoft do?
Fingersoft develops and publishes physics-based mobile driving/racing games under the Hill Climb Racing franchise, distributed for free on iOS, Android, Amazon, Windows, Xbox, Apple Arcade, Poki, and YouTube Playables. Revenue is generated through in-app purchases of virtual currency and in-game items, in-game advertising, and a premium ad-free subscription tier via Apple Arcade.
Is Fingersoft a public or private company?
Fingersoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fingersoft founded?
Fingersoft was founded in 2012. It employs 51 to 100 people.
Where is Fingersoft based?
Fingersoft is headquartered in Oulu, Finland, in the Europe region.
How does Fingersoft make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are advertising Revenue and apple Arcade Subscription.
Who are Fingersoft's main competitors?
Broad incumbents on record are Voodoo and King Digital Entertainment. Rovio (Acquired by SEGA, 2023) is listed as an others. Direct peers are ZeptoLab, Outfit7, Miniclip, Supercell, Madfinger Games, Halfbrick Studios and Rovio Entertainment.
Does Fingersoft have an API?
No public API is recorded for Fingersoft.
What industry is Fingersoft in?
Fingersoft's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAGAB, Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories). Its NAICS code is 713120 and its SIC code is 7990.