Poki
Poki is an Amsterdam-based HTML5 browser gaming platform serving 100 million monthly players across 34 languages with 1,500+ curated titles from 600+ developers. The bootstrapped company monetizes through ad-based revenue sharing, offering free instant-play gaming and a two-line SDK for developers.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Poki does
Poki B.V. operates a curated HTML5 browser-based gaming platform accessible globally at Poki.com without downloads or installations. Founded in Amsterdam in 2014 by Michiel van Amerongen and Bas Moeys, the company serves over 100 million monthly active players across 34 languages, recording approximately 1 billion gameplays per month and 3.5 million hours of play daily. The platform hosts 1,500+ titles from a community of 600+ independent game developers, with a deliberate curation cadence of one game released per day based on engagement metrics rather than marketing spend.
The platform is built on a Go-based backend (migrated from PHP) and offers game developers a two-line SDK for publishing, free automated playtesting infrastructure via the Mystery Tile feature, and an ad-based revenue-sharing model without equity dilution. Major mobile franchises including Talking Tom Gold Run (Outfit7), Subway Surfers titles (Sybo), and Hill Climb Racing Lite (Fingersoft) have been ported to web through enterprise partnerships, complementing the indie catalog. The company employs 65 people, has never raised outside capital, and remains entirely bootstrapped and self-funded. Its primary customer segments are independent game developers seeking distribution and monetization, and casual gamers seeking free, instant-access browser-based entertainment across devices.
Poki firmographics
Firmographics- Name
- Poki
- Legal name
- Poki B.V.
- Website
- https://about.poki.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Poki is an Amsterdam-based HTML5 browser gaming platform serving 100 million monthly players across 34 languages with 1,500+ curated titles from 600+ developers. The bootstrapped company monetizes through ad-based revenue sharing, offering free instant-play gaming and a two-line SDK for developers.
- Ownership category
- akta.pro rank
Poki industry classification
Industry- Product category
- Web Gaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Software Publishers (513210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industry
- PC & Console Game Distribution Platforms (BPAMAKAA)
Keywords
Where Poki is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Poki business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Monetization: Poki operates an ad-based revenue-sharing model where developers can generate stable income through advertising monetization. Rewarded video formats are identified as the gold standard for browser gaming, with top developers earning up to €1 million annually.
- Revenue Sharing with Developers: Long-term partnership philosophy that allows developers to generate stable income without giving up equity or requiring substantial capital, through an ad-based monetization model with revenue sharing.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Poki product offering
Product offeringCore offering
Poki operates a free HTML5 browser-based gaming platform hosting 1,500+ curated games from 600+ independent developers, serving 100 million monthly active players with instant-play access across devices and 34 languages. The platform provides game developers with two-line SDK publishing infrastructure, an automated playtesting tool (Mystery Tile), and ad-based revenue sharing without requiring equity dilution, while offering players a no-download, cross-device gaming experience.
Product overview
Poki operates as a unified web gaming platform combining a consumer-facing browser gaming portal (Poki.com) with a developer publishing platform (Poki for Developers). The core platform provides instant-play HTML5 gaming to 100 million monthly players across 1,500+ curated titles, while the developer platform enables studios to publish games using two lines of code, access automated playtesting tools, and monetize through an ad-based revenue-sharing model. Licensed titles like Talking Tom Gold Run, Hill Climb Racing Lite, and Subway Surfers variants are published alongside indie developer content.
Differentiator
Problem solved
Functional benefit
Products and services
- Poki.com Web Gaming Platform Consumer-facing HTML5 browser-based gaming platform offering free, instant-play access to 1,500+ curated games including skill games, .io games, two-player games, and licensed titles. Available across devices and 34 languages without downloads or hardware requirements.
- Poki for Developers Self-serve developer publishing platform enabling game studios to distribute HTML5 games to 100 million monthly players via a two-line SDK. Includes automated playtesting infrastructure (Mystery Tile), analytics dashboards, and ad-based revenue sharing without equity dilution.
Quantifiable outcome
- 100 million monthly active users in 2025
- +4 more outcomes
Companies that use Poki
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Poki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Poki partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Outfit7coreOutfit7, creator of Talking Tom & Friends franchise, launched Talking Tom Gold Run on Poki's web gaming platform. This marks the first time the franchise is available on the web. The game has over 3.2 billion downloads since 2016 and is exclusively available on Poki, expanding reach to new audiences through Poki's HTML5 gaming ecosystem.
- FingersoftcoreFingersoft released Hill Climb Racing Lite as a browser-based game on Poki, expanding the franchise beyond mobile origins. The game first launched in 2012 and has over 2.5 billion installs across all platforms, now accessible to Poki's 100 million monthly players.
- Tall TeamminorPoki partnered with Tall Team to launch Obby Roads exclusively on Poki's global browser gaming website. The partnership leverages Poki's vast web gaming platform and Tall Team's game development expertise to reach millions of players worldwide.
- SybocorePoki expanded its partnership with Sybo to bring Subway Surfers titles (Subway Surfers Blast and Subway Surfers Match) to the web platform. The original Subway Surfers game achieved over 1.7 billion plays since its web launch on Poki.
- GoogleminorResearch partnership with Kantar and Google projecting the global HTML5 browser gaming market will grow from $1 billion in 2021 to over $3 billion by 2028. Google is also associated with platform insights and market research for browser gaming.
- KantarminorResearch partnership with Kantar and Google projecting the global HTML5 browser gaming market growth. Research reveals browser gaming's audience is predominantly serious gamers with 89% also playing app and console titles.
- 600+ Independent Game DeveloperscorePoki operates with over 600 developers across more than 1,500 curated titles, serving as an active development partner rather than a passive distribution channel. Developers benefit from free playtesting infrastructure, ad-based revenue-sharing, and a long-term partnership philosophy without giving up equity.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Poki competitors and assessment
Company assessmentDirect peers
- CrazyGames: CrazyGames is a leading browser-based HTML5 gaming platform with tens of millions of monthly users, directly competing with Poki in the same instant-play web gaming category for both players and indie developers.
- Y8 (Web Games): Y8 is one of the longest-running browser gaming portals offering thousands of free online games with ad-supported monetization, directly comparable to Poki's HTML5 catalog and ad-revenue-sharing model.
- Kongregate: Kongregate is a web-based game portal historically focused on browser games and indie developers, sharing Poki's model of curating developer-published games and monetizing via ads and in-game purchases.
- CoolMathGames: CoolMathGames is a long-established browser gaming site with millions of monthly users and an ad-supported model, directly comparable to Poki's instant-play casual game positioning.
- GamePix: GamePix is an HTML5 game distribution platform that distributes browser games to a network of publisher sites, serving as a comparable developer-facing distribution layer with shared ad-monetization economics.
- Softgames (now Azerion): Softgames/Azerion operates one of the largest networks of HTML5 browser games distributed across publisher sites, comparable to Poki's developer-publishing, ad-monetization, and instant-play value proposition.
Broad incumbents
- Miniclip: Miniclip operates a broad portfolio of casual games across web and mobile with hundreds of millions of users, making it a comparable incumbent that has expanded into browser-based casual gaming alongside Poki.
- Roblox: Roblox is a dominant user-generated casual gaming platform with a massive developer ecosystem and playtime metrics, competing for the same casual-gamer attention minutes and indie-developer relationships that Poki targets.
- Google Play Instant / Google Stadia (legacy): Google has invested in instant-play web gaming (Instant Apps, Stadia's technology legacy), and could re-enter as a competitor or partner to Poki's HTML5 distribution model given its browser, ads, and Android footprint.
Emerging players
- itch.io: itch.io is an indie game marketplace and distribution platform hosting thousands of HTML5 and browser games, partially overlapping with Poki's developer-publishing value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Poki social profiles
Digital presencePoki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poki leadership team
Management profileNumber of profiles
Profiles4 records
Poki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poki
What does Poki do?
Poki operates a free HTML5 browser-based gaming platform hosting 1,500+ curated games from 600+ independent developers, serving 100 million monthly active players with instant-play access across devices and 34 languages. The platform provides game developers with two-line SDK publishing infrastructure, an automated playtesting tool (Mystery Tile), and ad-based revenue sharing without requiring equity dilution, while offering players a no-download, cross-device gaming experience.
Is Poki a public or private company?
Poki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Poki founded?
Poki was founded in 2014. It employs 51 to 100 people.
Where is Poki based?
Poki is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Poki make money?
Two revenue lines are on record. Advertising Monetization is the primary driver. The others are revenue Sharing with Developers.
Who are Poki's main competitors?
Direct peers on record are CrazyGames, Y8 (Web Games), Kongregate, CoolMathGames, GamePix and Softgames (now Azerion). Broad incumbents are Miniclip, Roblox and Google Play Instant / Google Stadia (legacy). itch.io is listed as an emerging player.
Does Poki have an API?
No public API is recorded for Poki.
What industry is Poki in?
Poki's product category is Web Gaming Platform. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of BPAMAKAA, PC & Console Game Distribution Platforms. Its NAICS code is 51621 and its SIC code is 7900.