Hiline
Hiline is a US-based financial operations-as-a-service provider offering subscription bookkeeping, tax, fractional CFO, HR and payroll, AP, and spend management to small businesses, nonprofits, agencies, SaaS firms, and startups via its hilineOS platform.
- Company typePrivate
- Founded2016
- HeadquartersSyracuse, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hiline does
Hiline (legally Hiline Services, LLC) is a US-based financial operations-as-a-service provider founded in 2016 and headquartered in Syracuse, New York. The company delivers subscription-based bookkeeping, tax preparation, fractional CFO advisory, HR and payroll, accounts payable management, and spend management services to small businesses, nonprofits, agencies, SaaS companies, and startups across the United States. Its proprietary hilineOS platform integrates best-in-class third-party tools—Gusto for payroll and HR (used by 100% of payroll/HR customers) and Digits for AI-powered accounting—into a unified system that surfaces real-time interactive dashboards in place of the traditional monthly close.
The company employs 11–50 people and reports 400+ customers, a 70+ Net Promoter Score, and an average partnership duration of four years. Pricing is quote-based, billed annually with a 12-month minimum commitment, and sold through a consultative, sales-led motion anchored on a 'Book a finance strategy session' call to action. A growth investment from Red Iron Group in October 2023 funded technology expansion and acquisitions, including the 2024 acquisition of Calculate. Co-founder and CEO Matt Gardner leads the business, with the US-based delivery model and human advisory layer—named client success lead, dedicated expert accountant, and tax leader per engagement—positioned as the primary differentiator against offshore and ticket-queue competitors. The customer base spans recognized brands such as RMHC, Girl Scouts, Boys and Girls Club, Wildgrain, Verse Gaming, and Tim the Tatman, alongside professional services and SaaS clients.
Hiline firmographics
Firmographics- Name
- Hiline
- Legal name
- Hiline Services, LLC
- Website
- https://hiline.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hiline is a US-based financial operations-as-a-service provider offering subscription bookkeeping, tax, fractional CFO, HR and payroll, AP, and spend management to small businesses, nonprofits, agencies, SaaS firms, and startups via its hilineOS platform.
- Ownership category
- akta.pro rank
Hiline industry classification
Industry- Product category
- Outsourced Financial Operations / Accounting Services
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)
Keywords
Where Hiline is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hiline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based Financial Operations Services: Recurring subscription revenue model providing comprehensive financial operations services including accounting, FP&A (financial planning & analysis), bookkeeping, tax services, CFO-level advisory, HR & payroll, AP management, and spend management. Services are bundled under one bill as a unified package rather than separate vendors.
- HR & Payroll Services: Payroll and HR platform services powered by Gusto integration, enabling Hiline to manage payroll compliance risk while scaling the business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Integrated financial operations bundle |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Hiline product offering
Product offeringCore offering
Hiline is a financial operations-as-a-service provider that delivers bookkeeping, tax preparation, fractional CFO advisory, HR & payroll, accounts payable management, and spend management as a bundled subscription package to US small businesses, nonprofits, agencies, SaaS companies, and startups. Services are unified under 'one team, one bill' and run on the proprietary hilineOS platform, which integrates best-in-class financial tools into a single real-time dashboard. The company pairs automation with a US-based human team that provides named contacts and proactive guidance beyond traditional monthly close reporting.
Product overview
Hiline is a financial operations-as-a-service platform offering a unified suite of services: Bookkeeping (automated daily reconciliation), Tax Services (year-round strategy), CFO Services (fractional executive-level advisory), HR & Payroll (powered by Gusto), Accounts Payable Management, and Spend Management. The platform centers on real-time accounting with interactive dashboards providing continuous visibility, supported by human experts handling complex matters that automation cannot. Core services are designed for small businesses, nonprofits, agencies, SaaS companies, and startups, with specialized U.S. Expansion services for international growth. A notable partnership with Digits brings AI-powered accounting tools to the platform.
Differentiator
Problem solved
Functional benefit
Brands
- hilineOS: Financial operations technology platform used to serve customers across various sectors
Products and services
- Outsourced Bookkeeping Subscription-based outsourced bookkeeping for small businesses, agencies, nonprofits, SaaS companies, and startups; books stay current daily through automation while human accountants handle complex entries.
- Business Tax Services Year-round tax strategy, preparation, and compliance services for small businesses, nonprofits, SaaS, and agencies, designed to make Tax Day a non-event.
- Fractional CFO Services Fractional CFO-level financial leadership including strategic advisory, financial planning, forecasting, and board-ready reporting for growth-stage businesses that cannot yet afford a full-time CFO.
- HR & Payroll Services Subscription-based HR and payroll administration, compliance, benefits, and policy management delivered on the Gusto platform; full-service for small and growth-stage US businesses.
- Accounts Payable Management Outsourced accounts payable processing, invoice payment, vendor management, and automated approval workflows for small and mid-sized US businesses.
- Spend Management Subscription spend management tooling and oversight that gives teams spending flexibility while enforcing budget controls and providing visibility into company-wide expenditures.
- Real-Time Accounting Platform Interactive real-time accounting dashboard that continuously updates financials with drill-down into expenses and board-ready reports; replaces monthly QuickBooks-close cycles with continuous visibility.
- U.S. Expansion Services Add-on financial operations support for international companies entering the US market, covering payroll setup, tax compliance, and US financial infrastructure build-out.
Quantifiable outcome
- Quadrupled in size without hiring exponentially more headcount to manage expanding payroll compliance risk
- +2 more outcomes
Companies that use Hiline
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles6 records
Hiline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature3 records
Hiline partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GustocoreGusto partnership provides the payroll and HR platform for Hiline's HR & payroll services. 100% of Hiline's payroll and HR customers are on Gusto's platform. Partnership enabled Hiline to quadruple in size while managing payroll compliance risk.
- DigitscorePartnership with Digits to advance the accounting industry. Digits is an accounting/FINVOPS technology company that Hiline has partnered with, as announced in press coverage.
- Cherry Hill AdvisoryminorFeatured as expert contributor in article about Client Advisory Services (CAS) alongside other accounting firms including Ballast Consulting Group. Hiline experts share insights on building and scaling CAS.
- Ballast Consulting GroupminorFeatured alongside Hiline in article about Client Advisory Services (CAS) best practices for accounting firms.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hiline competitors and assessment
Company assessmentDirect peers
- Paro: Paro is a marketplace/tech-enabled finance and accounting services platform for SMBs and mid-market companies, delivering bookkeeping, CFO, and controller services. It overlaps directly with Hiline's bundled outsourced-finance value proposition.
- Pilot: Pilot provides tech-enabled bookkeeping, CFO advisory, and tax services primarily to startups and SaaS companies. It overlaps directly with Hiline's SaaS and Startup segments and the bundled CFO/finance-ops offering.
- Botkeeper: Botkeeper pairs AI-driven bookkeeping automation with human accountants to serve SMBs. It is comparable to Hiline on the automation-plus-human service model and on serving the same SMB finance-ops pain points.
- inDinero: inDinero provides outsourced bookkeeping, controller, CFO, and tax services to small and mid-sized businesses. It is comparable to Hiline on both the bundled finance operations offering and target SMB/mid-market customer.
- Bambee: Bambee delivers subscription-based HR and compliance services for small businesses. It is a comparable subscription HR-service provider for the same SMB buyer that Hiline targets with its HR & payroll arm.
- Decimal: Decimal provides fractional CFO, controller, bookkeeping, and tax services to tech-enabled, fast-growing companies. It overlaps with Hiline's Startup, SaaS, and Agencies segments and the bundled finance-advisory model.
- Bench: Bench is a tech-enabled bookkeeping and financial operations service for small businesses, combining automation with dedicated bookkeepers. It is the most direct U.S. competitor to Hiline's core SMB bookkeeping + tax + advisory bundle.
- 1-800Accountant: 1-800Accountant offers subscription-based accounting, tax, payroll, and advisory services to U.S. small businesses. It is a long-standing direct competitor in the outsourced-accounting-for-small-business category where Hiline competes.
Others
- Karbon: Karbon is a practice management and workflow platform for accounting firms. Hiline itself uses Karbon for client login and practice management, making Karbon an enabler/ecosystem participant rather than a direct competitor.
Emerging players
- Beech Valley: Beech Valley is a talent-as-a-service marketplace focused on fractional finance talent (CFOs, controllers, bookkeepers) for SMBs. It overlaps directly with Hiline's fractional CFO offering and competes for similar finance-buyer budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hiline social profiles
Digital presenceHiline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiline leadership team
Management profileNumber of profiles
Profiles1 record
Hiline subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hiline funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiline M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiline
What does Hiline do?
Hiline is a financial operations-as-a-service provider that delivers bookkeeping, tax preparation, fractional CFO advisory, HR & payroll, accounts payable management, and spend management as a bundled subscription package to US small businesses, nonprofits, agencies, SaaS companies, and startups. Services are unified under 'one team, one bill' and run on the proprietary hilineOS platform, which integrates best-in-class financial tools into a single real-time dashboard. The company pairs automation with a US-based human team that provides named contacts and proactive guidance beyond traditional monthly close reporting.
Is Hiline a public or private company?
Hiline is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hiline founded?
Hiline was founded in 2016. It employs 11 to 50 people.
Where is Hiline based?
Hiline is headquartered in Syracuse, United States, in the North America region.
How does Hiline make money?
Two revenue lines are on record. Subscription-based Financial Operations Services are the primary driver. The others are HR & Payroll Services.
Who are Hiline's main competitors?
Direct peers on record are Paro, Pilot, Botkeeper, inDinero, Bambee, Decimal, Bench and 1-800Accountant. Karbon is listed as an others. Beech Valley is listed as an emerging player.
Does Hiline have an API?
No public API is recorded for Hiline.
What industry is Hiline in?
Hiline's product category is Outsourced Financial Operations / Accounting Services. Its primary akta.pro industry code is BPACAPAL, HR Service Delivery, Case Management & Employee Self-Service. Its NAICS code is 54161 and its SIC code is 8742.