What Results Direct does

Results Direct, founded in 1992 by Katie Atkinson and headquartered in Alexandria, Virginia with a London regional office, is a privately-held digital agency focused exclusively on trade and professional associations, which represent approximately 90% of its 450+ client base. The company delivers three integrated product lines: website design, development and hosting (WordPress, Sitefinity, AWS) under long-tenured professional services teams; the Engagefully mobile platform — Engagefully 365 for year-round member engagement and Engagefully EVENTS (formerly Eventsential) for conferences, tradeshows and meetings; and AI solutions delivered via the ReadyIntelligence Knowledge Advisor through a partnership with Pixl8. Engagement models combine project-based website redesign and integration work with recurring subscription licensing for the Engagefully mobile platform and AI services, with a stated roughly even split between web services and mobile product revenue.

The underlying technology stack relies on third-party CMS platforms (WordPress, Sitefinity) and AWS cloud hosting with 24/7 support rather than proprietary infrastructure for the web line, while the Engagefully mobile apps represent the company's primary proprietary product surface, serving 400+ associations across 9 countries and 34 US states. The AI capability is delivered exclusively through Pixl8's ReadyIntelligence engine, providing natural-language knowledge retrieval across association content sources (websites, AMS, conference apps, webinars, publications, communities). The company supports 100+ integration partners across AMS, LMS, community and event platforms, is GDPR and EU-U.S. Data Privacy Framework compliant, and operates a 45-person full-time staff with leadership directly engaged in client delivery.

Go-to-market is enterprise field sales executed through direct outreach (US 800 number and UK +44 number), supplemented by an event-driven motion at ASAE, CESSE, CMA, DigitalNow and MemberWise conferences, plus community-led thought leadership including the co-authored State of Mobile in Associations Benchmark Report. Distribution is concentrated on long-cycle, consultative engagements with trade and professional associations across healthcare, scientific, engineering, education, financial services, and arts verticals, with named clients including the Mortgage Bankers Association, American Physiological Society, INFORMS, British Orthopaedic Association, and BIGGA.

Name

Results Direct

Legal name

Results Direct

Website

https://resultsdirect.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Results Direct is a privately-held Alexandria, Virginia-based digital agency founded in 1992 that designs websites, builds member and event mobile apps (Engagefully 365 and Engagefully EVENTS), and delivers AI knowledge solutions exclusively for trade and professional associations, serving 450+ clients across 9 countries.

Ownership category

akta.pro rank

Product category

Association Digital Solutions

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), Model Hosting, Serving & Inference Platforms (HDAAACAB)

Keywords

• Association website design
• Member mobile apps
• Conference event apps
• Association AI solutions
• CMS implementation services

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Design & Development Services: Professional services for website redesign, rebranding, digital strategy, and user experience testing. The company has led hundreds of website design projects. Services include digital strategy, analytics dashboards, usability testing, navigation design, content strategy, branding, personalization, search optimization, CMS implementation, systems integration, SEO/AEO/GEO optimization, governance and training, and full-service hosting.
2. Engagefully 365 Mobile App Platform: Year-round member engagement and event app platform powering 400+ associations in 9 countries and 43 US states. Revenue from annual subscription licensing of the mobile platform including communications, content, community, and event management features.
3. Engagefully EVENTS Mobile App Platform: Conference and event mobile app for in-person, virtual, and on-demand conferences, tradeshows and meetings. Supports complex scientific, medical, and engineering society conferences as well as international congresses. Revenue from per-event or annual licensing.
4. ReadyIntelligence AI Solutions: AI Knowledge Advisor solution for associations powered by ReadyIntelligence from Pixl8. The company leads associations in implementing AI to personalize member experience and surface relevant content. Revenue model unclear from sources.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Results Direct designs, develops, and hosts association websites and provides the proprietary Engagefully mobile app platform (Engagefully 365 for year-round member engagement and Engagefully EVENTS for conferences), with an AI knowledge advisor (ReadyIntelligence from Pixl8) layered on top. Their work spans digital strategy, CMS implementation (WordPress, Sitefinity), systems integration with 100+ AMS/LMS/CRM platforms, AWS-backed hosting, usability testing, content strategy, and SEO/AEO/GEO optimization. The company sells both custom professional services projects and recurring subscriptions to its mobile app products.

Product overview

Results Direct | RD Mobile is a technology and engagement agency offering three core product lines: Website solutions (digital strategy, design, development, CMS implementation via WordPress and Sitefinity, hosting, and integrations) and Mobile App solutions powered by the Engagefully platform. The Engagefully platform consists of two products: Engagefully 365 (a combined member app and event app for year-round engagement) and Engagefully EVENTS (a dedicated multi-event conference/tradeshow app). The company also offers AI solutions through ReadyIntelligence from Pixl8, an AI Knowledge Advisor that enables natural language knowledge retrieval across organizational content sources. The product portfolio serves 400+ associations in 9 countries and 34 US states.

Differentiator

Problem solved

Functional benefit

Brands

• RD Mobile: Mobile app brand for Results Direct, offering Engagefully 365 (year-round member engagement app) and Engagefully EVENTS (conference and event app) for associations.
• Engagefully 365
• Engagefully EVENTS

Products and services

• Engagefully 365 Full-featured mobile member engagement app that facilitates year-round member engagement through communications, content, community, and delivery of in-person, virtual, and on-demand conferences and events. Combines member app and event app capabilities and is licensed annually to trade and professional associations.
• Engagefully EVENTS Mobile event app delivering experiences for attendees, exhibitors, and sponsors at in-person, virtual, and on-demand conferences, tradeshows, and meetings. Powers complex scientific, medical, and engineering society conferences as well as international congresses. Previously known as Eventsential.
• ReadyIntelligence AI Knowledge Advisor AI-powered knowledge retrieval system delivered in partnership with Pixl8 that synthesizes answers from multiple sources (association website including PDFs/videos, AMS, conference app, webinars, publications, and communities) and delivers personalized, citation-backed natural language responses based on member role and status.
• Association Website Design & Development Services Custom website design, redesign, and digital strategy services for trade and professional associations, including CMS implementation (WordPress and Sitefinity), content strategy, usability testing, SEO/AEO/GEO optimization, branding, personalization, governance and training.
• Managed AWS Hosting & 24/7 Support Full-service hosting and support on AWS cloud infrastructure with 24/7 monitoring, optimization, and support to ensure maximum uptime and performance for association websites and apps, including GDPR-compliant processing.
• Systems Integration Services for Associations Systems integration services connecting association websites and mobile apps with AMS, CRM, LMS, community, events, and publications platforms across 100+ technology partners, ensuring unified member experiences and tracked user journeys.

Quantifiable outcome

• 84% increase in average time on site (American Physiological Society)
• +13 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ASAE (American Society of Association Executives)coreGTM or Marketing PartnerASAE is the center for association leadership. Results Direct is an active participant as presenters, official mobile app partners, volunteers, sponsors and exhibitors. The company exhibits at the ASAE Annual Meeting & Exposition.
• CESSE (Council of Engineering & Scientific Society Executives)coreGTM or Marketing PartnerResults Direct is an official mobile app partner for CESSE, delivering the CESSE 360 member app. The company presents at CESSE CEO Meeting and ACCESSE Annual Conference.
• CMAcoreGTM or Marketing PartnerResults Direct is an active participant and sponsor at CMA events including the Summer Leadership Conference.
• DigitalNowcoreGTM or Marketing PartnerResults Direct team members participate as panelists at DigitalNow conferences.
• AWTC (Association Women Technology Champions)coreGTM or Marketing PartnerResults Direct co-founder Katie Atkinson was honored with the AWTC Badass Award. The company is an active participant in AWTC events and awards ceremonies.
• orgCommunitycoreStrategic or Co-development PartnerResults Direct collaborated with orgCommunity to produce the State of Mobile in Associations Benchmark Report, the first and most comprehensive report of its kind for the association community. Survey of 145 association executives provided valuable data on mobile app usage.
• MemberWisecoreGTM or Marketing PartnerResults Direct team participates in MemberWise conferences, with team members presenting at MemberWise events.
• AAE (Association of Association Executives)coreGTM or Marketing PartnerResults Direct is an active member and participant in AAE events and community.
• Pixl8coreTechnology or IntegrationResults Direct partners with Pixl8 for ReadyIntelligence AI solution. ReadyIntelligence makes association knowledge more accessible and actionable with a powerful AI Knowledge Advisor that demonstrates the true value of the association, provides members with the information they need quickly, and pays for itself in revenue and measurable return on investment.
• Higher LogiccoreTechnology or IntegrationResults Direct team participates in Higher Logic Super Forum events. Higher Logic is a technology partner providing community and engagement platforms that Results Direct integrates with.
• NAM (National Association of Manufacturers)minorChannel Partner/ Reseller/ DistributorNAM logo appears on the Trusted Partners section of the website.
• AWS (Amazon Web Services)coreTechnology or IntegrationResults Direct hosts client websites in AWS - a secure, scalable cloud infrastructure. Provides 24/7 monitoring, optimization, and support to ensure maximum uptime and performance.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MemberClicks: All-in-one membership management platform for small-to-mid-sized associations, offering member database, event, email, and website capabilities. Comparable as an incumbent SaaS alternative to Results Direct's custom web and mobile stack for smaller associations.
• Impexium: Cloud-based association management platform built on the Salesforce App Cloud, offering member, event, and engagement functionality. Competes for the same AMS-adjacent stack decisions at associations considering Results Direct's website and mobile offerings.
• GrowthZone (Sales Force Europe): Association management software platform serving chambers of commerce, trade associations, and member-based organizations with membership, events, and engagement functionality. Competes for the same association IT budget and overlaps with Results Direct's CMS and event capabilities.
• Personify (Community Brands / Momentive Software): Provider of association management software (AMS), CRM, and constituent engagement platforms serving trade associations and member-based organizations. A larger, broader incumbent offering overlapping website, community, and event capabilities to the same buyer persona.

Direct peers

• Higher Logic: Engagement and community platform purpose-built for associations, providing AMS-adjacent community, marketing automation, and member engagement software. Directly competes in the association engagement stack and is also an integration partner of Results Direct.
• Web Scribble: Web design and development agency specializing in associations and membership organizations. Directly comparable as a similar-sized niche agency competing for the same association web redesign and digital engagement budgets that Results Direct targets.
• Cadmium (CadmiumCD / Eventleaf / Warpwire): Event technology and content management provider for associations and scientific societies, including mobile event apps and abstract management. Closely comparable to Results Direct's Engagefully EVENTS product line for association conferences and tradeshows.
• Association Technology Solutions (ATS): Association management software and digital services provider serving small and mid-sized associations. Comparable as a focused association-technology vendor competing for similar member-based organization digital transformation budgets.

Emerging players

• Pathable: Event app and online community platform purpose-built for associations and conferences. Comparable as a focused mobile and virtual event platform competitor overlapping with Engagefully EVENTS.
• Blue Sky eLearn (Open Exchange): Provider of learning management and continuing education solutions tailored to associations. Comparable as a vertical-specific technology vendor selling into the same association buyer persona and intersecting with Results Direct's content/engagement solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ResultsDirect
• LinkedInlinkedin.com/company/results-direct
• Xx.com/ResultsDirect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Results Direct