Lady Burd
Lady Burd is a family-owned private label cosmetics manufacturer founded in 1972, producing 280+ color cosmetics, skincare, hair care, and personal care SKUs from Farmingdale, NY for indie beauty brands, salons, established retailers, and international distributors via low-MOQ turnkey services.
- Company typePrivate
- Founded1972
- HeadquartersFarmingdale, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lady Burd does
Lady Burd is a privately held, family-owned private label cosmetics manufacturer founded in 1972 by Roberta Burd and currently operated by her granddaughter Samantha Burd following Roberta's passing in 2024. The company manufactures color cosmetics, skincare, hair care, body care, men's grooming, and personal care products from its headquarters and production facility in Farmingdale, New York, supported by an on-premise chemistry laboratory that enables custom formulation development. Its catalog spans 280+ SKUs across nine product categories, with retail showrooms in Farmingdale, NY and Delray Beach, FL.
The business operates a hybrid revenue model combining private label product sales (pre-formulated cosmetics sold under the customer's brand), custom formulation services (proprietary development with associated non-refundable lab/R&D fees), and turnkey services including logo design, label design, custom packaging sourcing, and PR box assistance for brand launches. Pricing is quote-based with industry-low minimum order quantities: $150 on stock items and 50 pieces per SKU for private label/customization orders, plus a 3.5% credit card processing fee. All custom and lab-related fees are explicitly non-refundable.
Lady Burd distributes through its e-commerce website, two physical showrooms, a dedicated international sales department with Spanish-language WhatsApp support, and participation in industry trade shows including Cosmoprof Las Vegas and Makeup in New York. The customer base spans indie beauty startups and entrepreneurs (primary segment), salons, spas, and makeup artists, established beauty brands, big box retailers, and international brands/distributors. The company has no external funding, no parent organization, and remains entirely family-owned across three generations.
Lady Burd firmographics
Firmographics- Name
- Lady Burd
- Legal name
- LADY BURD® EXCLUSIVE COSMETICS, INC.
- Website
- https://ladyburd.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lady Burd is a family-owned private label cosmetics manufacturer founded in 1972, producing 280+ color cosmetics, skincare, hair care, and personal care SKUs from Farmingdale, NY for indie beauty brands, salons, established retailers, and international distributors via low-MOQ turnkey services.
- Ownership category
- akta.pro rank
Where Lady Burd is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lady Burd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Product Sales: Sale of pre-formulated cosmetics, skincare, and personal care products under customer's brand name. Products are manufactured in New York and sold with custom labels or hot stamping options.
- Custom Formulation Services: Working with on-premise chemistry lab to create custom colors or formulations. Includes lab fees, R&D fees, testing fees, and formulation development time.
- Turnkey Services: Additional services including logo design, label design, custom packaging sourcing, and PR box assistance for brand launches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock Items MOQ |
| Unit Pricing | Pay-as-you-go | Private Label Customization MOQ |
| Other | Pay-as-you-go | Lab and Formulation Fees |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Lady Burd product offering
Product offeringCore offering
Lady Burd manufactures private label color cosmetics, skincare, hair care, personal care, and men's grooming products for beauty brands, entrepreneurs, and retailers from its Farmingdale, NY facility. The company offers over 280 stock products with industry-low minimum order quantities ($150 for stock, 50 pieces per SKU for private label), and provides custom formulation, custom packaging sourcing, and turnkey brand-launch services. Manufacturing is conducted in the United States with hot stamping, private label printing, and EU-compliant and vegan product options available.
Product overview
Lady Burd is a private label cosmetics manufacturer offering over 280 products across color cosmetics, skincare, hair care, and personal care categories. The company operates a single unified product line organized into distinct collections including Face Products, Eye Products, Brow Products, Lip Products, Body Care Products, Hair Care Products, Men's Grooming Products, Personal Care Products, and Tools and Accessories. Lady Burd provides custom formulation services as an add-on module, enabling clients to develop proprietary products with custom packaging and design support. The company manufactures in New York and has been family-owned and operated for over five decades.
Differentiator
Problem solved
Functional benefit
Products and services
- Face Products
Companies that use Lady Burd
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Lady Burd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lady Burd partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lady Burd competitors and assessment
Company assessmentDirect peers
- Intercos Group: Italian global contract manufacturer of color cosmetics, skin care, and hair care, serving prestige and mass brands. Comparable to Lady Burd in private label color cosmetics manufacturing, though at much larger scale and broader geographic footprint.
- Schwan Cosmetics: German global private label manufacturer specializing in color cosmetics (lip, eye, face) with strong European manufacturing footprint. Comparable to Lady Burd in product focus and B2B private label service model.
- Apollo Health & Beauty Care: Canadian-headquartered private label manufacturer of health, beauty, and personal care products with US operations. Comparable to Lady Burd as a multi-category contract manufacturer serving both indie and mass-market beauty customers.
- Strand Cosmetics Europe: French private label cosmetics manufacturer specializing in color cosmetics, skincare, and personal care with on-site formulation. Comparable to Lady Burd as a European-based private label cosmetics formulator with similar product breadth and turnkey service model.
- Mana Products: US-based private label color cosmetics manufacturer founded in 1975, serving both emerging indie brands and established retailers — directly comparable to Lady Burd in product scope (face/eye/lip), customer mix, and B2B private label model.
- Ancorotti Cosmetics: Italian private label cosmetics manufacturer specializing in mascara, eyeliner, lip gloss, and other eye/lip color products. Comparable to Lady Burd as a private label color cosmetics specialist serving global beauty brands.
Broad incumbents
- Albea Group: Global beauty packaging and full-service manufacturer with US operations offering turnkey cosmetic and personal care solutions. Comparable to Lady Burd in turnkey services and private label capabilities, though at significantly broader scale.
- Kolmar Korea: Korean ODM cosmetics manufacturer offering formulation, manufacturing, and packaging services to global beauty brands. Comparable contract manufacturing model to Lady Burd, but operating at enterprise scale and serving tier-1 global brand owners.
- Cosmax: Korean global ODM/OEM cosmetics manufacturer with extensive private label capabilities across color, skin, and personal care. Compares to Lady Burd as a contract cosmetics manufacturer but operates at significantly larger scale with deeper R&D resources.
Emerging players
- Hatchbeauty: US-based beauty incubator and turnkey manufacturer helping indie brands launch and scale. Directly comparable to Lady Burd in targeting indie beauty startups with low-MOQ and end-to-end formulation, branding, and manufacturing services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lady Burd social profiles
Digital presenceLady Burd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lady Burd leadership team
Management profileNumber of profiles
Profiles2 records
Lady Burd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lady Burd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lady Burd
What does Lady Burd do?
Lady Burd manufactures private label color cosmetics, skincare, hair care, personal care, and men's grooming products for beauty brands, entrepreneurs, and retailers from its Farmingdale, NY facility. The company offers over 280 stock products with industry-low minimum order quantities ($150 for stock, 50 pieces per SKU for private label), and provides custom formulation, custom packaging sourcing, and turnkey brand-launch services. Manufacturing is conducted in the United States with hot stamping, private label printing, and EU-compliant and vegan product options available.
Is Lady Burd a public or private company?
Lady Burd is a private company. It is classified as family owned and is currently operating.
When was Lady Burd founded?
Lady Burd was founded in 1972. It employs 51 to 100 people.
Where is Lady Burd based?
Lady Burd is headquartered in Farmingdale, United States, in the North America region.
How does Lady Burd make money?
Three revenue lines are on record. Private Label Product Sales are the primary driver. The others are custom Formulation Services and turnkey Services.
Who are Lady Burd's main competitors?
Direct peers on record are Intercos Group, Schwan Cosmetics, Apollo Health & Beauty Care, Strand Cosmetics Europe, Mana Products and Ancorotti Cosmetics. Broad incumbents are Albea Group, Kolmar Korea and Cosmax. Hatchbeauty is listed as an emerging player.
Does Lady Burd have an API?
No public API is recorded for Lady Burd.