Scale Media

What Scale Media does

Scale Media is a privately held, Beverly Hills-based direct-to-consumer consumer goods company that develops and deploys a portfolio of health, wellness, hair care, and skincare brands from concept through scale. Founded around 2014, the company operates five owned brands—1MD Nutrition (physician-formulated supplements), Hair La Vie (hair care), Live Conscious (wellness products), Tru Alchemy (skincare/selfcare), and Essential Elements (sports nutrition)—collectively offering 80-119 products to a customer base of approximately 1.6M consumers aged 20-70, with 5.9M units sold cumulatively. The company is co-founded by Ben Flohr and Ziv Haklili, with no disclosed external venture capital or institutional investors.

The underlying technology stack is the central operational differentiator. Scale Commerce is a custom-built eCommerce platform designed by co-founder Ben Flohr to support rapid brand deployment and consumer shopping experience optimization. Naama Mor Ostreicher, Head of Analytics & eCommerce, architected a proprietary predictive analytics model that forecasts long-term revenue across the entire brand portfolio and feeds every level of the company. Scale Digital, an in-house digital marketing agency with cross-functional teams (media buying, performance marketing, social, video production, web development, and call center), executes customer acquisition and retention through proprietary processes.

Scale Media monetizes exclusively through DTC e-commerce on brand-owned storefronts, with both one-time purchase and subscription options (subscription business launched across all five brands). The integrated platform-plus-brands architecture combines product development, operational efficiency, marketing automation, and predictive analytics to enable rapid brand iteration. The company is described as profitable across its brand portfolio and has earned Forbes Best Startup Employers (2020, 2021), Inc. Best Workplaces (2021), Great Place to Work Certification, and an NBJ Award for Leadership and Growth, alongside sustained press placement in Forbes, Marie Claire, Vogue, and other major outlets.

Name

Scale Media

Legal name

Scale Media Inc.

Website

https://scalemedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Scale Media is a Beverly Hills-based direct-to-consumer platform that develops and operates a portfolio of five health, wellness, hair care, and skincare brands (1MD Nutrition, Hair La Vie, Live Conscious, Tru Alchemy, Essential Elements), selling 80+ products to 1.6M consumers through proprietary e-commerce and in-house marketing infrastructure.

Ownership category

akta.pro rank

Product category

Consumer Health & Wellness Products

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)

Keywords

• Direct-to-consumer brands
• Health supplements
• Skincare products
• Wellness consumer goods
• Subscription commerce

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations

Revenue model

1. Health and Wellness Product Sales: Scale Media generates revenue through direct-to-consumer sales of health supplements, hair care, and skin care products under their portfolio of five brands. The company sells products through their own e-commerce platforms with subscription and one-time purchase options available.
2. Subscription Model: Scale Media operates a subscription-based revenue model across their five brands, enabling recurring revenue through subscription business launched across the company's five brands.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Scale Media is a direct-to-consumer consumer goods company that develops and operates a portfolio of health, wellness, and beauty brands including 1MD Nutrition, Hair La Vie, Live Conscious, Tru Alchemy, and Essential Elements, selling 80+ physician-formulated supplements, hair care, and skincare products through proprietary brand e-commerce sites. The company combines an integrated Scale Platform (proprietary e-commerce, predictive analytics, and in-house Scale Digital marketing agency) to launch, scale, and retain customers across its brand portfolio via subscription and one-time purchase options.

Product overview

Scale Media is a next-generation consumer goods company that develops and deploys cutting-edge consumer brands from concept to scale. The company operates a platform-plus-brands architecture consisting of the Scale Platform (an integrated environment combining proprietary software, product development, operational efficiency, and growth strategies) and a portfolio of sub-brands. The core portfolio includes four primary consumer brands: 1MD Nutrition (physician-formulated health supplements), Live Conscious (wellness products), Tru Alchemy (skincare and selfcare), and Essential Elements (sports nutrition supplements). Together these brands offer 80+ comprehensive and effective health, wellness, and beauty products. Scale Digital, the company's in-house digital marketing agency, drives brand growth through marketing automation, media buying, social media, web development, and performance marketing.

Differentiator

Problem solved

Functional benefit

Brands

• 1MD Nutrition: Health advocate brand dedicated to innovating physician-formulated health supplements that address America's most common health concerns. Portfolio of 20+ effective products.
• Live Conscious
• Tru Alchemy
• Essential Elements
• Hair La Vie

Products and services

• 1MD Nutrition Health advocate sub-brand of Scale Media offering physician-formulated health supplements (20+ products) addressing common health concerns, with educational content on integrative healthy lifestyle measures, sold via DTC e-commerce at 1md.org to health-conscious consumers.
• Hair La Vie Hair care sub-brand of Scale Media focused on natural hair care products, sold DTC via hairlavie.com to consumers seeking hair wellness solutions.
• Live Conscious Wellness sub-brand of Scale Media blending science with traditional wisdom to offer high-quality, naturally-sourced wellness products for mind, body, and spirit, sold DTC at weliveconscious.com.
• Tru Alchemy Skincare and selfcare sub-brand of Scale Media combining clean, effective products with intentional formulations inspired by ancient alchemy, sold DTC at trualchemyskin.com.
• Essential Elements Sports nutrition sub-brand of Scale Media developing science-based supplements from premium raw ingredients with high potency, focused on affordable, safe, and effective products, sold DTC at essentialelementsnutrition.com.

Quantifiable outcome

• 1.6 million customers served across demographic ages 20-70
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Franchise IndiacoreStrategic or Co-development PartnerScale Media International Ltd organized the Indian Restaurant Congress & Awards in association with Franchise India and Entrepreneur Asia Pacific. This partnership brought together Michelin-starred chefs, global restaurateurs, hospitality innovators, investors, and industry leaders to discuss the future of Indian gastronomy as an international business category.
• Entrepreneur Asia PacificcoreStrategic or Co-development PartnerScale Media International Ltd organized the Indian Restaurant Congress & Awards in association with Franchise India, Entrepreneur Asia Pacific, and Restaurant India. The event marked the global expansion of one of the hospitality sector's most influential business ecosystems.
• Restaurant IndiacoreStrategic or Co-development PartnerScale Media International Ltd organized the Indian Restaurant Congress & Awards powered by Restaurant India. The event aimed to establish a global platform for the Indian restaurant and hospitality ecosystem.
• Ernst & YoungminorOthersThe awards program for the Indian Restaurant Congress was independently tabulated by Ernst & Young, marking the launch of a broader international expansion strategy.
• Water.orgminorStrategic or Co-development PartnerScale Media's sports nutrition brand Essential Elements launched the 'Essential World Hydration' campaign in partnership with Water.org, a non-profit organization co-founded by Matt Damon and Gary White that provides clean water and sanitation to people in need.
• Vitamin AngelsminorStrategic or Co-development Partner1MD Nutrition launched the 'Happier, Healthier You' campaign with Vitamin Angels, providing essential vitamins and minerals to mothers and children in need.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Honest Company: Public multi-category DTC CPG brand in personal care, beauty, baby, and wellness selling via own e-commerce plus retail. Directly comparable multi-brand DTC architecture with health-and-wellness positioning.
• Hims & Hers Health: Public multi-brand DTC platform in health and wellness (Hims, Hers, Hers Rx) selling supplements, personal care, and telehealth services directly to consumers. Closest comparable given multi-brand architecture, subscription model, and physician-formulated positioning.
• AG1 (Athletic Greens): DTC daily nutritional supplement brand with heavy subscription model and content/influencer-driven acquisition. Comparable on subscription-led supplements DTC and direct-response marketing approach.
• Vital Proteins: Collagen and wellness supplements DTC brand owned by Nestlé Health Science. Comparable as a beauty-from-within collagen and supplements DTC competitor with subscription offering.
• Care/of: DTC personalized vitamins and supplements subscription brand (acquired by Bayer). Directly comparable as a science-forward supplements subscription DTC brand sold primarily through own e-commerce.
• Grove Collaborative: Public multi-brand DTC platform in sustainable household and personal care products. Comparable multi-brand DTC CPG platform model, even though category focus (clean home) differs.
• Beekman 1802: Multi-brand goat milk-based skincare and wellness DTC brand sold direct and through retail. Comparable on multi-brand health/beauty DTC architecture and content-driven positioning.
• Ritual: DTC essential vitamins and supplements brand with subscription model and clinical/scientific positioning. Closely comparable on physician-formulated, science-backed supplements DTC and subscription mechanics.

Emerging players

• Olipop: Fast-growing health-positioned DTC CPG brand (functional soda) sold direct and via retail. Comparable on health-positioned DTC CPG with subscription/replenishment mechanics, though single-category.

Broad incumbents

• Noom: Subscription health and wellness platform combining content, coaching, and (via Noom Med) physician-formulated products. Adjacent peer in DTC subscription health/wellness with overlap on physician-supervised supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scalemedia
• Xx.com/scalemedia1

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scale Media