Palermo Body
Palermo Body is a Brooklyn-based, founder-operated DTC brand that handcrafts natural botanical skincare — including body oils, facial serums, cold-process soaps, aromatherapy oils, and home fragrance — and sells direct to consumers online and wholesale to luxury hospitality spas.
- Company typePrivate
- Founded2008
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Palermo Body does
Palermo Body is a Brooklyn-based, direct-to-consumer botanical skincare brand that handcrafts natural body care products in small batches at its Brooklyn, NY production studio. The product portfolio spans body oils, facial care (including the Regenerative Facial Serum featuring CO2 supercritical rosehip extract), cold-process bar soaps, aromatherapy roller oils, hand and body wash, and home fragrance (candles and reed diffusers), alongside curated gift sets and bundled routines. The company is currently discontinuing its body scrub line as part of SKU rationalization.
The business operates a dual-channel revenue model. The primary channel is direct e-commerce through a Shopify storefront, with product prices ranging from $16 to $116 and bundle/loyalty mechanics including a 15% Build Your Own Routine discount, a $10 gift wrapping add-on, free shipping over $100, and a Subscribe & Save subscription (powered by Recharge) offering 10% off with configurable delivery intervals. The secondary channel is wholesale to luxury hospitality, with products placed in spa treatment menus at Four Seasons Beverly Wilshire, Auberge Wildflower Farms, Chatham Bars Inn, Carneros Resort & Spa, and CIVANA. Marketing is concentrated on organic social (Instagram, TikTok) and email, anchored by a Sicilian heritage brand story tied to founder Jess's grandmother Nonna Vincenza.
The company is privately held, founder-owned, and bootstrapped with no disclosed external funding, parent entities, or subsidiaries. Headcount is reported at 1-10 employees, consistent with an artisan, founder-operated operation. Tech stack is standard Shopify-based e-commerce with third-party integrations for subscriptions (Recharge), product recommendations (Rebuy), and bot protection (hCaptcha). There are no patents, certifications, regulatory actions, or mergers/acquisitions on record.
Palermo Body firmographics
Firmographics- Name
- Palermo Body
- Legal name
- Palermo Body
- Website
- https://palermobody.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Palermo Body is a Brooklyn-based, founder-operated DTC brand that handcrafts natural botanical skincare — including body oils, facial serums, cold-process soaps, aromatherapy oils, and home fragrance — and sells direct to consumers online and wholesale to luxury hospitality spas.
- Ownership category
- akta.pro rank
Palermo Body industry classification
Industry- Product category
- Natural Skincare Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Professional Skincare & Facial Treatments (CRABALAF), Hand Sanitizers & Cleansing Sprays (CRABAEAJ)
Keywords
Where Palermo Body is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palermo Body business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct E-commerce Sales: Primary revenue stream through their own Shopify e-commerce storefront. Products sold at retail prices ranging from $16 to $116.
- Subscription (Subscribe + Save): Recharge-powered subscription model offering 10% discount. Customers can set delivery intervals from monthly to every 4 months. Free shipping on subscription orders in contiguous US.
- Wholesale to Spas and Retailers: Products sold wholesale to luxury spas and resorts. Partnership with hotels including Four Seasons, Auberge, Chatham Bars Inn, Carneros Resort, and CIVANA.
- Gift Wrapping Service: Offered as an add-on service for $10 per gift box.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products ranging from $16 to $116 |
| Subscription | Monthly | Subscribe & Save subscription model |
| Hybrid | Pay-as-you-go | Bundle discount - 15% off any three products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Palermo Body product offering
Product offeringCore offering
Palermo Body manufactures and sells handcrafted, small-batch botanical skincare products — body scrubs, body oils, facial serums and toners, cold-process bar soaps, aromatherapy oils, bath soaks, candles, and reed diffusers — made from natural, earth-derived ingredients in its Brooklyn, NY studio. It sells primarily direct-to-consumer through its own Shopify storefront, with a Subscribe & Save subscription option and a wholesale channel into luxury spas and resorts.
Product overview
Palermo Body is a botanical skincare brand offering a comprehensive portfolio of handcrafted natural products inspired by Sicilian heritage. The core product line includes body scrubs (Coffee, Detox, Revitalizing - being discontinued), body oils (Repairing, Hydrating), facial care (Regenerative Facial Serum, Hydrating Facial Toner, Facial Masks), bar soaps (cold-process facial/body bars in various formulations), hand and body wash, aromatherapy oils (5 roller blends), bath products (Salt Soak, Milk Bath, Facial Steam), and home fragrance (candles, reed diffusers). The company also offers curated gift sets (Mindful Kits, Discovery Kits, Routine Bundles) and accessories. Products are handmade in small batches at their Brooklyn, NY studio. The brand features seasonal limited editions with Sicilian-inspired themes and hand-painted packaging by founder Jess.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Body Scrub Energizing exfoliating body scrub with raw sugar, organic fair-trade coffee from Brooklyn Roasting Company, shea butter, coconut oil, cocoa butter, and lemon essential oil; formulated with caffeine for skin firming and collagen production. Body scrub line is being discontinued with last batches available.
- Detox Body Scrub Mineral-rich invigorating body scrub with Dead Sea salt, pumice stone, poppy seeds, sea clay, seaweed, coconut oil, and shea butter, scented with tea tree and grapefruit essential oils. Body scrub line is being discontinued with last batches available.
- Revitalizing Body Scrub Floral and refreshing exfoliating body scrub with organic cane sugar, French pink clay, geranium and mandarin essential oils, rosehip oil, and kokum butter. Body scrub line is being discontinued with last batches available.
- Repairing Body Oil Weightless citrus body moisturizer with cucumber seed oil, fractionated coconut oil, hemp seed oil, and bergamot and lavender essential oils, formulated to address sun damage and restore skin luster.
- Hydrating Body Oil Deep hydration body oil with rosehip, sweet almond oil, jojoba, evening primrose oil, and geranium and ylang-ylang essential oils, formulated for dry and sensitive skin.
- Regenerative Facial Serum Cellular regeneration and collagen-boosting facial serum formulated with Rosehip CO2 supercritical extract, argan oil, baobab oil, chia seed CO2, and sea buckthorn CO2; the brand's most-subscribed product.
- Hydrating Facial Toner Balancing and hydrating facial toner with rose hydrosol, witch hazel, rosehip hydrosol, chamomile hydrosol, aloe vera, and geranium oil, designed to balance skin pH and reduce pore appearance.
- Detox Facial Mask Detoxifying facial mask with sea clay, spirulina, and activated charcoal to draw out impurities and purify skin.
- Vitamin C Facial Mask Brightening facial mask with vitamin C, pink clay, and rosehip to brighten and rejuvenate skin complexion.
- Hand + Body Wash Gentle daily-use hand and body cleanser formulated with natural botanical ingredients.
- Hand + Body Wash | Winter Fir Limited edition winter seasonal hand and body wash scented with fir needle, clary sage, cedarwood, and clove essential oils.
- Tea Tree + Mint Soap The original cold-process soap ("The OG Soap") with tea tree, mint, and French green clay.
- Lavender + Sage Soap Cold-process soap with lavender, sage, and white clay.
- Grapefruit + Juniper Soap Refreshing detoxifying soap with activated charcoal, grapefruit, and juniper, ideal for oily and blemish-prone skin.
- Rose Geranium + Mandarin Soap Cold-process soap with rose geranium, mandarin, and rosehip oils for nourishing and balancing skin.
- Coconut Milk + Oatmeal Soap Soothing cold-process soap with coconut milk, oatmeal, and jojoba oil for gentle cleansing.
- Winter Fir + Sage Soap Limited edition holiday soap with fir needle, clary sage, cedarwood, and clove oils plus apricot seed exfoliation. 4oz bar.
- Spiced Orange + Clove Soap Limited edition holiday soap with Sicilian blood orange, clove, turmeric, and cinnamon; warm baking spice and citrus scent. 4oz bar.
- Wild Rosemary + Patchouli Soap Limited edition soap with fresh rosemary and grounding patchouli essential oils; fresh, earthy, and woodsy. 4oz bar.
- Sicilian Soap Trio Limited edition holiday soap trio bundling Winter Fir + Sage, Spiced Orange + Clove, and Wild Rosemary + Patchouli soaps with hand-painted Sicilian-inspired packaging artwork by founder Jess.
- The Aromatherapy Collection Complete aromatherapy set of five essential oil roller blends — Enlivening, Vitality, Harmonizing, Tranquility, and Sacred — in 5ml glass roller bottles.
- Tranquility Aromatherapy Oil Calming aromatherapy roller with lavender, blue yarrow, and cypress essential oils for stress relief and relaxation.
- Vitality Aromatherapy Oil Romantic aromatherapy roller with jasmine, sandalwood, and cardamom; promotes spontaneity, creativity, and inner confidence and doubles as a natural perfume.
- Sacred Aromatherapy Oil Spiritual aromatherapy roller with white sage, tansy, and frankincense for inner peace, serenity, and introspection.
- Enlivening Aromatherapy Oil Energizing aromatherapy roller with lemongrass, grapefruit, and tea tree for focus, clarity, and mental alertness.
- Harmonizing Aromatherapy Oil Balancing aromatherapy roller with geranium, white lotus, and cedarwood for balance, alignment, and self-love.
- Replenishing Salt Soak Bath soak with Himalayan pink salt, Dead Sea salt, jasmine sambac absolute, and geranium oil for mineral replenishment and mood enhancement.
- Soothing Milk Bath Calming bath treatment with coconut milk, oatmeal, chamomile, aloe, and honeysuckle formulated to soothe eczema, psoriasis, and dry or sensitive skin.
- Botanical Facial Steam 100% organic facial steam blend with calendula, rose petals, rosehip, chamomile, dandelion root, witch hazel, comfrey, yarrow, and elder flowers to open pores for deep cleansing.
- The Palermo Candle Home fragrance candle featuring the signature Palermo scent, sized at 9oz.
- The Palermo Reed Diffuser Home fragrance reed diffuser featuring the signature Palermo scent, 48ml.
- Sicilian Gift Box Seasonal gift box with hand-painted celestial/Tarot-inspired artwork by founder Jess, sized to gift-wrap approximately three products. Priced at $10.
Quantifiable outcome
- 1000+ 5-star reviews
Companies that use Palermo Body
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Palermo Body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Palermo Body partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Four Seasons Beverly WilshirecoreLuxury Los Angeles hotel featuring Palermo Body products in their spa treatment menus and wellness offerings.
- Auberge Wildflower FarmscoreLuxury Upstate New York resort featuring Palermo Body products in their spa and wellness treatments.
- Chatham Bars InncoreCape Cod luxury resort featuring Palermo Body products in their spa and fitness offerings.
- Carneros Resort & SpacoreNapa Valley luxury resort featuring Palermo Body products in their spa and wellness experiences.
- CIVANAcoreArizona wellness resort featuring Palermo Body products in their spa treatment menu.
- Brooklyn Roasting CompanyminorLocal Brooklyn supplier of sustainable, organic, fair-trade coffee used in the Coffee Body Scrub product.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Palermo Body competitors and assessment
Company assessmentBroad incumbents
- Beautycounter: Clean beauty brand with broad skincare and body care portfolio plus advocacy-driven marketing. Comparable in clean ingredient positioning and natural skincare category, though larger and consultant-channel driven.
- Aesop: Premium botanical body, skin, and home care brand with strong luxury spa and hospitality distribution. Comparable in botanical formulation, luxury positioning, and spa/hospitality wholesale channel.
- Follain: Clean beauty retailer curating and selling natural skincare brands. Comparable as a channel/peer in the clean beauty distribution ecosystem, though operating primarily as multi-brand retail.
Emerging players
- D.S. & Durga: Independent fragrance and body care house with handcrafted, story-driven positioning. Comparable in founder-led narrative, artisanal production, and aromatherapy/candle/fragrance category overlap.
Direct peers
- Lush Fresh Handmade Cosmetics: Global handmade bath, body, and skincare brand known for fresh, small-batch production and aromatherapy products. Directly comparable in handcrafted cold-process soaps, body care, and natural positioning.
- Tata Harper: Luxury 100% natural skincare brand founded by a female entrepreneur with deep brand storytelling and high price points. Directly comparable in natural ingredient sourcing, premium positioning, and DTC model.
- Captain Blankenship: Small-batch natural body care, bath, and home fragrance brand with handmade positioning. Comparable in artisan production, body scrubs/soaps, and aromatherapy product overlap.
- Herbivore Botanicals: Natural and botanical skincare brand offering facial oils, body treatments, and bath products. Comparable in natural-ingredient positioning, DTC e-commerce, and premium gift-set assortment.
- Drunk Elephant: Biocompatible skincare brand with strong ingredient-philosophy positioning. Comparable in clean/natural skincare category overlap and premium DTC pricing, though much larger in scale.
- Osea Malibu: Natural seaweed-based body and skincare brand sold through DTC and luxury spa channels. Comparable in spa channel partnerships, natural ingredient positioning, and body care focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Palermo Body social profiles
Digital presencePalermo Body financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palermo Body leadership team
Management profileNumber of profiles
Profiles1 record
Palermo Body funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palermo Body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palermo Body
What does Palermo Body do?
Palermo Body manufactures and sells handcrafted, small-batch botanical skincare products — body scrubs, body oils, facial serums and toners, cold-process bar soaps, aromatherapy oils, bath soaks, candles, and reed diffusers — made from natural, earth-derived ingredients in its Brooklyn, NY studio. It sells primarily direct-to-consumer through its own Shopify storefront, with a Subscribe & Save subscription option and a wholesale channel into luxury spas and resorts.
Is Palermo Body a public or private company?
Palermo Body is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Palermo Body founded?
Palermo Body was founded in 2008. It employs 1 to 10 people.
Where is Palermo Body based?
Palermo Body is headquartered in Brooklyn, United States, in the North America region.
How does Palermo Body make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription (Subscribe + Save), wholesale to Spas and Retailers and gift Wrapping Service.
Who are Palermo Body's main competitors?
Broad incumbents on record are Beautycounter, Aesop and Follain. D.S. & Durga is listed as an emerging player. Direct peers are Lush Fresh Handmade Cosmetics, Tata Harper, Captain Blankenship, Herbivore Botanicals, Drunk Elephant and Osea Malibu.
Does Palermo Body have an API?
No public API is recorded for Palermo Body.
What industry is Palermo Body in?
Palermo Body's product category is Natural Skincare Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 32561 and its SIC code is 2844.