What Brooklyn Roasting Company does

Brooklyn Roasting Company is a Brooklyn, New York-based specialty coffee roaster founded in 2009 and operated under the legal entity Brooklyn Roasting Works LLC. The company sources 90% Fair Trade certified green coffees and roasts them in Building 123 of the historic Brooklyn Navy Yard, a LEED-certified facility, using Loring convection roasters (Peregrine and Kestrel) monitored by Cropster software — a configuration that delivers up to 80% less gas consumption than traditional drum roasting and supports the company's "Color of Coffee" color-based flavor characterization approach. Its portfolio spans roughly 15 whole bean single-origin and blended SKUs (including Iris Espresso, BQE Espresso, Ethiopia Natural, Colombia Tolima, Peru, Brazil, Java Mocha, Japan Blend, Sumatra Ketiara, Mocha Java, Ethiopia Washed, Mexico, Guatemala Huehuetenango, Peruvian Decaf, and Nicaragua Prodecoop), a 2024-introduced shelf-stable ready-to-drink canned line (Classic Cold Brew, Oatmilk Latte, Oatmilk Mocha Latte, Oatmilk Spiced Chai Latte), and branded merchandise.

The company monetizes through four interlocking channels: (1) direct-to-consumer e-commerce on a Shopify storefront with nationwide free shipping on orders over $50, (2) a recurring coffee subscription offering Seasonal Selects and Pick Your Own at a 10% discount, (3) three Brooklyn cafes (Flushing Avenue, One Clinton in Brooklyn Heights, and Metropolitan Avenue) selling beverages and Amy's Bread pastries, and (4) a comprehensive wholesale program delivering roasted coffee, packaging, equipment sourcing and service, and barista training to hundreds of restaurants, hotels, offices, cafes, and grocery accounts across New York City's five boroughs. Pricing for whole bean coffee clusters at $17-$24 per 12oz bag and $105-$115 per 5lb bulk bag, while RTD cans sell at $16 for a 4-pack and $45 for a 12-pack.

Customer and partnership composition is broad and diversified: hundreds of small and mid-market wholesale buyers (no single dominant account), individual DTC and subscription consumers, and walk-in cafe customers, supported by upstream sourcing partnerships with Sumatra's Ketiara Cooperative, Nicaragua's PRODECOOP, and a 10-year Japanese Kissaten collaboration, plus a merchandise collaboration with Brompton. The company is privately held, founder-led by Jim Munson, and operates with 101-250 employees. It has no disclosed external funding rounds, no acquisitions, no parent company, and no public financial filings.

Name

Brooklyn Roasting Company

Legal name

Brooklyn Roasting Works LLC

Website

https://brooklynroasting.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Brooklyn Roasting Company is a Brooklyn, NY-based specialty coffee roaster founded in 2009 that sells 15-plus single-origin and blended coffees, a ready-to-drink canned line, and merchandise through DTC e-commerce, three Brooklyn cafes, and wholesale to hundreds of NYC restaurant, hotel, office, and grocery accounts.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Ready-to-drink coffee
• Single-origin coffee beans
• Coffee subscription service

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of roasted coffee beans, merchandise, and ready-to-drink products. Customers can purchase various sizes (12oz, 5lb) with grind options. Free shipping on orders over $50.
2. Coffee Subscription Service: Recurring subscription deliveries with 10% discount and free shipping. Options include Seasonal Selects (expert-curated seasonal offerings) and Pick Your Own (customer-selected favorites). Subscribers receive bonus items like coasters with coffee trivia.
3. Wholesale Coffee Program: Comprehensive wholesale services to restaurants, cafes, offices, hotels, and grocery stores across NYC. Includes roasting, packaging, delivery, equipment sourcing, training, and ongoing education.
4. Cafe Retail: In-cafe sales of specialty coffee drinks, cold brew, lattes, and food items including pastries from Amy's Bread. Three Brooklyn locations serving beverages and food.
5. Ready-to-Drink Canned Beverages: Shelf-stable canned cold brew and oat milk lattes sold in 4-pack and 12-pack varieties. Distributed through cafes, online, and in delis/groceries around NYC.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Brooklyn Roasting Company is a specialty coffee roaster that sources, roasts, and sells sustainably-sourced whole bean and ground coffees (single-origin and blended), ready-to-drink canned beverages (cold brew, oatmilk lattes), and branded merchandise. Distribution runs through its own e-commerce store, three Brooklyn cafés, a recurring subscription program, and a comprehensive B2B wholesale program spanning restaurants, hotels, cafés, offices, and grocery stores throughout New York City.

Product overview

Brooklyn Roasting Company is a specialty coffee roasting company offering a portfolio centered on whole bean and ground coffees, ready-to-drink canned beverages, and branded merchandise. The core product lineup includes over 15 single-origin and blended whole bean coffees (such as Iris Espresso, BQE Espresso, Ethiopia Natural, Colombia Tolima, Peru, Brazil, Java Mocha, Japan Blend, Sumatra Ketiara, Mocha Java, Ethiopia Washed, Mexico, Guatemala Huehuetenango, Peruvian Decaf, and Nicaragua Prodecoop) available in various roasts, origins, and grind options. The ready-to-drink collection features shelf-stable canned cold brews and oatmilk lattes (including Classic Cold Brew, Oatmilk Latte, Oatmilk Spiced Chai Latte, and Oatmilk Mocha Latte). These products are supported by a subscription service for recurring deliveries and a wholesale program for business accounts. The company also offers private tours and tastings at its Brooklyn Navy Yard headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Iris Espresso A competition-caliber espresso blend uniting Brazilian, Peruvian, and Ethiopian coffees with notes of berries, cocoa, fig, flowers, root beer, and honey; sold for home espresso preparation.
• BQE Espresso A seasonal espresso blend of select coffees designed to harness the energy of ever-changing component origins, featuring chocolate, cream, and cherry notes.
• Ethiopia Natural A sun-dried Ethiopian single-origin coffee from Durame Village with intense florals and fruity notes featuring blueberry and sweet citrus undertones.
• Colombia Tolima Colombian coffee from Planadas with exceptional brightness, balanced body, and notes of dark chocolate, stone fruit, and baked cookie aroma.
• Peru Fair Trade certified coffee sourced from a women-owned cooperative in the Andes foothills, featuring caramel, pie crust, and chocolate notes.
• Brazil Coffee from Brazil's Mogiana region with mellow, warming notes of pecan, roasted almond, and sweet milk chocolate.
• Java Mocha Signature blend combining hearty Sumatran beans with heirloom Ethiopian naturals, featuring smoky chocolate, blueberry, and floral notes.
• Japan Blend Custom roast blend celebrating Japanese Kissaten coffee culture, featuring Ethiopian Naturals and chocolatey sun-dried Brazils with berry and nuttiness.
• Sumatra Ketiara Fair Trade certified wet-hulled coffee from Indonesia's Ketiara Cooperative with smoky, earthy notes, dark chocolate, and plum.
• Mocha Java Blend combining big-bodied Indonesian coffees with wine-like East African beans, featuring butterscotch, peach, and chocolate notes.
• Ethiopia Washed Sweet, balanced Ethiopian coffee from the Nura Kurate Cooperative with lemon, honey, cocoa accents, and light body.
• Mexico Light-medium roasted coffee from Chiapas, Mexico with subtle milk chocolate and honey notes, positioned as an everyday cup.
• Guatemala Huehuetenango Coffee from high-altitude Guatemalan cooperatives with crisp green apple, smoky milk chocolate, and caramel sweetness.
• Peruvian Decaf Mountain Water Process decaf coffee from Peru with mellow, sweet, salty caramel notes in a medium-bodied cup.
• Nicaragua Prodecoop Fair Trade Organic coffee from the PRODECOOP cooperative with milk chocolate, apple, brown sugar, and winter spice notes.
• Classic Cold Brew Ready-to-drink shelf-stable cold brew coffee made with medium-dark roasted specialty coffees from Nicaragua, Guatemala, Peru, and Brazil, sold in 12oz cans.
• Oatmilk Latte Ready-to-drink oatmilk latte with less than half the sugar of competitors, shelf stable, vegan, and available in 12oz cans.
• Oatmilk Spiced Chai Latte Ready-to-drink oatmilk chai latte with cardamom, ginger, and winter spices, vegan and shelf stable, sold in 12oz cans.
• Oatmilk Mocha Latte Ready-to-drink oatmilk mocha latte made with natural cocoa powder for rich, chocolatey flavor and smooth finish, sold in 12oz cans.
• Coffee Subscription Customizable recurring coffee delivery service offering 10% discount and free shipping, with options for Seasonal Selects (expert-curated seasonal offerings) or Pick Your Own (customer-selected favorites); flexible cadence of weekly, bi-weekly, or monthly delivery.
• Wholesale Coffee Program Comprehensive wholesale program for restaurants, cafés, hotels, offices, and grocery stores across NYC's five boroughs, bundling coffee roasting, packaging, delivery, equipment sourcing, equipment service, and barista training.
• Private Tours and Tastings Private tours and cupping events at the Brooklyn Navy Yard headquarters, including customizable corporate events and birthday celebrations.
• Ready-to-Drink Variety Pack Cold Brew and Latte variety pack of shelf-stable 12oz ready-to-drink cans (Classic Cold Brew, Oatmilk Latte, Oatmilk Mocha Latte, Oatmilk Spiced Chai Latte), sold in 4-pack and 12-pack formats.
• Branded Coffee Merchandise Branded coffee accessories and lifestyle merchandise including travel cups, mugs, socks, swim caps, and comic books, with notable collaborations such as a Brompton bicycle water bottle.

Quantifiable outcome

• 90% of coffees are Fair Trade certified, ensuring farmers are paid a living wage.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amy's BreadcoreOthersFresh pastry supplier for all Brooklyn Roasting Company cafes starting in 2024. Amy's Bread is a decades-long staple of New York baking, known for handcrafted foods made with traditional methods and commitment to quality. Partnership includes croissants, pistachio twists, vegetable scones, and cookies.
• BromptonminorGTM or Marketing PartnerCollaborative product partnership producing the Brompton X BRC Bottle - a branded water bottle featuring Brooklyn Roasting Company design on Brompton bicycle accessories.
• Ketiara CooperativecoreStrategic or Co-development PartnerSumatra-based coffee cooperative founded by Ibu Ramah. Grown from 38 members to nearly 2,000 since 2009, with 80% women members. Fair Trade certified since 2012. Cooperative revolutionizing Indonesian coffee growing tradition with women empowerment and cross-generational mentoring programs.
• PRODECOOPcoreStrategic or Co-development PartnerPromotora de Desarrollo Cooperativo de Las Segovias - umbrella cooperative in Nicaragua with over 2,300 small-scale farmers spanning nearly 40 communities. Produces Fair Trade Organic Nicaraguan coffee sourced from family-owned farms. Brooklyn Roasting sources PRODECOOP beans for BQE Espresso and other blends.
• Japanese Kissaten PartnerscoreStrategic or Co-development Partner10-year partnership celebrating Japanese coffee culture. Japan Blend created as commemorative tribute featuring custom roast blend with Ethiopian Naturals and Brazilian coffees. Limited edition tins in cherry blossom and Japan flag designs.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Trade Coffee: DTC coffee subscription marketplace partnering with many independent roasters. Comparable on subscription-based recurring coffee delivery model, but operates as a marketplace rather than an own-roaster.
• Driftaway Coffee: Brooklyn-based DTC specialty coffee subscription roaster. Comparable on subscription-led DTC model and Brooklyn origin, though without BRC's cafe and wholesale footprint.

Direct peers

• Devoción: Brooklyn-based specialty roaster focused on single-origin Colombian coffees with cafes and DTC. Directly comparable on geography (NYC), cafe footprint, sustainability narrative, and single-origin positioning.
• Counter Culture Coffee: Durham-based specialty roaster focused on sustainability, transparency, and education with strong wholesale program. Comparable on Fair Trade/direct trade sourcing, wholesale training emphasis, and educational content.
• Blue Bottle Coffee: Craft-focused coffee company with cafes, wholesale, DTC, and ready-to-drink offerings; now owned by Nestle. Comparable on operating cafes, premium single-origin coffee, and growing RTD distribution.
• La Colombe Coffee Roasters: Philadelphia-based specialty coffee roaster with cafes, wholesale, and a particularly strong RTD Draft Latte canned beverage line. Comparable on roastery + cafe + wholesale + RTD can business model.
• Stumptown Coffee Roasters: Portland-born specialty roaster with NYC wholesale presence, DTC e-commerce, subscriptions, cafes, and now owned by Peet's/LVMH. Closest comparable on multi-channel specialty coffee model and urban wholesale dominance.
• Joe Coffee Company: NYC-based specialty roaster with multiple Brooklyn/Manhattan cafes, wholesale, and subscriptions. Highly comparable as a direct NYC competitor on cafe and wholesale model.
• Intelligentsia Coffee: Chicago-based specialty roaster with strong wholesale and DTC business and direct trade sourcing program. Comparable on direct-trade sourcing model, wholesale emphasis, and premium positioning.

Broad incumbents

• Peet's Coffee: Large established specialty coffee company (now Stumptown's parent) with broad retail, wholesale, and grocery presence. Comparable on category and CPG distribution, though vastly larger and less Brooklyn/niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bklynroasting
• YouTubeyoutube.com/user/BrooklynRoastingCo
• Facebookfacebook.com/brooklynroastingcompany
• Instagraminstagram.com/brooklynroasting
• LinkedInlinkedin.com/company/brooklyn-roasting-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Roasting Company