BORN

What BORN does

BORN Group is a global digital agency that delivers enterprise-grade digital transformation services organized around three service phases — Imagine (strategy, customer experience, brand experience, and service design), Build (technology execution, data science, and platform implementation), and Run (managed services, post-production support, and business process operations). The company was established in April 2011 when two private equity funds acquired Fresh Media Group in London; it expanded into North America in February 2012 through the acquisition of creative agency Pod1, and was itself acquired by Tech Mahindra in December 2019, under which it now operates as a wholly-owned subsidiary. BORN serves large enterprise clients across at least nine verticals — retail and consumer products, luxury and fashion, telecommunications, manufacturing, healthcare and life sciences, travel and hospitality, banking and financial services, automotive, and media and publishing — with publicly named engagements including Sotheby's, Nestle, Ford, ASOS, John Lewis, Diesel, Vodafone, PUMA, Unilever, Scotiabank, Chubb, British Airways, Changi Airport Group, Airbus, Amgen, Mondelez/Cadbury, and Telstra.

The company's technology stack is anchored by proprietary frameworks: the Stella Framework (a methodology orchestrating brand experiences across 16+ channels via books of record), BEATS (an AI/ML-powered script-less eCommerce automation test suite supporting Adobe Commerce, SAP Commerce, and Salesforce Commerce Cloud), and CITO (a collaborative content management and publishing platform). BORN implements and integrates across the major commerce, CMS, ERP, and CRM ecosystems — SAP Commerce Cloud, Adobe Commerce, Magento, Salesforce Commerce Cloud, Sitecore, Acquia, WordPress, VTEX, Mirakl, SAP and Oracle ERP, and Pega CRM — and supports additional capabilities including the Work-at-Home (WAH) remote workforce solution, GIS services, cybersecurity, and generative AI for content and personalization. AI capabilities span computer vision for image retouching at scale, recommendation engines, RPA, anomaly detection, and generative AI for marketing copy. The company operates from 13 office locations across the United States, Canada, the United Kingdom, Costa Rica, Singapore, Japan, India, Malaysia, and the Philippines, with a heavy India-based delivery footprint in Bangalore, Chennai, and Pune.

BORN's business model is project-based professional services with managed-services retention. Revenue is generated through transformation engagements, retainer arrangements, post-production support, and content production — the latter including 31 dedicated photography studios for Sotheby's producing 250,000+ images annually. Pricing is quote-based and project-specific with no public tiers. Go-to-market is a sales-led enterprise field motion leveraging case studies, an extensive awards portfolio (SAP APJ Partner Excellence 2020, Webby Awards 2021, dotCOMM Awards 2022), and the Tech Mahindra channel ecosystem. Following the April 2024 merger of BORN with Tech Mahindra's US subsidiary, the company is positioned as Tech Mahindra's digital experience and commerce practice, accessing the parent's 151,000-employee infrastructure across 90 countries while retaining the BORN brand identity.

Name

BORN

Legal name

BORN GROUP, INC

Website

https://borngroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BORN Group is a global digital agency delivering enterprise commerce, creative, and content services via an Imagine-Build-Run lifecycle. Operating as a wholly-owned subsidiary of Tech Mahindra, BORN serves large enterprises across retail, luxury, telecom, healthcare, and travel using proprietary Stella, BEATS, and CITO frameworks.

Ownership category

akta.pro rank

Product category

Digital Transformation Services

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Digital transformation services
• Enterprise commerce solutions
• Experience design agency
• Content production services
• Technology implementation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Project-based professional services including strategy consulting, creative design, technology implementation, and digital transformation engagements. Revenue is generated through project fees and retainer arrangements with enterprise clients.
2. Managed Services: Ongoing managed services including post-production support, infrastructure management, application monitoring, and continuous enhancement services. Provides recurring revenue through maintenance contracts.
3. Content Production Services: Image production, content creation, and digital asset management services. Includes photography studios and production teams delivering high-volume content for clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BORN Group is a global digital agency that delivers end-to-end digital transformation services for enterprise clients. Its service offering is organized into three pillars: Imagine (digital strategy and experience design), Build (technology implementation and platform engineering across commerce, content, and CMS platforms), and Run (managed operations and ongoing optimization). The firm integrates creative, content, and commerce capabilities under a single delivery model.

Product overview

BORN Group is a global digital agency that operates as a unified portfolio of services combining creative, content, and commerce capabilities. The offering is organized around three core service phases — Imagine (strategy and design), Build (execution and technology), and Run (operations and support) — supported by three foundational specialisms: Creative, Content, and Commerce. Key proprietary frameworks and tools include the Stella Framework (foundational methodology for omnichannel experience design), BEATS (AI-powered automation test suite), and CITO (collaborative publishing solution). The company delivers services across multiple platforms including SAP Commerce Cloud, Adobe Commerce, Salesforce Commerce Cloud, Magento, and Sitecore, offering marketplace solutions through VTEX and Mirakl. Services span customer experience, brand experience, data science, business process operations, and post-production support. The company operates globally across Americas, EMEA, and APAC regions.

Differentiator

Problem solved

Functional benefit

Brands

• BEATS: BORN's eCommerce Automation Test Suite - a technology agnostic framework for script-less keyword-driven automation powered by AI & ML
• Stella Framework
• CITO
• TaskList

Products and services

• Imagine Strategic and advisory services that help enterprise clients define digital roadmaps, design customer experiences, and plan platform and content transformations. Targeted at C-suite and senior digital, marketing, and experience leaders in retail, luxury, fashion, and other verticals.
• Build Technology implementation services that design, engineer, and launch enterprise commerce, content, and CMS platforms including Adobe Commerce, SAP Commerce, Salesforce Commerce Cloud, Shopify, and Contentful. Targeted at IT, digital, and eCommerce leaders running major platform programs.
• Run Managed operations and optimization services that keep enterprise commerce, content, and experience platforms running post-launch, including continuous improvement, support, and performance optimization. Targeted at enterprise clients seeking long-term operational partners.
• Creative Production Services Creative production services that produce digital, brand, and campaign assets for enterprise marketing and commerce programs. Delivered to enterprise brands and retailers as part of integrated digital transformation engagements.
• Content Production Services End-to-end content creation, management, and distribution services for enterprise clients, supported by the proprietary CITO collaborative publishing tool. Targeted at enterprise brands managing large content operations across multiple channels and regions.
• Commerce Implementation Services Commerce implementation services covering Adobe Commerce, SAP Commerce, Salesforce Commerce Cloud, Shopify, and marketplace solutions for enterprise retailers and brands. Targeted at enterprise retailers and consumer brands launching or modernizing direct-to-consumer commerce platforms.

Named customers18 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• SAPcoreTechnology or IntegrationBORN is an SAP partner with APJ Partner Excellence Award 2020 recognition. Implements SAP Commerce Cloud, SAP CX, and SAP Hybris for enterprise clients. HSS Hire implementation considered landmark SAP Hybris B2B2C case study globally.
• AdobecoreTechnology or IntegrationBORN implements Adobe Commerce Cloud, Adobe Experience Manager, and Adobe Creative Suite. Capabilities across Acquia, Sitecore, WordPress for CMS implementations.
• Magento (Adobe)coreTechnology or IntegrationPrimary commerce platform used for multiple client implementations including Lindt, Champion, Big Bus Tours, and Sour Patch Kids.
• SalesforcecoreTechnology or IntegrationBORN implements Salesforce Commerce Cloud for clients including Paul Stuart. Platform expertise for enterprise commerce deployments.
• VTEXsecondaryTechnology or IntegrationMarketplace solution partner for BORN's marketplace offerings, supporting clients requiring VTEX platform deployment.
• MiraklsecondaryTechnology or IntegrationMarketplace solution partner for BORN's marketplace offerings, supporting clients requiring Mirakl platform deployment.
• Condé NastcoreStrategic or Co-development PartnerLong-standing partnership producing premium coffee-table publications and digital content. BORN provides 24/7 production model and CITO platform for Condé Nast's premium publications.
• Adobe Commerce CloudcoreTechnology or IntegrationUnilever Argentina B2B platform built on Adobe Commerce Cloud B2B Enterprise Cloud with multi-distributor catalogs supporting retailer order management.
• SAP CXcoreTechnology or IntegrationHillyard eCommerce platform built on SAP CX, considered one of the most advanced SAP CX implementations globally with headless integration.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Publicis Sapient: Publicis Groupe's digital transformation arm focused on commerce, data, and engineering. Closely comparable to BORN in its end-to-end commerce and experience design capabilities, with similar enterprise client base and SAP/Adobe/Salesforce platform expertise.
• Accenture Song: Accenture's experience design and commerce transformation practice (formerly Accenture Interactive). Competes with BORN for large enterprise digital transformation mandates, with broader consulting bundling and global delivery at significantly larger scale.
• Deloitte Digital: Deloitte's digital agency and commerce practice offering creative, commerce, and transformation services to enterprise clients. Directly competes with BORN for global enterprise engagements, with deeper consulting and audit cross-sell into the same client base.
• Globant: Globally distributed digital and cognitive transformation firm combining engineering, design, and commerce capabilities. Comparable to BORN in its enterprise commerce and experience focus, with similar global nearshore delivery model.
• EPAM Systems: Digital engineering services firm with strong commerce, content, and platform implementation practices. Competes with BORN on enterprise eCommerce and CMS implementations, particularly on Adobe, SAP, and Salesforce Commerce Cloud deployments.
• Capgemini Invent: Capgemini's digital innovation and transformation arm combining strategy, design, and technology. Directly comparable to BORN's Imagine-Build-Run model, with stronger EMEA presence and bundled consulting/advisory capabilities.
• CI&T: Latin America-anchored digital transformation specialist with strong commerce and agile delivery practices. Overlaps with BORN in enterprise commerce and customer experience engagements, with similar global delivery economics.

Broad incumbents

• Cognizant: Large IT services firm with significant digital and interactive services practice. Comparable parent-back structure to BORN under Tech Mahindra, and competes for enterprise digital and commerce transformation engagements at greater scale.
• Infosys Digital: Infosys's digital experience and commerce transformation practice. Comparable in combining global delivery, enterprise client base, and platform partnerships; competes directly with BORN-anchored Tech Mahindra for enterprise digital mandates.
• WPP (VMLY&R, Ogilvy): Global marketing services holding company whose creative agencies (VMLY&R, Ogilvy, etc.) compete with BORN for brand experience and commerce work at the high end. Larger scale and broader creative heritage position WPP as a broader incumbent rather than direct agency peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisBorn
• Facebookfacebook.com/thisisBorn
• LinkedInlinkedin.com/company/BornGroup
• Instagraminstagram.com/thisisborn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BORN