Nikkolette's Macarons
Nikkolette's Macarons is a Minnesota-based specialty bakery founded in 2013 that produces naturally gluten-free French macarons for individual consumers, wedding and event planners, corporate gifting clients, and local wholesale retailers via two storefronts, a food truck, and nationwide e-commerce shipping.
- Company typePrivate
- Founded2013
- HeadquartersPlymouth, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nikkolette's Macarons does
Nikkolette's Macarons is a privately held specialty bakery operating as Nikkolette's LLC, founded in 2013 by Nikkolette Krumheuer in Plymouth, Minnesota. The company produces naturally gluten-free French macarons using almond flour-based meringue cookies with ganache fillings, manufactured in a Hennepin County-licensed commercial kitchen. Its catalog spans 16+ standard flavors and includes configurable gift boxes (2, 4, 7, and 12-macaron sizes priced $6-$34), themed occasion products (Bridesmaid, Baby Shower/Gender Reveal), a $590 macaron tower for events, and a non-edible line of 3D-printed Macaron Fidget Clickers. A notable technical capability is edible printing, which applies logos, text, or images directly onto macarons at $0.75 per macaron plus a $15 setup fee, enabling customized corporate gifts and event favors.
The business operates across four distribution channels: two physical retail storefronts (Plymouth walk-in, St. Paul by-appointment), a vintage 1960 Vannette Ford P350 food truck used for events and public appearances, nationwide e-commerce shipping via USPS Priority (fulfilled Monday-Wednesday only), and wholesale supply to four named Minnesota retailers (Nadia Cakes, Surdyk's, Cream of the Cakes, Minnesota's Largest Candy Store). Customer segments are split between individual consumers purchasing for personal use or gifts, wedding and event planners (primary segment for macaron towers and custom orders), corporate/event clients using custom-printed macarons for client gifting and events, and resellers.
The company is bootstrapped with no disclosed external funding. Pricing follows a mix of unit-based per-order pricing for retail and event products, an annual subscription model for the Macaron of the Month Club ($132-$470), and wholesale margins negotiated with local retailers. Large and custom orders require a 50% non-refundable deposit and 2-week advance notice. Headcount is 1-10, with founder Nikkolette operating the business alongside her husband, who contributed to building out the St. Paul retail location. The company has no AI/ML capabilities, no patents or trademarks disclosed, and no institutional investors.
Nikkolette's Macarons firmographics
Firmographics- Name
- Nikkolette's Macarons
- Legal name
- Nikkolette's LLC
- Website
- https://nikkolettesmacarons.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nikkolette's Macarons is a Minnesota-based specialty bakery founded in 2013 that produces naturally gluten-free French macarons for individual consumers, wedding and event planners, corporate gifting clients, and local wholesale retailers via two storefronts, a food truck, and nationwide e-commerce shipping.
- Ownership category
- akta.pro rank
Nikkolette's Macarons industry classification
Industry- Product category
- Specialty Bakery (French Macarons)
- NAICS
- Cookie and Cracker Manufacturing (311821)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
- akta.pro secondary industry
- Vegan/Allergen-Free Dessert Shops (THAFAGAL)
Keywords
Where Nikkolette's Macarons is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nikkolette's Macarons business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Retail Macaron Sales: Direct-to-consumer sales of French macarons through retail storefronts, online ordering with nationwide shipping, and food truck operations. Products include variety boxes, pick-your-favorites selections, gift boxes, and specialty items like the Macaron of the Month Club subscription.
- Wedding and Event Catering: Macaron towers for weddings and events with delivery and setup services. Custom color and flavor combinations to match event themes. Includes macaron towers, gift boxes, and custom printed macarons for events.
- Custom Printed Macarons: Edible printing service for logos, text, or images on macarons for corporate events, weddings, and special occasions. Charges $0.75 per macaron plus $15 setup fee per image.
- Wholesale Distribution: Wholesale supply to local Minnesota retailers including Nadia Cakes (Maple Grove and Woodbury locations), Surdyk's in Minneapolis, Cream of the Cakes in Lakeville, and Minnesota's Largest Candy Store in Jordan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Macaron Boxes |
| Subscription | Annual | Macaron of the Month Club Subscription |
| Unit Pricing | Pay-as-you-go | Macaron Tower |
| Unit Pricing | Pay-as-you-go | Macaron Fidget Clickers |
| Unit Pricing | Pay-as-you-go | Custom Printed Macarons |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Nikkolette's Macarons product offering
Product offeringCore offering
Nikkolette's Macarons produces and sells naturally gluten-free French macarons through retail storefronts in Plymouth and St. Paul, Minnesota, a vintage food truck, nationwide e-commerce shipping, and wholesale accounts. The bakery offers 16+ standard flavors plus custom flavors, custom colors, and edible logo printing for weddings, corporate events, and gift occasions, including a Macaron of the Month Club subscription and macaron towers for events.
Product overview
Nikkolette's Macarons offers a portfolio of gluten-free French macaron products and event services. The core products include pre-packaged macaron boxes (Variety Box, Pick Your Favorites, Gift Boxes) in various sizes ranging from 2 to 12 macarons, priced from $6 to $34. Specialty occasion products include Bridesmaid and Baby Shower themed macarons ($14-$32). The subscription Macaron of the Month Club provides recurring deliveries at $132-$470. Event offerings center on the Macaron Tower ($590) for weddings and parties, Custom Printed Macarons with logo/text printing capability ($0.75/macaron + setup), and a vintage Macaron Food Truck for mobile sales and events. The company also operates wholesale and retail storefronts in Plymouth and St. Paul, Minnesota, with nationwide shipping capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Variety Box - 12 French Macarons A curated assortment of 12 freshly made gluten-free French macarons selected from Nikkolette's flavor collection, priced at $32.00, sold direct to consumers via retail and e-commerce.
- Pick Your Favorites - 12 French Macarons
Quantifiable outcome
- Gluten-free macarons allow all guests at events to enjoy the same dessert, eliminating need for separate options
Companies that use Nikkolette's Macarons
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Nikkolette's Macarons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nikkolette's Macarons partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Nadia CakescoreNadia Cakes is a wholesale customer that resells Nikkolette's Macarons at their two Minnesota locations in Maple Grove (11650 Fountains Dr #207) and Woodbury (429 Commerce Dr).
- Surdyk'scoreSurdyk's, a well-known Minneapolis cheese shop at 303 E Hennepin Ave, Minneapolis, carries Nikkolette's Macarons for retail sale.
- Cream of the CakesminorLocal bakery in Lakeville, MN (20655 Kenrick Ave) that purchases macarons wholesale for resale.
- Minnesota's Largest Candy StoreminorWholesale customer located at 20430 Johnson Memorial Dr, Jordan, MN 55352.
- Associations NorthminorNikkolette's Macarons participated in the SheMoves women's conference organized by Associations North, held at Minneapolis Marriott West on March 12, 2024. The company had a booth at the women-owned business maker's market.
- Muddy Mouth CardsminorLocal card company featured for sale at the St. Paul Nikkolette's Macarons location, alongside other local products including Thumbs Cookies, Here's The Deal Spice Co, No Milk, Num Nuts, and P&TY Granola.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Nikkolette's Macarons competitors and assessment
Company assessmentBroad incumbents
- Ladurée: Iconic Parisian luxury macaron and patisserie brand with US retail locations and global DTC. Comparable premium macaron product, elegant gift packaging, and event/wedding positioning, but at materially higher price points and brand scale.
- Mrs. Fields: National cookie/baked goods franchise with DTC gifting and corporate gifting channels. Comparable gift-box product, occasion positioning, and national e-commerce footprint, though broader product category.
- Pierre Hermé Paris: Renowned French pastry chef's luxury macaron and confectionery brand. Comparable high-end macaron product and flavor innovation; aspirational benchmark rather than direct regional competitor.
Direct peers
- Vanille Patisserie: Chicago-based French-style patisserie specializing in macarons, custom desserts, and event catering. Comparable bakery-retail hybrid with wedding/event services and gluten-free offerings.
- Sweet Lady Jane: LA-based premium bakery and dessert shop with multiple retail locations, custom cakes, and event services. Comparable bakery retail format, custom order capability, and event vertical.
- Le Macaron French Pastries: French macaron and pastry franchise with locations across the US. Direct competitor in macaron category with broader geographic footprint; comparable product line (gelato, chocolates, pastries) and gift/occasion positioning.
- Baked by Melissa: NYC-based DTC bite-size cupcake and macaron retailer with national e-commerce shipping and a gift/corporate gifting focus. Most directly comparable on multi-channel D2C, subscription, and corporate gifting model targeting special occasions.
- Dana's Bakery: NYC-based DTC macaron and baked goods company with national shipping and custom event orders. Comparable D2C macaron business with custom-printed and event-tower offerings.
- La Tulipe Desserts: NJ-based French-style bakery specializing in macarons, custom desserts, and event cakes. Comparable small-batch French bakery with custom event orders and retail storefronts.
Regional players
- Nadia Cakes: Minnesota-based custom cake and dessert bakery with two retail locations that already wholesale Nikkolette's Macarons. Comparable event-focused custom desserts in the same Twin Cities market and an existing channel partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nikkolette's Macarons social profiles
Digital presenceNikkolette's Macarons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nikkolette's Macarons leadership team
Management profileNumber of profiles
Profiles1 record
Nikkolette's Macarons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nikkolette's Macarons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nikkolette's Macarons
What does Nikkolette's Macarons do?
Nikkolette's Macarons produces and sells naturally gluten-free French macarons through retail storefronts in Plymouth and St. Paul, Minnesota, a vintage food truck, nationwide e-commerce shipping, and wholesale accounts. The bakery offers 16+ standard flavors plus custom flavors, custom colors, and edible logo printing for weddings, corporate events, and gift occasions, including a Macaron of the Month Club subscription and macaron towers for events.
Is Nikkolette's Macarons a public or private company?
Nikkolette's Macarons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nikkolette's Macarons founded?
Nikkolette's Macarons was founded in 2013. It employs 1 to 10 people.
Where is Nikkolette's Macarons based?
Nikkolette's Macarons is headquartered in Plymouth, United States, in the North America region.
How does Nikkolette's Macarons make money?
Four revenue lines are on record. Retail Macaron Sales are the primary driver. The others are wedding and Event Catering, custom Printed Macarons and wholesale Distribution.
Who are Nikkolette's Macarons's main competitors?
Broad incumbents on record are Ladurée, Mrs. Fields and Pierre Hermé Paris. Direct peers are Vanille Patisserie, Sweet Lady Jane, Le Macaron French Pastries, Baked by Melissa, Dana's Bakery and La Tulipe Desserts. Nadia Cakes is listed as a regional player.
Does Nikkolette's Macarons have an API?
No public API is recorded for Nikkolette's Macarons.
What industry is Nikkolette's Macarons in?
Nikkolette's Macarons's product category is Specialty Bakery (French Macarons). Its primary akta.pro industry code is THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly), with a secondary code of THAFAGAL, Vegan/Allergen-Free Dessert Shops. Its NAICS code is 311821 and its SIC code is 2050.