Nadia Cakes
Nadia Cakes is a privately held cupcake shop and custom cake studio operating three retail locations in Minnesota and California, selling 200+ cupcake varieties and bespoke custom cakes to individual consumers for weddings, birthdays, and special occasions, with national shipping via Goldbelly.
- Company typePrivate
- Founded2009
- HeadquartersMaple Grove, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nadia Cakes does
Nadia Cakes is a privately held cupcake shop and custom cake studio operating three retail locations in Maple Grove MN (headquarters), Woodbury MN, and Palmdale CA, under founder and owner Abby Jimenez. The company sells 200+ cupcake varieties across always-available daily flavors, seasonal rotations, and dietary-accommodation SKUs (gluten-free, vegan, dairy-free, keto, nut-aware), plus a custom cake business spanning weddings, birthdays, graduations, and baby showers with design consultations ($25 fee, applied to purchase), 35% non-refundable deposits, and local delivery up to 75 miles. Signature monetizable products include the trademarked Vageode (geode) cake and the Unicorn Poop cupcake, both distributed nationally through a core partnership with Goldbelly. Ancillary revenue lines include seasonal ice cream treats, brownies/cookies/pastries, cupcake stand rentals, and a coffee bar at Minnesota stores.
The underlying technology stack is conventional and lightweight: Concrete5 CMS powers the company website, Square handles local point-of-sale and online ordering (via Square.site), and Goldbelly serves as the marketplace platform for national fulfillment. Custom cake orders run through a quote-request form and in-person consultations. There are no proprietary software platforms, AI/ML features, or developer-facing APIs. Brand and marketing rely on social media presence (Facebook, Twitter, Instagram, Pinterest, YouTube), email capture, and substantial earned media from Food Network's Cupcake Wars and Holiday Baking Championship wins plus TLC's Fabulous Cakes features.
The business model is predominantly direct-to-consumer retail with a marketplace distribution layer for national reach. Revenue mechanics combine per-cupcake and per-custom-cake one-time purchases, tiered delivery fees, consultation fees that roll into orders, and a transactional marketplace arrangement with Goldbelly. Customers are individual consumers purchasing for personal celebrations, with secondary segments for events and gifting. The company is founder-owned, has no disclosed institutional investors or parent company, and operates without any reported funding rounds or M&A activity.
Nadia Cakes firmographics
Firmographics- Name
- Nadia Cakes
- Legal name
- Nadia Cakes INC
- Website
- https://nadiacakes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nadia Cakes is a privately held cupcake shop and custom cake studio operating three retail locations in Minnesota and California, selling 200+ cupcake varieties and bespoke custom cakes to individual consumers for weddings, birthdays, and special occasions, with national shipping via Goldbelly.
- Ownership category
- akta.pro rank
Nadia Cakes industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Cupcake Shops (THAFAGAG)
- akta.pro secondary industries
- Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Online Bakery & Desserts Delivery (CRAHAIAK), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where Nadia Cakes is headquartered
LocationHeadquarters
- HQ city
- Maple Grove
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nadia Cakes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Cupcake Sales: Daily cupcake sales across three retail locations with always-available flavors and rotating seasonal flavors. Includes specialty items like the famous Unicorn Poop cupcake and Cupcake Wars Winning Cheesecake.
- Custom Cake Orders: Custom-designed cakes for weddings, birthdays, graduations, baby showers, and special occasions. Orders placed via consultation with designers, requiring minimum two weeks notice (two to four months recommended). Includes $25 consultation fee that applies toward purchase.
- National Shipping: Nationwide shipping of cupcakes and specialty items through Goldbelly marketplace platform, enabling customers outside their retail footprint to purchase products.
- Ice Cream and Other Treats: Ice cream treats, brownies, cookies, pastries, and other desserts available at retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One-time | Custom Cake Consultation |
| Unit Pricing | One-time | Cake and Cupcake Tree Delivery |
| Unit Pricing | One-time | Cupcake Only Delivery |
| Other | Multi-year contract | Custom Cake Orders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Nadia Cakes product offering
Product offeringCore offering
Nadia Cakes is a multi-location cupcake shop and custom cake studio that sells over 200 cupcake varieties, bespoke custom-designed cakes for weddings, birthdays, graduations, and baby showers, plus ice cream treats, brownies, cookies, pastries, and a coffee bar at select locations. The company operates three retail storefronts in Minnesota and California and ships signature items nationwide through the Goldbelly marketplace. Custom cake orders are placed through design consultations, with prices quoted based on design complexity and a 35% non-refundable deposit required to hold the order date.
Product overview
Nadia Cakes operates as a premier cupcake shop and custom cake studio with a multi-location retail footprint across Minnesota (Maple Grove, Woodbury) and California (Palmdale). The core product portfolio centers on cupcakes with over 200 varieties (including daily flavors, seasonal offerings, and specialty dietary options like gluten-free, vegan, and keto), complemented by custom cake services for weddings, birthdays, graduations, baby showers, and other special occasions. The company also offers ice cream treats, other baked goods, and a full coffee bar at select locations. Products are available for in-store purchase, local delivery within 75 miles, and nationwide shipping via the Goldbelly platform. The business is notably led by author Abby Jimenez, whose published novels have inspired several specialty cupcakes.
Differentiator
Problem solved
Functional benefit
Products and services
- Cupcakes Nadia Cakes' signature offering with over 200 varieties including always-available daily flavors (Brownie Cupcake, Chocolate Vanilla, Cookies & Cream, Cupcake Wars Winning Cheesecake, Lemon Drop, Peanut Butter Cup, Red Velvet, Salted Caramel, Triple Chocolate, Vanilla Vanilla, Chocolate Knight), seasonal flavors, and specialty options including gluten-free, dairy-free, vegan, and keto varieties. Sold in-store and shipped nationwide via Goldbelly.
- Custom Cakes Bespoke custom cakes designed and decorated to customer specifications for weddings, birthdays, graduations, baby showers, and special occasions. Includes consultation services with cake tastings, custom design appointments, and delivery options up to 75 miles, with prices quoted based on design complexity and size and a 35% non-refundable deposit required to hold the date.
- Ice Cream Treats Seasonal ice cream offerings including ice cream cupcakes and ice cream sundaes, available during summer months for dine-in at the Woodbury and Maple Grove locations.
- Vageode Cake Trademarked signature geode cake featuring crystalized sugar decorations in a cake format, shipped nationwide through Goldbelly as a flagship nationwide product.
- Unicorn Poop Cupcake Rainbow vanilla bean cake topped with vanilla icing grass and a fondant rainbow unicorn; a limited-edition specialty cupcake available in stores around April Fools' Day, with year-round availability via advanced order (minimum 12).
- Other Treats Additional baked goods including brownies, cookies, pastries, and other desserts available for last-minute pick-up at all locations.
- Coffee Bar Full coffee bar service available at the Woodbury and Maple Grove locations, complementing the dessert offerings.
- Cupcake Stand and Tree Rental Rental service for cupcake stands and trees for events, available as an option during the custom cake quote request process.
Quantifiable outcome
- Featured on Food Network's Cupcake Wars and Holiday Baking Championship, winning both competitions
- +2 more outcomes
Companies that use Nadia Cakes
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nadia Cakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Nadia Cakes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoldbellycoreGoldbelly serves as the exclusive national e-commerce partner for Nadia Cakes, enabling nationwide shipping of their signature cupcakes and specialty items including the famous Unicorn Poop cupcakes. This partnership extends their geographic reach beyond their three retail locations in Minnesota and California to customers across the United States.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nadia Cakes competitors and assessment
Company assessmentDirect peers
- Milk Bar: Innovative dessert shop known for signature items (crack pie, compost cookies, birthday cake) with multiple retail locations and nationwide shipping. Comparable on creative signature products and direct-to-consumer shipping.
- Georgetown Cupcake: TV-famous cupcake boutique (DC Cupcake) with national shipping and strong brand recognition. Highly comparable given media-driven brand building, specialty cupcake focus, and nationwide shipping model.
- Magnolia Bakery: Iconic NYC bakery famous for cupcakes and custom celebration cakes, with multiple retail locations and national shipping. Comparable on product mix, custom cake services, and iconic brand status.
- Baked by Melissa: NYC-based bite-size cupcake specialist with strong direct-to-consumer e-commerce and national shipping. Comparable on cupcake category leadership and digital-first customer engagement.
- Sprinkles Cupcakes: Pioneering cupcake-focused chain with national footprint and similar premium positioning. Closest direct comparable given shared cupcake-shop identity, custom cake services, and celebrity/brand-driven marketing.
- Carlo's Bake Shop: Hoboken-based custom cake studio made famous by TLC's Cake Boss, with retail locations and shipped specialty items. Directly comparable on TV-driven brand, custom cake focus, and celebrity founder.
- Crumbs Bake Shop: Cupcake-focused chain that scaled nationally before contracting, illustrating both the opportunity and execution risk of the category. Useful comparable for understanding category economics at scale.
Others
- Goldbelly: National e-commerce marketplace for artisanal food brands and Nadia Cakes' exclusive shipping partner. Relevant as both a customer and as the infrastructure enabling Nadia's out-of-region revenue.
Broad incumbents
- Nothing Bundt Cakes: Large franchised dessert cake brand with hundreds of locations across the U.S. Comparable as a broader incumbent in the celebration-cake category, though focused on bundt cakes rather than cupcakes.
Emerging players
- Lady M Confections: Boutique cake brand famous for its mille-crêpes with retail locations and national presence. Comparable as a premium, design-forward cake boutique targeting special-occasion consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nadia Cakes social profiles
Digital presenceNadia Cakes compliance and trust
Trust signalCompliance1 record
Nadia Cakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nadia Cakes leadership team
Management profileNumber of profiles
Profiles1 record
Nadia Cakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nadia Cakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nadia Cakes
What does Nadia Cakes do?
Nadia Cakes is a multi-location cupcake shop and custom cake studio that sells over 200 cupcake varieties, bespoke custom-designed cakes for weddings, birthdays, graduations, and baby showers, plus ice cream treats, brownies, cookies, pastries, and a coffee bar at select locations. The company operates three retail storefronts in Minnesota and California and ships signature items nationwide through the Goldbelly marketplace. Custom cake orders are placed through design consultations, with prices quoted based on design complexity and a 35% non-refundable deposit required to hold the order date.
Is Nadia Cakes a public or private company?
Nadia Cakes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nadia Cakes founded?
Nadia Cakes was founded in 2009. It employs 11 to 50 people.
Where is Nadia Cakes based?
Nadia Cakes is headquartered in Maple Grove, United States, in the North America region.
How does Nadia Cakes make money?
Four revenue lines are on record. Retail Cupcake Sales are the primary driver. The others are custom Cake Orders, national Shipping and ice Cream and Other Treats.
Who are Nadia Cakes's main competitors?
Direct peers on record are Milk Bar, Georgetown Cupcake, Magnolia Bakery, Baked by Melissa, Sprinkles Cupcakes, Carlo's Bake Shop and Crumbs Bake Shop. Goldbelly is listed as an others. Nothing Bundt Cakes is listed as a broad incumbent. Lady M Confections is listed as an emerging player.
Does Nadia Cakes have an API?
No public API is recorded for Nadia Cakes.
What industry is Nadia Cakes in?
Nadia Cakes's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAGAG, Cupcake Shops, with a secondary code of THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies). Its NAICS code is 311811 and its SIC code is 2050.