Rodeo Realty
Rodeo Realty, Inc. is a privately held Beverly Hills-based luxury residential real estate brokerage founded in 1986 by Syd Leibovitch. It operates 12 offices across Los Angeles and Ventura County, serving high-net-worth buyers and sellers of luxury Southern California property through commission-based agent representation.
- Company typePrivate
- Founded1986
- HeadquartersBeverly Hills, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Rodeo Realty does
Rodeo Realty, Inc. is a privately held luxury residential real estate brokerage headquartered at 9171 Wilshire Boulevard, Suite 321, in Beverly Hills, California. Founded in 1986 by Syd Leibovitch, the firm operates 12 offices across Los Angeles and Ventura County, with locations spanning Beverly Hills, Brentwood, Calabasas, Encino, Northridge, Pacific Palisades, Sherman Oaks, Studio City, Westlake Village, and Woodland Hills. The firm is positioned as one of the largest real estate agencies in Southern California, focused on high-net-worth individuals transacting in luxury residential property.
The company's product surface is a hybrid of agent-led brokerage services and consumer-facing digital tools. Core offerings include a property-search and listings platform with map-based search and listing-alert emails, a mortgage calculator, weekly market-trend and economic-update reporting, and iOS and Android mobile applications. Beyond the core residential brokerage, the firm operates specialized divisions covering Architectural properties, Bankruptcy/Probate/Trust sales, Commercial properties, Entertainment & Sports clientele, Private Brokerage (confidential high-net-worth representation), Ranch/Equestrian/Vineyard estates, Senior Housing, and New Homes construction. Distribution combines a 12-office physical network with self-serve website and app channels, plus referral-featured placement on international luxury portals such as luxuryrealestate.com.
Rodeo Realty generates revenue on a transaction-based commission model, taking a percentage of closed real estate deals; rates are privately negotiated between agents and clients and are not publicly disclosed. The go-to-market motion is enterprise-style field sales supported by content marketing (blog, area-specific email newsletters, market reports) and direct agent relationships. The customer base is concentrated in the high-net-worth-individual segment transacting in premium Southern California submarkets. The firm is wholly founder-owned with no disclosed institutional investors, parent company, or external funding, and Syd Leibovitch remains the publicly identified principal and face of the firm.
Rodeo Realty firmographics
Firmographics- Name
- Rodeo Realty
- Legal name
- Rodeo Realty, Inc.
- Website
- https://rodeore.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Rodeo Realty, Inc. is a privately held Beverly Hills-based luxury residential real estate brokerage founded in 1986 by Syd Leibovitch. It operates 12 offices across Los Angeles and Ventura County, serving high-net-worth buyers and sellers of luxury Southern California property through commission-based agent representation.
- Ownership category
- akta.pro rank
Rodeo Realty industry classification
Industry- Product category
- Luxury Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Rodeo Realty is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Rodeo Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Rodeo Realty generates revenue through commission-based real estate transactions. Agents represent buyers and sellers of luxury residential properties, earning commissions on completed sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Rodeo Realty product offering
Product offeringCore offering
Rodeo Realty is a luxury real estate brokerage that represents buyers and sellers of high-end residential and specialty properties across Southern California. Revenue is earned through commissions on completed luxury property transactions, delivered through a 12-office network and supported by digital property search, mobile applications, and market intelligence tools. The firm also operates specialized divisions for architectural, commercial, ranch/equestrian/vineyard, entertainment and sports, private brokerage, senior housing, new construction, and bankruptcy/probate/trust sale properties.
Product overview
Rodeo Realty is a luxury real estate brokerage operating as a single unified platform with multiple service divisions and digital tools. The core offering consists of a property search and listings platform, mortgage calculator, market trend reporting, and a mobile app, supported by specialized divisions including Architectural, Bankruptcy/Probate/Trust Sales, Commercial Properties, Entertainment & Sports, New Homes, Private Brokerage, Ranch/Equestrian/Vineyard, and Senior Housing. The company maintains 12 offices throughout Los Angeles and Ventura County, serving buyers, sellers, and high-net-worth clients across Southern California.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Residential Real Estate Brokerage Services Full-service residential real estate brokerage representing buyers and sellers of luxury homes across Beverly Hills, Brentwood, Calabasas, Encino, Pacific Palisades, Sherman Oaks, Studio City, Westlake Village, Woodland Hills, and Northridge. The service is delivered through agent-led transactions and supported by a property search platform and dedicated offices.
- Architectural Property Brokerage Specialized brokerage division focused on architectural and design-forward luxury residential properties in Southern California, serving buyers and sellers of architecturally significant homes.
- Bankruptcy, Probate & Trust Sale Brokerage Brokerage division handling specialized property sales arising from bankruptcy proceedings, probate estates, and trust transactions, serving executors, trustees, attorneys, and heirs in Southern California.
- Commercial Property Brokerage Brokerage division focused on commercial real estate transactions and listings across Southern California, serving owners and tenants of commercial properties.
- Entertainment & Sports Real Estate Services Specialized brokerage division serving clients in the entertainment and sports industries with real estate needs in Southern California, leveraging Rodeo Realty's brand presence to access celebrity and athlete clients.
- Private Brokerage Services High-touch, confidential real estate brokerage service for high-net-worth clients requiring maximum privacy and discretion in luxury Southern California transactions, operating as an off-market specialty within the firm.
- Ranch, Equestrian & Vineyard Property Brokerage Brokerage division specializing in ranch, equestrian, and vineyard estate properties across Southern California, serving buyers and sellers of large-land rural luxury estates.
- Senior Housing Real Estate Services Brokerage division focused on real estate services for seniors, including downsizing transactions and retirement or senior community property options across Southern California.
- New Construction Homes Brokerage Brokerage division focused on new construction and newly developed residential properties in Southern California, serving buyers of newly built homes and developers.
- Rodeo Realty Mobile App Companion iOS and Android application enabling users to search Rodeo Realty's property listings, view market information, and access real estate services on mobile devices.
Companies that use Rodeo Realty
Customer profileSegments1 record
Ideal customer profiles1 record
Rodeo Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rodeo Realty partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Rodeo Realty competitors and assessment
Company assessmentBroad incumbents
- Sotheby's International Realty: Global luxury real estate brand with affiliated brokerages in Beverly Hills and other SoCal luxury markets, competing for the same HNW clientele.
- Douglas Elliman: Large luxury-leaning residential brokerage with West Coast expansion, competing in Southern California's high-end segments with a comparable agent-based model.
- Berkshire Hathaway HomeServices: National franchise-based brokerage with luxury 'Luxury Collection' offerings, overlapping Rodeo's HNW residential segment across Los Angeles and Ventura County.
- Coldwell Banker: Established national residential real estate brand with significant Southern California footprint and luxury-tier agents competing across Rodeo's geographies.
Direct peers
- Hilton & Hyland: Beverly Hills-headquartered luxury residential brokerage serving ultra-high-net-worth buyers and sellers in the same Rodeo Realty core submarkets.
- Westside Estate Agency: Beverly Hills boutique luxury brokerage specializing in high-end estates, directly comparable in client focus and SoCal geographic overlap with Rodeo Realty.
- Compass: National technology-enabled residential brokerage with a large Beverly Hills/LA presence, directly competing for agents, listings, and luxury clients across Southern California.
- Engel & Völkers: International luxury-focused residential brokerage with Southern California offices, competing in premium segments through a similar agent-driven, white-glove model.
- The Agency: Luxury-focused residential brokerage with deep Southern California presence, similar agent-driven model and HNW client focus directly competing with Rodeo Realty in Beverly Hills and Westside markets.
Regional players
- Pacific Union International: California-focused luxury real estate firm (now part of Compass) historically comparable to Rodeo in regional luxury residential brokerage before integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rodeo Realty social profiles
Digital presenceRodeo Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodeo Realty leadership team
Management profileNumber of profiles
Profiles1 record
Rodeo Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodeo Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodeo Realty
What does Rodeo Realty do?
Rodeo Realty is a luxury real estate brokerage that represents buyers and sellers of high-end residential and specialty properties across Southern California. Revenue is earned through commissions on completed luxury property transactions, delivered through a 12-office network and supported by digital property search, mobile applications, and market intelligence tools. The firm also operates specialized divisions for architectural, commercial, ranch/equestrian/vineyard, entertainment and sports, private brokerage, senior housing, new construction, and bankruptcy/probate/trust sale properties.
Is Rodeo Realty a public or private company?
Rodeo Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rodeo Realty founded?
Rodeo Realty was founded in 1986. It employs 1,001 to 5,000 people.
Where is Rodeo Realty based?
Rodeo Realty is headquartered in Beverly Hills, United States, in the North America region.
How does Rodeo Realty make money?
One revenue line is on record: real Estate Commission.
Who are Rodeo Realty's main competitors?
Broad incumbents on record are Sotheby's International Realty, Douglas Elliman, Berkshire Hathaway HomeServices and Coldwell Banker. Direct peers are Hilton & Hyland, Westside Estate Agency, Compass, Engel & Völkers and The Agency. Pacific Union International is listed as a regional player.
Does Rodeo Realty have an API?
No public API is recorded for Rodeo Realty.
What industry is Rodeo Realty in?
Rodeo Realty's product category is Luxury Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.