What Palm Angels does

Palm Angels is an Italian luxury streetwear brand founded in 2015 by Francesco Ragazzi, the former Creative Director of Moncler. The company designs and sells premium apparel, footwear, bags, and accessories across Men's, Women's, and Kids collections, with signature sub-collections including Spray City (Milan/Los Angeles themed), Curved Logo, Bear in Mind, and capsule collaborations such as the Hï Ibiza line. Its products are distributed via direct-to-consumer e-commerce at palmangels.com and owned flagship retail, with a redesigned Milan flagship anchoring a planned global rollout.

The brand operates on a traditional luxury apparel revenue model: seasonal collections sold through owned channels and selected retail partners, with promotional sale periods (up to 40% off) and email-list-driven acquisition offering a 15% first-order incentive. Intellectual property is held by Palm Angels Brand Holdings LLC (US jurisdiction), while day-to-day commerce is operated by The Level S.r.l. (website operator) and Progetto 17 S.r.l. (exclusive seller of record, Italy). No proprietary technology platform is disclosed; the e-commerce stack is a standard enterprise storefront.

In February 2025, Bluestar Alliance LLC acquired Palm Angels from New Guards Group (NGG), bringing the brand into a portfolio that manages over $9 billion in global retail sales. Founder and creative director Francesco Ragazzi departed as part of the transition. Under Bluestar ownership, the brand is pursuing a global retail expansion strategy with planned flagship openings across Europe, Asia, and North America.

Name

Palm Angels

Legal name

Palm Angels Brand Holdings LLC

Website

https://palmangels.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Palm Angels is an Italian luxury streetwear brand, founded in 2015, that designs and sells premium apparel, footwear, and accessories for men, women, and kids through DTC e-commerce and flagship retail. Acquired by Bluestar Alliance in February 2025, it is now expanding globally across Europe, Asia, and North America.

Ownership category

akta.pro rank

Product category

Luxury Streetwear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Accessories and Other Apparel Manufacturing (3159), Shoe Retailers (4582)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)

akta.pro secondary industries

Luxury Handbags & Leather Goods (CRAAAFAD), Luxury & Designer Footwear (CRAAACAI)

Keywords

• Luxury streetwear apparel
• Designer casual clothing
• Fashion footwear accessories
• Premium urban wear
• Italian fashion brand

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Apparel and Accessories Sales: Palm Angels generates revenue through direct sales of its luxury streetwear products including T-shirts, tracksuits, sweatshirts, hoodies, activewear, underwear, bags, and accessories through its e-commerce platform and retail stores. The brand operates on a traditional retail model with seasonal collections and sale periods.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Palm Angels designs, produces, and sells luxury Italian streetwear apparel, footwear, bags, and accessories for men, women, and kids through its own e-commerce platform and owned flagship retail stores. The brand maintains seasonal collections complemented by signature sub-collections (Spray City, Curved Logo, Bear In Mind, Hï Ibiza Capsule) and limited-edition collaborations.

Product overview

Palm Angels is an Italian luxury streetwear brand founded in 2015 by Francesco Ragazzi. The company operates as a unified brand offering apparel and accessories across three main collections: Men's, Women's, and Kids. Its product portfolio spans clothing categories including T-shirts, tracksuits, sweatshirts, activewear, denim, coats, knitwear, and underwear, complemented by footwear, bags, and accessories. The brand maintains several signature sub-collections including the Spray City (celebrating Milan and Los Angeles), Curved Logo, Bear in Mind, and limited-edition capsule collaborations like HÏ Ibiza. In February 2025, Palm Angels was acquired by Bluestar Alliance from New Guards Group (NGG). The brand targets luxury and high-end streetwear consumers seeking casual, logo-driven apparel across men, women, and children segments.

Differentiator

Problem solved

Functional benefit

Brands

• Icons: Signature product collections including Tracksuits, Curved Logo, Spray City, Bear In Mind, and HÏ Ibiza Capsule
• Spray City
• Curved Logo
• Bear In Mind

Products and services

• Palm Angels Men's Collection Luxury streetwear apparel and accessories line for men, including T-shirts, tracksuits, sweatshirts, coats, knitwear, shirts, pants, shorts, swimwear, and denim, complemented by footwear (sneakers, slides), bags, hats, caps, eyewear, and jewelry.
• Palm Angels Women's Collection Luxury streetwear apparel and accessories line for women, including T-shirts, tops, sweatshirts, hoodies, tracksuits, sweatsuits, pants, shorts, dresses, skirts, denim, activewear, and underwear, plus footwear and accessories.
• Palm Angels Kids Collection Luxury streetwear apparel and accessories for children, including boys', girls', and newborns' clothing and accessories designed to match adult luxury streetwear aesthetics.
• Spray City Collection Iconic sub-collection featuring spray-paint city graphics celebrating Palm Angels' roots in Milan and Los Angeles, including T-shirts, hoodies, and other apparel items for men and women.
• Curved Logo Collection Signature collection built around the iconic curved Palm Angels logo, including T-shirts, swimwear, polo shirts, and various apparel items for men and women.
• Bear in Mind Collection Signature collection featuring bear motifs and designs for men, women, and kids.
• Hï Ibiza Capsule Collection Limited-edition capsule collaboration between Palm Angels and Hï Ibiza nightclub, featuring resort-style apparel and accessories.

Quantifiable outcome

• Palm Angels' 2021 collaboration with Swedish niche brand 19-69 generated organic social buzz

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• New Guards Group (NGG)minorOthers · 11 February 2025New Guards Group (NGG) sold Palm Angels to Bluestar Alliance in February 2025. NGG continues to undergo restructuring proceedings in Italy after losing its Reebok distribution license.
• 19-69minorStrategic or Co-development Partner · 1 January 2021Palm Angels collaborated with Swedish niche brand 19-69 in 2021 to create a fragrance, exemplifying how such partnerships generate organic social buzz. This collaboration demonstrates the brand's ability to extend beyond core apparel into lifestyle categories.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Off-White: Off-White is the closest comparable: an Italian-founded luxury streetwear brand that, like Palm Angels, blends high-end fashion with street culture and was acquired by Bluestar Alliance (from LVMH in September 2024). Direct portfolio sibling and category benchmark.
• Amiri: Amiri is an LA-based luxury streetwear brand built on California-skate culture aesthetics with premium pricing — essentially the same intersection Palm Angels targets (Italian luxury craft + LA street culture). Comparable price point and customer profile.
• Stone Island: Stone Island is an Italian heritage streetwear/outerwear brand under Moncler's parent — directly relevant given Francesco Ragazzi was Moncler's Creative Director before founding Palm Angels. Same Italian design lineage.
• Fear of God: Fear of God is a leading American luxury streetwear label targeting the same premium logo-driven casual customer. Both brands operate across men's, women's, and essentials lines at similar price tiers.
• Marcelo Burlon County of Milan: Marcelo Burlon County of Milan is an Italian luxury streetwear brand with graphic-led logo design language similar to Palm Angels' Curved Logo and Bear graphics, sharing the Milan-based streetwear-luxury positioning.

Emerging players

• Represent Clothing: Represent is a UK-based contemporary streetwear label that has expanded into premium price points. Comparable on gtm via DTC e-commerce and social-media-driven brand building, though earlier in the premium trajectory than Palm Angels.
• Heron Preston: Heron Preston is a graphic-led streetwear brand with logo-driven apparel positioned in the same premium streetwear tier. Comparable product mix (T-shirts, hoodies, accessories) and DTC-led distribution.

Broad incumbents

• Diesel: Diesel is an Italian heritage denim and casualwear brand with premium positioning under OTB. Comparable Italian design heritage and casualwear/denim category overlap with Palm Angels' ready-to-wear.
• Balenciaga: Balenciaga is a Kering-owned luxury house that has leaned heavily into streetwear aesthetics and logo-led design. Comparable at the brand-strategy and target-customer level, though operating at a much larger scale and price ceiling.

Regional players

• BAPE: BAPE is a Japanese streetwear brand with strong logo/icon (A Bathing Ape) branding and global lifestyle positioning. Comparable on logo-driven brand equity and youth-skewing customer, though primarily Japanese in origin and customer concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Palm_Angels
• YouTubeyoutube.com/@palmangelsofficial
• Instagraminstagram.com/palmangels
• Facebookfacebook.com/palmangels
• LinkedInlinkedin.com/company/palm-angels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm Angels