Name

Stone Island

Legal name

Sportswear Company S.p.A.

Website

https://stoneisland.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Luxury Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Men’s Apparel Retail (CRAAABAC), Leather Travel Goods & Luggage (CRAKAEAC)

Keywords

• Luxury menswear
• Technical outerwear
• Premium streetwear
• Apparel manufacturing
• Performance sportswear

Headquarters

HQ city

Ravarino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Apparel and Accessories Sales: Stone Island generates revenue through the sale of men's clothing, outerwear, knitwear, fleecewear, trousers, shorts, polo and t-shirts, and accessories through DTC and wholesale channels.
2. Direct-to-Consumer (DTC): Strong DTC channel with 29% growth in Asia and EMEA regions, expanding through flagship stores and shop-in-shops in North America and globally.
3. Wholesale Distribution: Traditional wholesale channel experienced 24% decline in first half of 2024, indicating strategic shift toward DTC model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels16 records

Core offering

Stone Island designs, manufactures, and sells luxury men's apparel, including technical outerwear, knitwear, fleecewear, trousers, shorts, polo and t-shirts, and accessories. The brand differentiates through proprietary fabric technologies such as thermosensitive/thermoreactive materials, Nylon Prismatico-TC, and Uneven Pigment Dyed Nylon Smerigliato, sold through its own DTC stores, e-commerce site, and selective wholesale channels worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Stone Island Men's Outerwear Collection Premium men's outerwear line featuring proprietary technical fabrics, anti-drop finishes, and innovative dyeing processes including thermoreactive materials. Targeted at consumers seeking high-end technical jackets and coats.
• Stone Island Men's Knitwear Collection Premium men's knitwear including crewneck sweaters and pullovers crafted from cotton bouclé and thermoreactive yarns that change color with body temperature.
• Stone Island Men's Fleecewear Collection Premium men's fleecewear including crewneck sweatshirts, raglan-sleeve sweatshirts, and polo-collar pullovers crafted from organic cotton fleece and heavy cotton jersey.
• Stone Island Men's Polos and T-Shirts Collection Premium men's casual tops including regular-fit t-shirts and polos made from organic cotton jersey with signature compass patch and graphic prints.
• Stone Island Men's Pants and Shorts Collection Premium men's trousers and shorts featuring technical fabrics such as Uneven Pigment Dyed Nylon Smerigliato with iridescent finishes, available in wide-leg and loose-fit silhouettes.
• Stone Island x New Balance Summer '026 Capsule Collection Joint capsule collection with New Balance featuring thermoreactive football boots (Furon Elite FG V9 and Tekela Elite Low FG V5 at $295 each), apparel, and accessories combining Stone Island's proprietary materials with New Balance's athletic footwear technology.
• Stone Island x New Balance 574 Ghost Sneaker Collection Lifestyle sneaker collaboration with New Balance featuring monochromatic suede designs in the 574 silhouette, part of an ongoing series of footwear partnerships at $220 per pair.
• Stone Island x Jamal Cyrus Limited-Edition T-Shirt Collection Limited-edition wearable art T-shirt collaboration featuring garment-dyed designs with imagery derived from contemporary artist Jamal Cyrus's 2025 work, sold at Frieze Los Angeles 2026.
• Stone Island Denim Capsule Collection Research-intensive denim capsule collection focused on denim innovation and technical textile research, applying Stone Island's material science approach to denim garments.

Quantifiable outcome

• 29% DTC channel growth in Asia and EMEA regions in H1 2024
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• New BalancecoreStrategic or Co-development Partner · 4 June 2026Stone Island and New Balance have launched their Summer '026 capsule collection featuring thermoreactive materials, football performance gear, and technical apparel. The collaboration includes Furon Elite FG V9 and Tekela Elite Low FG V5 football boots with temperature-reactive graphics, apparel from 100% recycled polyester jacquard, and Stone Island's signature Nylon Prismatico-TC hooded jacket. Campaign photographed by Bolade Banjo starring footballers Endrick and Bukayo Saka, shot in Lyon and London.
• New Balance (574 Ghost Sneaker)coreStrategic or Co-development Partner · 27 February 2026Second collaborative 574 'Ghost' sneaker collection releasing March 2026, featuring monochromatic suede designs in three colorways: 'Ardesia Blue,' 'Corteccia Beige,' and 'Polvere Grey' at $220 per pair. This marks Stone Island's fourth lifestyle sneaker collaboration with New Balance following previous running shoes, soccer cleats, and last year's original 'Ghost' release.
• Frieze Los AngelesminorGTM or Marketing Partner · 26 February 2026Limited-edition T-shirt collection collaboration with artist Jamal Cyrus for Frieze Los Angeles 2026 contemporary art fair held at Santa Monica Airport. Features garment-dyed T-shirt designs with imagery from Cyrus's 2025 work Archipelagos in a Negro Spiritual, transformed into wearable digital print with raised texture.
• Jamal CyrusminorStrategic or Co-development Partner · 16 October 2025Limited-edition art T-shirt collaboration with artist Jamal Cyrus featuring garment-dyed designs with imagery derived from his 2025 work Archipelagos in a Negro Spiritual.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Arc'teryx: Arc'teryx is a Canadian premium technical outerwear brand owned by Amer Sports. It directly competes with Stone Island in the technical luxury outerwear category, with comparable pricing, similar material-innovation positioning, and overlapping affluent male customer base.
• Canada Goose: Canada Goose is a Canadian luxury outerwear brand specializing in premium down parkas and technical jackets at comparable price points ($800-$2,000+). It targets a similar affluent consumer base and competes for the same luxury outerwear DTC channel and department store shelf space.
• Acronym: Acronym is a German technical streetwear brand specializing in functional apparel with proprietary fabric technologies and technical construction — a niche but direct competitor in the techwear and luxury streetwear category that shares Stone Island's material-innovation positioning.
• C.P. Company: C.P. Company is an Italian contemporary menswear brand with shared heritage — Stone Island was previously known as C.P. Company. Both brands focus on technical fabrics, garment-dyed aesthetics, and premium men's apparel targeting consumers with similar style and material-quality preferences.
• Moose Knuckles: Moose Knuckles is a Canadian luxury outerwear brand competing directly in the premium outerwear category with similar price positioning and DTC/retail mix. It targets fashion-conscious consumers seeking technical outerwear with brand-identity appeal similar to Stone Island's streetwear-meets-performance positioning.

Broad incumbents

• Ralph Lauren Purple Label: Ralph Lauren's Purple Label is the brand's luxury menswear line, offering premium men's apparel at comparable price points and competing in the same affluent male consumer segment. While Ralph Lauren has a broader heritage-American positioning, Purple Label specifically competes with Stone Island for premium menswear DTC and department store share.
• Brunello Cucinelli: Brunello Cucinelli is an Italian luxury menswear brand with comparable premium positioning and global DTC expansion strategy. While more focused on cashmere and traditional luxury, it competes for the same affluent male consumer spending pool and shares Stone Island's Italian heritage and craftsmanship narrative.
• Patagonia: Patagonia is a US outdoor and technical apparel brand with strong material-innovation DNA (similar to Stone Island's fabric technology focus). While positioned more accessibly and with environmental-activist branding, it competes for consumers seeking premium technical apparel and represents an adjacent category leader.
• Moncler: Moncler is Stone Island's parent company and sister brand within Moncler Group. It is an Italian luxury outerwear brand with similar technical apparel positioning, comparable price points, and overlapping wholesale and DTC channels — making it the most direct functional comparable in terms of category, customer, and business model.
• The North Face: The North Face is a broad incumbent in the technical outerwear category, with comparable fabric innovation (Thermoball, FUTURELIGHT) and global distribution scale. While positioned at a lower price point than Stone Island, it competes for the same functional outerwear customer and has expanded into luxury collaborations (e.g., Supreme, Gucci).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stoneisland
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• TikToktiktok.com/@stoneisland
• Pinterestpinterest.com/stoneisland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Island