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PrimaHealth Credit

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uuid00075nr

Namestring
PrimaHealth Credit
Legal namestring
Xoilac TV
Company typeenum
Private
Founded yearint
2014
Descriptiontext

PrimaHealth Credit is a privately held FinTech platform founded in 2014 and headquartered in Newport Beach, California. The company operates at the intersection of healthcare revenue cycle management and alternative consumer finance, enabling healthcare providers to offer payment solutions to patients who are credit-challenged or underbanked. Its positioning targets a demographic that traditional prime-credit lenders and standard patient financing products tend to underserve, positioning PrimaHealth as a niche B2B2C intermediary between provider workflows and patient affordability.

The company's core offering is a payment-financing platform that healthcare providers integrate to extend payment plans or alternative credit products to qualifying patients. While the input data does not disclose specific technology stack components, underwriting models, or product features, the business model implies a transactional revenue structure — likely a combination of merchant/provider fees, origination charges on patient financing, or spread economics on credit extended. The platform's value proposition to providers is reduced patient write-offs and improved collections, while patients gain access to financing they would not obtain through mainstream lenders.

PrimaHealth Credit has raised modest early-stage capital across multiple rounds, including a $1 million raise in June 2015 and subsequent participation from Loeb.nyc and Kli Capital. The company employs between 11 and 50 people and is led by founder and CEO Brendon Kensel, with a small executive team covering operations, systems engineering, and customer experience. The company remains in early-stage operating mode, with no public disclosure of customer counts, transaction volumes, profitability, or recent funding milestones, which constrains external assessment of its commercial traction.

Short descriptiontext

PrimaHealth Credit is a FinTech platform founded in 2014 that enables healthcare providers to offer payment financing to credit-challenged and underbanked patients, headquartered in Newport Beach, California.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNewport Beach, United States
HQ citystring
Newport Beach
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
healthcare financing, patient payment plans, medical credit solutions, subprime healthcare lending, fintech patient financing
Industry2 codes
1Medical & Healthcare Personal Loans (Unsecured Installment)
CodeFSAKAAAFPrimaryYes
2Medication Pricing, Copay Assistance & Patient Financial Support Tools
CodeHLACAKANPrimaryNo
NAICS code2 codes
  • Other Nondepository Credit Intermediation52229
  • Activities Related to Credit Intermediation5223
SIC code2 codes
  • Personal Credit Institutions6141
  • Hospital & Medical Service Plans6324
Product category
Healthcare Financing Platform
Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

PrimaHealth Credit is a FinTech platform that empowers healthcare providers to offer financing and payment plan solutions to credit-challenged and underbanked patients. The company provides a point-of-sale lending platform that bridges the affordability gap for medical and dental procedures, enabling providers to extend credit to patients who lack traditional credit access.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1PrimaHealth Credit Platform
CategoryHealthcare Fintech / Patient Financing
Description

A FinTech platform that allows healthcare providers to offer financing and payment plans to credit-challenged and underbanked patients at the point of care. Designed for medical and dental practices serving patients who lack access to traditional credit.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Synchrony Financial's healthcare financing arm and the dominant provider of patient financing in the US. Directly comparable to PrimaHealth in offering credit for medical, dental, and healthcare procedures through provider partnerships, but at vastly greater scale and balance sheet capacity.

TypeDirect peer
Description

Healthcare-focused patient financing platform that partners with hospitals and health systems to offer low- and no-interest payment plans. Closely aligned with PrimaHealth's B2B2C model targeting credit-challenged patients through provider origination.

TypeDirect peer
Description

Patient financing and revenue cycle solution used by hospitals and health systems to extend interest-free or low-interest payment plans. Comparable business model, provider-led distribution, and patient credit focus.

TypeDirect peer
Description

Digital financing platform offering patient lending solutions through healthcare providers, focused on elective and specialty procedures. Comparable provider-embedded model targeting underbanked patients.

TypeDirect peer
Description

Specialty in healthcare patient financing and lending programs for medical practices. Comparable provider-distribution approach and patient credit underwriting.

6Walnut
TypeEmerging player
Description

Healthcare-focused patient financing and affordability platform that splits large medical bills into installments. Overlaps with PrimaHealth on point-of-care patient lending but typically targets a broader patient demographic.

TypeBroad incumbent
Description

Public BNPL and consumer credit platform with a healthcare vertical. Comparable in offering installment lending to consumers, but operates at much larger scale and across many verticals beyond healthcare.

TypeBroad incumbent
Description

Digital consumer lender offering installment loans and credit products to underbanked and prime borrowers. Comparable lending model and underwriting of non-prime consumers, though not healthcare-specific.

TypeBroad incumbent
Description

Established consumer lender focused on non-prime and credit-challenged borrowers via installment loans. Comparable underwriting focus on underbanked consumers, though its distribution is direct rather than provider-embedded.

TypeBroad incumbent
Description

Public fintech offering consumer loans and banking products to a broad credit spectrum. Comparable in digital consumer credit underwriting but lacks PrimaHealth's healthcare-provider embedded distribution.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PrimaHealth Credit

Healthcare Financing Platformprimahealthcredit.com

PrimaHealth Credit is a FinTech platform founded in 2014 that enables healthcare providers to offer payment financing to credit-challenged and underbanked patients, headquartered in Newport Beach, California.

What PrimaHealth Credit does

PrimaHealth Credit is a privately held FinTech platform founded in 2014 and headquartered in Newport Beach, California. The company operates at the intersection of healthcare revenue cycle management and alternative consumer finance, enabling healthcare providers to offer payment solutions to patients who are credit-challenged or underbanked. Its positioning targets a demographic that traditional prime-credit lenders and standard patient financing products tend to underserve, positioning PrimaHealth as a niche B2B2C intermediary between provider workflows and patient affordability.

The company's core offering is a payment-financing platform that healthcare providers integrate to extend payment plans or alternative credit products to qualifying patients. While the input data does not disclose specific technology stack components, underwriting models, or product features, the business model implies a transactional revenue structure — likely a combination of merchant/provider fees, origination charges on patient financing, or spread economics on credit extended. The platform's value proposition to providers is reduced patient write-offs and improved collections, while patients gain access to financing they would not obtain through mainstream lenders.

PrimaHealth Credit has raised modest early-stage capital across multiple rounds, including a $1 million raise in June 2015 and subsequent participation from Loeb.nyc and Kli Capital. The company employs between 11 and 50 people and is led by founder and CEO Brendon Kensel, with a small executive team covering operations, systems engineering, and customer experience. The company remains in early-stage operating mode, with no public disclosure of customer counts, transaction volumes, profitability, or recent funding milestones, which constrains external assessment of its commercial traction.

PrimaHealth Credit firmographics

Firmographics
Name
PrimaHealth Credit
Legal name
Xoilac TV
Website
https://primahealthcredit.com
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
11–50 employees
Short description
PrimaHealth Credit is a FinTech platform founded in 2014 that enables healthcare providers to offer payment financing to credit-challenged and underbanked patients, headquartered in Newport Beach, California.
Ownership category
akta.pro rank

PrimaHealth Credit industry classification

Industry
Product category
Healthcare Financing Platform
NAICS
Other Nondepository Credit Intermediation (52229), Activities Related to Credit Intermediation (5223)
SIC
Personal Credit Institutions (6141), Hospital & Medical Service Plans (6324)
akta.pro primary industry
Medical & Healthcare Personal Loans (Unsecured Installment) (FSAKAAAF)
akta.pro secondary industry
Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)

Keywords

  • Healthcare financing
  • Patient payment plans
  • Medical credit solutions
  • Subprime healthcare lending
  • Fintech patient financing

Where PrimaHealth Credit is headquartered

Location

Headquarters

HQ city
Newport Beach
HQ country
United States
HQ region
North America

Markets served

PrimaHealth Credit business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

PrimaHealth Credit product offering

Product offering

Core offering

PrimaHealth Credit is a FinTech platform that empowers healthcare providers to offer financing and payment plan solutions to credit-challenged and underbanked patients. The company provides a point-of-sale lending platform that bridges the affordability gap for medical and dental procedures, enabling providers to extend credit to patients who lack traditional credit access.

Differentiator

Problem solved

Functional benefit

Products and services

  • PrimaHealth Credit Platform A FinTech platform that allows healthcare providers to offer financing and payment plans to credit-challenged and underbanked patients at the point of care. Designed for medical and dental practices serving patients who lack access to traditional credit.

Companies that use PrimaHealth Credit

Customer profile

Ideal customer profiles1 record

PrimaHealth Credit technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

PrimaHealth Credit partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights2 records

PrimaHealth Credit competitors and assessment

Company assessment

Broad incumbents

  • CareCredit (Synchrony Financial): Synchrony Financial's healthcare financing arm and the dominant provider of patient financing in the US. Directly comparable to PrimaHealth in offering credit for medical, dental, and healthcare procedures through provider partnerships, but at vastly greater scale and balance sheet capacity.
  • Affirm: Public BNPL and consumer credit platform with a healthcare vertical. Comparable in offering installment lending to consumers, but operates at much larger scale and across many verticals beyond healthcare.
  • Upgrade: Digital consumer lender offering installment loans and credit products to underbanked and prime borrowers. Comparable lending model and underwriting of non-prime consumers, though not healthcare-specific.
  • OneMain Financial: Established consumer lender focused on non-prime and credit-challenged borrowers via installment loans. Comparable underwriting focus on underbanked consumers, though its distribution is direct rather than provider-embedded.
  • LendingClub: Public fintech offering consumer loans and banking products to a broad credit spectrum. Comparable in digital consumer credit underwriting but lacks PrimaHealth's healthcare-provider embedded distribution.

Direct peers

  • AccessOne: Healthcare-focused patient financing platform that partners with hospitals and health systems to offer low- and no-interest payment plans. Closely aligned with PrimaHealth's B2B2C model targeting credit-challenged patients through provider origination.
  • ClearBalance Healthcare: Patient financing and revenue cycle solution used by hospitals and health systems to extend interest-free or low-interest payment plans. Comparable business model, provider-led distribution, and patient credit focus.
  • Enhance Health: Digital financing platform offering patient lending solutions through healthcare providers, focused on elective and specialty procedures. Comparable provider-embedded model targeting underbanked patients.
  • MedPro Healthcare Billing: Specialty in healthcare patient financing and lending programs for medical practices. Comparable provider-distribution approach and patient credit underwriting.

Emerging players

  • Walnut: Healthcare-focused patient financing and affordability platform that splits large medical bills into installments. Overlaps with PrimaHealth on point-of-care patient lending but typically targets a broader patient demographic.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

PrimaHealth Credit social profiles

Digital presence

PrimaHealth Credit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PrimaHealth Credit leadership team

Management profile

Number of profiles

Profiles6 records

PrimaHealth Credit funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PrimaHealth Credit M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimaHealth Credit

What does PrimaHealth Credit do?

PrimaHealth Credit is a FinTech platform that empowers healthcare providers to offer financing and payment plan solutions to credit-challenged and underbanked patients. The company provides a point-of-sale lending platform that bridges the affordability gap for medical and dental procedures, enabling providers to extend credit to patients who lack traditional credit access.

Is PrimaHealth Credit a public or private company?

PrimaHealth Credit is a private company. It is classified as venture growth investor backed and is currently operating.

When was PrimaHealth Credit founded?

PrimaHealth Credit was founded in 2014. It employs 11 to 50 people.

Where is PrimaHealth Credit based?

PrimaHealth Credit is headquartered in Newport Beach, United States, in the North America region.

Who are PrimaHealth Credit's main competitors?

Broad incumbents on record are CareCredit (Synchrony Financial), Affirm, Upgrade, OneMain Financial and LendingClub. Direct peers are AccessOne, ClearBalance Healthcare, Enhance Health and MedPro Healthcare Billing. Walnut is listed as an emerging player.

Does PrimaHealth Credit have an API?

No public API is recorded for PrimaHealth Credit.

What industry is PrimaHealth Credit in?

PrimaHealth Credit's product category is Healthcare Financing Platform. Its primary akta.pro industry code is FSAKAAAF, Medical & Healthcare Personal Loans (Unsecured Installment), with a secondary code of HLACAKAN, Medication Pricing, Copay Assistance & Patient Financial Support Tools. Its NAICS code is 52229 and its SIC code is 6141.

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Live signals
BizTech MagazineMoney 20/20: Can Buy Now, Pay Later Surpass the Credit Card Industry?At the Money20/20 fintech trade show in Las Vegas, executives from Afterpay, Klarna, and PrimaHealth Credit argued that buy now, pay later services represent a superior consumer credit model compared to traditional credit cards. BNPL purchases are projected to exceed $143 billion by 2026, growing more than 17 percent annually, with Afterpay reporting that 95 percent of its transactions are paid on time and over one-third of customers pay early. Unlike credit cards that generate revenue from interest and fees, BNPL providers primarily earn from merchant fees and advertising while offering consumers transparent, predictable payment plans.PR NewswireRed Door Capital Partners adds another Fintech company to its portfolio with its investment in PrimaHealth Credit, bringing more care to more people, through honest, gotcha-free patient financing.Red Door Capital Partners LLC, a private equity firm founded in 2019, announced its investment in PrimaHealth Credit, a fintech company specializing in patient financing solutions for healthcare providers. PrimaHealth Credit's platform, powered by proprietary technology and credit analytics, offers payment solutions for patients across the credit spectrum through its Greenlight Program partnership with Citizens Bank. The investment aims to support PrimaHealth Credit's expansion plans into multiple healthcare markets, building on a seven-year working relationship between Red Door Managing Director Richard Wolpow and PrimaHealth Credit CEO Brendon Kensel.ForbesStruggling To Pay Medical Bills? New Financing Program Aims To HelpPrimaHealth Credit has launched a new partnership with Citizens Bank to integrate its healthcare financing services into the bank's 'Citizens Pay' buy-now, pay-later platform. This initiative aims to expand access to medical debt financing for patients with lower credit scores or limited banking history who are often denied by traditional lenders.CitizensbankPrimaHealth Credit Partners with Citizens to Launch a First-to-Market Total Patient Finance ProgramPrimaHealth Credit and Citizens Financial Group announced a partnership to launch the Greenlight program, a unified patient financing solution designed to serve patients across various credit spectrums. The platform utilizes a single application process capable of approving up to 90% of borrowers quickly, aiming to reduce treatment delays in sectors like dental and LASIK. This collaboration integrates PrimaHealth's healthcare-specific technology with Citizens Pay's point-of-sale finance capabilities.Business Wire BlogPrimaHealth Credit Partners with Citizens to Launch a First-to-Market Total Patient Finance ProgramPrimaHealth Credit has partnered with Citizens to launch the Greenlight program, a unified patient financing solution designed to serve patients across various credit spectrums. This initiative combines PrimaHealth's healthcare expertise with Citizens Pay's point-of-sale finance capabilities to approve up to 90% of borrowers through a single application process.Payments NEXTBuy now pay later a billion-dollar healthcare marketPrimaHealth Credit launched a Buy Now Pay Later service targeting credit-challenged patients for elective healthcare treatments, utilizing proprietary analytics to assess creditworthiness beyond traditional scores. The fintech startup currently operates in five US states with plans to expand nationwide, aiming to help providers serve patients who are often excluded by conventional lending products.Payments News and AnalysisPrimaHealth Credit launches ‘buy now, pay later’ solution for credit-challenged patientsPrimaHealth Credit launched a buy-now-pay-later solution tailored for credit-challenged patients seeking elective healthcare treatments. The company utilizes an algorithm analyzing over 200 attributes to assess eligibility, aiming to serve the 52% of Americans who typically do not qualify for traditional lending products. PrimaHealth Credit currently operates in five U.S. states and plans to expand nationwide in 2021.TechCrunchPrimaHealth Credit offers a buy-now, pay-later lending service for elective proceduresNewport Beach-based healthcare lending service PrimaHealth Credit has launched a buy-now, pay-later lending product for elective medical procedures including cataract surgery, orthodontics, dental care, and LASIK. Patients pay 25-50% upfront with repayment periods of 2-4 months, borrowing at 19.99-24.99% APR with average loan sizes around $1,800. The service is currently available in Arizona, California, Florida, Oklahoma, and Texas, with plans to expand to all 50 states.MediumPrimaHealth Credit Serves the Underserved PatientsKli Capital portfolio company PrimaHealth Credit provides accessible financing options for elective healthcare procedures to underserved and credit-challenged patients. The platform enables providers to improve revenue collection and cash flow, with reported production increases of 20% during the pandemic period.Orthodontic ProductsPrimaHealth Credit Enables Orthodontists to Accept Credit Challenged PatientsPrimaHealth Credit, a California-based fintech startup, has expanded its patient financing solution to serve underbanked and credit-challenged patients in the United States. The company utilizes a proprietary credit analytics platform that evaluates over 200 attributes to provide instant credit decisions for elective healthcare procedures. Early adopters like Jefferson Dental and Orthodontics report increased patient production and improved access to care.