The Zenovation Group

What The Zenovation Group does

The Zenovation Group is a US-based, founder-owned consulting firm established in 2012 by Kate Roski that provides structured go-to-market advisory services to early-stage clean tech companies, primarily in the water, agriculture, and nutrient reduction sectors. The firm does not develop proprietary technology; its offering is a curated five-module service catalog — Feasibility Study and Benchmarking ($6,000 starting), Growth Model and Target KPIs ($8,000), Branding and Messaging Development ($8,000), Investor Pitch Refinement ($8,000), and a bundled Full Go-To-Market Package ($25,000) — each delivered as a 2–4 week engagement through direct sales engagement initiated via a complimentary 15-minute introductory consultation with the founder.

The firm's operating model is founder-led boutique advisory: revenue is generated entirely through professional services fees from a long-tail of startup clients (including Living Waters Systems, Hybridworks, EcoGaia, InSitu, Trevi, and MyLand), there is no disclosed headcount, no external funding, and no parent company. Kate Roski's 20+ years of clean tech and sustainability advisory experience — including prior corporate roles at JP Morgan and Kraft Foods, U.S. executive director tenure at Botanic Gardens Conservation International, and founding directorship of the StartUp FIU incubator — constitutes the central talent asset around which the firm is built.

Distribution is handled through direct outreach, a company blog, and a modest LinkedIn/Facebook presence used for top-of-funnel thought leadership on water scarcity, clean tech innovation, and sustainability topics. The company claims to serve clients in the USA, Venezuela, Argentina, and the EU, though delivery is anchored in the US (with founder web-design credits referencing Naples, Florida). Pricing is transparently published on the public services page and engagements follow a one-time, pay-as-you-go billing cadence.

Name

The Zenovation Group

Legal name

The Zenovation Group

Website

https://zenovationgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Zenovation Group is a founder-led boutique consulting firm founded in 2012 that provides productized go-to-market services (feasibility, growth model, branding, investor pitch) for early-stage clean tech startups in the water, agriculture, and nutrient reduction sectors.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Clean tech consulting
• Go-to-market strategy
• Water innovation consulting
• Feasibility study services
• Investor pitch development

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Consulting Services: The company generates revenue through professional consulting engagements including feasibility studies, growth model development, branding and messaging services, and investor pitch refinement. Services are offered as individual modules or as a bundled full go-to-market package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Zenovation Group is a boutique consulting firm that helps early-stage and growth-focused clean tech companies—primarily in water, agriculture, and nutrient reduction sectors—prepare go-to-market strategies. Services are structured as individual modules (feasibility study and benchmarking, growth model and KPI establishment, branding and messaging, investor pitch refinement) or as a bundled Full Go-To-Market Package, delivered through direct consulting engagements led by founder Kate Roski.

Product overview

The Zenovation Group is a consulting firm, not a software product company. It offers a structured suite of go-to-market consulting services for clean tech companies, particularly those in the water, agriculture, and nutrient reduction sectors. The core offerings include five consulting services: Feasibility Study and Benchmarking, Growth Model and Target KPIs Establishment, Branding and Messaging Development, Investor Pitch Refinement, and a bundled Full Go-To-Market Package. These services are provided as individual modules or as an integrated full package designed to prepare water innovation companies for market entry and investor funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Feasibility Study and Benchmarking A 2-3 week consulting engagement that includes a plan review, key-person interview, opportunity analysis, and a 2-page written summary of recommendations. Aimed at early-stage and growth-stage clean tech companies in water, agriculture, and nutrient reduction that need to validate their opportunity before scaling. Starts at $6,000.
• Growth Model and Target KPIs Establishment A 3-4 week consulting engagement that helps clean tech clients segment the layers of their business plan into trackable KPIs, enabling incremental rollout toward defined goals. Designed for early-stage and growth-stage clean tech companies preparing to scale. Starts at $8,000.
• Branding and Messaging Development A 2-4 week consulting engagement that develops stakeholder-aligned messaging and branding for clean tech companies. Intended for clean tech innovators preparing to launch or expand in the market. Starts at $8,000.
• Investor Pitch Refinement A 3-4 week consulting engagement that simplifies and strengthens investor pitch presentations for clean tech companies preparing to raise incremental funding. Starts at $8,000.
• Full Go-To-Market Package A comprehensive bundled consulting engagement that integrates feasibility study, growth model and KPI establishment, branding and messaging development, and investor pitch refinement into a single cohesive go-to-market plan for water innovation solutions. Priced at $25,000 and recommended for clients seeking maximum impact and full market readiness.

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• EcoAct: An international climate consultancy helping organizations measure, manage, and reduce their environmental impact, with deep work in water stewardship and clean tech verticals. Comparable to Zenovation given the shared focus on advising emerging climate solutions companies through their go-to-market and sustainability positioning.
• CleanTech Group: Research and advisory firm focused on the global cleantech innovation ecosystem, providing market intelligence, IQ platform data, and corporate advisory to clean tech companies and investors. Directly comparable to Zenovation because it serves the same clean tech startup-to-scale customer base with advisory services.

Emerging players

• Watershed: Enterprise climate platform combining software and advisory services for corporate sustainability, including water reporting and climate strategy. Comparable as a newer entrant combining technology and advisory for sustainability commercializers, partially overlapping with Zenovation's positioning work.
• Pure Strategy: Boutique cleantech and sustainability strategy consultancy serving startups and growth-stage companies in environmental sectors. Comparable as a similarly-sized niche player offering strategic and go-to-market advisory to clean tech innovators, mirroring Zenovation's customer profile.
• Greenstone Plus: Boutique sustainability and ESG advisory firm supporting emerging market enterprises with strategy, reporting, and access-to-finance advisory. Comparable through shared advisory DNA in sustainability venture commercialization, though it spans broader ESG themes rather than specializing in water/clean tech GTM.

Others

• RMI (Rocky Mountain Institute): Independent nonprofit research and advisory organization advancing clean energy and water transition. Thematically adjacent to Zenovation given the shared focus on clean tech commercialization, though RMI operates as a think-tank/research entity rather than a fee-for-service consulting firm.

Broad incumbents

• Carbon Trust: International climate consultancy advising companies, governments, and investors on decarbonization, water, and resource efficiency. Comparable given shared advisory focus on sustainability verticals, but operates across a much broader footprint and customer base than Zenovation.
• Anthesis Group: Large global sustainability consultancy delivering strategy, advisory, and implementation support across water, agriculture, and clean tech themes. Comparable to Zenovation through its environmental sector focus, though Anthesis serves enterprise-scale clients across many geographies and service lines.
• BSR (Business for Social Responsibility): Global nonprofit consultancy working with businesses on sustainability strategy, climate, water, and supply chain. Comparable through its advisory focus on sustainability-driven business transformation, with overlap in the water and clean innovation customer segments.
• ERM (Environmental Resources Management): The world's largest pure-play environmental consultancy, with broad water, agriculture, and clean tech advisory practices serving multinational corporates. Comparable in category and customer overlap with Zenovation, though ERM operates at vastly larger scale and across the full environmental value chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/The-Zenovation-Group-101211818327527
• LinkedInlinkedin.com/company/the-zenovation-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Zenovation Group