Pure Strategy

Name

Pure Strategy

Legal name

Pure Strategy Consulting Inc.

Website

https://purestrategy.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

AI Consulting and Ethical Technology Advisory

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Decision-Making, Critical Thinking & Problem Solving (EDABAAAI), Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

Keywords

• AI consulting services
• Ethical technology advisory
• Custom language models
• Data analytics consulting
• Emerging technology strategy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Development and Integration Services: Custom AI model development and integration services for businesses, including custom language models, machine learning solutions, and strategic AI collaborations. Project-based engagements with tailored deliverables.
2. FutureTech Navigator Services: Expert-led workshops, in-depth reports, and strategic presentations designed to prepare businesses for emerging technology trends.
3. Ethical Tech Stewardship Services: Ethical assessments, process and policy development, and training programs for responsible technology initiatives.
4. Immersive Edventures: Content creation and consulting for educational, cinematic, and gaming experiences, including edutainment consulting and science-grounded storytelling.
5. Data-crafted Strategy Services: Advanced analytics and strategic consulting that transforms organizational data into competitive insights and advantages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pure Strategy is a boutique AI and emerging-technology consulting firm that develops custom AI and machine learning models, runs strategic workshops and reports on future technology trends, performs ethical technology assessments and policy development, creates immersive educational and edutainment content, and applies advanced analytics to transform organizational data into strategic insights. Underlying these services is ANIE, a proprietary language model using foundational-model architecture with fine-tuning, applied across pharmaceuticals, retail, banking, and healthcare.

Product overview

Pure Strategy is a consulting services firm offering a portfolio of five interconnected service offerings: AI Development and Integration, FutureTech Navigator, Ethical Tech Stewardship, Immersive Edventures, and Data-crafted Strategy. The company also developed ANIE (Automated Neural Intelligence Engine), a proprietary AI language model launched in June 2017 that uses foundational model architecture with fine-tuning. ANIE serves as the underlying AI technology powering their language analysis and NLP capabilities, while their other services build upon this foundation to provide comprehensive AI solutions spanning development, strategic navigation, ethics, education, and data analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Development and Integration Custom AI model development and integration service that builds tailor-fit AI solutions including custom language models, machine learning models, and prompt engineering for integration into client workflows or tech stacks. Targeted at enterprises seeking to automate solutions and elevate decision-making with proprietary or off-the-shelf models.
• FutureTech Navigator Expert-led workshops, in-depth reports, and strategic presentations designed to prepare businesses for emerging technology trends through an interdisciplinary and historically-informed lens on future tech. Targeted at enterprise and institutional audiences seeking to anticipate market shifts and emerging technologies.
• Ethical Tech Stewardship Ethical assessments, process and policy development, and training programs using internationally-developed frameworks (Amnesty International, UNESCO, OECD) to ensure responsible technology strategy. Targeted at organizations building trust with stakeholders and aligning with regulatory and ethical standards.
• Immersive Edventures Content creation and consulting services for educational, cinematic, and gaming experiences, including edutainment, science-grounded storytelling, and immersive game-based learning across audiences from K-12 to executive. Targeted at media publishers, broadcasters, and educational organizations.
• Data-crafted Strategy Advanced analytics services that transform organizational data into strategic insights and competitive advantage using language and textual analysis (NLP, word embedding, topic modelling), neural networks (CNN, RNN, LSTM, deep learning), pattern discovery, decision and choice analysis (conjoint/choice modeling), risk and anomaly assessment, and statistical modeling (GLM, PLS).

Quantifiable outcome

• $2.2 billion projected yearly revenue from 2025 for pharmaceutical client through AI-powered patient communication
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• TIME MagazinecoreStrategic or Co-development Partner · 1 May 2023Collaborated with TIME Magazine on the lead issue feature 'A User's Guide to Generative AI' in May 2023, including cover and issue visuals made with AI image generation tools, as well as a context-setting feature on the History of AI 'At Nearly 70, AI Comes of Age'. Briana Brownell was hired to work on the special interest publication on AI, interviewing pioneers in the field.
• United NationscoreStrategic or Co-development Partner · 1 January 2023Pure Strategy participated in the landmark 75th anniversary of United Nations peacekeeping alongside other contributing partners, honoring those who work together in the cause of global peace.
• TED EdcoreStrategic or Co-development Partner · 1 January 2020Launched 'Immersive Edventures' product line with TED Ed in January 2020, starting with an educational video on 'How AI Learns'. The animated video covers the three main types of machine learning for high school students and received award nomination.
• ISO/IEC JTC 1 SC 42 Artificial Intelligence CommitteecoreStrategic or Co-development Partner · 1 February 2016Pure Strategy committed to advancing ethical technology through standards development as part of the inaugural ISO/IEC JTC 1 SC 42 Artificial Intelligence committee, contributing to the very first international standards for AI.
• Discovery (Curiosity Daily Podcast)coreStrategic or Co-development PartnerCollaboration on Discovery's top podcast Curiosity Daily, featuring episodes on astrophysics, chemistry, computer science, and biology topics. Content reached millions of daily science news followers.
• PBScoreStrategic or Co-development PartnerProduced educational media segments for PBS reaching over 3 million people, enriching public discourse on science and future technologies.
• Science & Futurism with Isaac ArthurcoreStrategic or Co-development PartnerBriana Brownell served as treasured editor and writer for the show, helping explain complex science concepts to audiences without sacrificing scientific accuracy. Isaac Arthur is also President of the National Space Society.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture (Accenture AI): Global consulting giant with a large AI strategy and applied intelligence practice serving Fortune 500 on AI integration, ethics, and transformation. Comparable to Pure Strategy at the enterprise AI consulting layer, though vastly larger and broader in scope.
• Deloitte AI & Data: Big Four advisory firm with AI transformation, ethics, and analytics consulting practices; existing Pure Strategy collaborator (event speaker). Directly comparable as enterprise AI and ethics advisory; much larger scale and broader service portfolio.
• McKinsey & Company (QuantumBlack): Global management consulting firm with QuantumBlack AI analytics arm, serving enterprises on AI strategy, ethics, and deployment. Comparable strategic AI advisory to C-suite buyers, with similar ethics/governance emphasis.
• Boston Consulting Group (BCG GAMMA): Global strategy consultancy with BCG GAMMA dedicated to data science and AI for enterprise transformation. Comparable in targeting Fortune 500 on applied AI strategy and ethics; vastly larger footprint.
• Bain & Company (Bain Vector): Top-tier management consultancy with Bain Vector advanced analytics practice, comparable on AI strategy and analytics advisory to enterprise clients.
• Booz Allen Hamilton: Large consulting firm with deep federal, healthcare, and AI ethics/governance practices; directly comparable on AI ethics consulting, especially given Pure Strategy's healthcare and government exposure.

Direct peers

• Slalom: Mid-sized technology and business consulting firm with a strong applied AI and data practice serving enterprise clients on strategy, ethics, and integration. Closest comparable boutique-at-scale peer in custom AI consulting and ethical frameworks.
• Faculty AI: Applied AI consultancy and products firm based in the UK, delivering AI strategy and custom solutions to enterprises and governments. Directly comparable custom-AI consulting model with similar ethics and applied AI narrative.

Emerging players

• Holistic AI: AI governance, risk, and compliance platform and consultancy serving enterprises with ethical AI assessment and policy frameworks. Closest comparable emerging player in the AI ethics stewardship category, with a more productized delivery model.
• Credo AI: AI governance SaaS platform that operationalizes responsible AI audits, policy, and risk for enterprises, competing for the same AI ethics budget that Pure Strategy's Ethical Tech Stewardship service targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Strategy