Hancock

What Hancock does

The Hancock Group is a Minnesota-based residential real estate brokerage team founded in 2011 by Samantha Mushitz-Hancock, operating under the RE/MAX Advantage Plus franchise and headquartered in Chanhassen, MN. The firm serves the southwest Twin Cities metro area — including Chanhassen, Victoria, Chaska, Waconia, Minnetonka, Prior Lake, Shakopee, and Savage — providing buyer and seller representation across a price spectrum that ranges from starter homes to luxury lake, acreage, and equestrian properties. The team consists of approximately 11 licensed agents supported by dedicated marketing and transaction coordination staff, with a stated 46 years of combined experience and a track record of 156 homes sold totaling $79.5M in closed volume in 2025. The firm has earned a Real Trends Top 1% Nationwide ranking and over 200 five-star Zillow reviews.

The Hancock Group differentiates primarily through its marketing infrastructure rather than proprietary technology. Its service stack includes professional photography, aerial drone videography, twilight photography, 3D and virtual tours, digital floor plans, social media advertising, SEO, syndication to over 10,000 real estate websites (including Zillow Showcase), and Northstar MLS listings. A full-time Marketing Coordinator and Executive Assistant provide centralized content production and transaction support that individual agents typically cannot replicate. The firm reports an outcome where listings earn up to 18% more than comparable neighborhood listings, and 104% average sale price over list price.

Revenue is generated exclusively through traditional real estate transaction commissions, with the firm earning a percentage of each closed deal after agent split arrangements. Specific commission rates and broker/agent splits are not publicly disclosed. Customer acquisition relies on direct agent relationships, Zillow/MLS lead flow, social media presence, email newsletters, and organic/paid search. The customer base consists entirely of individual residential buyers and sellers, with no enterprise or commercial accounts; concentration risk is therefore low at the customer level but cyclical housing-market exposure remains material. No external funding, institutional ownership, or parent company is disclosed; the firm is founder-controlled and private.

Name

Hancock

Legal name

The Hancock Group

Website

https://hancockgroupmn.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hancock Group is a Minnesota-based residential real estate brokerage team operating under the RE/MAX Advantage Plus franchise, serving home buyers and sellers in the southwest Twin Cities metro area with a focus on marketing-driven representation and specialty segments including luxury, acreage, and equestrian properties.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate brokerage
• Home buying selling services
• Property marketing services
• Luxury home sales
• Acreage equestrian properties

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where agents earn a percentage of each transaction closed. The team operates under the RE/MAX franchise brand and provides full-service representation for both buyers and sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Hancock Group is a residential real estate brokerage that represents home buyers and sellers in Minnesota's southwest Twin Cities metro area under the RE/MAX Advantage Plus franchise. The team provides end-to-end transaction services supported by a full-service in-house marketing operation including professional photography, videography, drone, virtual/3D tours, digital floor plans, social media marketing, and syndication to over 10,000 real estate websites. Services span starter homes, luxury lake properties, acreage, and equestrian estates.

Product overview

The Hancock Group is a residential real estate brokerage operating in the Minnesota Twin Cities southwest metro area (Chanhassen, Chaska, Victoria, Waconia, Minnetonka, Prior Lake, Shakopee, Savage, and surrounding communities). The company provides residential buying and selling services through a team of RE/MAX agents. The firm does not operate a software product platform; its services are delivered through traditional real estate agent workflows using the RE/MAX brand and Northstar MLS for property listing syndication. Services include residential property sales, marketing (professional photography, videography, virtual tours, drone photography, social media marketing, SEO), buyer and seller representation, and transaction coordination. No distinct branded software products, modules, or SaaS offerings were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation Full-service buyer agent representation for residential property purchases in the southwest Twin Cities metro, including property search, negotiation, transaction coordination, and closing support.
• Home Seller Representation Full-service listing representation for residential property sellers, including home preparation, pricing strategy, and management of the full marketing suite through closing.
• Full-Service Property Marketing Package Comprehensive listing marketing service including professional interior/exterior photography, aerial drone photography, twilight photos, professional video tours, 3D tours, digital floor plans, social media marketing, SEO, Zillow Showcase, and syndication to over 10,000 real estate websites.
• Free Home Evaluation Property valuation service for homeowners considering listing, providing market-based home value estimates as a lead-generation offering for the team.
• Luxury and Lake Property Sales Specialized representation for luxury homes, lake properties, and country retreats requiring premium marketing exposure, professional staging, and high-end media production.
• Acreage and Equestrian Property Sales Specialized representation for acreage properties, hobby farms, and equestrian estates, leveraging dedicated team members with rural property expertise.
• Transaction Coordination Full-time transaction coordination support managing paperwork, timelines, and closing logistics for buyer and seller clients.

Quantifiable outcome

• Listings earn up to 18% more than comparable listings in their respective neighborhoods
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RE/MAXcoreChannel Partner/ Reseller/ DistributorOperates as part of the RE/MAX Advantage Plus franchise, leveraging the RE/MAX brand recognition, training resources, technology platforms, and marketing support. The partnership provides agent recruitment benefits and brand credibility in the Minnesota real estate market.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coldwell Banker Burnet: A large Minnesota-based residential brokerage affiliated with the Coldwell Banker network. Directly comparable as a competing full-service residential team competing for the same Twin Cities luxury and lake-property seller pool.
• Compass Minnesota: Tech-forward national brokerage expanding in the Twin Cities. Direct peer competing for the same luxury and metro residential sellers, with a tech-enabled platform that pressures traditional RE/MAX teams like Hancock.
• Keller Williams Realty (Twin Cities): National franchise with significant Twin Cities metro agent teams. Directly comparable business model — agent-team-based residential brokerage with similar commission structure and luxury-segment focus.
• RE/MAX Results: A large RE/MAX affiliate operating in the Minneapolis-St. Paul metro. Directly comparable as another RE/MAX-franchised residential team/region in Minnesota with overlapping southwest-Twin-Cities territory and similar buyer/seller targets.
• Edina Realty: A legacy Minnesota residential real estate brokerage serving the Twin Cities metro. Directly comparable because it competes for the same home buyers and sellers in Hancock's footprint, with a similar full-service agent-driven model.
• Sotheby's International Realty (Minneapolis): Luxury-focused international real estate brand with Minneapolis-area offices. Direct peer in the high-end lake, acreage, and luxury-home segments that Hancock specifically targets.
• Berkshire Hathaway HomeServices North Properties: National residential real estate franchise with Twin Cities operations. Direct peer competing for the same upscale and luxury Minnesota sellers and serving similar acreage/lake-property niches.

Broad incumbents

• Century 21 (Twin Cities affiliates): Global residential real estate franchise with regional affiliates in Minnesota. Comparable as a broader incumbent competing across price points in the same metro, though not specialized in Hancock's premium niches.
• Better Homes and Gardens Real Estate (Minnesota): National residential franchise with affiliates in Minnesota. Comparable as a broader incumbent offering residential brokerage services in the Twin Cities, with overlapping but less specialized luxury/lake focus.

Emerging players

• eXp Realty Minnesota: Cloud-based brokerage gaining agent share in the Twin Cities. Emerging peer that competes on agent economics and remote/cloud tools, pressuring traditional franchise team models like Hancock's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thehancockgroup
• Xx.com/hancockgroupmn

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hancock