Coldwell Banker Burnet - Marzena Melby

What Coldwell Banker Burnet - Marzena Melby does

Coldwell Banker Burnet - Marzena Melby is an independent residential real estate practice operated by Marzena M. Melby as a licensed Realtor/Broker Associate (License: 20588319 MN) under the Coldwell Banker Realty franchise at the Edina Regional Office in Minnesota. The practice serves individual home buyers, sellers, and relocating families in the Twin Cities metropolitan area, representing residential property types including single-family homes, condominiums, townhouses, and duplexes. The service portfolio spans buyer representation (property search, offer negotiation, inspection, closing), seller services (Comparative Market Analysis, staging, marketing, contract negotiation), and relocation support through the proprietary Move Meter tool. Supporting digital assets include a property search portal, active/sold listings dashboards, a buying & selling tips resource library, and a 12-point "Getting Ready for House Sale" guide, all delivered through the MoxiWorks-powered minneapolisehomes.com platform.

The technology stack is provided by MoxiWorks LLC and incorporates third-party integrations including INRIX Drive Time for commute calculations, Walk Score for walkability, Google Maps for location display, Twilio for SMS communication, and Google Analytics for usage tracking. Compliance posture covers GDPR, CCPA, PIPEDA, and WCAG 2.1 Level A/AA accessibility. The practice is affiliated with the Coldwell Banker Global Luxury program, providing access to a luxury marketing network spanning 45 countries and territories. Marzena Melby holds e-PRO, GRI, and CDPE professional designations, and has over 26 years of real estate experience with more than 400 closed transactions across market conditions.

The business operates on a traditional real estate agent commission model, where fees are negotiated between buyer/seller and the agent. Marzena Melby operates under the Coldwell Banker franchise system owned by Anywhere Advisors LLC, with the Edina Regional Office being an independently owned and operated franchise location. Marketing is conducted through the personal website, blog content, MLS property listings, and social media. The practice has received recognition as a "Super Real Estate Agent" from both Mpls./St. Paul Magazine and Twin Cities Business Monthly Magazine.

Name

Coldwell Banker Burnet - Marzena Melby

Legal name

MoxiWorks LLC

Website

https://minneapolisehomes.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent residential real estate agent operating as a Broker Associate under Coldwell Banker Realty in the Twin Cities, Minnesota area. Provides buying, selling, and relocation representation for individual homeowners via the MoxiWorks-powered minneapolisehomes.com platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Property listings
• Luxury real estate

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels2 records

Marketing channels3 records

Core offering

Coldwell Banker Burnet - Marzena Melby provides residential real estate brokerage services to home buyers and sellers across the Twin Cities, MN metropolitan area. Services include buyer representation (property search, offer negotiation, inspection, closing), seller representation (Comparative Market Analysis, home staging, marketing, contract negotiation, closing), and access to the Coldwell Banker Global Luxury program for high-value properties.

Product overview

Coldwell Banker Burnet - Marzena Melby offers a comprehensive real estate service portfolio centered on buying and selling residential properties in the Twin Cities, MN area. The offering combines core agent services (buying representation, selling services with CMA) with online tools (Property Search, My Active/Sold Listings) and the Coldwell Banker Global Luxury program for high-value properties. Supporting tools include Move Meter for relocation planning and the CMA Application for property valuation analysis. The platform is powered by MoxiWorks technology.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: A premier luxury real estate marketing program offering advanced technology, bespoke marketing strategies and an extensive global network across 45 countries and territories.

Products and services

• Real Estate Buying Services

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Coldwell Banker Global LuxurycoreGTM or Marketing PartnerThe Coldwell Banker Global Luxury program offers an impressive global stage for showcasing extraordinary properties with a complete suite of tools designed to share properties with an affluent audience across 45 countries and territories. The program achieved $80 billion in $1M+ sales volume in 2024.

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Iconic franchise-based residential brokerage with strong agent-count model and similar commission-based economics. Operates with comparable independent-agent franchise structure and overlapping client segments in the Twin Cities.
• Weichert Realtors: Established franchise-based residential brokerage with a similar independent-agent model and full-service buyer/seller offerings. Comparable on commission-based revenue model and franchise-driven brand support.
• Keller Williams Realty: Largest US residential brokerage by agent count with a similar franchise model and commission-based revenue structure. Comparable on residential buyer/seller representation services and franchise economics.
• Berkshire Hathaway HomeServices: National residential brokerage network and parent of Edina Realty. Operates a similar franchise model with comparable agent services, MLS access, and luxury programs (HSF Affiliated) — directly competing for sellers and buyers in the same local market.

Emerging players

• Redfin: Tech-enabled brokerage offering reduced-commission listing services and a modern buyer/seller platform. Comparable on residential services but competes on price and digital experience, pressuring traditional commission models.
• eXp Realty: Cloud-based, agent-centric brokerage with a low-overhead model and aggressive commission splits for producers. Comparable on residential brokerage services; competes for top-producing agents who want equity participation and flexibility.

Direct peers

• Compass: Tech-enabled, luxury-leaning residential brokerage competing aggressively for top producers in luxury and high-end segments. Directly comparable on premium buyer/seller service positioning and on the technology-forward agent experience.
• Coldwell Banker Realty: The franchise system Marzena operates under; other Coldwell Banker franchisees provide identical residential brokerage services under the same brand, marketing infrastructure, and MoxiWorks tech stack. Most directly comparable on product and business model.
• Sotheby's International Realty: Premier luxury brokerage brand with a global network that competes head-to-head with Coldwell Banker Global Luxury for high-net-worth listings and affluent buyers. Directly comparable on luxury segment positioning and premium commission services.

Regional players

• Edina Realty: A Berkshire Hathaway HomeServices-affiliated brokerage with deep roots and dominant agent count in the Twin Cities market — the same geography Marzena serves. Directly comparable on local market overlap and buyer/seller services, making it the most relevant regional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keller-williams-integrity-realty_2

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Burnet - Marzena Melby