Oakstone Publishing

What Oakstone Publishing does

Oakstone Publishing is a private continuing medical education (CME) provider that operates as a wholly-owned subsidiary of Ebix Inc. (NASDAQ: EBIX), headquartered in Johns Creek, Georgia with operations support in Birmingham, Alabama. Founded around 1979, the company has been in business for over 45 years and delivers accredited CME, nursing CE, dental CE, and chiropractic CE content across more than 30 medical and dental specialties to physicians, nurse practitioners, dentists, and other healthcare professionals. Oakstone holds four key healthcare accreditations — ACCME, ANCC, ADA CERP, and FCLB — that authorize it to issue credit-bearing continuing education across these professions, and it serves a workforce of 51-100 employees.

The company operates a multi-format online CME platform delivering video, audio (MP3 CDs, audio companions), and text-based content with 24/7 access. Content is co-developed and accredited in partnership with a network of leading medical institutions and societies, including Harvard Medical School, Brigham and Women's Hospital, UCSF, Cleveland Clinic, NYU Langone Health, Icahn School of Medicine at Mount Sinai, Dana-Farber Cancer Institute, Massachusetts General Hospital, Johns Hopkins, the American College of Physicians, the American Geriatrics Society, the Society for Vascular Medicine, and the University of Pittsburgh. Product lines include comprehensive Board Prep programs across 30+ specialties, Single Topic CME courses, the CMEssentials+ annual subscription (135.5 AMA PRA Category 1 Credits), Dental Decks INBDE (2,700+ Q&A cards), A.D.A.M. Patient Education, Group CME Solutions, and Joint Providership services for institutional partners. The platform is built on a BigCommerce e-commerce backbone with self-serve purchasing.

Oakstone monetizes through three core revenue streams: (1) one-time course purchases priced $429-$1,895 across three format tiers (online only, online+USB, online+USB+printed syllabus); (2) subscription products including CMEssentials+ (annual) and Dental Decks INBDE ($429 for six months); and (3) enterprise and joint providership services for healthcare organizations and medical societies. Distribution combines self-serve e-commerce on oakstone.com, phone-based sales (1-800-633-4743), and institutional channels. Marketing relies on content marketing through the CME Today Blog, email promotional campaigns (30% discounts, $300 gift card incentives), SEO targeting specialty-specific keywords, and co-marketing with partner institutions. The CME market context is favorable: the U.S. CME market is valued at $3.35 billion in 2024 and projected to reach $4.67 billion by 2030 at a 5.69% CAGR.

Name

Oakstone Publishing

Legal name

Ebix DBA Oakstone Publishing

Website

https://oakstone.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Oakstone Publishing is a wholly-owned subsidiary of Ebix Inc. that delivers accredited continuing medical education content across 30+ specialties to physicians, nurse practitioners, dentists, and other healthcare professionals through online video, audio, and text formats developed in partnership with leading U.S. medical institutions.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Continuing medical education
• Medical board preparation
• Online CME courses
• Dental continuing education
• Healthcare professional education

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CME Course Sales: One-time purchase of individual CME courses across board prep, single topics, and specialty-specific programs. Products available in multiple formats (online only, online+USB, online+USB+printed syllabus) at varying price points.
2. CME Subscriptions: Subscription-based access to updated libraries containing thousands of online CME courses through CMEssentials+ and related subscription products.
3. Group CME Solutions: Institutional and group purchasing of CME content for healthcare organizations, including joint providership services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Oakstone Publishing develops, accredits, and sells continuing medical education (CME), continuing dental education (CDE), and continuing nursing education content for licensed healthcare professionals, delivered through online video, audio, and text formats with 24/7 access. Its product portfolio spans board exam preparation programs, specialty-specific topical CME across 30+ medical and dental specialties, subscription-based ongoing education (CMEssentials+, Dental Decks INBDE), and institutional group CME solutions. Content is produced in partnership with Harvard Medical School, Brigham and Women's Hospital, UCSF, Cleveland Clinic, NYU Langone, Johns Hopkins, and other leading medical institutions.

Product overview

Oakstone Publishing offers a comprehensive continuing medical education (CME) platform providing board exam preparation, specialty-specific topical CME, and subscription-based ongoing education across 30+ medical and dental specialties. The product portfolio includes Board Prep programs for board exam preparation across 30+ specialties, CMEssentials+ subscription merging clinical briefs and video lectures, Dental Decks INBDE for dental board preparation, Single Topic CME courses for targeted updates, and Online CME Media Options available in video, audio, and text formats. Content is developed in partnership with leading institutions including Harvard Medical School, Brigham and Women's Hospital, UCSF, Cleveland Clinic, NYU Langone, and others, with delivery through 24/7 online access with expert-led education.

Differentiator

Problem solved

Functional benefit

Brands

• CMEssentials+: A subscription product merging clinical briefs, video lectures, and CME credits.
• Dental Decks INBDE

Products and services

• Board Prep Comprehensive board exam preparation programs for healthcare professionals across 30+ medical specialties, featuring expert-led video lectures, case-based clinical reviews, and exam preparation materials covering ABIM, ABP, ABPath, ABR, ABS, ABPN, ABA and other specialty board certifications.
• CMEssentials+ Annual subscription service merging clinical briefs, video lectures, and CME content providing 135.5 AMA PRA Category 1 Credits annually with unlimited access to updated medical content across specialties.
• Dental Decks INBDE #1 dental board study aid providing 2,700+ comprehensive Q&A cards spanning 16 study areas, case studies booklet, oral pathology booklet with 95 photos/radiographs, and three 500-question online practice tests for INBDE exam preparation; priced at $429 for 6 months of online access.
• Single Topic CME Courses Topic-specific CME courses covering the latest research and treatment advancements across 30+ medical and dental specialties, designed for targeted professional development. Available in three format tiers: Online Only ($695–$1,095), Online + USB ($845–$1,245), and Online + USB + Printed Syllabus ($1,070–$1,470).
• Online CME Media Options CME content delivered in multiple media formats including video, audio (MP3 CDs, audio companions for commute learning), and text/print, providing unlimited 24/7 access to medical content related to board reviews, clinical updates, and journal-based research summaries with expert audio commentary.
• Group CME Solutions Organizational and institutional CME solutions enabling groups of healthcare professionals to access and complete continuing medical education together, with offerings for hospitals, medical groups, and healthcare organizations seeking bulk CME access for staff development.
• Joint Providership Collaborative CME program development and accreditation services delivered in partnership with medical institutions and societies (e.g., Society for Vascular Medicine, ACP, American Geriatrics Society), enabling partner organizations to issue jointly accredited CME activities.
• A.D.A.M. Patient Education Patient education content integrated into Oakstone's offerings to enhance patient care through informed education materials for clinicians to use with patients.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Harvard Medical SchoolflagshipStrategic or Co-development PartnerLong-standing partnership with Harvard Medical School for accredited CME content development. Harvard Medical School provides faculty and accreditation for board review and specialty-specific CME courses including updates in hospital medicine, cytology, and other specialties.
• Brigham and Women's HospitalflagshipStrategic or Co-development PartnerMajor partner institution offering comprehensive board reviews and specialty updates in pulmonary medicine, endocrinology, critical care, oncology, hematology, rheumatology, infectious diseases, gastroenterology, and hospital medicine.
• UCSF (University of California San Francisco)coreStrategic or Co-development PartnerUCSF provides accredited CME content in radiology, emergency medicine, interventional radiology, and other specialties through the UCSF School of Medicine Office of CME.
• Cleveland CliniccoreStrategic or Co-development PartnerCleveland Clinic partners with Oakstone to deliver board reviews and specialty updates in endocrinology, multispecialty pathology, soft tissue pathology, and nephrology.
• NYU Langone HealthcoreStrategic or Co-development PartnerNYU Langone provides accredited CME content including head-to-toe imaging and advanced musculoskeletal imaging programs.
• Icahn School of Medicine at Mount SinaicoreStrategic or Co-development PartnerIcahn School of Medicine at Mount Sinai partners with Oakstone for board reviews and specialty CME in geriatric and palliative medicine.
• Dana-Farber Cancer InstitutecoreStrategic or Co-development PartnerDana-Farber Cancer Institute collaborates on hematology and oncology board reviews and comprehensive updates for medical oncology knowledge and board exam preparation.
• Massachusetts General HospitalcoreStrategic or Co-development PartnerMassachusetts General Hospital provides accredited CME content in vascular ultrasound interpretation and registry preparation through faculty from the MGH Vascular Lab.
• Johns HopkinscoreStrategic or Co-development PartnerJohns Hopkins provides specialty CME content in perioperative management, gastrointestinal and liver pathology, and other clinical topics.
• American College of PhysicianscoreStrategic or Co-development PartnerACP partners with Oakstone for the ACP MKSAP Audio Companion, an essential listen-and-learn tool for internal medicine professionals.
• American Geriatrics SocietycoreStrategic or Co-development PartnerAmerican Geriatrics Society provides audio CME content through the GRS12 Audio Companion for geriatric medicine expertise, exam prep, and clinical updates.
• Society for Vascular MedicinecoreStrategic or Co-development PartnerJoint providership with Society for Vascular Medicine for comprehensive vascular ultrasound interpretation and registry preparation CME programs with 40 lectures and over 100 exam questions.
• University of PittsburghminorStrategic or Co-development PartnerFeatured CME partner providing accredited continuing medical education content through the University of Pittsburgh School of Medicine.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pri-Med: One of the largest US CME providers serving primary care physicians with live meetings and online CME. Directly comparable to Oakstone in audience (practicing physicians) and core offering (accredited continuing medical education across multiple formats).
• Audio Digest Foundation: Long-standing audio-format CME provider for physicians across multiple specialties. Closely comparable to Oakstone's audio companion and multi-format delivery thesis and the same target audience of board-prep and specialty CME consumers.
• EB Medicine: Specialty-focused CME publisher producing evidence-based clinical review content (notably Emergency Medicine) sold via subscriptions and individual courses. Comparable to Oakstone in paid, specialty-CME model with similar price points and accreditation-driven value prop.
• BoardVitals (Kaplan): Board exam preparation and CME platform serving physicians, nurses, and dentists with practice question banks. Comparable to Oakstone's Board Prep and Dental Decks INBDE products in board prep monetization and customer base.
• Vindico Medical Education: Accredited CME provider producing specialty-specific continuing education for physicians and allied health professionals. Directly comparable to Oakstone in joint providership and accredited CME/CE distribution model.

Broad incumbents

• Medscape Education (WebMD Health Network): Operates one of the largest free, ad- and pharma-sponsored CME/CE platforms reaching physicians, nurses, and other clinicians. Comparable as a dominant US CME/CE distributor but competes on price (free) versus Oakstone's paid, commercial-free positioning.
• Relias: Large-scale healthcare workforce education and compliance training platform serving hospitals, health systems, and post-acute providers. Comparable in delivering continuing education to clinicians, though Relias skews to enterprise/institutional buyers rather than individual professionals.
• American Medical Association (AMA): Owns and operates JAMA Network CME and Ed Hub, producing accredited CME content for physicians. Comparable as a high-credibility CME publisher with institutional brand equity, though broader in scope than Oakstone's specialty focus.
• Wolters Kluwer Health (Lippincott): Major medical publisher offering clinical reference, journals, and accredited CME/CE. Comparable in healthcare professional learning content and multi-format delivery, though operates as a much larger diversified portfolio player.
• Elsevier (ClinicalPath, ClinicalKey): Global medical publisher offering clinical decision support, reference, and continuing medical education products. Comparable as a healthcare professional education publisher with overlapping audience and CME accreditation capabilities, though much larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oakstonecme
• Facebookfacebook.com/adamhealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakstone Publishing