PetBacker

Name

PetBacker

Legal name

PetBacker

Website

https://petbacker.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Care Services Marketplace

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB)

Keywords

• Pet care marketplace
• Pet boarding services
• Dog walking platform
• Pet sitting marketplace
• Pet care booking app

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Service Provider Transaction Fees: PetBacker charges service providers (pet sitters, dog walkers, groomers) a commission fee ranging from 15% to 25% on completed bookings. The fee is lower (15%) for active providers who log in at least once every 6 months, and resets to 25% if the account is inactive for more than 6 months. Pet owners are not charged fees for using the platform to view services or request bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

PetBacker operates an online marketplace platform connecting pet owners with local, vetted pet care service providers (pet sitters, dog walkers, boarders, groomers, trainers, and pet taxi drivers). The platform enables pet owners to search, receive up to 5 quotes, and book pet care services across 50 countries via web and mobile apps, while charging service providers a 15-25% commission on completed bookings. Trust is reinforced through free Premium Protection insurance, a 100% Reservation Guarantee, and a vetting process that accepts only 30% of sitter applicants.

Product overview

PetBacker is a marketplace platform connecting pet owners with local pet care service providers. The platform operates across a web application and mobile apps (iOS, Android, Huawei) and offers a portfolio of core services including Pet Boarding, Pet Sitting, Dog Walking, Pet Day Care, Pet Grooming, Pet Taxi, Pet Training, and House Visits. The platform also provides two trust and safety add-ons — Premium Protection (free insurance) and a 100% Reservation Guarantee — and operates PetBacker Rescue, a social program connecting users with animal shelters for adoption and donations. Users can search by location and pet type, receive multiple quotes from nearby sitters, and pay securely through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• PetWalk: A new application offered by PetBacker that can track walking or running activities with pets, keeping track of daily records on route, distance, and more.

Products and services

• Pet Boarding Overnight stays for pets at a sitter's home, providing a homely alternative to traditional pet hotels with personalized care.
• Pet Sitting A sitter stays in the pet owner's home to care for the pet, suitable for pets who feel more comfortable in familiar surroundings.
• Dog Walking 30-minute dog walks provided by verified dog walkers, available on-demand and on scheduled recurring days.
• Pet Day Care Daytime care and play services for pets while owners are out, providing engagement and supervision during the day.
• Pet Grooming Personalized pet grooming services including bathing, blow drying, ear cleaning, nail trimming, and coat styling.
• Pet Taxi Pet-friendly transportation service for vet visits, grooming appointments, or other destinations, with drivers who accommodate animals.
• Pet Training Certified trainer services for obedience training, behavior correction, and puppy basics, available as one-on-one sessions or short courses.
• House Visits Sitter visits the pet owner's home to feed, water, clean up after, and check on pets during the owner's absence.
• PetBacker Mobile App

Quantifiable outcome

• 4.7-star average rating from 10,000+ reviews
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• My Forever Doggo (Malaysia)minorOthers · 1 January 2020Free platform partnership that allows PetBacker users to connect with dogs available for adoption. PetBacker hosts this adoption platform to promote adoption over purchase and expand its pet community ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rover: Rover is the largest global pet care marketplace connecting pet owners with sitters for boarding, dog walking, daycare, and grooming. It is the most direct head-to-head competitor to PetBacker in nearly every category and geography.
• Wag: Wag is an on-demand dog walking and pet care platform operating in the US, offering comparable services (walking, sitting, boarding) with a similar two-sided marketplace model.
• Pawshake: Pawshake is a European-headquartered pet sitting and dog walking marketplace operating across many countries, directly comparable to PetBacker in service mix, geography, and platform structure.
• PetSitter.com: PetSitter.com is a North American pet care marketplace offering pet sitting, dog walking, and boarding services — a direct niche competitor with a comparable two-sided marketplace model.

Broad incumbents

• TrustedHousesitters: TrustedHousesitters is an established membership-based house and pet sitting network with global reach. While its monetization model (membership vs. commission) differs, it competes for the same pet owner demand in many of the same countries.
• Care.com: Care.com is a broad online marketplace for caregiving services including pet care, child care, and senior care. As a publicly-traded incumbent with overlapping pet care offerings, it competes for pet owner mindshare and sitter supply.

Regional players

• Holidog: Holidog is a European pet care marketplace focused on France and neighboring markets, offering dog walking, pet sitting, and boarding — directly comparable to PetBacker's European operations.
• PetCloud: PetCloud is an Australian pet care marketplace connecting owners with sitters for boarding, daycare, and house visits. It competes with PetBacker directly in Australia and New Zealand.
• DogBuddy (Barkibu): DogBuddy is a European pet care marketplace for dog walking, sitting, and daycare, with strong presence in Spain, Italy, and Germany — competing head-to-head with PetBacker in those regional markets.

Emerging players

• Cat in a Flat: Cat in a Flat is a niche marketplace focused specifically on cat sitting services across multiple European cities. It represents an emerging specialist competitor that overlaps with PetBacker's cat sitting category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petbacker
• YouTubeyoutube.com/@PetBacker
• Facebookfacebook.com/petsbacker
• Instagraminstagram.com/petbacker
• TikToktiktok.com/@petbackerofficial
• LinkedInlinkedin.com/company/petbacker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetBacker