Another Broken Egg

What Another Broken Egg does

Another Broken Egg Cafe is a Southern-inspired breakfast, brunch, and lunch restaurant chain founded in 1996 in Louisiana and headquartered in Orlando, Florida. Operating 100+ franchised and corporate-owned cafes across 30+ U.S. states (up from 68 locations in 12 states as of May 2025), the chain is positioned as the only national daytime cafe concept with a full bar producing hand-crafted cocktails, differentiating it within the upscale brunch segment. The core menu spans traditional breakfast/brunch items, seasonal limited-time offerings developed by VP of Culinary Joel Reynders, a Southern-inspired lunch daypart launched in September 2024, and an extensive cocktail program including signature drinks and a full bar; dietary accommodations include gluten-friendly and vegetarian menus.

The business operates a franchise-first growth model with technology infrastructure built on Olo online ordering, Wisely waitlist/reservations (now part of Olo), and Revel POS with open API integration. Off-premises channels (takeout, delivery, catering via EzCater) grew from under 1% to over 10% of total business in five years, with some cafes reaching 20% off-premises mix; alcohol delivery is enabled at approximately 49% of locations. Revenue is generated through dine-in transactions at franchised and corporate locations, franchise fees and royalties from new unit openings, third-party delivery via DoorDash and Uber Eats, B2B catering through EzCater, gift card sales (Brunch Bonus Cards), and the 'The Coop' loyalty program offering member data capture for targeted marketing. The chain recovered strongly post-pandemic with 24% same-store sales growth versus 2019 and achieved its milestone 100th location opening in April 2024.

Name

Another Broken Egg

Legal name

Another Broken Egg of America Franchising, LLC

Website

https://anotherbrokenegg.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Another Broken Egg Cafe is a Southern-inspired breakfast, brunch, and lunch franchise operating 100+ cafes across 30+ U.S. states. As the only national daytime cafe concept with a full bar producing hand-crafted cocktails, it serves brunch enthusiasts and casual diners seeking upscale casual dining.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

akta.pro secondary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Franchise breakfast restaurants
• Brunch cafe dining
• Daytime cafe concepts
• Southern-inspired cuisine
• Casual dining chains

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Restaurant Sales: Core revenue stream from sit-down brunch and lunch service at 100+ franchised and corporate-owned cafe locations. Cafes operate 7am–2pm daily. Full bar with hand-crafted cocktails drives incremental check average.
2. Off-Premises (Takeout, Delivery, Catering): Growing revenue channel including online takeout orders, third-party delivery (DoorDash, Uber Eats), and catering via EzCater. Off-premises grew from under 1% to over 10% of total business in five years. Some cafes achieve 20% of sales off-premises. Alcohol delivery available at ~49% of locations. Over 10% of off-premises orders include at least one alcoholic beverage.
3. Franchise Fees and Royalties: Franchise growth model generates franchise fees from new unit openings plus ongoing royalty payments from franchisees. Brand claims to be the largest actively franchising brand in the brunch sector.
4. Loyalty Program (The Coop): Digital engagement program 'The Coop' offers members free beignets on signup, free pancakes on birthday, and exclusive discounts. Members provide personal data in exchange for benefits, creating a marketing and retention tool.
5. Gift Cards: Branded gift cards (Brunch Bonus Cards) sold at cafe locations and online, driving upfront cash receipts that are redeemed on future visits.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Another Broken Egg Cafe operates a franchised Southern-inspired daytime cafe chain with 100+ locations across the U.S., serving chef-inspired breakfast, brunch, and lunch dishes alongside a full bar of hand-crafted cocktails, spiked cold brews, and mimosas during 7am-2pm daily service. The brand generates revenue through dine-in service, off-premises takeout and delivery, and catering, supported by an integrated technology stack (Olo online ordering, Revel POS, Wisely waitlist) and a loyalty program (The Coop).

Product overview

Another Broken Egg Cafe is a Southern-inspired breakfast, brunch, and lunch restaurant chain featuring a unified dining platform with multiple menu offerings. The core product consists of Traditional Menu items (breakfast/brunch classics), Seasonal Selections (limited-time offerings), Lunch Menu (soups, salads, sandwiches), and a full Brunch Cocktails bar. Supporting services include online ordering via Olo, catering through EZCater, The Coop loyalty program, mobile app, and waitlist management through Wisely. Dietary accommodation modules include Gluten-Friendly and Vegetarian menus. The brand operates 100+ locations nationwide with both dine-in and off-premises (takeout, delivery, catering) capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Coop: Loyalty/rewards program offering free beignets for sign-up and free pancakes on birthdays.
• ABE

Products and services

• Traditional Menu

Quantifiable outcome

• Off-premises sales grew from <1% to >10% of total business over five years
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wisely (now part of Olo)coreTechnology or Integration · 1 April 2021Wisely provides waitlist and reservation management for Another Broken Egg Cafe locations, enabling a holistic view of all incoming orders including online orders. The system tracks customer visit frequency, preferences, and feedback (via post-visit surveys), allowing staff to personalize service. Wisely was acquired by Olo and its capabilities are now integrated into the Olo ecosystem.
• Revel SystemscoreTechnology or Integration · 1 April 2021Revel Systems provides the point-of-sale (POS) technology across Another Broken Egg Cafe locations. CEO Paul Macaluso specifically cited the necessity of Revel's open API for integrating modern tools enabling seamless on-premises and off-premises operations.
• OlocoreTechnology or Integration · 1 March 2020Olo is the primary online ordering platform powering Another Broken Egg's website ordering, mobile app ordering, and integration with third-party delivery aggregators. CEO Paul Macaluso credited Olo with enabling the brand to launch online ordering within 30 days at the onset of the COVID-19 pandemic. Olo integration connects dine-in, takeout, curbside pickup, and delivery into a single kitchen workflow.
• DoorDash and Uber EatscoreChannel Partner/ Reseller/ Distributor · 1 March 2020DoorDash and Uber Eats serve as the primary third-party delivery aggregators for Another Broken Egg's off-premises channel. The brand works with four or five delivery providers in total. CEO Paul Macaluso monitors key metrics including delivery times and platform acceptance/rejection rates, having turned off platforms that could not guarantee service quality. Approximately 49% of locations can deliver alcoholic beverages through these platforms.
• EzCatercoreChannel Partner/ Reseller/ DistributorEzCater is the primary B2B catering platform partner, enabling corporate and private event customers to order Another Broken Egg catering menus. The platform supports catering orders with 24-hour advance notice (72 hours for 100+ servings). Each cafe's catering page is available through EzCater.
• Milagro TequilaminorGTM or Marketing PartnerMilagro Tequila partnered with Another Broken Egg Cafe for the 2025 National Brunch Month Instant Win Sweepstakes. Milagro provided a branded swag package including a Yeti hard case cooler and pickleball paddle set as grand prize components. The sweepstakes drove social engagement and brand visibility during National Brunch Month.
• Samaritan's PurseminorGTM or Marketing PartnerAnother Broken Egg Cafe partnered with Samaritan's Purse for a Hurricane Ian disaster relief fundraiser, donating 10% of net sales from all 83 restaurants over a multi-day period. The initiative raised over $30,000 and generated positive brand visibility while supporting a charitable cause. The CEO noted the brand's roots in Florida made the cause especially meaningful.

Scale indicators10 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Waffle House: Waffle House is a large incumbent breakfast-focused diner chain with ~2,000 locations concentrated in the Southeast. It competes in overlapping geographies and offers an alternative for breakfast occasions at lower price points.
• IHOP: IHOP is the largest U.S. breakfast chain with thousands of locations and broad daypart coverage (including dinner). It competes for breakfast/brunch occasions at lower price points and represents the mass-market incumbent Another Broken Egg positions against on quality and bar service.
• Bob Evans Restaurants: Bob Evans is a broader breakfast/family-dining chain with comparable homestyle menu positioning and a Midwestern footprint. It overlaps with Another Broken Egg on breakfast daypart and casual family dining occasions.
• Denny's: Denny's is a broad-incumbent diner chain operating 24/7 across the U.S. and competing for breakfast occasions, though at lower price points and with broader daypart reach. It anchors the casual breakfast competitive set.

Direct peers

• Snooze, an A.M. Eatery: Snooze is a closely comparable upscale breakfast and brunch concept with creative pancake-focused menus, full bar cocktails, and a similar target demographic. Both operate in the chef-driven daytime dining segment with comparable AUVs and growth trajectories.
• First Watch Restaurant Group: First Watch is the most direct comparable — a daytime cafe chain serving breakfast, brunch, and lunch with a similar chef-inspired, fresh-ingredient positioning across 500+ U.S. locations. Both compete for the same premium brunch occasion, customer demographic, and franchise/operator economics.
• Black Bear Diner: Black Bear Diner is a comparable casual-dining breakfast/lunch/dinner concept with a similar growth-by-franchise model, themed interiors, and focus on hearty American comfort food. Both target family/casual dining occasions with a regional-to-national rollout strategy.
• Le Peep Restaurant: Le Peep is a smaller breakfast/brunch/lunch chain with comparable daytime-cafe positioning, full bar offerings, and chef-inspired menu items. It competes for similar brunch occasions and customer demographics at a smaller scale.
• The Original Pancake House: The Original Pancake House is a breakfast/brunch specialty chain with a similar focus on breakfast classics and franchise model. It directly competes for the same morning-meal occasion with comparable price points and menu breadth.

Emerging players

• Eggspectation: Eggspectation is an upscale breakfast, brunch, and lunch concept with a smaller footprint concentrated on the East Coast. It targets a similar chef-driven brunch customer but at smaller scale, representing an emerging player in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrokenEggCafe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Another Broken Egg