MaryRuth Organics

What MaryRuth Organics does

MaryRuth Organics is a privately held, Los Angeles-based health and wellness company (legal entity MRO MARYRUTH, LLC) founded in 2014 by MaryRuth Ghiyam that develops, markets, and sells vegan, gluten-free, and organic vitamins, minerals, and supplements across the full consumer life-stage spectrum from infants to adults 40+. The product portfolio spans 220+ SKUs organized around a flagship liquid multivitamin and multimineral AM & PM routine, supplemented by gummies, probiotics, capsules, liposomal formulations, and herbals, with proprietary differentiation in liposomal delivery technology for bioavailability in premium lines. The company generates revenue through a multi-channel model: direct-to-consumer e-commerce on a Shopify-powered website with a Subscribe & Save subscription program (10% discount), third-party marketplace sales on Amazon and TikTok Shop, physical retail through The Vitamin Shoppe and local retailers, and international distribution via iHerb, with unit pricing ranging from approximately $18 to over $150. Marketing is anchored by a founder-led social commerce strategy, particularly TikTok Shop livestreaming and viral product moments, supported by an extensive content library including The Wellness Drop blog and a branded podcast.

The company has scaled through private equity backing, receiving a growth investment from Butterfly in August 2021 (associated with approximately $162.5M in financing) and undergoing a recapitalization in August 2024 when King Street provided financing for Butterfly's exit and joined the board. MaryRuth Organics achieved B Corp certification in December 2024, holds Clean Label Project certification on multiple products, and is certified as a women-owned business; the company also maintains USDA Organic certification across select SKUs. The current leadership includes Founder MaryRuth Ghiyam, Co-founder and President David Ghiyam, CFO Dave Hsu, COO Kaitlan Mattern, and CRO Jay Hunter, with former Co-CEO Mike Forbes departing in August 2025.

Name

MaryRuth Organics

Legal name

MRO MARYRUTH, LLC

Website

https://maryruthorganics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

MaryRuth Organics is a privately held, Los Angeles-based supplement company that develops and sells vegan, organic liquid, gummy, and liposomal vitamins and supplements across all life stages from infants to adults, distributed via DTC, Amazon, TikTok Shop, and retail.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industries

Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ), Organic & Clean-Label Baby Nutrition (CRADAEAK)

Keywords

• Liquid multivitamins
• Vegan dietary supplements
• Prenatal vitamins
• Liposomal nutrient delivery
• Kids gummy vitamins

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Revenue generated through the company's owned e-commerce website (maryruthorganics.com) with subscription options (Subscribe & Save at 10% discount) offering recurring customer purchases.
2. Amazon Marketplace: Sales through Amazon marketplace, with specific products like liquid vitamins receiving high ratings (30,000+ reviews) and participating in Prime Day promotions.
3. Retail Sales: Distribution through physical retail locations including The Vitamin Shoppe and local retailers, with company website offering 'Find a Store' locator.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

MaryRuth Organics develops, formulates, and sells vegan, organic, and gluten-free liquid and gummy vitamin, mineral, and supplement products for the whole family — from infants through adults 40+. The portfolio spans more than 220 SKUs organized by life stage and format, anchored by its flagship Liquid Morning Multivitamin and Liquid Nighttime Multimineral line and supported by gummies, probiotics, liposomal formulations, and targeted functional supplements.

Product overview

MaryRuth Organics is a health and wellness brand specializing in vitamins, minerals, and supplements across all life stages from infants to adults 40+. The company offers a diversified product portfolio built around its flagship liquid multivitamin and multimineral formulations, supplemented by an extensive range of gummies, probiotics, liposomal products, and targeted supplements. The core product line centers on the Liquid Morning Multivitamin (available in original Raspberry, Essentials+, and Hair Growth varieties) and Liquid Nighttime Multimineral (offered in Coconut, Pineapple, Berry Dream, and Cranberry flavors), which form the foundation of their AM & PM Routine system. The portfolio spans 220+ SKUs organized by life stage (Infant, Toddler, Kids, Teens, Prenatal/Postnatal, Women, Men, Adults 40+) and product type (Liquids, Gummies, Capsules, Probiotics, Liposomals, Herbals). Notable sub-lines include the Beauty From Within collection featuring hair growth and skin health products, the liposomal delivery technology line, and organic certified options. The company distributes through multiple channels including direct-to-consumer (website and mobile app), Amazon, TikTok Shop, and retail partners, with B Corp and Clean Label Project certifications. MaryRuth Organics expanded from approximately 20 SKUs to over 220 products through customer-driven product launches.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Morning Multivitamin Vegan liquid multivitamin designed for morning use in Raspberry and other flavors, available in 32oz and 15oz sizes; one of the company's founding and best-selling flagship products.
• Liquid Morning Multivitamin + Hair Growth Liquid multivitamin combined with Lustriva hair growth formula in Peach Mango and Dragon Fruit Melon flavors, 30oz and 15oz sizes.
• Liquid Nighttime Multimineral Evening liquid multimineral with skin renewal support, available in Coconut, Pineapple, Berry Dream, and Cranberry flavors in 32oz and 15oz sizes.
• Extra Strength Nighttime Multimineral Higher-potency version of the nighttime multimineral in Lemonade Dream flavor.
• Liquid Morning Multivitamin Essentials+ Streamlined daily multivitamin formula in Fruit Punch and Strawberry flavors.
• AM & PM Routine Bundle combining Liquid Morning Multivitamin and Liquid Nighttime Multimineral for a complete daily supplementation routine.
• AM & PM Routine + Hair Growth AM & PM routine bundled with hair growth products including Liquid Morning Multivitamin + Hair Growth and nighttime multimineral.
• Hair Growth Max Liposomal Concentrated liposomal hair growth supplement in Almond Cookie flavor, 15oz size.
• Women's Multivitamin + Hair Growth Liposomal Women's-specific liposomal multivitamin with integrated Lustriva hair growth formula in Peach flavor.
• Triad Of Health Comprehensive bundle featuring Liquid Morning Multivitamin, Organic Liquid Probiotic, and Liquid Nighttime Multimineral.
• Vegan Liquid Fiber Vegan liquid fiber supplement in Cherry Limeade flavor supporting digestive health.
• Kids Multivitamin Gummies Gummy multivitamin formulated for children in Papaya Strawberry flavor, 60-count bottle.
• Organic Kids Multivitamin Gummies USDA Organic certified gummy multivitamin for children.
• Kids Liquid Morning Multivitamin Liquid multivitamin designed for children in Apple Berry flavor, 15oz size.
• Kids Liquid Nighttime Multimineral Evening multimineral supplement formulated for children in Peaches N' Cream flavor.
• Kids Nighttime Gummies Sleep support gummies for children in Strawberry flavor.
• Melatonin Sleep Gummies Melatonin sleep support gummies in Passion Fruit Jasmine Tea flavor, 60-count.
• Liquid Iron Liquid iron supplement in Berry flavor supporting iron levels.
• Liquid Magnesium Blend Liquid magnesium supplement in Pineapple Nectarine flavor supporting calm and relaxation.
• Vegan B-Complex Drops Vegan B-complex vitamin liquid drops in Cherry flavor, 1oz size.
• Megadose Vitamin C Liposomal High-dose liposomal vitamin C supplement in Citrus Vanilla flavor, 7oz size.
• Vitamin C Gummies Plant-based vitamin C gummies in Orange flavor, 60-count.
• D3 + B12 Gummies Combined vitamin D3 and B12 gummies in Strawberry flavor, 60-count.
• D3 Gummies Vitamin D3 gummies supporting bone health and immune function.
• K2 + D3 Calcium Gummies Combined vitamin K2, D3, and calcium gummies for bone health support.
• Magnesium Calm Gummies Magnesium supplement gummies in Hibiscus flavor promoting relaxation and calm.
• Kids Magnesium Gummies Children's magnesium supplement gummies in Hibiscus flavor.
• Biotin Gummies Biotin supplement gummies in Goji Berry flavor supporting hair, skin, and nail health.
• Vegan Collagen Boosting Gummies Vegan collagen booster gummies in Watermelon flavor supporting skin elasticity.
• Organic Hair, Skin, & Nails Gummies USDA Organic certified gummies supporting hair, skin, and nail health in Strawberry flavor.
• Women's Multivitamin Gummies Women's specific multivitamin gummies in Strawberry flavor, 60-count.
• Multivitamin + Hair Growth Gummies Combined multivitamin and hair growth formula in gummy form, Peach Mango flavor.
• Hair Care Liposomal Liposomal hair care supplement in convenient pouch format with Maple French Toast flavor.
• Probiotic Beauty+ Probiotic supplement capsules targeting skin and beauty health, 60-count.
• Vegan Collagen Booster Liposomal Vegan collagen booster in liposomal format, Maple Hot Cocoa flavor.
• Daily Liquid Hair Formula Daily liquid hair formula supplement in Blueberry Pomegranate flavor supporting hair health.
• Organic Liquid Probiotic USDA Organic liquid probiotic supplement supporting gut health, 4oz size.
• Organic Kids Probiotic Gummies Organic, non-GMO probiotic gummies for children in Strawberry flavor.
• Kids Organic Immunity Gummies Organic immunity support gummies for children.
• Organic Kids Multivitamin + Postbiotics Gummies Organic multivitamin gummies with postbiotics for children in Mixed Berry & Cherry flavor.
• Kids Vegan Omega-3 Gummies Vegan omega-3 supplement gummies for children in Orange flavor.
• Prenatal & Postnatal Liquid Multivitamin Comprehensive liquid multivitamin formulated for prenatal and postnatal use in Berry flavor, 32oz size.
• Organic Infant Multivitamin with Iron Liquid Drops Organic infant multivitamin with iron in liquid drop format, Orange Vanilla flavor, 2oz.
• Organic Infant Multivitamin Liquid Drops Iron-free organic infant multivitamin in liquid drop format, Orange Vanilla flavor, 2oz.
• Infant & Toddler Omega-3 Liquid Drops Omega-3 supplement liquid drops for infants and toddlers, unflavored, 1oz.
• Infant & Toddler Vitamin D3 Organic Liquid Drops Organic vitamin D3 liquid drops for infants and toddlers, unflavored, 0.5oz.
• Organic Infants Vitamin C Liquid Drops Organic vitamin C liquid drops for infants, Orange Vanilla flavor, 2oz.
• Organic Infant Liquid Zinc Organic liquid zinc supplement for infants, unflavored, 2oz.
• Organic Infant Liquid Probiotic Organic liquid probiotic for infants with 5 probiotic strains, unflavored, 1oz.
• Organic Infant Precision Probiotic Colic Liquid Drops Targeted probiotic drops for infant colic relief, unflavored, 0.27oz.
• Organic Gripe Water Liquid Drops Organic gripe water liquid drops for infant digestive comfort, 4oz.
• Organic Gripe Water Nighttime Liquid Drops Evening formula gripe water drops for infant digestive comfort and relaxation.
• Organic Ionic Zinc Liquid Drops Organic ionic zinc liquid drops in Strawberry Lemon and unflavored options, 4oz.
• Vegan Vitamin D3 Liquid Spray Vegan vitamin D3 in convenient spray format, 1oz.
• Organic Toddler Multivitamin Gummies Organic multivitamin gummies formulated for toddlers in Mixed Berry Cherries flavor, 60-count.
• Liquid Morning Multivitamin Travel Pack Travel-sized liquid morning multivitamin for on-the-go use.
• Liquid Nighttime Multimineral + Skin Renew Travel Pack Travel-sized nighttime multimineral with skin renew in Berry Dream flavor.

Quantifiable outcome

• TikTok-driven rapid growth in wellness supplement sales

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• SpateminorStrategic or Co-development Partner · 3 October 2025Partnership between Spate (AI-powered market forecasting platform) and MaryRuth's to analyze TikTok's impact on wellness supplement sales growth, with Spate providing data analytics and trend insights.
• TikTok ShopcoreChannel Partner/ Reseller/ DistributorPlatform partnership for social commerce, leveraging TikTok's livestreaming capabilities and real-time analytics to drive customer acquisition and sales performance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ritual: DTC women's health supplement brand with a focus on traceable ingredients and subscription. Directly comparable to MaryRuth's in target buyer (health-conscious women), clean-label positioning, and DTC-led distribution model.
• Care/of: Personalized vitamin subscription brand sold through DTC and Amazon. Comparable to MaryRuth's in vitamin/supplement category, subscription model, and digitally-native go-to-market with a similar target demographic.
• HUM Nutrition: Beauty-from-within supplement brand with strong influencer and social commerce presence. Directly comparable to MaryRuth's on the Beauty From Within collection, female target consumer, and content-led acquisition.
• OLLY: Mass-market gummy vitamin brand owned by Unilever. Directly comparable to MaryRuth's gummy product lines (Kids Multivitamin Gummies, Sleep Gummies, etc.) and broad demographic reach through retail and DTC.
• Garden of Life: Organic, USDA-certified supplement and probiotic brand. Closely comparable to MaryRuth's on organic and clean-label certifications, probiotic offerings, and life-stage segmentation including prenatal and kids lines.

Broad incumbents

• Nature's Way: Established broad-line supplement manufacturer with national retail distribution. Comparable to MaryRuth's on vitamins, minerals, and probiotics, but at significantly larger scale and broader portfolio.
• Thorne: Premium, science-led supplement brand with practitioner channel and DTC. Comparable to MaryRuth's in premium clean-label positioning and DTC growth, though broader in product range and more clinically oriented.

Emerging players

• Gaia Herbs: Botanical and herbal supplement brand with strong organic and traceability positioning. Comparable to MaryRuth's on plant-based ingredient sourcing and clean-label certifications, with overlap in women's wellness categories.
• Liquid IV: Liquid-format functional wellness brand with strong DTC and retail presence. Comparable to MaryRuth's on liquid delivery format and consumer adoption of liquid supplements as an alternative to pills.

Others

• The Vitamin Shoppe: National specialty retailer of vitamins and supplements and a current MaryRuth's distribution partner. Relevant as a channel and category reference point, though not a direct product-line competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaryRuths
• YouTubeyoutube.com/c/maryruthorganics
• Facebookfacebook.com/maryruthorganics
• LinkedInlinkedin.com/company/maryruth-organics
• Instagraminstagram.com/maryruthorganics
• Pinterestpinterest.com/maryruthorganics/_shop

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaryRuth Organics