SoftBank Robotics America
SoftBank Robotics America is a Robot Integrator that combines AI-driven robotics hardware and software to deliver autonomous solutions for cleaning, delivery, security, and food service to enterprise customers in senior living, healthcare, hospitality, retail, and facilities management across the United States.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SoftBank Robotics America does
SoftBank Robotics America, headquartered in San Francisco, operates as the North American arm of SoftBank Robotics Group Corp. and functions as a Robot Integrator that combines proprietary robotics hardware with AI-driven software to deliver autonomous solutions for cleaning, delivery, security, and food service operations. The company's core product portfolio includes Pepper (emotion recognition humanoid robot), Whiz (AI cleaning robot with 55% global market share), Servi (delivery robot), S1 (AI security robot), and cooking robots STEAMA and FLAMA, supplemented by Gausium cleaning robots and Matternet drone delivery platforms through strategic partnerships. The technology stack integrates 3D LiDAR, computer vision, vision-language models, and natural language processing for autonomous navigation and human-robot interaction.
The company generates revenue through multiple streams: direct robot sales and deployment (hardware), Robot-as-a-Service (RaaS) subscription models for autonomous cleaning robots, SoftBank Robotics Connect SaaS platform for heterogeneous fleet management, and managed services through the Smart Building X (SBX) platform following the March 2026 acquisition of Green Clean Commercial. GTM motion combines enterprise field sales targeting Fortune 100 and multi-site operators with channel-first distribution through partners including Direct Supply (powering 30,000+ senior living buildings), Gausium, Matternet, and Flagship Facility Services.
SoftBank Robotics America serves enterprise customers across senior living, healthcare, hospitality, retail, education, and facilities management verticals. Documented enterprise deployments include 100+ autonomous robots across nearly 100 senior living communities via Direct Supply, nearly 100 cobots across 15 airport locations via Flagship Facility Services, and 2+ million square feet of carpet cleaned in 15 weeks at Sabra Health Care REIT properties. The company is positioned to capitalize on US labor shortages in service operations through Physical AI integration combining robotics with predictive intelligence for data-driven facilities management.
SoftBank Robotics America firmographics
Firmographics- Name
- SoftBank Robotics America
- Legal name
- SoftBank Robotics America, Inc.
- Website
- https://softbankrobotics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SoftBank Robotics America is a Robot Integrator that combines AI-driven robotics hardware and software to deliver autonomous solutions for cleaning, delivery, security, and food service to enterprise customers in senior living, healthcare, hospitality, retail, and facilities management across the United States.
- Ownership category
- akta.pro rank
SoftBank Robotics America industry classification
Industry- Product category
- Commercial Service Robotics
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (333310), Food Product Machinery Manufacturing (333241), Material Handling Equipment Manufacturing (33392)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Service & Hospitality Robots (HDAAAIAB)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Humanoid & General-Purpose Robots (HDAAAIAJ), Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK), Home Security & Patrol Robots (CRACARAF), Home Companion & Social Robots (CRACARAE)
Keywords
Where SoftBank Robotics America is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SoftBank Robotics America business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Robot Sales and Deployment: Direct sales of autonomous cleaning robots, delivery robots, humanoid robots, and security robots to enterprise customers. Includes on-site deployment, training, and configuration services.
- Robot-as-a-Service (RaaS): Subscription-based model for autonomous robot deployment with ongoing support, maintenance, and optimization. Market shifting toward RaaS with fully autonomous robots expected to replace up to 27% of manual building maintenance tasks by 2032.
- Software Platform Subscriptions: SoftBank Robotics Connect platform for managing heterogeneous robot fleets, providing real-time analytics and performance optimization. SaaS model for fleet management and monitoring.
- Facilities Management Services: AI-driven facilities management services through Smart Building X (SBX) platform, combining human labor with robotics and automation for commercial environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Robot-as-a-Service subscription model |
| Subscription | Annual | Enterprise fleet management platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
SoftBank Robotics America product offering
Product offeringCore offering
SoftBank Robotics America designs, distributes, and integrates autonomous service robots for enterprise customers in senior living, facilities management, healthcare, retail, hospitality, food service, and logistics. The portfolio spans humanoid robots (Pepper), commercial cleaning robots (Whiz, Gausium Omnie/V40 2.0/Phantas 1.3, Scrubber 50 Pro), delivery robots (Servi, Keenbot), security robots (S1, icetana AI), and cooking robots (STEAMA, FLAMA, BOTINKIT Omni), complemented by the SoftBank Robotics Connect fleet management SaaS platform and the Smart Building X (SBX) AI-driven facilities management service.
Product overview
SoftBank Robotics America operates as a Robot Integrator offering a comprehensive portfolio of autonomous service robots and enabling platforms. The core product lineup includes Pepper (emotion-recognition humanoid robot), Whiz (AI vacuum cleaning robot), Servi (delivery robot), S1 (AI security robot), and cooking robots (STEAMA, FLAMA, BOTINKIT Omni). The company also distributes Gausium robots (Omnie, V40 2.0, Phantas 1.3, Scrubber 50 Pro) through partnership agreements, Matternet drones for delivery, and manages the SoftBank Robotics Connect fleet management platform. The SBX (Smart Building X) platform combines human labor with robotics and AI for facilities management. These products are offered through Robotic-as-a-Service (RaaS) subscription models targeting senior living, hospitality, aviation, retail, and commercial cleaning industries.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Building X (SBX): AI-driven facilities management platform combining human labor with robotics, automation, and predictive intelligence for commercial environments
- SoftBank Robotics Connect
Products and services
- Pepper World's first emotion recognition humanoid robot that engages customers through natural conversation, answers questions, provides personalized recommendations, and gathers data; deployed in retail, healthcare, education, and hospitality.
- Whiz AI-powered autonomous vacuum cleaning robot for commercial carpet floors, using BrainOS autonomous driving technology with sensors for obstacle detection and navigation; world's leading commercial autonomous cleaning robot.
- Servi Tray delivery robot for restaurants, hotels, and retail with obstacle detection, smooth navigation, and industry-leading safety for food service delivery and bussing applications.
- STEAMA Steam-based cooking robot using high-pressure, high-temperature steam to prepare frozen noodle dishes in approximately 90 seconds for food service operations.
- FLAMA Flame cooking robot automating the complete cooking process from ingredient input and seasoning to stir-frying, mixing, thickening, plating, and post-cooking cleaning for food service operations.
- BOTINKIT Omni Large-capacity automatic cooking robot for feeding up to 30 people using 13 automatic seasoning inputs and 3D cooking with precise temperature control for Chinese, Japanese, Western, and ethnic cuisines; FDA, NSF, UL, FCC, and Japan Food Safety certified.
- S1 Security Robot Autonomous AI security robot for patrol and surveillance with fall/fight detection, intrusion detection, customizable threat definitions, 24/7 AI-powered monitoring, 23.8-inch signage display, and self-learning capabilities.
- Omnie AI-enabled floor scrubbing robot for large-area commercial spaces featuring advanced computer vision, vision-language models, and 3D LiDAR technology for autonomous navigation.
- V40 2.0 AI-enabled vacuuming robot for medium-to-large indoor environments with advanced computer vision, vision-language models, and 3D LiDAR for navigation and obstacle avoidance.
- Phantas 1.3 AI-enabled sweeping and light scrubbing robot for small-to-medium commercial spaces with advanced computer vision, vision-language models, and 3D LiDAR technology.
- Scrubber 50 Pro Floor scrubbing, polishing, and wiping robot for commercial cleaning that operates autonomously on schedule without staff setup, minimizing labor requirements while ensuring consistent cleaning quality.
- Keenbot Multi-tier tray delivery robot with 4-level trays for large-capacity food delivery and bussing, featuring low center of gravity, robust body design, and touch panel operation for stable transportation.
- SoftBank Robotics Connect Online SaaS platform for managing heterogeneous autonomous cleaning robot fleets across multiple manufacturers, providing real-time performance tracking, data analytics, and machine learning insights from a single dashboard for Building Service Contractors.
- Smart Building X (SBX) AI-driven facilities management platform combining human labor with automated cleaning equipment, robotics, and predictive intelligence to deliver data-driven building services for Fortune 100 commercial clients.
- Matternet M2 Drone Delivery Platform FAA Type-Certified and Production-Certified autonomous drone delivery platform for urban and suburban environments, enabling last-mile delivery for healthcare, retail, and enterprise logistics with tens of thousands of commercial flights completed.
- icetana AI Video Analytics Security AI video analytics security solution using computer vision to automatically detect anomalies and unusual behavior from existing surveillance cameras in real-time across 5 continents and 70+ sites.
Quantifiable outcome
- 100+ autonomous robots deployed across nearly 100 senior living communities through Direct Supply partnership
- +6 more outcomes
Companies that use SoftBank Robotics America
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles6 records
SoftBank Robotics America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability12 records
Feature5 records
SoftBank Robotics America partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic and core.
- icetana AIstrategicDistribution agreement extending icetana AI's strategic partnership with SoftBank Robotics Group into the Americas as the fifth regional distribution agreement. Provides icetana AI access to US security technology market through SoftBank Robotics' sales network. icetana AI develops AI and machine learning video analytics solutions for real-time anomaly detection in security applications.
- MatternetcoreStrategic partnership to accelerate deployment of autonomous drone delivery for last mile logistics in the US and other key markets. Combines Matternet's FAA-certified M2 drone platform and software with SoftBank Robotics America's integration and commercialization capabilities. Targets structural challenges including labor shortages, rising costs, and urban congestion. SoftBank Robotics America manufactures, installs, and maintains ground systems while providing end-to-end operational support.
- Hestia Technology LimitedstrategicFLAMA cooking robot based on Hestia's Multicooker technology, combined with SoftBank Robotics' FOOD DX expertise. FLAMA automates cooking processes from ingredient input to frying, mixing, thickening, plating, and post-cooking cleaning. Addresses quality variations and labor shortages in food service industry.
- Green Clean CommercialcoreAcquisition of Green Clean Commercial, a facilities services provider founded in 2008, to launch Smart Building X (SBX) in North America. Green Clean Commercial serves as operational engine within SBX structure, transitioning from traditional janitorial provider to AI-driven services performance partner. SBX platform combines human labor with automated cleaning equipment, robotics, and physical AI for data-driven facilities management.
- GausiumcorePartnership for AI-enabled commercial cleaning robots including Omnie for large-scale scrubbing, V40 2.0 for vacuuming, and Phantas 1.3 for sweeping and light scrubbing. Robots feature advanced computer vision, vision-language models, and 3D LiDAR technology. SoftBank Robotics America holds Platinum Service Elite certification as Gausium's first recipient.
- Direct SupplycoreStrategic partnership to deploy autonomous floor care robots across senior living communities. Partnership rapidly evolved into enterprise-scale model serving nearly 100 communities with 100+ robots in daily operation as of May 2026. Addresses intensifying labor challenges and rising variable costs through enterprise-grade automation solutions backed by deployment, training, and operational support. Direct Supply provides deep customer relationships and industry expertise powering 30,000+ buildings.
- Flagship Facility ServicescoreStrategic partnership for largest deployment of autonomous robots in the US. Includes nearly 100 cobots performing cleaning tasks across 15 airport locations. Flagship deployed SoftBank Robotics Connect platform managing over 100 autonomous robots across nearly 15 locations in six months.
- Flagship Facility ServicescorePartnership announced October 2024 to integrate autonomous cleaning robots into janitorial services. Flagship Facility Services deploys SoftBank Robotics solutions including Scrubber 50 for floor cleaning at airport facilities.
- Bear RoboticscoreCo-development partnership for Servi tray delivery robot designed for restaurants, hotels, and retail. Combines SoftBank Robotics' market presence and productization expertise with Bear Robotics' robotics and AI technology. Servi features excellent obstacle detection, smooth movement, and industry-leading safety. Partnership expanded to include cooking robots STEAMA and FLAMA for US market debut at National Restaurant Association Show 2026.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
SoftBank Robotics America competitors and assessment
Company assessmentDirect peers
- Pudu Robotics: China-based manufacturer of commercial service robots (BellaBot, KettyBot, HolaBot, FlashBot) for restaurant delivery, hotel, and building delivery. Competes head-to-head with SBRA's Servi and Keenbot offerings in food service and hospitality verticals globally.
- Brain Corp: Brain Corp provides the BrainOS autonomous driving platform that powers SoftBank's Whiz cleaning robot. It is simultaneously SBRA's most important technology partner and a direct competitor as Brain Corp licenses its autonomy stack to other commercial cleaning OEMs (ICE Robotics, Minuteman, etc.).
- Bear Robotics: Co-developer of SBRA's Servi tray delivery robot for restaurants, hotels, and retail. Bear Robotics also sells its own Servi line independently and competes in the same restaurant automation space, including direct sales to chains like Denny's and Chili's.
- Avidbots: Canadian autonomous commercial floor scrubbing and sweeping robot maker (Neo 2). Competes directly with SBRA's Whiz, Omnie, V40 2.0, and Phantas in the enterprise floor care robotics market, particularly in North American airports, retail, and healthcare.
- Gausium (Gaussian Robotics): Manufacturer of the Omnie, V40 2.0, Phantas, and Scrubber 50 autonomous cleaning robots that SBRA distributes and integrates. As SBRA's first Platinum Service Elite partner, Gausium is both a critical supplier and a direct competitor in the global commercial cleaning robotics market.
- Knightscope: US-based developer of autonomous security robots (K5, K3, K1) deployed across commercial real estate, healthcare, and public safety. Competes directly with SBRA's S1 AI security robot and icetana AI distribution offering in the autonomous patrol and surveillance category.
- Keenon Robotics: Partner supplier of Keenbot multi-tier tray delivery robots (T5/T8) used in SBRA's Japan operations. Keenon also sells independently into the global hospitality and food service market, competing directly with SBRA's delivery portfolio in Asia and increasingly in the US.
- Cobalt Robotics: Maker of indoor autonomous security robots combining AI-driven anomaly detection with human teleoperator escalation. Competes with SBRA's S1 + icetana AI stack in enterprise security robot deployments, particularly in offices and healthcare.
Broad incumbents
- iRobot: Consumer robotics leader (Roomba, Braava) and broader incumbent in cleaning robotics. While primarily focused on residential, iRobot's autonomy IP and brand recognition position it as an adjacent competitor as commercial floor care continues to converge with consumer-grade robotics technology.
- Tennant Company: Established US commercial cleaning equipment manufacturer with a broad floor care portfolio. Tennant has entered autonomous robotics through partnerships and internal R&D, positioning it as a broad incumbent competing across both manual and autonomous cleaning categories served by SBRA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
SoftBank Robotics America social profiles
Digital presenceSoftBank Robotics America compliance and trust
Trust signalCompliance6 records
SoftBank Robotics America financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftBank Robotics America leadership team
Management profileNumber of profiles
Profiles6 records
SoftBank Robotics America subsidiaries and ownership
Company hierarchySubsidiaries2 records
SoftBank Robotics America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftBank Robotics America M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftBank Robotics America
What does SoftBank Robotics America do?
SoftBank Robotics America designs, distributes, and integrates autonomous service robots for enterprise customers in senior living, facilities management, healthcare, retail, hospitality, food service, and logistics. The portfolio spans humanoid robots (Pepper), commercial cleaning robots (Whiz, Gausium Omnie/V40 2.0/Phantas 1.3, Scrubber 50 Pro), delivery robots (Servi, Keenbot), security robots (S1, icetana AI), and cooking robots (STEAMA, FLAMA, BOTINKIT Omni), complemented by the SoftBank Robotics Connect fleet management SaaS platform and the Smart Building X (SBX) AI-driven facilities management service.
Is SoftBank Robotics America a public or private company?
SoftBank Robotics America is a private company. It is classified as corporate owned and is currently operating.
When was SoftBank Robotics America founded?
SoftBank Robotics America was founded in 2014. It employs 101 to 250 people.
Where is SoftBank Robotics America based?
SoftBank Robotics America is headquartered in San Francisco, United States, in the North America region.
How does SoftBank Robotics America make money?
Four revenue lines are on record. Robot Sales and Deployment is the primary driver. The others are robot-as-a-Service (RaaS), software Platform Subscriptions and facilities Management Services.
Who are SoftBank Robotics America's main competitors?
Direct peers on record are Pudu Robotics, Brain Corp, Bear Robotics, Avidbots, Gausium (Gaussian Robotics), Knightscope, Keenon Robotics and Cobalt Robotics. Broad incumbents are iRobot and Tennant Company.
Does SoftBank Robotics America have an API?
No public API is recorded for SoftBank Robotics America.
What industry is SoftBank Robotics America in?
SoftBank Robotics America's product category is Commercial Service Robotics. Its primary akta.pro industry code is HDAAAIAB, Service & Hospitality Robots, with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 33331 and its SIC code is 3590.