What Boom Logistics does

Boom Logistics Limited (ASX: BOL) is Australia's largest crane hire company and the only ASX-listed pure-play in the sector, providing heavy lift, travel tower, and integrated lifting solutions to the mining, infrastructure, renewables, utilities, industrial maintenance, and telecommunications sectors. Founded in 2003 and headquartered in Southbank, Melbourne, the company operates from 16+ strategically located depots spanning Western Australia, Queensland, New South Wales, South Australia, and Victoria — the broadest geographic footprint in the Australian market. Its customer base includes Tier 1 miners (BHP, Newmont, Anglo American), major OEMs and developers in renewables (GE, Goldwind, Squadron Energy), and nation-building infrastructure clients (Snowy Hydro, Zinfra, Downer EDI).

The company's core product is a national crane hire fleet ranging from 25-tonne Franna units to Liebherr LTM1750-9.1 750-tonne all-terrain cranes, complemented by a 35+ unit Travel Towers fleet with reach from 38 to 70 metres (including newly acquired 70-metre Bronto aerial work platforms). Boom operates three wholly-owned sub-brands: Aitkin Cranes (project and dry hire), readi (national labour hire), and Boom Trading (used industrial equipment sales). Over $60 million has been invested in fleet regeneration across the past five years, bringing the average fleet age to under five years. An integrated crane-plus-travel-tower offering is positioned as unique in the Australian market, particularly for transmission line projects.

Boom generates revenue primarily through wet and dry crane hire (professional services), project and maintenance contracts for mine shutdowns, wind farm construction/maintenance, and infrastructure works, alongside labour hire (readi) and used equipment sales (Boom Trading). Pricing is quote-based, depending on crane type, duration, mobilisation, and project complexity, with 30-day payment terms and excess charges for usage beyond 10 hours/day. The company reported record 1H FY26 revenue of $142.2M AUD (+8% YoY) and underlying NPAT of $6.6M (+32%), with FY26 NPAT guidance of $10.5M statutory / $11.9M underlying. GTM is enterprise field sales via the depot network, supplemented by phone/online enquiry channels and supported by ASX investor communications and sport/community sponsorships.

Name

Boom Logistics

Legal name

Boom Logistics Limited

Website

https://boomlogistics.com.au

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Boom Logistics is Australia's largest ASX-listed crane hire company providing heavy lift, travel tower, and integrated lifting solutions to mining, infrastructure, renewables, and industrial sectors via 16+ depots nationwide.

Ownership category

akta.pro rank

Product category

Crane Hire & Lifting Services

NAICS

Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (33312), Specialized Freight Trucking (4842)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Mobile & Crawler Cranes (IMAHAJAA), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Heavy Machinery & Oversized Equipment (Cranes, Excavators, Presses) (TLACAIAH), Gear & Lifting Equipment Rental (Cranes, Spreaders, Forklifts, Reach Stackers) (TLAHALAD)

Keywords

• Crane hire services
• Lifting solutions
• Travel tower hire
• Heavy haul logistics
• Industrial crane operations

Headquarters

HQ city

Southbank

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D

Revenue model

1. Crane Hire (Wet and Dry): Boom provides crane hire services with or without operators (wet hire includes BOOM Personnel, dry hire is exclusive direction and control of the hirer). The company operates Australia's largest crane hire fleet with strategic positioning across depots nationwide.
2. Project and Maintenance Services: Boom delivers integrated lifting, labour, transport and logistics for mine shutdowns, wind farm construction and maintenance, and infrastructure projects. This includes major shutdown operations with 100+ personnel for 7-14 day periods.
3. Used Equipment Sales: BOOM Trading division sells quality used industrial equipment through national freecall 1300 892 666.
4. readi Labour Hire: readi division provides national labour hire services with offices in Southbank VIC, Eagle Farm QLD, Mt Pleasant QLD, and Rockingham WA.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Boom Logistics provides crane hire (wet and dry), travel tower hire, and integrated lifting solutions across Australia. It operates the country's largest crane hire fleet — ranging from 25-tonne Franna units up to 750-tonne Liebherr all-terrain cranes — and a 35+ travel tower fleet reaching up to 70 metres, delivering projects and maintenance services for mining, infrastructure, renewables, and industrial clients.

Product overview

Boom Logistics is Australia's largest ASX-listed crane hire company offering a comprehensive suite of lifting solutions. The core offering consists of crane and travel tower hire with operational support (wet hire) or equipment-only (dry hire). The company operates multiple divisions: the core Boom Logistics brand for crane and travel tower hire services, Travel Towers for aerial work platforms, readi for national labour hire, Aitkin Cranes for project and dry hire services, and Boom Trading for used equipment sales. The fleet includes Liebherr all-terrain cranes up to 750 tonnes, Franna units, and over 35 travel towers.

Differentiator

Problem solved

Functional benefit

Brands

• Boom Logistics: Crane, Travel Tower & EWP hire and logistics
• Aitkin Cranes
• readi
• Boom Trading

Products and services

• Crane & Travel Tower Hire (Boom Logistics) National crane hire (wet and dry) and travel tower hire service for enterprise clients across mining, infrastructure, renewables, telecommunications, and industrial maintenance. Fleet includes 25-tonne Franna units up to 750-tonne Liebherr LTM1750-9.1 all-terrain cranes and over 35 travel towers reaching up to 70 metres.
• Travel Towers (Aerial Work Platforms) Aerial work platforms and travel tower hire services for height access work in wind farm construction and maintenance, transmission line installation, and telecommunications tower work. Reaches up to 70 metres with heavy-duty Bronto units.
• readi Labour Hire National labour hire service supplying skilled workers for construction, mining, and industrial projects. Operates from offices in Southbank VIC, Eagle Farm QLD, Mt Pleasant QLD, and Rockingham WA.
• Aitkin Cranes (Project & Dry Hire) Project and dry hire crane services providing cranes and skilled labour for specific project requirements across construction, mining, and infrastructure.
• Boom Trading (Used Equipment Sales) Sale of quality used industrial equipment, offering pre-owned cranes and heavy equipment for purchase across Australia.
• Integrated Project & Maintenance Services End-to-end project delivery combining crane hire, travel towers, labour (via readi), transport, and logistics for mine shutdowns, wind farm construction, and major infrastructure projects.

Quantifiable outcome

• Record half-year revenue of $142.2 million with 8% growth in 1H FY26
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Brisbane BulletscoreGTM or Marketing Partner · 1 October 2025Boom Logistics is an Official Partner of the Brisbane Bullets for NBL26 season. Partnership aims to lift communities, build connections, and empower young players through sport. Includes school and club clinics, mentoring sessions, and development of girls' basketball and regional basketball.
• Perth Glory A-League WomenflagshipGTM or Marketing Partner · 1 October 2024Boom Logistics is the Premier Partner of the Perth Glory A-League Women (ALW) team. The partnership focuses specifically on women's football, providing visibility, opportunity and long-term growth. Includes coaching partnership evolving into Premier Partnership, with community engagement initiatives and player pathway support.
• Squadron EnergycoreStrategic or Co-development PartnerBoom partners with Squadron Energy on renewable energy projects across Australia. Collaboration includes Clarke Creek Wind Farm with dedicated team of 65 skilled workers. Supporting building of cleaner, greener future through wind farm construction.
• GE RenewablescoreStrategic or Co-development PartnerBoom provides lifting services for GE Renewables wind farm projects including Bango Wind Farm (38 towers, 240 MW). Deploys fleet of 12 cranes including three 750 tonne capacity cranes and team of 40 crew and specialist technicians.
• GEcoreStrategic or Co-development PartnerCoopers Gap Wind Farm project with 56 WTGs generating anticipated revenue of $14-16 million. Boom delivers lifting, mechanical and electrical installation services using LG 750 tonne mobile crane for major lifts over 115 metres high.
• Goldwind AustraliacoreStrategic or Co-development PartnerCattle Hill Wind Farm project undertaking lifting, mechanical and electrical installation of 48 wind turbines (150 MW). Eight cranes from 25T to 750T mobilised to Tasmania with approximately 4,000 freight tonnes transported.
• Anglo AmericancoreStrategic or Co-development PartnerConsolidated two-year agreement to supply cranes and speciality resources for multiple Anglo sites in Queensland's Bowen Basin region. Includes all general and speciality lifting requirements and major shutdowns.
• Snowy HydrocoreStrategic or Co-development PartnerSnowy 2.0 contract supplying 750 tonne and 350 tonne crawler cranes plus crew to support tunnel boring machine installation. Nation-building renewable energy project linking Tantangara and Talbingo dams through 27km of tunnels.
• ZinframinorStrategic or Co-development PartnerStockyard Hill Wind Farm transmission lines project west of Ballarat, Victoria. Boom supplying Travel Towers for 149 approved wind turbines including 66 kilometres of transmission lines.
• Downer EDI and Arc InfrastructureminorStrategic or Co-development PartnerRoelands Bridge upgrade project for South West mainline railway. Replacement of two rail bridge structures removing old 25T steel spans and installing seven new 44T spans.
• BindiLee Painting ServicesminorStrategic or Co-development PartnerCollaboration with Indigenous artist Belinda Day to design artwork for Boom's Reconciliation Action Plan. Artwork titled 'Grounded Together' represents connection, strength and shared purpose.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coates: Australia's largest equipment rental company with a national branch network and broad crane, access and materials handling fleet. Overlaps directly with Boom on mobile crane hire, access equipment and shutdown support to mining and infrastructure customers across the same geographies.
• Kennards Hire: Long-established Australian equipment hire operator with extensive branch coverage. Competes with Boom on lifting solutions, access equipment and site services for construction, infrastructure and industrial customers, though with more focus on smaller plant than Boom's heavy-lift 750-tonne capability.
• Tutt Bryant Equipment: Australian heavy equipment distributor and hirer with a national footprint in cranes, access and materials handling. Directly comparable to Boom on mobile and crawler crane hire for mining, infrastructure and construction projects across Australia.
• All Access Equipment: Specialist Australian access equipment and travel tower hire company. Directly comparable to Boom's travel tower division on height access solutions for wind farm maintenance, utilities and telecommunications, often competing on the same tenders.

Regional players

• United Group: Australian infrastructure services group delivering rail, civil and asset maintenance projects. Overlaps with Boom on rail bridge and level crossing work (e.g., Roelands Bridge) and shutdown/maintenance services, though more of a contractor than equipment hirer.
• Maxim Crane Works: One of the largest crane rental providers in North America operating a large heavy-lift fleet including all-terrain and crawler cranes. Comparable to Boom on heavy-lift industrial shutdowns and infrastructure work but operates in the US market rather than Australia.

Broad incumbents

• Sarens: Global heavy lifting and crane rental specialist with one of the world's largest heavy-lift fleets. Comparable to Boom on large industrial shutdowns, wind farm installations and infrastructure mega-projects, but with a global rather than Australian footprint and broader service scope.
• Mammoet: World-leading heavy lifting and engineered transport company. Comparable to Boom on wind turbine installation, heavy-lift mining shutdowns and infrastructure projects, but operating globally with proprietary SPMTs and a much larger asset base than Boom's Australian fleet.

Emerging players

• NRW Holdings: ASX-listed Australian diversified mining and infrastructure contractor with civil, mining services and equipment hire capabilities. Overlaps with Boom as a customer/partner on mining and infrastructure projects and competes for some shutdown and lifting work in WA and QLD.

Others

• Liebherr: European OEM and key supplier of Boom's 750-tonne LTM1750-9.1 all-terrain cranes. Not a direct competitor but a critical counterparty; relevant for understanding the asset side of Boom's fleet renewal economics and exposure to Liebherr's product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boom Logistics