Perth Glory
Perth Glory Football Club is an Australian professional soccer club founded in 1996 that competes in the A-League Men and A-League Women, serving fans, members, sponsors, and youth players in Western Australia from its HBF Park home venue.
- Company typePrivate
- Founded1996
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Perth Glory does
Perth Glory Football Club is a professional soccer franchise founded in 1996 and headquartered in Perth, Western Australia. The club fields men's and women's teams in Australia's premier domestic competitions, the A-League Men and A-League Women, with home matches played at HBF Park (~20,500 capacity). It serves football fans, members, corporate sponsors, youth players, and the broader Western Australian community.
The club's product portfolio centers on professional matchday entertainment (A-League Men and Women), supported by a youth development pathway through the PGFC Academy (senior and junior programs, NPL WA participation), community programs (Glory Football Foundations, Glory Skills Program, Girls for Glory, school initiatives), and digital media properties including the Glory Stories podcast and club-produced video content. Underpinning infrastructure includes the official website, a dedicated membership portal, Ticketmaster-powered ticketing, and direct-to-consumer merchandise sales.
Perth Glory generates revenue across five principal streams: ticket sales (one-time matchday and season ticket purchases via Ticketmaster), annual and multi-year membership subscriptions, sponsorship deals with principal and major corporate partners (La Vida Homes, APD Global, Macron/Woodmark as kit supplier, Northside Rentals, Renewables Warehouse, Brightside.live, Theme Group, MuzzBuzz), merchandise and replica kit sales, and corporate hospitality at HBF Park. The go-to-market model is primarily direct-to-consumer for fans and B2B for sponsorship, with distribution concentrated domestically in Western Australia.
Perth Glory firmographics
Firmographics- Name
- Perth Glory
- Legal name
- Perth Glory Football Club
- Website
- https://perthglory.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perth Glory Football Club is an Australian professional soccer club founded in 1996 that competes in the A-League Men and A-League Women, serving fans, members, sponsors, and youth players in Western Australia from its HBF Park home venue.
- Ownership category
- akta.pro rank
Perth Glory industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Perth Glory is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Perth Glory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Direct matchday and season ticket sales through Ticketmaster platform for A-League Men and Women matches at HBF Park.
- Membership Programs: Annual and multi-year club memberships offering various benefits and access levels for fans and supporters.
- Sponsorship Revenue: Principal, major and corporate sponsorship deals with partners including La Vida Homes, APD Global, Macron, Northside Rentals, Renewables Warehouse, Brightside.live, Theme Group, and MuzzBuzz.
- Merchandise Sales: Replica kits, apparel, souvenirs and merchandise sold through club store and matchday outlets.
- Corporate Hospitality: Corporate hospitality operations and premium seating experiences at HBF Park matches and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership tiers available |
Distribution channels4 records
Marketing channels8 records
Perth Glory product offering
Product offeringCore offering
Perth Glory Football Club fields professional men's and women's soccer teams competing in Australia's A-League competitions, playing home matches at HBF Park in Perth. The club monetizes matchday experiences through ticket sales and season memberships, sells official merchandise and replica kits, and operates a youth development academy (PGFC Academy) with pathways into senior football, complemented by community programs including Glory Football Foundations, Glory Skills Program, Girls for Glory, and schools initiatives.
Product overview
Perth Glory is a professional Australian soccer club competing in the A-League. The club operates a unified product portfolio centered on its core sports entertainment offerings, including A-League Men and Women teams, a youth development academy (PGFC Academy), match day experiences with ticketing via Ticketmaster, and season membership programs. Additional revenue streams include official merchandise sales through the club's online store, community engagement programs, and digital content including the Glory Stories podcast and video highlights. The club's digital presence is hosted on perthglory.com.au with ticket sales powered by Ticketmaster and memberships managed through a dedicated portal.
Differentiator
Problem solved
Functional benefit
Products and services
- A-League Men Team
Companies that use Perth Glory
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Perth Glory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Perth Glory partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, primary and core.
- United GlobalminorUnited Global collaborated with Perth Glory in September 2023 to enhance corporate hospitality operations in Australia. This partnership was noted as part of key industry developments in the window cleaning services market context.
- La Vida HomesprimaryPrincipal Partner of Perth Glory Football Club. Primary sponsor featured prominently on club communications and official website.
- APD GlobalprimaryPrincipal Partner of Perth Glory Football Club. Major sponsor with prominent logo placement on club materials.
- Macron/WoodmarkcoreKit supplier and Major Partner providing official playing and training kits for the club.
- Football WestcorePartnership with Football West for the Grassroots to Glory program, expanding to include both Men's and Women's competitions for the 2026/27 season.
- Northside RentalsminorMajor Partner of Perth Glory.
- Renewables WarehouseminorMajor Partner of Perth Glory.
- Brightside.liveminorMajor Partner of Perth Glory.
- Theme GroupminorMajor Partner of Perth Glory.
- MuzzBuzzminorMajor Partner of Perth Glory with activation presence at matches.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Perth Glory competitors and assessment
Company assessmentDirect peers
- Melbourne City FC: City Football Group-owned A-League Men and Women's club with the same multi-stream revenue model and academy/community programs, providing a strong comparator on commercial sophistication and corporate parent support.
- Macarthur FC: Newer A-League Men entrant sharing the same APL product format and revenue streams (memberships, tickets, sponsorships), relevant as a comparison on stadium and grassroots activation.
- Central Coast Mariners: A-League Men's club with comparable scale (regional, single-stadium, membership-driven), offering a like-for-like on a smaller-revenue A-League operating model.
- Melbourne Victory: Fellow A-League Men and Women franchise operating under the same APL umbrella, with a comparable multi-revenue-stream model (tickets, memberships, sponsorships, merchandise) and similar asset mix of stadium operations, academy, and community programs.
- Adelaide United: One-club-market A-League Men and Women franchise with a similar regional-monopoly structure, shared membership/sponsorship/merchandise revenue model, and equivalent academy and community programs.
- Brisbane Roar: A-League Men and Women peer from another state-based market with the same APL competition structure, stadium operations, and diversified ticketing/sponsorship/merchandise revenue streams.
- Sydney FC: Direct A-League Men and Women competitor under the APL umbrella, comparable on product (professional football), customer base (football fans, corporates, members) and diversified ticket/membership/sponsorship model — albeit in a larger metro market.
- Western Sydney Wanderers: A-League Men and Women's peer with comparable membership, ticketing, sponsorship and merchandise revenue structure, operating under the same APL league structure with stadium-based matchday product.
- Newcastle Jets: A-League Men and Women's peer with comparable regional-city positioning, academy/community programming and sponsorship-driven revenue mix, serving as a regional-market comparator.
Regional players
- Wellington Phoenix: A-League Men club from across the Tasman operating under the same APL competition structure but based in New Zealand — offering geographic/operational peer comparison rather than direct Australian territory competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Perth Glory social profiles
Digital presencePerth Glory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perth Glory leadership team
Management profileNumber of profiles
Profiles4 records
Perth Glory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perth Glory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perth Glory
What does Perth Glory do?
Perth Glory Football Club fields professional men's and women's soccer teams competing in Australia's A-League competitions, playing home matches at HBF Park in Perth. The club monetizes matchday experiences through ticket sales and season memberships, sells official merchandise and replica kits, and operates a youth development academy (PGFC Academy) with pathways into senior football, complemented by community programs including Glory Football Foundations, Glory Skills Program, Girls for Glory, and schools initiatives.
Is Perth Glory a public or private company?
Perth Glory is a private company. It is classified as unknown and is currently operating.
When was Perth Glory founded?
Perth Glory was founded in 1996. It employs 11 to 50 people.
Where is Perth Glory based?
Perth Glory is headquartered in Perth, Australia, in the Oceania region.
How does Perth Glory make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are membership Programs, sponsorship Revenue, merchandise Sales and corporate Hospitality.
Who are Perth Glory's main competitors?
Direct peers on record are Melbourne City FC, Macarthur FC, Central Coast Mariners, Melbourne Victory, Adelaide United, Brisbane Roar, Sydney FC, Western Sydney Wanderers and Newcastle Jets. Wellington Phoenix is listed as a regional player.
Does Perth Glory have an API?
No public API is recorded for Perth Glory.
What industry is Perth Glory in?
Perth Glory's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.