We Are The Mighty (WATM)
WATM is a veteran-led digital publisher and Emmy Award-winning media agency serving U.S. military and veteran communities through its owned website, social channels, and the Military Influencer Conference. Owned by Recurrent Ventures, it monetizes via brand partnerships, advertising, and event sponsorships.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What We Are The Mighty (WATM) does
We Are The Mighty (WATM) is a veteran-led digital publisher and Emmy Award-winning media agency founded in 2014 and headquartered in Los Angeles, serving the U.S. military, veteran, and military-family audience. The core product is a multi-vertical content platform — spanning News, History, Entertainment, Tactical, and Mighty MilSpouse — distributed through the owned website wearethemighty.com, an email newsletter hosted on beehiiv, and social channels totaling roughly 1.6M followers (1.4M+ on Facebook, 98K Instagram, 10.3K Twitter/X, 4K LinkedIn, 1.1K TikTok). The company also produces the annual Military Influencer Conference, the largest in-person event for the military community, and runs the Mighty 25 recognition program celebrating influential veterans, spouses, and creators.
We Are The Mighty (WATM) firmographics
Firmographics- Name
- We Are The Mighty (WATM)
- Legal name
- We Are The Mighty
- Website
- https://wearethemighty.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WATM is a veteran-led digital publisher and Emmy Award-winning media agency serving U.S. military and veteran communities through its owned website, social channels, and the Military Influencer Conference. Owned by Recurrent Ventures, it monetizes via brand partnerships, advertising, and event sponsorships.
- Ownership category
- akta.pro rank
We Are The Mighty (WATM) industry classification
Industry- Product category
- Military Digital Media
- NAICS
- Publishing Industries (513), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Publishing Networks & Multi-Author Publications (MPACAIAG)
Keywords
Where We Are The Mighty (WATM) is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
We Are The Mighty (WATM) business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Partnerships and Sponsored Content: The company services brands with video production, marketing, advertising, and consulting services to engage with the military community. This is a key revenue stream for the media agency side of the business.
- Digital Publishing and Content: Free content accessible to military community readers, monetized through affiliate links (disclosed in articles) and potentially display advertising.
- Event-Based Programs: The Mighty 25 recognition program and Military Influencer Conference may generate revenue through event sponsorships, ticket sales, and associated programming.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
We Are The Mighty (WATM) product offering
Product offeringCore offering
We Are The Mighty operates a veteran-led digital publishing platform delivering news, history, entertainment, tactical, and military spouse content to the military and veteran community. The company also functions as an Emmy Award-winning media agency providing video production, marketing, advertising, and consulting services to brands seeking to engage with the military audience. Additionally, WATM runs the Military Influencer Conference, the largest in-person event for the military community.
Product overview
We Are The Mighty operates as a veteran-led digital publisher offering a unified platform of content and services for the military and veteran community. The core offering includes the digital publisher delivering news, history, entertainment, tactical content, and Mighty MilSpouse resources across multiple verticals. The company also operates the Military Influencer Conference as its flagship event, runs the Mighty 25 recognition program, and provides Emmy Award-winning media agency services (video production, marketing, advertising, and consulting) for brands engaging with the military community. The America 250 initiative covers historical military content. All offerings are unified under the WATM brand and owned by Recurrent Ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- We Are The Mighty Digital Publisher
Companies that use We Are The Mighty (WATM)
Customer profileSegments3 records
Ideal customer profiles3 records
We Are The Mighty (WATM) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
We Are The Mighty (WATM) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- U.S. Government (GSA)coreGSA-approved vendor status enables the company to provide services to federal government agencies. This certification is significant for a media company serving the military community.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
We Are The Mighty (WATM) competitors and assessment
Company assessmentEmerging players
- Sandboxx: Sandboxx is a venture-backed military community platform offering letters-to-deployeds and content aimed at service members and families - an emerging player with partial audience and content overlap with WATM's MilSpouse and deployment coverage.
- The War Zone (The Drive): The War Zone is a defense and military aviation-focused vertical under The Drive that overlaps with WATM's Aviation, Ships, Weapons, and Vehicles content categories, serving a more enthusiast-leaning segment of the same audience.
- Soldier Systems: Soldier Systems is a niche digital outlet focused on tactical gear, weapons, and military equipment news; it overlaps directly with WATM's Tactical and Weapons content categories and competes for the same gear-advertising spend.
Direct peers
- Task & Purpose: Task & Purpose is a digital-first military news and culture outlet covering service members, veterans, and defense topics with a similar editorial mix to WATM, including news, opinion, gear, and lifestyle content.
- Military.com: Military.com is one of the largest digital publishers serving active-duty, veteran, and military family audiences with news, benefits, and lifestyle content - directly competing with WATM for the same military community readership and brand-partner dollars.
- Military Times: Military Times is a long-established news publication serving military personnel and families, overlapping directly with WATM's news and benefits coverage and competing for the same government and defense advertisers.
- Recurrent Military: Recurrent Military is a sibling property under Recurrent Ventures focused on military community content and gear reviews, directly overlapping with WATM's tactical, gear, and military lifestyle coverage and sharing the same parent company's resources.
Broad incumbents
- Defense News: Defense News is an established trade publication covering global defense policy, procurement, and industry - it overlaps with WATM's higher-end news and tactical coverage and competes for defense-adjacent advertisers.
- Stars and Stripes: Stars and Stripes is a longstanding, DoD-authorized military news publication covering U.S. service members globally; it serves an overlapping audience and competes for the same reader attention as WATM in the military news vertical.
Others
- USO (United Service Organizations): The USO is a nonprofit providing programs and support to active-duty service members and military families; while not a direct media competitor, it operates adjacent community-connection programming and shares the same military family and spouse target audience as WATM.
Market position
Competitive moat6 records
Key risks3 records
Key highlights6 records
Customer concentration
We Are The Mighty (WATM) social profiles
Digital presenceWe Are The Mighty (WATM) compliance and trust
Trust signalCompliance1 record
We Are The Mighty (WATM) financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are The Mighty (WATM) leadership team
Management profileNumber of profiles
Profiles3 records
We Are The Mighty (WATM) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are The Mighty (WATM) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are The Mighty (WATM)
What does We Are The Mighty (WATM) do?
We Are The Mighty operates a veteran-led digital publishing platform delivering news, history, entertainment, tactical, and military spouse content to the military and veteran community. The company also functions as an Emmy Award-winning media agency providing video production, marketing, advertising, and consulting services to brands seeking to engage with the military audience. Additionally, WATM runs the Military Influencer Conference, the largest in-person event for the military community.
Is We Are The Mighty (WATM) a public or private company?
We Are The Mighty (WATM) is a private company. It is classified as corporate owned and is currently operating.
When was We Are The Mighty (WATM) founded?
We Are The Mighty (WATM) was founded in 2014. It employs 11 to 50 people.
Where is We Are The Mighty (WATM) based?
We Are The Mighty (WATM) is headquartered in Los Angeles, United States, in the North America region.
How does We Are The Mighty (WATM) make money?
Three revenue lines are on record. Brand Partnerships and Sponsored Content is the primary driver. The others are digital Publishing and Content and event-Based Programs.
Who are We Are The Mighty (WATM)'s main competitors?
Emerging players on record are Sandboxx, The War Zone (The Drive) and Soldier Systems. Direct peers are Task & Purpose, Military.com, Military Times and Recurrent Military. Broad incumbents are Defense News and Stars and Stripes. USO (United Service Organizations) is listed as an others.
Does We Are The Mighty (WATM) have an API?
No public API is recorded for We Are The Mighty (WATM).
What industry is We Are The Mighty (WATM) in?
We Are The Mighty (WATM)'s product category is Military Digital Media. Its primary akta.pro industry code is MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 513 and its SIC code is 2741.