Democracy Now
Democracy Now! is a 501(c)3 independent news organization founded in 1996 that produces a daily global news program distributed via ~1,500 U.S. radio/TV stations and digital platforms, funded entirely by viewer and listener donations and supported by a diffuse community of individual supporters.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Democracy Now does
Democracy Now! Productions Inc. is a 501(c)3 nonprofit, independent global news organization founded in 1996 by Amy Goodman and co-host Juan Gonzalez, headquartered in New York City. It produces a flagship daily news program covering underreported global events, social movements, human rights, and U.S. politics, distributed through a network of approximately 1,500 radio and television partner stations across the United States and through direct digital channels (website, iPhone and Android apps, podcast/RSS, and a Spanish-language edition). The organization operates on an audience-supported model, explicitly declining advertising, underwriting, and government funding to preserve editorial independence. Revenue is generated primarily through viewer and listener donations (with tiered asks from $5 to $2,000+, the highest tier including experiential perks such as brunch with Amy Goodman and a studio tour), supplemented by a branded gift catalog (hats, mugs, hoodies, bumper stickers, books priced $5–$100+) and, as of 2026, revenue from a self-distributed documentary ("Steal This Story, Please!") in nationwide theatrical release.
The product surface is a multi-platform news distribution system: the core daily broadcast, web-exclusive interviews and investigations, a Daily Digest email newsletter, podcast and RSS distribution, and mobile applications on iOS and Android. Underlying technology is a digital news platform with video and audio streaming, podcast hosting, and mobile delivery — no proprietary AI/ML features are disclosed. The go-to-market is community-led: content is amplified through grassroots pro-Democracy groups, speaking events, and screenings, with marketing executed across Facebook, X, Instagram, YouTube, TikTok, and Bluesky. The customer base is a diffuse community of individual supporters (no enterprise customers or advertisers) who finance editorial that positions itself as adversarial to corporate and government power.
Democracy Now firmographics
Firmographics- Name
- Democracy Now
- Legal name
- Democracy Now! Productions Inc.
- Website
- https://democracynow.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Democracy Now! is a 501(c)3 independent news organization founded in 1996 that produces a daily global news program distributed via ~1,500 U.S. radio/TV stations and digital platforms, funded entirely by viewer and listener donations and supported by a diffuse community of individual supporters.
- Ownership category
- akta.pro rank
Democracy Now industry classification
Industry- Product category
- Independent News Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Miscellaneous Publishing (2741)
- akta.pro primary industry
- National Broadcast News Networks (MPABAAAB)
- akta.pro secondary industries
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH), News & Politics Live Streaming Platforms (MPACACAG)
Keywords
Where Democracy Now is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Democracy Now business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Viewer and Listener Donations: Primary revenue stream from contributions by viewers and listeners. Democracy Now! is a 501(c)3 nonprofit that does not accept funding from advertising, underwriting, or government agencies. The organization emphasizes its independence from corporate sponsorship.
- Gift Catalog Sales: Merchandise sales including hats, mugs, books, bumper stickers, hoodies, and travel mugs priced from $5 to $100+.
- Documentary Revenue: Self-distributed documentary 'Steal This Story, Please!' generating revenue through theatrical screenings and partnerships with grassroots organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bumper Stickers - $5 |
| One time/ perpetual license | Pay-as-you-go | Hat - $40 |
| One time/ perpetual license | Pay-as-you-go | Democracy Now! Mug - $35 |
| One time/ perpetual license | Pay-as-you-go | Travel Mug - $50 |
| One time/ perpetual license | Pay-as-you-go | Hoodie - $100 |
| One time/ perpetual license | Pay-as-you-go | Book - $25 |
| Subscription | Annual | Brunch with Amy Goodman - $2000+ |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Democracy Now product offering
Product offeringCore offering
Democracy Now! produces a flagship daily independent global news program featuring headline news, in-depth segments, and live broadcasts covering social movements, politics, and global events. The organization distributes this programming across radio, television, web, mobile, and podcast channels, supplemented by a gift catalog selling branded merchandise and books, and original documentary films.
Product overview
Democracy Now! is an independent global news organization offering a multi-platform news distribution system. The core product is the Daily Show, a flagship daily news program distributed across television, radio, and digital channels. Supporting the core broadcast are Web Exclusives (online-only interviews and investigative pieces), a Daily Digest email newsletter, podcast and RSS distribution, and mobile applications for Android and iPhone. The organization also operates a Gift Catalog selling branded merchandise (hats, mugs, stickers, hoodies) and publishes books authored by Amy Goodman. A notable recent addition is the documentary "Steal This Story, Please!" chronicling the organization's history. Democracy Now! maintains a Spanish-language edition and distributes content through approximately 1,500 radio and television partner stations. The organization operates as a 501(c)3 nonprofit funded primarily through viewer and listener contributions.
Differentiator
Problem solved
Functional benefit
Products and services
- Democracy Now! Daily Show Flagship daily independent global news program featuring headline news, in-depth segments, and live broadcasts covering social movements, politics, and global events for viewers and listeners seeking independent journalism.
- Democracy Now! Gift Catalog Merchandise store offering branded items including hats, mugs, bumper stickers, hoodies, books, and travel mugs priced from $5 to $100+, with special donor thank-you gifts such as brunch with Amy Goodman for $2,000+ donors.
- Steal This Story, Please! Documentary Documentary chronicling 30 years of independent adversarial journalism at Democracy Now!, directed by Tia Lessin and Carl Deal, generating revenue through theatrical screenings and grassroots partnerships.
- The Silenced Majority (Signed Paperback) 2012 New York Times bestseller book by Amy Goodman and Denis Moynihan, featuring stories of uprisings, occupations, resistance and hope, sold via the Democracy Now! gift catalog as a signed paperback for $25.
Companies that use Democracy Now
Customer profileSegments1 record
Ideal customer profiles1 record
Democracy Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Democracy Now partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Radio and Television Stations (1,500+)coreApproximately 1,500 radio and television stations across the United States carry Democracy Now! programming, forming the core distribution network for the news organization's daily broadcasts.
- Grassroots Pro-Democracy GroupscorePartnership with grassroots pro-Democracy groups across the United States to promote independent media and documentary screenings, particularly in the context of elimination of public broadcasting funding and ongoing legal attacks on news organizations.
- IFC CenterflagshipOpening venue for theatrical premiere of documentary 'Steal This Story, Please!' on April 10 in New York City, launching the nationwide theatrical tour.
- Tia Lessin and Carl Deal (Filmmakers)flagshipOscar-nominated filmmakers who directed and self-distributed the documentary 'Steal This Story, Please!' about Amy Goodman and Democracy Now!. The documentary has won multiple audience and jury awards at major festivals.
- Karen Ranucci, Diana Cohn, Caren Spruch (Producers)coreProducers of the documentary 'Steal This Story, Please!' including Karen Ranucci, Diana Cohn, and Caren Spruch.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Democracy Now competitors and assessment
Company assessmentDirect peers
- Truthout: Nonprofit online news organization covering social justice, environmental, and political issues funded by reader donations. Comparable to Democracy Now! in nonprofit model, progressive editorial stance, and multi-platform digital publishing approach.
- The Nation: Long-running progressive independent magazine and digital news outlet covering politics, culture, and investigative reporting. Similar to Democracy Now! in ideological positioning, donor/subscription-supported model, and 30+ year editorial legacy.
- ProPublica: Leading investigative nonprofit newsroom funded primarily by philanthropic donations, operating with a multi-platform distribution model (web, podcasts, partnerships with legacy outlets). Comparable to Democracy Now! in nonprofit funding model, editorial independence, and multi-platform audience development strategy.
- Mother Jones: Donor-supported nonprofit investigative news magazine producing original reporting on politics, environment, and social justice. Directly comparable to Democracy Now! as a 501(c)3-funded progressive journalism outlet with multi-platform editorial coverage.
- The Intercept: Nonprofit, donor-funded investigative news organization producing daily original journalism and podcasts on national security, politics, and civil liberties. Directly comparable to Democracy Now! as an independent nonprofit news outlet positioned against corporate media, relying on reader contributions rather than advertising.
- Common Dreams: Reader-funded nonprofit news outlet covering progressive politics, environment, and social movements. Comparable as an independent nonprofit digital news organization dependent on donor contributions with no advertising revenue.
- Pacifica Network: Nonprofit community radio network that historically originated and continues to carry Democracy Now! programming across its affiliate stations. Comparable as a listener-supported independent nonprofit broadcaster with overlapping distribution relationships.
Emerging players
- The Real News Network: Independent nonprofit video news outlet producing daily current-affairs and investigative programming on social justice topics. Comparable as a donor-funded progressive video-first news organization with overlap to Democracy Now!'s editorial coverage and digital distribution.
- The Young Turks (TYT): Progressive digital-first news and commentary network producing daily video programming distributed via YouTube, podcasts, and streaming. Comparable as an independent left-leaning news outlet pursuing a younger digital audience, contrasting Democracy Now!'s broadcast-heavy distribution.
Broad incumbents
- PBS NewsHour: Flagship national nightly news broadcast on public television covering politics and current affairs with a broader editorial mandate. Comparable as a nationally distributed broadcast news program facing similar 'elimination of public broadcasting funding' headwinds noted in Democracy Now!'s source data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Democracy Now social profiles
Digital presenceDemocracy Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Democracy Now leadership team
Management profileNumber of profiles
Profiles2 records
Democracy Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Democracy Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Democracy Now
What does Democracy Now do?
Democracy Now! produces a flagship daily independent global news program featuring headline news, in-depth segments, and live broadcasts covering social movements, politics, and global events. The organization distributes this programming across radio, television, web, mobile, and podcast channels, supplemented by a gift catalog selling branded merchandise and books, and original documentary films.
Is Democracy Now a public or private company?
Democracy Now is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Democracy Now founded?
Democracy Now was founded in 1996. It employs 51 to 100 people.
Where is Democracy Now based?
Democracy Now is headquartered in New York, United States, in the North America region.
How does Democracy Now make money?
Three revenue lines are on record. Viewer and Listener Donations are the primary driver. The others are gift Catalog Sales and documentary Revenue.
Who are Democracy Now's main competitors?
Direct peers on record are Truthout, The Nation, ProPublica, Mother Jones, The Intercept, Common Dreams and Pacifica Network. Emerging players are The Real News Network and The Young Turks (TYT). PBS NewsHour is listed as a broad incumbent.
Does Democracy Now have an API?
No public API is recorded for Democracy Now.
What industry is Democracy Now in?
Democracy Now's product category is Independent News Broadcasting. Its primary akta.pro industry code is MPABAAAB, National Broadcast News Networks, with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 516120 and its SIC code is 4833.