Tremaine Dance Conventions

What Tremaine Dance Conventions does

Tremaine Dance Conventions & Competitions, Inc. is a privately held dance education and competition company founded by Joe Tremaine (with co-founder Julie Adler) and headquartered in Burbank, California. The company operates a national touring dance convention and competition platform serving student dancers ages 5-21, the dance studios that bring them, and the parents and teachers who support them. Its core offering consists of a seasonal Winter Tour (October–May) across 22 U.S. cities, a smaller Summer Tour (June–July) across approximately 4 cities, and an annual National Finals championship in Orlando, Florida. Supporting programs include the Tremaine Performance Company (TPC) pre-professional training track, Dancers of the Year (D.O.T.Y.), Teacher of the Year (T.O.T.Y.), Studio Dancer of the Year (SDY), and a multi-tiered scholarship system.

Underlying technology consists of a proprietary online registration and event-management platform (mydanceregister.com), the Tremaine Dance mobile app on iOS and Android (including competition livestreaming), and a Shopify-based merchandise storefront. The faculty is drawn from professional choreographers and educators with entertainment-industry credentials (Emmy nominations, Broadway, television). Distribution is hybrid: direct online registration to individual dancers and parents, augmented by dance-studio referral networks where teachers and studio owners receive free admission.

The revenue model is transaction-based and event-driven, combining tiered convention registration fees (approximately $175–$325 per dancer depending on age division and registration timing), competition entry fees ($70–$185 per dancer by category), paid observer wristbands for parents/chaperones, hotel room-block partnerships at host venues, and Tremaine-branded merchandise. No external institutional funding, parent company, or M&A activity is disclosed, and ownership is concentrated with the founding team; Executive Director Terry Lindholm manages day-to-day operations.

Name

Tremaine Dance Conventions

Legal name

Tremaine Dance Conventions & Competitions, Inc.

Website

https://tremainedance.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Tremaine Dance Conventions is a Burbank, California-based dance education company that operates seasonal touring conventions and competitions across 20+ U.S. cities, serving student dancers ages 5-21, dance studios, teachers, and families with training programs, competitions, scholarships, and an annual National Finals.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Dance Companies (71112), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dance Festivals & Dance Series (MPAGADAJ), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance conventions
• Dance competitions
• Dance education
• Dance training
• Performing arts events

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Convention Registration Fees: Primary revenue stream from convention tuition fees. Tiered pricing by age level (Mini, Junior, Teen, Senior) with pre-registration and full rate options. Discounted rates for 1-day students and college students.
2. Competition Entry Fees: Fees for semi-finals and national finals competition entries. Pricing varies by category: solos ($185/dancer), duo/trio ($90/dancer), group/line/production ($70/dancer).
3. Observer/Visitor Fees: Paid observer wristbands for parents and chaperones attending convention classes. Discounted promotional rates available for hotel guests.
4. Hotel Partnerships: Revenue generated through negotiated hotel room blocks at host venues. Free observer band promotions incentivize bookings at partner properties.
5. Merchandise Sales: Tremaine-branded merchandise sold through their Shopify storefront including TPC uniforms, tour jackets, and apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tremaine Dance Conventions operates a national touring dance education and competition platform. It sells convention registration, competition entry fees, observer passes, and scholarships across more than 20 U.S. cities each year through Winter Tour, Summer Tour, and an annual National Finals in Orlando, FL. Supporting offerings include the Tremaine Performance Company (TPC) pre-professional program, Dancer of the Year (D.O.T.Y.) title program, Teacher of the Year (T.O.T.Y.) recognition, and a multi-category scholarship program.

Product overview

Tremaine Dance Conventions operates as a dance education and competition company offering a platform-plus-events architecture. The core offering consists of seasonal convention tours (Winter Tour and Summer Tour) combined with an annual National Finals championship. Supporting programs include the Tremaine Performance Company (TPC) for pre-professional training, title programs (Dancers of the Year, Teacher of the Year, Studio Dancer of the Year), and a comprehensive scholarship program. Additional services include a mobile app and livestream capabilities for remote participation. The company connects dance students with professional choreographers and industry professionals through in-person events across 20+ cities annually.

Differentiator

Problem solved

Functional benefit

Brands

• Tremaine Performance Company (TPC): A pre-professional dance company program for Teen (ages 12-14), Senior (ages 15-17), and Pre-Professional (ages 18-21) dancers providing advanced training, performance opportunities, and mentorship.
• Studio Dancer of the Year (SDY) Program

Products and services

• Winter Tour Dance Conventions Two-day touring dance conventions and semi-final competitions held across 22 U.S. cities from October through May. Open to dancers ages 5+ organized into Mini, Junior, Teen, and Senior age divisions. Provides intensive dance instruction from professional choreographers and eligibility to compete in semi-finals competitions.
• Summer Tour Dance Conventions Three-day dance conventions and competitions held June-July across multiple cities (including Dallas, Orlando, New York, and Anaheim), with unlimited competition entries per studio.
• National Finals Championship Annual championship event held in Orlando, FL where qualified dancers compete for titles including Dancers of the Year, with a gala celebration and awards ceremony.
• Tremaine Performance Company (TPC) Pre-professional training program with three age divisions (Teen 12-14, Senior 15-17, Pre-Professional 18-21) offering advanced instruction, performance opportunities, and mentorship from professional faculty for selected dancers.
• Dancers of the Year (D.O.T.Y.) Program Prestigious title program awarding 10 dancers annually at National Finals across five age divisions (Junior, Pre-Teen, Teen, Senior, Pre-Pro) based on dance ability, conduct, and interview performance.
• Teacher of the Year (T.O.T.Y.) Program Annual recognition program honoring dance educators who demonstrate commitment to dance education and the art of dance.
• Scholarship Program Multi-tiered scholarship program including MVP National Scholarships, Freestyle Face-Off Scholarships, Tap Scholarships, Hip Hop Scholarships, Mini Room Scholarships, and Parent Forum Scholarships awarded at each tour city.
• Studio Dancer of the Year (SDY) Program Program allowing dance studios to recognize one special dancer per year with free convention tuition, a t-shirt, and custom certificates.
• Tremaine-Branded Merchandise Tremaine-branded merchandise sold through their Shopify storefront including TPC uniforms, tour jackets, and apparel.

Quantifiable outcome

• 100+ dancers in Performance Company annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JUMP Dance Convention: JUMP runs a multi-city US dance convention tour featuring professional choreographers and competitive elements targeted at studio-trained dancers. Closely overlaps with Tremaine's age-based division structure, in-person touring model, and faculty-led training approach.
• 24/7 Dance Convention: 24/7 is a US-based dance convention tour offering multi-city training events and competitions for studio dancers. Comparable target customer (youth/studio dancers), comparable touring-event business model, and comparable competition tier structure.
• Inspire National Dance Competition: Inspire runs a national dance competition circuit with regional tour stops and a finals event, targeting studio dancers and teachers. Direct overlap with Tremaine's competition revenue stream and studio-customer base.
• Velocity Dance Convention: Velocity operates a touring dance convention and competition circuit in the US, targeting studio dancers with professional faculty and competitive showcases. Comparable in tour scale, age-tiered offerings, and faculty-driven value proposition to Tremaine.
• NYC Dance Alliance (NYCDA): NYCDA operates one of the largest US national dance convention and competition circuits with a multi-city tour structure and National Dance Competition. Directly comparable to Tremaine in audience (youth/studio dancers), business model (touring convention + competition + national finals), and revenue mix (registration + entry fees).
• American Dance Awards: American Dance Awards is a long-running US dance competition organization hosting regional and national events for studio-trained dancers. Comparable competition-centric offering with multi-tier divisions and national finals structure similar to Tremaine's National Finals.

Regional players

• Dance Masters of America: Dance Masters of America is a national dance educator organization hosting workshops, conventions, and certification events for teachers and competitive dancers. Comparable education-plus-event offering with an older, teacher-led membership orientation rather than Tremaine's dancer-centric model.

Broad incumbents

• Star Dance Alliance: Star Dance Alliance is a portfolio company operating multiple dance competition brands (Starbound, KAR, The Dance Awards, etc.) across a national tour circuit. Larger and broader than Tremaine, it competes head-to-head for the same studio customers and represents the most consolidated competitor in the space.
• Varsity Spirit (UDA / NDA): Varsity Spirit operates Universal Dance Association (UDA) and National Dance Alliance (NDA), large-scale dance camp and competition programs aimed at school-affiliated and studio dancers. A broad incumbent in the dance event space with significantly greater resources and scale than Tremaine.

Emerging players

• Momentum Dance Program: Momentum is a dance convention/competition program with national tour stops that already appears as a sister program linked from Tremaine's own website (momentumdanceprogram.com). Operates in the same niche with overlapping studio customer base but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TremaineDance
• Facebookfacebook.com/TremaineDance
• LinkedInlinkedin.com/company/tremainedance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tremaine Dance Conventions