Name

Star Dance Alliance

Legal name

Star Dance Alliance

Website

https://stardancealliance.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Star Dance Alliance operates a multi-brand alliance of 10+ US and international dance competitions (Starpower, Nexstar, Revolution, Believe, Imagine, DreamMaker, DanceOne) plus dance intensives, serving thousands of small dance studios and tens of thousands of competitive dancers annually.

Ownership category

akta.pro rank

Product category

Dance Competition Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dance Festivals & Dance Series (MPAGADAJ), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Dance competitions
• Talent competitions
• Dance workshops
• Dance intensives
• Competitive dance events

Headquarters

HQ city

Edgewater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Competition Entry Fees: Tiered registration fees based on how far in advance studios register. Tier 1: 60+ days before event, Tier 2: 30-59 days, Tier 3: 29 or fewer days. $10 non-refundable deposit per routine required.
2. Extended Time and Change Fees: Fees for extended performance time ($5 per performer per 30-second increment), prop extended time ($25-$100), and routine changes ($10-$50 depending on timing).
3. Souvenir Programs and Merchandise: Sale of souvenir programs at $12 pre-order and $15 on-site pricing. Programs available for Believe, Imagine, Nexstar, Revolution, and Starpower competitions.
4. DanceOne Season Media Pass: Required once per season per dancer for unlimited photos and videos at SDA events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Star Dance Alliance operates an alliance of national and international dance competitions and intensives under multiple brands including Starpower, Nexstar, Believe, Revolution, Imagine, DreamMaker, World Dance Championship, World Dance Pageant, Power Pak, and WILD. The company hosts 90+ competitions annually across the US and internationally, provides a unified registration system through DanceBug, runs a Power Rankings recognition program across 12 regions, and awards Star Dollars and Golden Tickets that qualify dancers for national and world championship events.

Product overview

Star Dance Alliance is an alliance of top international dance competitions offering a portfolio of 10 distinct competition brands and programs. The core offerings include Starpower (founded 1987, 35+ years), Nexstar (2001), WILD (2006), Revolution (2008), Starpower International, World Dance Pageant (2013), Imagine (2014), Believe, World Dance Championship, and DreamMaker (2018), plus DanceOne (2023). The alliance also includes dance intensives (Power Pak, WILD), a Power Rankings recognition system, and charity initiatives (Janie's Fund/Dance-a-Thon). Each brand operates with its own director, regional/national events, and specific focus areas (talent competitions, dance challenges, pageants, championships), unified under shared benefits like combined registration, streamlined rules, and cross-qualification for championship events.

Differentiator

Problem solved

Functional benefit

Brands

• Starpower: National talent competition with over 35 years of experience, one of the largest talent competitions in the world hosting tens of thousands of performers
• Starpower International
• Believe
• Nexstar
• Revolution
• Imagine
• DreamMaker
• Power Pak
• WILD
• World Dance Championship
• World Dance Pageant
• DanceOne

Products and services

• Starpower National Talent Competition National talent competition with over 35 years of experience, hosting upwards of 90 competitions in cities across the globe with three levels of competition (Showcase, Competitive, Elite) and the Star Scoring Program. For dance studios and their dancers.
• Starpower International Talent Competition International talent competition expanding worldwide to countries including England, Costa Rica, Australia, Scotland, Mexico, New Zealand and Canada.
• Nexstar National Talent Competition National talent competition founded in 2001 by Kent Helton, providing dancers of all levels a positive, fun, safe, and family-friendly environment to showcase their talents.
• Revolution Talent Competition Talent Competition priding itself on setting the bar for dance competitions with unprecedented customer service, amazing atmosphere, qualified judges, and top tier production quality.
• WILD Dance Intensive One-day dance intensive that tours across the US with world-renowned dance choreographers and educators committed to the future of young dancers, offering multiple classes, styles, and age groups.
• Power Pak Dance Intensive Dance intensive for young performers ages 7-21, established in 1998 by Gary Pate, providing an opportunity to experience what it is like to be in a professional dance company through an intense dance tour.
• Imagine National Dance Challenge National Dance Challenge founded by a competitive dancer, prioritizing student success and client satisfaction with awards ceremonies that celebrate students and teachers.
• Believe National Talent Competition World dance competition focused on the performer with fabulous venues, professional stage and sound, knowledgeable judges, and high level customer service in a fun, fair and family-friendly atmosphere.
• DreamMaker National Talent Competition National Talent Competition offering three levels of competition with outstanding judges, thousands of dollars in awards, scholarships and prize money, talent scouts at events, and Golden Ticket invitations to the World Dance Championship.
• World Dance Championship Annual World Dance Championships held at the Meadowlands Expo Center in Secaucus, NJ, where only routines who receive the Star Dance Alliance 'Golden Ticket' invitation are eligible to compete.
• World Dance Pageant Spectacular three-day solo competition where contestants compete in talent, interview, modeling and ballet, jazz and contemporary/lyrical classes, with titles of Mr. and Miss World Dance awarded.

Quantifiable outcome

• Tens of thousands of performers participate annually across SDA competitions
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Inside DanceminorGTM or Marketing PartnerOfficial sponsor of Star Dance Alliance, providing brand visibility and cross-promotion as part of the official sponsors program.
• Royal CaribbeanminorGTM or Marketing PartnerOfficial sponsor of Star Dance Alliance, providing brand visibility and cross-promotion as part of the official sponsors program.
• Janie's Fund / Youth VillagescoreStrategic or Co-development PartnerStar Dance Alliance partners with Janie's Fund and Youth Villages to raise money, awareness, and hope for girls struggling with emotional scars of abuse and neglect. SDA studios host Dance-a-Thon events where 100% of proceeds benefit the cause. Over $550,000 raised since 2022. Janie's Fund supports the LifeSet program helping young women transition from foster care.
• InvisalignminorGTM or Marketing PartnerOfficial sponsor of Star Dance Alliance, providing brand visibility and cross-promotion as part of the official sponsors program.
• Tiger FridayminorGTM or Marketing PartnerOfficial sponsor of Star Dance Alliance, providing brand visibility and cross-promotion as part of the official sponsors program.
• DanceBugcoreTechnology or IntegrationDanceBug provides the studio portal system used by SDA for registration management. Studios use the DanceBug portal to make global changes to routines across all SDA competition brands.
• Rollettes ExperienceminorStrategic or Co-development PartnerBoundless Talent Showcase is operated in partnership with Rollettes Experience, creating an inclusive competition for dancers with disabilities who haven't had opportunity to compete in a competitive showcase.

Scale indicators5 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• 24/7 Dance Convention: National dance convention and competition touring US cities, offering workshops, scholarships, and competitive routines for studio dancers. Comparable format and customer base to SDA's regional competition brands.
• Count Dance Convention: Touring US dance convention featuring competitive and showcase levels with regional and final events. Operates in the same niche as SDA's multi-tier competition brands, targeting studio-trained dancers.
• Hollywood Vibe Dance Convention: National dance convention and competition brand touring US cities with workshops and competitive routines. Directly comparable to SDA competition brands such as Believe and Imagine in target market and event format.
• In10sity Dance Tour: National dance convention and competition tour targeting competitive dancers with multi-city regional events and scholarships. Directly comparable in event structure and customer segment to SDA brands.
• Tremaine Dance Conventions: One of the largest and oldest US dance convention and competition circuits, operating multi-city national tours with workshops and competitions. Closely comparable to SDA's Starpower and Nexstar brands in scale, format, and target audience.
• NUVO Dance Convention: Multi-city dance convention and competition featuring renowned choreographers and competitive routines for studio-trained dancers. Directly competes for the same studio and dancer base as SDA's competitive-tier events.
• Kids Artistic Revue (KAR): A national dance and talent competition tour serving studios with regional events and national finals. Directly competes with SDA's regional circuit and offers a similar tiered competition experience for youth dancers.

Others

• National Dance Council of America (NDCA): Sanctioning body for dance competitions in the US, setting rules and accrediting judges for many of the same competitions SDA operates within or alongside. Adjacent, enabling organization within the competitive dance ecosystem.

Broad incumbents

• Joffrey Ballet School / National Dance Convention Network: Major established dance training institution offering conventions, intensives, and performances nationally. Broadly comparable as an incumbent in the dance training and performance circuit, though more educationally focused than SDA's competition-centric model.
• Dance Spirit Magazine / Dance Media: Leading dance industry media brand covering competitions, training, and lifestyle content. A broader incumbent in the dance ecosystem with overlapping audience (studios, teachers, dancers) but operates as media rather than as a competition organizer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Star.Dance.Alliance
• Instagraminstagram.com/stardancealliance/?hl=en
• TikToktiktok.com/@stardancealliance?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Dance Alliance